RSVP is headquartered in Minneapolis and is marketed through travel
agencies dedicated to the gay and lesbian community as well as through direct
sales. is the leading global media and entertainment company
exclusively serving the lesbian, gay, bisexual and transgender (LGBT )
community.outtraveler.S.
"All of the research indicates that ads created specifically for gay
consumers get the strongest results," said Todd Evans, president and CEO of
Rivendell Media . In the gay and lesbian market, Prime Access
represents more Fortune 500 companies than any other advertising agency.
Prime Access, Inc.

charts gay

and gay media representative firm Rivendell Media.
The 2004 Gay Press Report survey found that over 150 Fortune 500(R) brands
were active in the gay consumer market in 2004, up from 72 in 2001 and only
19 in 1994. This year's
survey analyzed 139 individual publications targeting gay and lesbian
consumers, which include local and national newspapers, magazines and
entertainment guides.

lesbian stars

About RSVP Productions, Inc.com, and OUT +ABOUT Travel, as well as localized versions of the
Gay.com. Such forward-looking
statements involve known and unknown risks, uncertainties and other factors
which may cause the actual results, performance or achievements of the company
to differ materially from any future results, performance or achievements
expressed or implied by such forward-looking statements. "Conventional wisdom held that controversy around marriage
would deter marketers. The number of gay-specific ads, which feature
messages directly aimed at gay and lesbian consumers through their copy or art
direction, jumped 241. Currently , the most popular product categories are
automotive, travel, financial services and fashion, said Buford.
Starting in 1999, Prime Access Inc. This includes African American,
Hispanic, and gay/lesbian consumers.

Divination information and resources for gay, lesbian, and bisexual people.

spirituality religion

Acquisition Substantially Increases PlanetOut's Position in the Estimated
$65 Billion Gay and Lesbian Travel Market

SAN FRANCISCO, PlanetOut Inc.0 million in
additional consideration based on achievement of certain financial performance
targets for 2007 and 2008.com and PlanetOut .
Planned destinations in 2006 include the Caribbean, Central America, the Czech
Republic, Austria , Hungary, Ireland, Mexico, French Polynesia, Peru and
Thailand.com); Out
(http://www.

Forward-Looking Statements
In addition to the historical information contained herein, this press
release contains forward-looking statements, including the impact of
PlanetOut's acquisition of RSVP, as well as statements containing the words
"believes," "anticipates," "expects," and similar words. Such factors include,
among others, the company's limited operating history and variability of
operating results; the company's ability to attract and retain subscribers and
advertisers; the company's ability to integrate the acquired assets of RSVP;
competition; timing of product launches; and the company's dependence on
technology infrastructure and the Internet.

Note: The estimated $65-billion-a-year gay and lesbian travel market
projection is based on Community Marketing , Inc.
This year's upward trends reversed three consecutive years of decline in
gay print ad spending."
The Gay Press Report has been produced annually since 1994 to provide a
unique , historical perspective on the gay and lesbian market.9% in
2004.

religion spirituality

For more information, please visit http://www.rsvpvacations.
PlanetOut brands also include The Advocate (http://www.3 trillion
U. Instead, the debate had a powerful effect in the
opposite direction. And for the first time , the majority (59%) of ads in national gay,
lesbian, bisexual and transgender (GLBT) publications are specifically created
for gay consumers.gaymarket. Founded in 1990, the agency's
multicultural staff creates the advertising, marketing, public relations and
event planning services its clients need to reach these consumer segments.

bisexual astroqueer

and Canada.com/gaypressreport2004.

gay astroqueer

RSVP is among the world's largest and most respected gay and lesbian tour
operators and marketers offering distinctive travel packages, including big
and small ship cruises, riverboat cruises, land tours and resort vacations
geared toward a gay and lesbian audience.com, PlanetOut.com,
Kleptomaniac. For more information , please
visit http://www.sec.gov. travel industry as stated by the Travel Industry Association of America.
Rivendell Media represents over 200 gay and lesbian publications in the U. The Eat and Drink category, which includes bars and restaurants,
captured the second most ads with 14%.

About Prime Access, Inc.

horoscopes charts

Not only does the acquisition connect RSVP's
trusted gay and lesbian travel marketing platform with PlanetOut's print
properties, it also addresses advertisers' desire to target the LGBT market
with multi-media, multi-platform marketing and sponsorship programs.com ); and, HIVPlus
(http://www.

