com. For marketers and retailers gifting
represents a rare and unique opportunity to directly and personally touch two
target markets at once: the gift giver who buys the gift and the gift
recipient to whom the gift is given.
By researching the gifting experience, Unity Marketing presents a major
new research study of the gifting market.;
Inspirational -themed gifts; Glass figurines and/or sculpture; China and/or
tabletop gifts, such as serving pieces , candlesticks, vases, etc.
Chapter 8: About the Different Types of Gifting Shoppers
Chapter 9: About Maximizing Sales to the Gifting Market:
Chapter 10: Future Vision - Projections for Christmas 2004
Post-Election 2004 Consumer Gifting Survey Results

For more information visit
http://www.

discussion celebrations

By combining
elements of both word-of-mouth and sampling , gifting magnifies and intensifies
the marketing power of both to influence future shopping behavior of the gift
giver and recipient.

recipes holidays

"Our number one goal is to exceed the expectations of our audience
as a useful and fun resource for family life," stated Emily Smith,
vice president of FamilyFun. "Holidays are a time for families to
be together and it's heartening to know that FamilyFun ."

About FamilyFun. While marketers
focus on designing the next big gift product and retailers carefully
merchandise their stores with gift ideas, the big opportunity for gift
marketers and retailers is to enhance the gifting experience (e.

gift crafts

Popular content areas
included easy-to -make Valentine cards, classroom gift ideas
and Valentine's Day family traditions.com.g.

anything topics

com /reports/c15388) has announced the addition
of Gifting Report, 2004: The Who, What, Where, How Much and Why of Gift Giving
+ Shopping to their offering.). How people choose across the wide range of gifting options is
explored, including gift certificates and cash, home furnishings,
entertainment , apparel, gifts of experience, etc.

society celebrations

----FamilyFun.com is the premier online
family resource for creative solutions, combining award-winning
content and related community features focused on great ideas ,
practical advice, and "fun stuff to do.

Thus gifting is an exponential marketing opportunity.

discussion include

FamilyFun.com Holiday-Themed Features Draw Record Visitor Traffic; It's No Prank: Popular Content Centered Around Valentine's Day Easter and April Fools' Day

Other FamilyFun.com

Produced by Disney Online, FamilyFun.com/cgi-bin/prnh/20040820/RESEARCH )
The gifting market that is the buying and giving of gifts to family and
friends, is a $253 billion market.
The key to crafting an effective gifting marketing strategy is to really
understand the dynamics of gift giving, shopping and selection.

Below are the ten chapters contained in this study each one with detailed
data and statistics:

Chapter 1: Gifting Market Study- Who was studied: Methodology + Research
Chapter 2: About the Gifting Market: Majority of Americans spend over
$250 buying gifts
Chapter 3: About Gift Giving Holidays + Occasions: Christmas and
birthdays are the primary gifting holiday and occasion
throughout the year
Chapter 4: About Trends in Gift Giving
Chapter 5: About Selecting the Perfect Gift: Research reveals attributes
of a good gift
The Perfect Gift Is Something That the Recipient Will Like but
Is Unlikely to Buy for His or Her Self
Chapter 6: About Selecting the Particular Gift Item
Chapter 7: About Selecting a Store to Shop for Gifts.

society lists

" Disney Online also produces
Disney.com
Fax: +353 1 4100 980

anything about

No other research study has
investigated gifting from the experiential point of view and in such depth,
including gift giving incidence and spending throughout the whole year ,
including 7 major gifting holidays and 12 gifting occasions (e.

mailing ideas

com, a leading family resource Web site produced by
Disney Online, achieved record-breaking year-over-year traffic
increases surrounding recent holiday site features including
Valentine's Day, Easter and April Fools' Day.newscom. A key finding
from this research is that the majority of gift shopping takes place
throughout the year , not just during the last two months. Out of the total
$2,062 annual gifting budget, the typical gifter spends only 40% at Christmas,
leaving 60% of gift spending occurring over the course of the year.
This in-depth report, based upon both qualitative and quantitative
research, provides powerful new insights into why people buy gifts and ways
marketers and retailers can gain a greater share of gifting spending. 'verb'),
rather than focus solely on the gift.g. Marketers and retailers can
put these insights to work to increase gift sales and build repeat gifting
business.researchandmarkets .

society recipes

Page views for the entire month of April were up 148.3
percent over the same period in 2004.
(Logo: NewsCom: http://www.
This research is sponsored in part by the gift industry's most
forward-thinking companies, including Department 56, Glass Baron, Lenox,
Longaberger, and Walt Disney, among others.

decorations lists

Valentine's Day mini-site unique visitors increased by 17
percent over the same period in 2004.

Research and Markets: Out of the total $2 062 annual gifting budget the typical gifter spends only 40% at Christmas leaving 60% of gift spending occurring ov

That means almost one out of every ten
dollars spent at retail is to buy a gift. birthdays,
anniversary, wedding , friendship, etc.

gift christmas

Since the beginning of
2005, FamilyFun has averaged 40 percent year-over-year growth with a
peak increase of 43 percent in April (comScore Media Metrix)." The site's popular "Solution
Centers," which offer parents real answers in real time, include:
"Parenting," "Recipes," "Travel ," "Arts + Crafts," "Organize +
Decorate," "Games," and "Parties.com features exciting neighborhoods that live
within the gates of Disney's virtual theme park, housing a variety of
wholesome, original content that consistently reflects the magic of
Disney.

anything christmas

Disney Online works closely with the Walt Disney Internet
Group, which provides integrated strategic and operational Internet
services for The Walt Disney Company's (NYSE:DIS) Internet
initiatives.
People buy and give gifts to build and enhance their emotional connection
with the recipient. 'noun') becomes the
means to an end and that end is to strengthen relationships.g. The key attributes of what makes a
good gift are presented , as are the types of stores where gifters prefer to
shop and why.; Candles and
candle accessories; Crystal stemware, bowls, decanters, vases, etc.com/reports/c15388

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets.

recipes list

Popular content areas included
crafts and basket activities, egg decorating and hunting
activities, recipes and decorations.com is a top
online destination for families who seek creative celebration ideas
and activities.com, the leading kids' and family entertainment destination on
the Internet. In other words, the gift itself (e.; Photography-
related gifts, such as frames; Licensed merchandise; Plush and/or stuffed
animals; Lighted collectible villages, houses and/or cottages; Wooden baskets,
including handmade collectible baskets.

ideas gift

Business Editors/Entertainment Editors

NORTH HOLLYWOOD, Calif.com holiday visitor highlights include:

Easter mini-site page views increased 180 percent over the
same holiday period in 2004. Capturing a greater share of the gifting marketplace ,
therefore, is a significant marketing opportunity for product marketers and
retailers.

holidays celebrations

With adults and kids across the country searching for the perfect
prank, April Fools' Day was a record -breaking traffic day for
FamilyFun. DUBLIN, Ireland, Research and Markets
(http://www.

relating about

Disney .researchandmarkets.
The purchase incidence among 15 leading gift categories is also
researched , including Christmas-themed ornaments and decorations.; China or
porcelain figurines and/or sculpture; Flowers, plants and/or garden
accessories, including cut flowers and bouquets; Personalized, customized ,
etched, engraved, monogrammed giftware; Jewelry and/or watches; Personalized
photography items , such as personalized albums, pictures, etc.