g., Washington Blade, Bay Windows,
Dallas Voice) 14
None of these 27

Note: Data within this table were weighted to reflect total U. offices and wholly owned
subsidiaries: London-based HI Europe (http://www.

Press Contacts:

Nancy Wong
Harris Interactive
585-214-7316

Kelly Gullo
Harris Interactive
585-214-7172

John Butler
Witeck-Combs Communications
202-887-0500 ext.

outloud columns

These are the results of a survey of 2,630 U.
Witeck-Combs Communications , Inc. (http://www.

About Harris Interactive(R)
Harris Interactive Inc. Known for The Harris Poll(R) and for pioneering Internet-based
research methods, Harris Interactive conducts proprietary and public research
to help its clients achieve clear, material and enduring results.com.

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Her expertise and knowledge in the publishing arena is unsurpassed,"
said Penthouse CEO Marc H.
+1-561 -912-7034
kberzon@pmgi.

New National Study Shows Gays More Likely Than Non-Gays to Book Travel Online

The online survey was conducted
between March 8 and 14, 2005 by Harris Interactive(R) , a worldwide market
research and consulting firm, in conjunction with Witeck-Combs Communications ,
Inc. adult online population.

About Witeck-Combs Communications, Inc.

twentysomething diaries

Silberstein adds, "Penthouse's future look and voice will give the
consumer entree to an engaging mix of subjects , with the core benefit of
feeling like an insider who holds the coveted key to unlocking a world of
topics honed to the interests of young men., According to a recent nationwide
survey, gay , lesbian and bisexual (GLB) adults who are online are more likely
to book hotel reservations through online portals than heterosexual online
adults. Gay and non-gay use of Expedia.
Outside of the assistance gays seek from friends and relatives (58%),
gay-specific websites (32%), such as Outandabout .Y.

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Bell. Bell, kindly contact the
Public Relations Department at: 561.
In theory, with a probability sample of this size, one can say with 95
percent certainty that the results for the overall sample have a sampling
error of plus or minus 2 percentage points. They include refusals
to be interviewed (nonresponse), question wording and question order and
weighting. Although we
remain interested in the consumer attitudes and characteristics of
transgendered individuals, for accuracy and consistency we distinguish sexual
orientation from gender identity.hieurope.

celebrity glbtq

Forty-six percent of GLB respondents are likely to visit Orbitz.g.

ezines questioning

, Odysseus, Damron) 22
Gay-specific newspapers (e.
Figures for table 1 were not propensity weighted and are representative of the
total U.

perfect glossy

Prior to Playboy , she was with Ziff Davis Media as
Publisher of Yahoo! Internet Life Magazine. We are very excited to have Diane join
our team.com .S.com and Gay.com 34 46 33
Hotel website (e. Hilton.com, Marriot.

Methodology
Harris Interactive (R) conducted the study online within the United States
between March 8 and 14, 2005, among a nationwide cross section of 2,630 adults
who are online, of whom 177 self-identified as gay, lesbian, or bisexual
(GLB). Figures for age, sex, race, education, region and income were weighted
where necessary to bring them into line with their actual proportions in the
population.harrisinteractive.com), Tokyo -based Harris Interactive Japan,
through newly acquired WirthlinWorldwide, a Reston, Virginia-based research
and consultancy firm ranked 25th largest in the world, and through an
independent global network of affiliate market research companies.

Magazines and ezines featuring content directed towards GLB youth.

glbtq bound

She has also served as Senior Vice
President/Group Publisher at Phase2Media, an Internet advertising sales,
marketing and promotional company, and was Publisher of The New Yorker and
Elle Magazines.


TABLE 1
Travel Websites and Hotel Reservations
"When making your hotel reservations, which of the following websites are you
likely to visit?"

Base: All Adults

Total GLB Heterosexual
(n=2,630) (n=177) (n=2,361)
% % %
Travelocity. adult population of GLB adults.S.

These statements conform to the principles of disclosure of the National
Council on Public Polls.

perfect glossy

About Penthouse Media Group Inc
Penthouse Media Group Inc.com 22 24 22
Hotwire. queried gay, lesbian,
bisexual and transgendered (GLBT ) self-identified respondents. (http://www.

yqq xy

Silberstein has held top positions with Allure and Vogue and
began her career at Glamour Magazine.
"Diane is a respected executive in publishing, and her expertise in a
broad array of categories and knowledge of the business are key to Penthouse
in growing the brand as a men's lifestyle publication and extending the brand
further across multi-media platforms.912.com, top the list
of resources gays use to learn about future leisure travel destinations they
consider visiting.

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adults, of whom 177 were
self-identified as gay, lesbian or bisexual.

g.


TABLE 2
Future Leisure Travel Plans
"Which of the following do you use to learn about future leisure travel
destinations you are considering visiting?"

