Blizzard Publishes a Successful Hotel Internet Marketing Case Study

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blizzardtracker.----Hampton, the
national brand of more than 1,300 mid-priced Hampton Inn(R) and
Hampton Inn + Suites(R) hotels, today announced that it has completed
the first stage of its new "Make It Hampton" program.

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is a property management company offering vacation
rentals in the Winter Park, Colorado, area.blizzardinternet.com/portfolio/case-studies.
Hampton is not resting on its laurels and already is well underway
with its "Make It Hampton" Phase II. "More
than 30 Hampton associates literally have been on the road all year,
helping our hotels implement the program, including providing more
than 19,000 hours of training.

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Also influencing owner approval of the program is the significant
year-over-year improvements in revenue per available room (RevPAR), a
key indicator of a hotel's financial health.

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See the full
story: http://www. The company markets skiing
trips, family getaways and individual weekend escapes in the Rockies."
The unprecedented "Make It Hampton" program impacts the guest
experience through a broad cross-section of new decor, services and
food service throughout the hotel, including complimentary High-speed
Internet access, a totally revamped breakfast that includes hot items,
new art throughout the hotel's public spaces and a much more
comfortable and home-like bath experience.

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The forward-looking statements in this press
release are subject to numerous risks and uncertainties, including the
effects of economic conditions; supply and demand changes for hotel
rooms; competitive conditions in the lodging industry, relationships
with clients and property owners; the impact of government
regulations; and the availability of capital to finance growth, which
could cause actual results to differ materially from those expressed
in or implied by the statements herein.

Includes bed and breakfasts, guesthouses , hotels, motels, inns, resorts, vacation rentals.

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website design and improved overall Internet presence
to generate higher traffic to the website, resulting in more bookings
and increased revenue.

For the listing of sites offering information on lodging specific to the Middle East.

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"

Blizzard was founded in 1997 by Trent and Susan Blizzard, and has
grown to employ more than 60 dedicated employees in its Glenwood
Springs, Colorado, office.

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com,
to measure the website's return on investment.

"Changes like these provide a more home-like atmosphere and make
our guests feel more comfortable and more welcome," Cordell said.

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Its portfolio includes many of the
world's best known and most highly regarded hotel brands, including
Hilton(R), Conrad(R), Doubletree(R), Embassy Suites Hotels(R), Hampton
Inn(R), Hampton Inn + Suites(R), Hilton Garden Inn(R), Hilton Grand
Vacations Club(R) and Homewood Suites by Hilton(R).

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This is due in
part to the addition of a number of condos, townhomes and private
homes which have been given individual representation on the website,
but primarily due to the "guerilla marketing" techniques of print and
online advertising driving traffic to the website.

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com /portfolio/case-studies. My decision to out-source this function, not only to a
company that came recommended in this field but was a leader in the
lodging industry, was based on a fundamental belief that the future
success of our company was inextricably linked to the work put in by
Blizzard on our behalf. Blizzard has
over 2,000 national and international clients with a customer base
consisting mainly of independently owned hotels, motels, bed and
breakfasts, country inns, vacation rentals and resorts.com. Guest-satisfaction scores have increased as a whole by more
than five percentage points.

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and its services, see
www.

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Vacations Inc. case study:
http://www.
Response by travelers and hotel owners has been overwhelmingly
positive. Hampton also has upgraded their pillows to jumbo size and
increased the sheet thread count as well. The "Make It Hampton" program
establishes a new precedent for the focused service segment of the
hotel industry.

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Blizzard's plan included a new website design, dynamic marketing
techniques, a strong e-mail marketing campaign, reliable hosting, and
a web analytic tool, Blizzard Tracker, http://www. is having a very successful winter season so far,
with bookings and revenues up 20% over last season's. "The overall program looked at every aspect of a hotel's
operation and the guest experience.

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----Blizzard
Internet Marketing 's Comprehensive Marketing Plan generated increased
revenue for customer, Vacations Inc.
View the full Vacations Inc. To find out more about Blizzard
Internet Marketing, Inc.com

7 million individual changes in more than 1,300
hotels in the United States, Canada and Latin America."
The Hampton brand is part of Hilton Hotels Corporation, recognized
internationally as a preeminent hospitality company.

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Business Editors

GLENWOOD SPRINGS, Colo. The company began providing website design,
hosting and promotion services, and has since added such services as
direct e-mail marketing campaigns and the private label website
tracking software, Blizzard Tracker, introduced in 2003.

Business Editors/Food/Lodging Writers

MEMPHIS, Tenn. In the first two months
of 2004 , according to data from Smith Travel Research, Hampton Inns
RevPAR not only significantly outpaced its segment, but it was
substantially above the hotel industry. By year end, more than 150,000 beds will be
raised.

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html and visit
their website at www.

Note: This press release contains "forward-looking statements"
within the meaning of federal securities law, including statements
concerning business strategies and their intended results, and similar
statements concerning anticipated future events and expectations that
are not historical facts.

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The Vice President of Sales + Rental Management, Brian Lence, came to
Blizzard in March 2004 looking for a complete overhaul of the existing
Vacations Inc. "We
currently are testing some innovative bed linens, which we expect to
roll out later this year. To date, the brand has
introduced more than 4.
"The logistics for this undertaking were staggering and have
involved more than 50 suppliers, 136,000 hotel rooms and hundreds of
tons of innovative new products for our guests," Cordell said.

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, as a result of a new website
design and attentively executed marketing techniques.blizzardinternet."
The brand 's 2005 plan calls for raising the hotel beds to a
standard of 28 to 31 inches off the floor, which is more in line with
most home bedrooms today.

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html
Vacations, Inc.

Hampton Completes First Stage of ''Make It Hampton ''; Upgrades Entire Hotel Portfolio; Phase II to Focus on the Bed

Hotel owners also are pleased with the program, some stating that it
was the most important development since the brand launched its
ground-breaking 100% Satisfaction Guarantee in 1989.

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The company
develops , owns, manages or franchises more than 2,200 hotels, resorts
and vacation ownership properties.

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We saved the most important for
last, the bed.

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Once the design was
completed, a very aggressive marketing campaign began including
building link popularity, using pay-per-click search engines,
optimizing the new site with appropriate keyword phrases and text
links, and submitting the site to several lodging, vacation rental and
ski-oriented directories.
Brian Lence explains: "It is my belief that website design and
Internet promotion has risen to a level of sophistication far greater
than a relatively small management company can possibly hope to attain
alone in-house. "The response to Phase I of our
"Make it Hampton" has substantially exceeded our most optimistic
expectations, " said Phil Cordell, senior vice-president, Hampton Brand
Management. We believe that will again raise the bar in
the focus-service segment.

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blizzardinternet. The brand and
its franchisees invested more than $100 million to dramatically "raise
the bar" on the quality and service standards in the upper tier of the
focused-service hotel segment. Breakfast scores are up seven percent.

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