The
company focus is to develop and deliver powerful online campaign tracking
tools that provide SEM practitioners worldwide with accurate and rapid
methods to report comparative PPC search engine performance and competitor
campaign performance.
Typically only available as a paid service for Paltalk Plus and x-Treme
Service subscribers, families can log onto Paltalk's free IC community, click
on the Santa's Workshop room, and watch, listen, and talk with Santa as he
gets ready for Christmas.

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By Christmas, "Toys and Games" had experienced a 17 percent decline from
its highs.

Not every category experienced a similar decline as Christmas neared and
passed . The cost of doing
business can change dramatically for these guys in just a few days time!"

To purchase a full copy of the study or to request a customized version,
please contact John Williams at jwilliams@semphonic.semphonic.

* Paltalk has created special gift memberships priced at $24.

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SEM professional now get faster, more actionable
insights to help improve SEM campaign performance .9 million active members participating in live voice and video enabled
chat rooms.

Media Contact:
Laura Galloway
Galloway Media Group
646.

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Visit us at www.

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Not only does this illustrate the staying power
of "instant-access" products, it illustrates how complementary products to
top Christmas items have their own unique timeline.

"Every category has a unique seasonal pattern -- with dramatic differences
in how pricing and volume run-up to and through the holidays," states Gary
Angel, President and CTO, SEMphonic. All rights reserved.com.95
for Plus and x-Treme Services respectively.

variations falling

50 per click. This category posted an 11 percent
increase overall from December 12 to December 26, concentrated in the high
volume keywords of "Chocolate" , "Wine Gift", and "Food Gift. The Paltalk Messenger has been downloaded over 37 million
times and accounts for over 8 billion voice minutes per year. Paltalk was the
first company to launch video and voice combined with an on-line buddy list in
one package.

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" Not only is
perishability a factor in the food category -- making for later delivery
requests -- but gifts like chocolate are a classic fall-back for the
desperate procrastinator. Paltalk is a privately held company based in New York that was
founded in June of 1998.

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SEMphonic provides these technologies, tools, and services to maximize the
competitive edge for Agencies and companies such as American Express,
WebMD, AOL , CyberTrader, Charles Schwab, Endless Pools, Hotwire, Intuit,
Mediasmith, iCrossing, and others.

Avoid the long lines at the mall and give Santa your wish list by logging on
to Paltalk for live interaction with Santa Claus from December 10 to 24

NEW YORK, From December 10 through December 24,
Santa Claus will be available for live video chat 24 hours a day, seven days a
week on Paltalk , the largest Instant Chat (IC) community on the Internet.
In addition to offering Santa's Workshop free of charge, Paltalk is also
celebrating the holidays by offering special discounts for those who want to
give the gift of communication to their loved ones.95 and $34.

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After chatting with Santa Claus, families can stay in the spirit of the
season and head over to the Paltalk Concert Hall, where carolers sing holiday
tunes and spread merry cheer . Both x-Treme and Plus
Services boast unlimited advertising-free Video chat.

* Give a gift, get a gift: Existing Paltalk members who purchase a gift
membership will receive an extra month of service free, extending the
expiration date of any annual membership.2712
Laura@gallowaymediagroup.

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674.

This category lists pages that are designed primarily to share holiday wishes with friends and family.

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PRESS RELEASE SEMphonic(TM) Keyword Pricing Index (SKPI) Shows 2005 Holiday Keyword Bidding Shifted Away From High Wish List Items to Post Holiday Redeemable

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However all three of these categories saw
similarly sharp declines as Christmas neared and shipping deadlines passed . "Gift cards" terms held up very well and "Arts and Entertainment,"
for example, showed a 22 percent increase from $0.51 to $3.

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Not
surprisingly, the biggest single increase was in "Toys and Games" -- where
prices skyrocketed 31 percent in just two weeks. Price gains were also seen
in such traditional gift categories as "Electronics" (16 percent) and
"Clothing" (19 percent).

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52 to $2.51;
this keyword now joins this study's top ten keywords prices ranging from
$2.

View and Chat With Santa Claus Online 24/7 This Holiday Season

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com

About SEMphonic

SEMphonic brings over 9 years of experience in Internet marketing
competitive analytics to search engine marketing (SEM) professionals.

About Paltalk
Paltalk is the largest Instant Chat (IC) community on the Internet with
over 3.

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SEMphonic is headquartered in Novato,
California. Many family-friendly rooms are available to
visit, from karaoke to learning a foreign language.

merry strawberry

14 in the high
volume words with the majority of the increase occurring after December 23. With 14 million iPods
sold in the holiday period, there is a lot of demand for downloadable music
post holidays. x-Treme Service
includes Paltalk 's TV-quality video IM and chat. The Paltalk Messenger allows members to administer their own
voice and video discussions and instant message (IM) with buddies on MSN, AOL,
Yahoo, and ICQ.

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SEMphonic , search engine marketing (SEM)
analytics tool provider, today announced that its SEMphonic Keyword Pricing
Index (SKPI), an index of cost-per-click and bids on selected
industry-specific keywords , shows keyword bidding shifted away from high
wish list items to downloadable gifts, gift card redeemable items and
perishable items that can be used for the remainder of the holiday period
or longer .

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For
both "Toys" and "Electronics," the declines began well before Christmas
Day.

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This increase was driven by "music download" rising from $1.com

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Between Thanksgiving and the third week of December, a number of
traditional gift categories saw double-digit growth in keyword Price .Paltalk. Families can also host
their own room to visit with their loved ones from across the globe who may
not be able to travel this holiday season.

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"Electronics" had returned nearly to its Thanksgiving Day levels
(with a 14 percent decline) and "Clothing" was down about 7 percent.com for more information . Paltalk users from around the world can also
interact and Instant Message with Santa, send him an email and get a personal
response, all at http://www.

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89 to $1.

The "Kitchen, Food and Wine " category also demonstrated how time-centric
bidding is in the online holiday world. "The classic patterns experienced by
traditional retailers don't always translate directly into the online world
and search marketers have to be constantly on watch.