Base: GLB Adults

GLB
(n=177)
%

Friend/ Relative/ Personal Experience 58
Gay -specific websites (e.

glbtq subscriptions

is an international, multimedia entertainment
company that is globally recognized as one of the premier brands in adult
entertainment and publishes one of the most widely circulated groups of men's
lifestyles publications.

Media Contact:
Kathleen Berzon
For Penthouse Media Group, Inc.Y.com did not vary much (45
percent of GLBs said they are likely to visit Expedia. 12
Jbutler@witeckcombs.

bound columns

, the parent
company of Penthouse Magazine, today named Diane Silberstein to the position
of President and Publisher of its Magazine Group.7034, or email: kberzon@pmgi.com , and provides adult video entertainment and a broad
array of products and services via its numerous licensees.S., Out Traveler, Genre, Passport) 25
Gay-specific reference books (e. In April 2003, American
Demographics magazine identified Bob Witeck and Wes Combs as two of 25 experts
over the last 25 years who have made significant contributions to the fields
of demographics, market research, media and trendspotting for their
pathbreaking work on the gay and lesbian market.

zine targets

Silberstein joins Penthouse from Playboy Magazine where she was Vice
President /Publisher.
About one-half (52%) of GLB respondents were likely to visit
Travelocity.com 27 32 27
Cheaptickets.com 15 21 15
Other 7 12 7
I don't make travel reservations online 34 18 35

Note: Data within this table weighted to reflect total U. GLB adult
population.novatris.

glossy targets

While fully 35 percent of heterosexual respondents said they don't
book travel online, fewer than one in five (18%) GLB respondents said they did
not. Close behind are national gay magazines (25%), such as
Passport, Genre, and Out Traveler, and gay-specific travel books (22%), such
as Damron and Odysseus guides. adult online
population.S.

comprised twentysomething

com
compared to 33 percent of non-gays. When making leisure travel destination
decisions, GLB travelers are seeking direction on how they can spend their
dollars on both gay-friendly travel channels and destinations," said John
Butler, Senior Marketing and Communications Strategist for Witeck-Combs
Communications.com 41 52 40
Expedia.com 40 45 40
Orbitz.com, outandabout.-based global research company that blends premier strategic consulting
with innovative and efficient methods of investigation, analysis and
application.
Harris Interactive combines its intellectual capital, databases and
technology to advance market leadership through U.harrispollonline.

zine ezines

com) 32
Gay-specific magazines (e.

glossy teenagers

com), Paris-based
Novatris (http://www.

queer glossy

com), the 15th
largest and fastest-growing market research firm in the world, is a Rochester ,
N.S.

zine comprised

penthouse., a strategic public relations and marketing communications firm with
special expertise in the gay market.
Many GLB online consumers rely on gay-specific travel expertise when
queried on the type of resources used when planning destination travel. Sampling error for GLB adults
(177 ) is plus or minus 9 percentage points. EOE M/F/D/V
To become a member of the Harris Poll Online (SM) and be invited to
participate in future online surveys, visit http://www.

targets oasis

"
For more information on this recent Penthouse personnel acquisition, or to
schedule an interview with Penthouse CEO Marc H.com

One third of GLB adults use gay-specific websites to learn about future
leisure travel destinations

ROCHESTER, N.com when making hotel reservations , compared to 40 percent of
non-gay respondents.com 28 41 27
Priceline.g. Unfortunately, there are several
other possible sources of error in all polls or surveys that are probably more
serious than theoretical calculations of sampling error. It is impossible to quantify the errors that may result from these
factors.com

comprised blair

com compared with 40% of
non-gays). This online sample is not a probability sample.witeckcombs.

columns teenagers

Playboy Magazine Publisher Joins Penthouse Magazine

Silberstein will be
responsible for the day-to-day operations of the Penthouse Publishing Group,
overseeing the editorial, advertising, production and circulation of each
Penthouse publication. Originally founded in 1965 by Bob Guccione, the
company also operates numerous entertainment websites, including
http://www., Gay.g.

columns outloud

Diane Silberstein Hired as President of Publishing Group

NEW YORK, Penthouse Media Group Inc.
"Clearly , the honeymoon with online travel sites is likely to grow as more
gay and lesbian consumers flock to specialized media and other gay-specific
travel and tourism resources.com) 31 33 31
Hotels. Propensity score weighting was also used to adjust for
respondents' propensity to be online for the question in table 2, and those
figures are representative of the general U.S .

Additional Note: Previous research conducted by Harris Interactive in
conjunction with Witeck-Combs Communications, Inc. In addition, given the low incidence of
response from transgendered individuals, it is extremely difficult to draw
conclusions from the data captured.com) is the
nation 's premier strategic marketing communications firm, specializing in
reaching the gay and lesbian consumer market. With over nine years experience
in this unique market, Witeck-Combs Communications has developed respected
relationships throughout the community and serves as a bridge between
corporate America and gay and lesbian consumers.

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- - kjjkjk

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