0 uses Universal Tag(TM) technology to simplify
the loading process into its ad serving and optimization system
specifically for ads being tested by Dynamic Logic's research. Dynamic Logic can help advertisers,
agencies and publishers who are commissioning ad effectiveness
research for a Poindexter campaign determine how effective their ads
were in impacting brand perceptions, including which ads and sites
performed better, by determining who was exposed to which ads and
where.

Sometimes called Hero, Heron of Alexandria was an important Greek mathematician who was mainly interested in the practical studies of mechanics and engineering.

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About Dynamic Logic

Dynamic Logic is a leading independent research company with
expertise in marketing effectiveness.

Outsell Inc. Forecasts Growth for Information Companies Who Serve Engineers

For more information, see
www.

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The AdIndex methodology counts exposures to advertisements,
helping researchers determine which survey respondents were exposed to
specific ads and how often.

No immediate growth prospects for ad-supported models aimed at
engineers.outsellinc.

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These
U-Tags(TM) will help measure a campaign's effectiveness using Dynamic
Logic's AdIndex(R) research.com

About Poindexter Systems

Poindexter Systems , Inc.

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Business Editors

BURLINGAME, Calif.
Outsell invests heavily in unique information industry data assets
that form the core of its high-quality, fact-based research, analysis,
and recommendations for clients worldwide.

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com), a leading
provider of behavioral targeting solutions for advertisers, today
announced its ability to incorporate Dynamic Logic's Universal Tag(TM)
technology into its new product suite, POINDEXTER(TM) 6.dynamiclogic.
In a HotTopics(TM) report issued today , Better, Faster, Cheaper -
Technical Information at the Engineer's Desktop, Outsell Chief Analyst
Leigh Watson Healy looks at the changing R+D landscape, how engineers
are disrupting the information -delivery status quo, who's supplying
the content they use, and how content providers can meet engineers at
their point of need.

Watch new developments from Elsevier Engineering Information
and Thomas Publishing, which are pushing more up-to-the-minute
information, like product news and current engineering
research right to the desktops of engineers, customized to
their information specs.

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WHO TO WATCH: More than one dozen companies, including Reed
Business Information, IHS, TechStreet, GlobalSpec and Thomas
Publishing are poised to capitalize on this trend , and deliver the top
types of information engineers use: standards and specifications,
engineering drawings, scientific and technical books, technical
papers, reference books and trade publications .outsellinc.com

About Outsell, Inc.

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com

Vendors are focusing on blogs, RSS feeds , and enriched search,
coupled with must-have content, in delivering information to
the desktops of engineers in the enterprise.

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Improves Client Functionality and Reporting Capabilities

Poindexter Systems, (www. helps marketers maximize the performance
and profitability of their online marketing efforts.

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The IHS/GlobalSpec alliance
answers engineers ' growing preference to work behind the
firewall rather than on the open Web.

For more detail and a full copy of Better, Faster, Cheaper -
Technical Information at the Engineer's Desktop , visit
www.

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Using POE(TM) Optimization Suite,
companies such as America Online, American Express , Continental
Airlines, and T-Mobile have significantly enhanced the accuracy and
effectiveness of their online advertising initiatives, maximizing
their budget efficiency and customer response .

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Poindexter Systems Integrates Dynamic Logic's Universal Tag to More Easily Implement Campaign Effectiveness Studies

Also known as the geometer who discovered the equation for determining area of a triangle , which equation came to be called Heron's Theorem.

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poindextersystems.
With this integration, media and operations experts can save time
using POINDEXTER(TM) marketing technology and measuring campaigns
through AdIndex because the Universal Tag(TM) technology does not
require the same level of programming detail.

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Leading research firm sees opportunity to reach engineers who
increasingly trust peers more than the internet as an information
source

WHAT: With research showing engineers increasingly trusting their
peers more than the open internet as credible and reliable sources of
information, Outsell, Inc., the leading research firm providing
actionable analytics for the information industry, predicts
significant challenges ahead for companies that provide information to
the engineering community.com

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"This partnership with Dynamic Logic is part of our ongoing
commitment to provide clients with easy-to-use tools that solve their
most pressing business needs ," said Ted Shergalis, founder and chief
product officer of Poindexter Systems.

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The company's
Progressive Optimization Engine (POE(TM)) is the industry's first
real-time statistical modeling platform using clustering and
predictive modeling to identify audience viewing behavior and
automatically delivering the right message for maximized response
through any digital channel.

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This
technology integration will simplify the ad trafficking process,
helping Poindexter more easily tag and identify advertising campaigns
that are being tested using Dynamic Logic's research. "With Universal Tags, we can
increase the overall trafficking efficiency for those advertisers
using POINDEXTER(TM) 6.0.

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Business Editors

NEW YORK----

Addition of Universal Tags(TM) into POINDEXTER(TM) 6.:

Outsell of Burlingame, CA is the leading research and advisory
firm providing actionable market analytics for the information
industry.

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Prior to the
implementation of this technology, each creative required its own
unique code - now planners need only one code to tell them which ad is
delivered, at what site, the level of its frequency, and a time stamp. Dynamic Logic's three main
product areas are: AdIndex(R) for online advertising, CrossMedia
ResearchTM for multi-media campaigns and MarketNorms (R), an
advertising effectiveness database. Founded in 1999, the company is
headquartered in New York City with offices in Chicago, San Francisco,
Los Angeles and London. Founded in 1994, Outsell helps publishers, commercial
information providers, and content software technology vendors
identify , maintain, and grow markets and revenue streams.

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"
POINDEXTER(TM) 6.

HOT TRENDS:

GlobalSpec is becoming the "Intel inside" of search within the
customized enterprise portal. Outsell also
works with information management executives in top corporations,
government agencies, and educational institutions to benchmark
spending, optimize performance, and demonstrate best practices .

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www. For more information,
call (212) 741-4222 or visit www.poindextersystems.

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