com/press

Contact: Tanja Manders
Amstel
Telephone +31-653672717

A further image is available to the media from
http://www.

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com, BlueMountain.

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com,
BlueMountain .com, BloomByAG. The company has one of the largest online
subscription services with over 2. American
Greetings Corporation is the creator and owner of many celebrated character
properties, including Strawberry Shortcake(R), Care Bears(R), Holly Hobbie(R),
Bubblegum(R) and Twisted Whiskers(R).

Marking the start of the Hindu New Year, Diwali is celebrated for a period of 5 days each year.

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(Photo: http://www.

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newscom.
"Our teams of creative artists, writers and developers bring the most
compelling and popular greetings to the web, and reaching this 2.

About AG Interactive
AG Interactive (AGI) is a global leader in licensing and creating original
self and social expression products for online, instant messaging and mobile
platforms.

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For more information and images, check http://www.

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ISTANBUL, Turkey, Istanbul is gearing up for
tonight 's UEFA Champions League Final. A subscription
also offers unlimited downloads of the latest screensavers and wallpapers. For more information, please visit
http://www.

This category lists pages and sites that tell about the Hindi festival of Diwali.

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Here fans are challenged to act out their own goal scoring and
celebrations act and to impress the audience. These player celebrations, in which creativity and
pure adrenaline combine to create some extraordinary scenes, have become
popular little playlets with enormous entertainment value.

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Visitors can also choose to have American Greetings "Sign , Seal, and
Deliver" their cards for them.com, and
Egreetings.5 million paying subscribers. Online .

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com, see
more than 275 million unique visitors a year from around the world.

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Amstel, official sponsor of the UEFA
Champions League, welcomes AC Milan and Liverpool FC fans visiting Istanbul,
in a specially developed mini football stadium in Gezi Park - on Taksim
Square.newscom.com/cgi-bin/prnh /20050525/173812

com offers printable content from
Create+Print including greeting cards , decorations for holidays such as
banners and centerpieces, and fun "any-time" projects like iron -on transfers,
business cards, calendars, candy bar wrappers and wine tags., and
Warner Bros.

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com /cgi-bin/prnh/20050525/173812 )

Representing Amstel's UEFA Champions League theme 'Celebrate Football',
this event is all about the ultimate moment in football; the goal.

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With the remote printing option, users can
pick the perfect card, add a personal message and photo, and have AG
Interactive take care of everything else, including buying the stamp and
licking the envelope.
AGI attracts more than 30 million unique visitors per month in 18
countries to its popular websites AmericanGreetings .

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AG Interactive Subscriber Base Tops 2.5 Million

The AG Interactive sites, which include AmericanGreetings . AGI reaches
over 200 million subscribers per month globally through major wireless
carriers including Bouygues, Cingular, KPN Mobile, Mobistar, Proximus, and
Verizon Wireless.

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Subscription Base Reaches New Milestone, Bolstered by Unique Content and
Record-Breaking Holiday Traffic

CLEVELAND, AG Interactive, the new media
subsidiary of American Greetings, announced today that their online
subscription base has grown to two and a half million subscribers worldwide .com, and HatterChatter.
AG Interactive is a subsidiary of American Greetings Corporation
(NYSE: AM), one of the world's leading manufacturers of social expression
products generating annual net sales of approximately $2 billion.

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5 million
membership mark illustrates that people find our content very valuable," said
Sally Babcock, senior vice president, AG Interactive ."
In addition to eCards, AmericanGreetings.
AGI also maintains significant global content partnerships with Def Jam
Enterprises, Nickelodeon, Sports Illustrated, Univision Online, Inc.com

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Amstel: Celebrating Tonight's Football!

It always ends the 15th day of Hindu month of Ashwin, which falls somewhere in the months of October or November on the traditional calendar.

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Amstel is excited about tonight's match and hopes that everyone will
enjoy a thrilling finale to the scintillating UEFA Champions League
competition.
Recently added to the sites is the Interactive Calendar that automatically
sends pop-up reminders to your desktop complete with eCard suggestions for
every important day in your calendar.

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This
climax is often followed by a unique and spontaneous celebration by the
scoring player and team.amstel.
Thanks to new content, new sites, and the recent holiday season, the AG
subscriber base has increased more than 300,000 over the past six months . To create its premier content, the company leverages one of the
world's largest creative studios and digital library of award-winning
expressive content as well as an extensive international distribution
capability.

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The growing demand for both online and print greetings illustrates that
people are still interested in telling their loved ones that they care, and
that more and more people tend to supplement their print cards with a growing
number of e-cards. "We have seen some
great traffic numbers recently, and with the slew of innovative greetings we
have planned for 2006, we look forward to breaking more records. It also allows you to put sticky notes
on your desktop to be sure to remember everything from an important conference
call to picking up milk before heading home.com as well as through Instant Messaging or online partnerships
with AOL, MSN, and Yahoo!.

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