Instead, the debate had a powerful
effect in the
opposite direction. The number of gay-specific ads, which feature
messages directly
aimed at gay and lesbian consumers through their copy or art
direction, jumped 241. And for the first
time, the majority (59%) of ads in national gay,
lesbian, bisexual and transgender (GLBT) publications
are specifically created
for gay consumers. Additionally, with the launch of
MTV Networks' LOGO
cable channel later this year, advertisers will have a
national outlet for placing television spots
created for a GLBT audience. "Marketers have seen that this holds true not just on the
coasts, but
in the Midwest too, which contributed to increased advertising in
local GLBT publications across
the board.
Rivendell Media represents over 200 gay and lesbian publications in the U.gaymarket.
"Out at CHS" 2005 Series Concludes with "The Celluloid Closet: LGBT in Film"
CHICAGO, A lively
discussion featuring Kimberly
Peirce, writer and director of the Academy Award(R)-winning film Boys
Don't
Cry, will wrap up this year's "Out at CHS" series on Thursday, June 23. Tickets may be purchased
by phone at
312-642-4600 or online at http://www.org .
The Chicago Historical Society gratefully
acknowledges the Chicago Park
District's generous support of all of the museum's activities.
Information
and resources for gay, lesbian, and bisexual Anabaptists.
anabaptists anabaptist
4% over the year before, according to the 2004
edition of the Gay Press Report, the annual survey produced by advertising
agency Prime Access
Inc. And the most efficient placement of
that advertising is in gay media.
and Canada.pdf
Among other findings in the 2004 Gay Press Report:
* Revenues for gay press have
soared 182% since 1996.
About Rivendell Media
Rivendell Media is the leading authority
on the gay and lesbian press in
the United States.
Thursday through Saturday 9:30 a.chicagohistory
. Ms.bisexual anabaptist
This year's upward trends reversed three consecutive years of decline in
gay print ad
spending.
Starting in 1999, Prime Access Inc. As a media rep firm, we represent over 200 local
and
national gay and lesbian publications in the United States and Canada.
About Prime
Access, Inc. This includes African American,
Hispanic, and gay/lesbian consumers.
Joining Peirce
in the discussion will be Bill Zwecker, Chicago Sun-Times
entertainment columnist, and Ron Gregg
, programming director for the Committee
on Cinema and Media Studies at the University of Chicago
.org .Lynne Abraham Endorsed by Liberty City Democrats
society christianity
"The findings in this report represent
the biggest increases in spending
for the gay press since 2000," said Howard Buford, founder and
president of
Prime Access Inc."
Gay media also saw an astonishing surge in ads with "gay-specific
"
content, the report revealed. joined forces with Rivendell Media to
co-publish The Gay Press
Report. The
discussion will address the roles that lesbian, gay, bisexual and transgender
(LGBT
) individuals have in cinema, both in front of and behind the camera. The museum is open
Monday through
Wednesday from 12:00 p.m., and Sundays from noon to
5:00p.gay anabaptists
To view the 2004 report in its
entirety, please visit:
http://www. is a full-service advertising agency that creates
award-winning
URBAN MAJORITY(TM) marketing communications to reach America's
emerging dynamic of multicultural
consumers.
Concluding its second year of public programs, "Out at CHS: Exploring
the
LGBT Past" is a multi-year initiative that explores the history of the LGBT
community both
in Chicago and across the country through research, collecting
and public programs.m.lesbian gay
"All
of the research indicates that ads created specifically for gay
consumers get the strongest results
," said Todd Evans, president and CEO of
Rivendell Media. This year's
survey analyzed 139 individual
publications targeting gay and lesbian
consumers, which include local and national newspapers, magazines
and
entertainment guides.com/gaypressreport2004.
Prime Access, Inc. Admission is $10; $5 for
students and CHS members with valid ID.m. Admission is free on Mondays.
bisexual lesbian
Spotlight on Same
-Sex Marriage Helps Push Ad Spending in Gay Media to Four-Year High 2004 Gay Press Report Reveals
NEW YORK, Same-sex marriage might have polarized
lawmakers, but it has galvanized advertisers
in the gay press, according to a
closely watched survey released today.
Overall ad spending
in gay and lesbian publications in 2004 reached
$207 million, an increase of 28. and gay media representative
firm Rivendell Media. "Conventional wisdom held that controversy around marriage
would deter marketers
."
The Gay Press Report has been produced annually since 1994 to provide a
unique, historical
perspective on the gay and lesbian market. In the gay and lesbian market, Prime Access
represents
more Fortune 500 companies than any other advertising agency.Discussion Will Explore LGBT Roles in Film
Industry June 23
At 6:30 p.m.
The Chicago Historical Society, a major museum and research
center for
Chicago and American history, is located on Clark Street at North Avenue, and
can be
reached by CTA buses 11, 22, 36, 72, 151 and 156. For more
information, call 312-642-4600 or visit
us at http://www. PHILADELPHIA, On Tuesday, April 5, 2005 the
Liberty City Democrats endorsed
Lynne Abraham for the Democratic nomination
for District Attorney.
lesbian anabaptist
And while the Gay
Press Report focuses on print
advertising, a recent survey found that online ad spending for gay
and lesbian
web sites was also up significantly in 2004.
* More ads from wedding-related
services, including consultants, planners
and lawyers contributed a jump in the Services-Non
Medical Product
category, which captured the largest number of total ads with 14. Founded
in 1990, the agency's
multicultural staff creates the advertising, marketing, public relations and
event planning services its clients need to reach these consumer segments. the program will move
next door for a panel discussion,
to Loews Piper's Alley Theater, 1608 N Wells Street.
The
Elizabeth Morse Charitable Trust is the generous sponsor of "Out at
CHS: Exploring the LGBT Past
," with additional support provided by UBS. to 8:00 p. Suggested admission is $5 for adults; $3 for seniors
and students
(ages 13-22) with valid school ID; $1 for children (ages 6-12); free for
members
and children under 6.spirituality religion
9% over the previous year.9% in
2004. The Eat and Drink category, which
includes bars and restaurants,
captured the second most ads with 14%. Founded in 1979, Rivendell
currently works with most
advertising agencies providing effective media schedules nationally,
regionally
or by market. with a cocktail reception at The Second City, 1616 N Wells
Street.chicagohisory.m.
Abraham is grateful to Liberty City for this
endorsement.gay christianity
The 2004 Gay Press Report survey
found that over 150 Fortune 500(R) brands
were active in the gay consumer market in 2004, up from
72 in 2001 and only
19 in 1994. Currently, the most popular product categories are
automotive
, travel, financial services and fashion, said Buford.S. The event will begin
at 5:30 p.m. "Out at
CHS" is a joint presentation of the Chicago
Historical Society (CHS), Center on Halsted and the University
of Chicago
Lesbian and Gay Studies Project.m. to 4:30 p. Liberty City is a Philadelphia organization
that represents
30,000 registered Lesbian, Gay, Bisexual and Transgender Democrats.
resources gay
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