Instead, the debate had a powerful effect in the
opposite direction. The number of gay-specific ads, which feature
messages directly aimed at gay and lesbian consumers through their copy or art
direction, jumped 241. And for the first time, the majority (59%) of ads in national gay,
lesbian, bisexual and transgender (GLBT) publications are specifically created
for gay consumers. Additionally, with the launch of
MTV Networks' LOGO cable channel later this year, advertisers will have a
national outlet for placing television spots created for a GLBT audience. "Marketers have seen that this holds true not just on the
coasts, but in the Midwest too, which contributed to increased advertising in
local GLBT publications across the board.
Rivendell Media represents over 200 gay and lesbian publications in the U.gaymarket. "Out at CHS" 2005 Series Concludes with "The Celluloid Closet: LGBT in Film"

CHICAGO, A lively discussion featuring Kimberly
Peirce, writer and director of the Academy Award(R)-winning film Boys Don't
Cry, will wrap up this year's "Out at CHS" series on Thursday, June 23. Tickets may be purchased by phone at
312-642-4600 or online at http://www.org .
The Chicago Historical Society gratefully acknowledges the Chicago Park
District's generous support of all of the museum's activities.

Information and resources for gay, lesbian, and bisexual Anabaptists.

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4% over the year before, according to the 2004
edition of the Gay Press Report, the annual survey produced by advertising
agency Prime Access Inc. And the most efficient placement of
that advertising is in gay media.
and Canada.pdf

Among other findings in the 2004 Gay Press Report:

* Revenues for gay press have soared 182% since 1996.

About Rivendell Media
Rivendell Media is the leading authority on the gay and lesbian press in
the United States.
Thursday through Saturday 9:30 a.chicagohistory . Ms.

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This year's upward trends reversed three consecutive years of decline in
gay print ad spending.
Starting in 1999, Prime Access Inc. As a media rep firm, we represent over 200 local and
national gay and lesbian publications in the United States and Canada.

About Prime Access, Inc. This includes African American,
Hispanic, and gay/lesbian consumers.
Joining Peirce in the discussion will be Bill Zwecker, Chicago Sun-Times
entertainment columnist, and Ron Gregg , programming director for the Committee
on Cinema and Media Studies at the University of Chicago .org .

Lynne Abraham Endorsed by Liberty City Democrats

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"The findings in this report represent the biggest increases in spending
for the gay press since 2000," said Howard Buford, founder and president of
Prime Access Inc."
Gay media also saw an astonishing surge in ads with "gay-specific "
content, the report revealed. joined forces with Rivendell Media to
co-publish The Gay Press Report. The
discussion will address the roles that lesbian, gay, bisexual and transgender
(LGBT ) individuals have in cinema, both in front of and behind the camera. The museum is open
Monday through Wednesday from 12:00 p.m., and Sundays from noon to
5:00p.

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To view the 2004 report in its entirety, please visit:
http://www. is a full-service advertising agency that creates
award-winning URBAN MAJORITY(TM) marketing communications to reach America's
emerging dynamic of multicultural consumers.



Concluding its second year of public programs, "Out at CHS: Exploring the
LGBT Past" is a multi-year initiative that explores the history of the LGBT
community both in Chicago and across the country through research, collecting
and public programs.m.

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"All of the research indicates that ads created specifically for gay
consumers get the strongest results ," said Todd Evans, president and CEO of
Rivendell Media. This year's
survey analyzed 139 individual publications targeting gay and lesbian
consumers, which include local and national newspapers, magazines and
entertainment guides.com/gaypressreport2004.
Prime Access, Inc. Admission is $10; $5 for
students and CHS members with valid ID.m. Admission is free on Mondays.


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Spotlight on Same -Sex Marriage Helps Push Ad Spending in Gay Media to Four-Year High 2004 Gay Press Report Reveals

NEW YORK, Same-sex marriage might have polarized
lawmakers, but it has galvanized advertisers in the gay press, according to a
closely watched survey released today.
Overall ad spending in gay and lesbian publications in 2004 reached
$207 million, an increase of 28. and gay media representative firm Rivendell Media. "Conventional wisdom held that controversy around marriage
would deter marketers ."
The Gay Press Report has been produced annually since 1994 to provide a
unique, historical perspective on the gay and lesbian market. In the gay and lesbian market, Prime Access
represents more Fortune 500 companies than any other advertising agency.

Discussion Will Explore LGBT Roles in Film Industry June 23

At 6:30 p.m.
The Chicago Historical Society, a major museum and research center for
Chicago and American history, is located on Clark Street at North Avenue, and
can be reached by CTA buses 11, 22, 36, 72, 151 and 156. For more
information, call 312-642-4600 or visit us at http://www. PHILADELPHIA, On Tuesday, April 5, 2005 the
Liberty City Democrats endorsed Lynne Abraham for the Democratic nomination
for District Attorney.


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And while the Gay Press Report focuses on print
advertising, a recent survey found that online ad spending for gay and lesbian
web sites was also up significantly in 2004.
* More ads from wedding-related services, including consultants, planners
and lawyers contributed a jump in the Services-Non Medical Product
category, which captured the largest number of total ads with 14. Founded in 1990, the agency's
multicultural staff creates the advertising, marketing, public relations and
event planning services its clients need to reach these consumer segments. the program will move next door for a panel discussion,
to Loews Piper's Alley Theater, 1608 N Wells Street.
The Elizabeth Morse Charitable Trust is the generous sponsor of "Out at
CHS: Exploring the LGBT Past ," with additional support provided by UBS. to 8:00 p. Suggested admission is $5 for adults; $3 for seniors and students
(ages 13-22) with valid school ID; $1 for children (ages 6-12); free for
members and children under 6.

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9% over the previous year.9% in
2004. The Eat and Drink category, which includes bars and restaurants,
captured the second most ads with 14%. Founded in 1979, Rivendell currently works with most
advertising agencies providing effective media schedules nationally,
regionally or by market. with a cocktail reception at The Second City, 1616 N Wells
Street.chicagohisory.m.
Abraham is grateful to Liberty City for this
endorsement.

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The 2004 Gay Press Report survey found that over 150 Fortune 500(R) brands
were active in the gay consumer market in 2004, up from 72 in 2001 and only
19 in 1994. Currently, the most popular product categories are
automotive , travel, financial services and fashion, said Buford.S. The event will begin
at 5:30 p.m. "Out at CHS" is a joint presentation of the Chicago
Historical Society (CHS), Center on Halsted and the University of Chicago
Lesbian and Gay Studies Project.m. to 4:30 p. Liberty City is a Philadelphia organization that represents
30,000 registered Lesbian, Gay, Bisexual and Transgender Democrats.

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