Ultimate Style's trim and compact form - perfect for slipping
into back pockets - makes it more portable than its bulky rivals too.com, the company
has quickly become the world's most popular educational Web site with
more than ten million registered users.

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Advance registration is $35 for members, $45 for non-members.

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"
In addition to Ultimate Style, Spark Educational Publishing also
publishes its series of more than 450 study guides, its Barnes + Noble
bestselling line of SAT study prep products, SparkCharts on dozens of
subjects, its new FlashKids series for pre-K students to
eight-graders, and other helpful study aids.

Florida Direct Marketing Association Announces Winners of 2005 Max Sackheim Creative Awards; March 17th Awards Luncheon Features Panel of Creative ``Heavy Hitt

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Spark Educational Publishing, the leading educational
publisher of SparkNotes, today's most popular study guides, has
announced it has published Ultimate Style: The Rules of Writing (Spark
Educational Publishing, 129 pages, $4. Originally launched as SparkNotes.

Advertising Writers/Business Editors/Seven Florida
direct marketing firms will be recognized for their excellence in
creative design at the 2005 Max Sackheim Golden Arrow Creative Awards
and Forum on Thursday, March 17th. Advance registration fees are $35 for
members and $45 for non-members, including lunch.

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Business Editors

NEW YORK--- -Have you ever been
stumped by how to structure a quote within a quote? Does the
difference between "who" and "whom" leave you wooly? Relax, we've got
you covered.95), a concise guide to grammar,
usage , and style.

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Registration begins at
11:30 a.

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SparkNotes Publishes ''Ultimate Style '' a Grammar Guide for College Freshman and Seasoned Writers Alike

There are now more than 450 study aid titles
in print. Luncheon meetings
are typically held on the third Thursday of each month at the Westin
Hotel in Fort Lauderdale.

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The 2005 winners of the Max Sackheim Creative Awards are:

Category: Direct Mail Consumer Single
Firm: New River Communications
Project: Cross International Catholic Outreach

Category: Direct Mail Consumer Single
Firm: Nordis Direct
Project: Miami Dolphins Super Bowl of Fashion

Category: Direct Mail Business to Business Campaign
Firm: Starmark International
Project: Norwegian Cruise Line Freestyle Alaska

Category: Direct Mail Business to Business Single
Firm: Intermedia
Project: Warner Brothers Christmas Mailer

Category: Print Collateral - Multi-Purpose
Firm: Intermedia
Project: 100% Branded

Category: Direct Response Advertising - Print
Firm: Starmark International
Project: Norwegian Cruise Line Latitudes Magazine

Category: Mail Order Catalog - 16 or more pages
Firm: Gracewood Groves
Project: Holiday Traditions Catalog

Category: Mail Order Catalog - 16 or more pages
Firm: Direct Web Advertising
Project: Direct Web Advertising

Category: Creative for Client Outside Florida
Firm: Mature Market Group
Project: Oticon-Syncro Hearing Aids

Overall Winner: Mature Market Group

The March 17th awards luncheon will be held at the Westin Hotel
on Cypress Creek Road in Fort Lauderdale.

from history

"Ultimate Style
clears up all the mistakes commonly made by students and experience
writers alike, and does it all in a pocket-size package.SparkNotes.

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In response to demand from
students, parents, and educators SparkNotes Publishing began printing
their products in 2002.

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Unlike other complicated manuals, which are organized by topic,
Ultimate Style is organized alphabetically, logically placing the
entry on "prepositions" right before advice on "pronouns," for
example.
The awards luncheon will feature a panel discussion on the topic:
"Yeah, But Will it Work?" The speakers are leading South Florida
creative experts, including Stan Harris, Principal of Harris Ideas;
Ernie Cox, Executive Creative Director for Starmark International; and
John Drury, Senior Vice President of Marketing for AutoNation .m.

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, followed by lunch and the program from noon to 1:30 p.

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article topic

"The English language is burdened with complex rules and
exceptions," said Dan Weiss, Publisher of SparkNotes.org/chapters/

About the Direct Marketing Association Florida Chapter

The DMA Florida Chapter has over 150 members , including
catalogers, Internet retailers, financial services providers,
publishers, book and music clubs and retail stores.

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About SparkNotes

Founded in 1999 by four Harvard seniors, SparkNotes (now owned by
Barnes + Noble) is producing a new generation of "smarter , better,
faster" educational resources for high school and college students to
use on and offline .

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Call
1-800-273-8703 or visit http://www.

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SparkNotes products are
available at Barnes + Noble stores and other book retailers and for
free download at www.