Reflecting its commitment to expanding its e-commerce capabilities , Blue
Shield of California has appointed Jan Vorfeld to the newly created position
of vice president of Business Transformation and eBusiness.

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For
more information about Health Fitness Corporation , go to http://www.

Laurie Cameron has been promoted from senior director to vice president of
Learning and Organization Development. Cameron joined Blue Shield's Human
Resource Department last year with responsibility for the company's leadership
and change management programs .

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Health Fitness Corporation Announces Alignment of Capabilities to Meet Evolving Market Needs

hfit ., Fort Point Partners and Accenture, where she led the Change Management
practice for Latin America .2 million members, 4,300 employees and more than
20 office locations throughout California.smith@blueshieldca .

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"Katherine has done
an outstanding job of leading our Marketing and Strategic Development since
joining HFC from Johnson + Johnson in 2003. and Canada.
Cameron has more than 15 years experience in leadership and organizational
development that includes executive management positions at William -Sonoma,
Inc.

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and Canada, will
continue to be led by Jim Narum and Dave Hurt, National Vice Presidents of
Account Services for Fitness Management.
Vorfeld received her MBA from Stanford University and holds a Bachelor of
Arts degree in Economics from Dartmouth College. She led efforts to develop new programs to
improve the company's management capabilities for the top 400 leaders,
including accelerated learning labs, leadership workshops and a comprehensive
executive development program for the company's senior staff.

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Serving clients since 1975, HFC delivers fitness and health
management services at more than 400 sites across the U. Cameron holds a Bachelor of Arts' degree in
Speech Communication and Organizational Psychology from the University of
Maryland.

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Patrice Smith
415-229-6366
patrice.

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, responsible for product development,
strategic marketing and distribution/channel management. Wadsworth most recently
served as Blue Shield senior director , successfully leading efforts that range
from redesigning the enrollment process to significantly reduce turnaround
time on member applications to modernizing the call center to provide improved
service to agents and brokers.com.

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MINNEAPOLIS, Health Fitness Corporation
(OTC Bulletin Board: HFIT) today announced plans to align its health and
fitness management business into two operating units -- Fitness Management
Services and Health Management Services."
HFC's corporate fitness management business, which now manages worksite,
community, and university fitness centers throughout the U.S.

Founded in 1939, Blue Shield of California is one of the state's leading
healthcare companies.

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"We have completed the integration of the Johnson + Johnson Health and
Fitness Division acquired last year and we are aligning our organization to
best serve our clients in both fitness and health management," said company
CEO and President Jerry Noyce.

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Blue Shield of California Names Three New Vice Presidents

Wadsworth received both his Bachelor of Science in General Studies and MBA
from Cornell University in New York.mylifepath.

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They will work closely with
Katherine Hamlin, currently Vice President of Marketing, who becomes National
Vice President of Account Services for Health Management, and will assume
responsibility for worksite health management locations.com . For more information, visit the
company's website at http://www.

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She has more than 20 years
experience working with hundreds of clients in the design, development,
implementation and delivery of health management initiatives," Noyce said.
Health Fitness Corporation is the leading provider of results -oriented
health improvement services to corporations, hospitals, universities and
communities .S. These tools will support interactions with Blue Shield that
involve sales, price quoting, enrollment and service.

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Headquartered in San Francisco, the not-for-profit
corporation has more than 3.

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"This alignment provides an even greater
platform to bring our clients the resources, products and services to meet
their needs in reducing rising health care costs. In this new role,
Vorfeld will lead the conversion of Blue Shield's current sales and enrollment
processes to electronic capabilities that are built upon Web-based technology
platforms.
Before joining Blue Shield of California , Vorfeld served as general
manager with Charles Schwab + Co.

Bob Wadsworth was promoted to vice president of installation and
membership in the Consumer Operations Division.

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During her 15-year
tenure there, she held various executive positions in consumer and financial
services businesses and is credited with the successful turnaround of one of
the company's largest divisions .

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SAN FRANCISCO, To accommodate its recent growth
and to recognize superior performance , Blue Shield of California has announced
the appointments of three new vice presidents.

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