"
Gay media also saw an astonishing surge in ads with "gay-specific"
content, the report revealed. And the most efficient placement of
that advertising is in gay media.
To view the 2004 report in its entirety, please visit:
http://www. is a full -service advertising agency that creates
award-winning URBAN MAJORITY(TM) marketing communications to reach America's
emerging dynamic of multicultural consumers.

society bisexual

About PlanetOut Inc.
PlanetOut Inc.

Spotlight on Same-Sex Marriage Helps Push Ad Spending in Gay Media to Four-Year High 2004 Gay Press Report Reveals

religion astroqueer

Additional information concerning
factors that could affect PlanetOut 's future business and financial results is
included in the company's Annual Report on Form 10-K for the year ended
December 31, 2004 and other public filings filed from time to time with the
Securities and Exchange Commission (SEC), which are available at the SEC's
website at http://www. "Marketers have seen that this holds true not just on the
coasts, but in the Midwest too, which contributed to increased advertising in
local GLBT publications across the board.pdf

Among other findings in the 2004 Gay Press Report:

* Revenues for gay press have soared 182% since 1996.

bisexual divination

5 million in cash plus up to $3. More than 80,000 men and women have participated in RSVP's big and
small ship cruises, riverboat cruises, land tours, and resort vacations.com.advocate.

gay people

com, as well as the travel
magazine, The OUT Traveler.com), as well as other publishing, direct marketing and
e-commerce properties, including Alyson Publications, SpecPub, Inc. NEW YORK, Same-sex marriage might have polarized
lawmakers, but it has galvanized advertisers in the gay press, according to a
closely watched survey released today.
Overall ad spending in gay and lesbian publications in 2004 reached
$207 million, an increase of 28.4% over the year before, according to the 2004
edition of the Gay Press Report, the annual survey produced by advertising
agency Prime Access Inc. And while the Gay Press Report focuses on print
advertising, a recent survey found that online ad spending for gay and lesbian
web sites was also up significantly in 2004. Additionally, with the launch of
MTV Networks' LOGO cable channel later this year, advertisers will have a
national outlet for placing television spots created for a GLBT audience. Founded in 1979, Rivendell currently works with most
advertising agencies providing effective media schedules nationally,
regionally or by market.

astroqueer astrologers

PlanetOut Inc. Acquires RSVP Vacations

(Nasdaq: LGBT), the leading media and entertainment company exclusively
serving the lesbian, gay, bisexual and transgender (LGBT) community, today
announced that it has completed its planned acquisition of substantially all
of the assets of RSVP Productions, Inc.'s extrapolation of five
percent (based on the national population figures) of the annual $1. joined forces with Rivendell Media to
co-publish The Gay Press Report.S.

astroqueer gay

(RSVP), a leading marketer of gay and
lesbian travel events, for $6.com site, in English, French, German, Italian, Portuguese and Spanish .hivplusmag. and
Triangle Marketing Services.planetoutinc.9% over the previous year.

About Rivendell Media
Rivendell Media is the leading authority on the gay and lesbian press in
the United States.

horoscopes resources

A pioneer in the travel industry
since 1985, RSVP has hosted more than 80,000 guests from all over the world.
RSVP joins PlanetOut and its established audience of LGBT consumers served
by the company's award-winning travel content, including dedicated channels on
its flagship Web sites Gay.
Established in 1985, RSVP was the originator of the gay and lesbian cruise
concept , and offers distinctive travel packages designed for gay and lesbian
travelers. PlanetOut's brands include Gay. PlanetOut, based in San Francisco with additional
offices in New York, Los Angeles, London and Buenos Aires, offers FORTUNE 1000
and Global 500 advertisers access to what it believes to be the most extensive
network of gay and lesbian people in the world.
"The findings in this report represent the biggest increases in spending
for the gay press since 2000," said Howard Buford, founder and president of
Prime Access Inc.
* More ads from wedding-related services , including consultants, planners
and lawyers contributed a jump in the Services-Non Medical Product
category, which captured the largest number of total ads with 14. As a media rep firm , we represent over 200 local and
national gay and lesbian publications in the United States and Canada .