A typical film or television company
licenses a song for a single but does not spend time or money promoting or
nurturing the artist's work.
The Consulate General of Sweden and Volvo
Cars of North America will host a preview opening event at 6:30 PM March
14 at the Pacific Design Center (B203) in West Hollywood to kick off Beyond
Blond - Swedish Lifestyle Month 2005 (March 15-April 15), which celebrates
Sweden's role as a global leader in culture, lifestyle and the arts. This year's Beyond
Blond program embraces Sweden's well-recognized leadership and
international influence in culture, lifestyle and the arts.

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here! CEO and Founder , Paul Colichman, the former President of IRS Media,
will personally oversee this new project with here! executive, Brian Goldman. Two major exhibitions are featured during
the month at the Pacific Design Center in West: "Designed in Sweden" an
exhibition presenting art, glass, furnishings, textiles and industrial
design recently shown at the Museum of London (the installation will be
shown in New York following its Los Angeles debut); and a special showing
of Volvo's futuristic automotive and industrial design.

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We want to help expose the artist not only on
here! Networks, but also via the here! website, cell phones, soundtracks,
videos and free VOD concerts.
here!, currently available to more than 42 million households, offers a wide
variety of groundbreaking original movies and series plus the world's largest
gay and lesbian film library targeted to a broad-based gay and lesbian
audience. We are proud to have them as a partner in
our Swedish lifestyle month," says Tomas Rosander, Consul General of
Sweden.

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here! Tunes controls a pipeline of 45-50 films and series via its
relationship with here! Networks, differentiating it from other music
publishers .

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here! Networks to Launch here! Tunes

via satellite and carried by
major cable providers nationwide . For more information about here!, please
visit here!'s website at http://www.S.org).

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com. "Each spring, the
Consulate General of Sweden organizes a month-long series of events,
exhibits, seminars and celebrations that demonstrate Sweden's
entrepreneurial spirit and well-recognized leadership in lifestyle elements
like music and design.

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"here! Tunes expands the network's active relationship with the
independent music community and provides a showcase for talented artists that
might not otherwise have the opportunity to have their work heard," said
Colichman. (For details
please visit www.

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Goldman states, "We have made here! Tunes as artist friendly as possible.
Volvo is the Official Corporate Platinum Sponsor of the month-long program,
which will commemorate "Swedish Design Year," the centenary anniversary of
Swedish film icon, Greta Garbo and Sweden's entrepreneurship and
achievements in lifestyle and artistic areas, including Film, Music,
Literature, Food, Sports and Fitness, Tourism and Trade.

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heretv. market by offering a premium product that meets the demands
of today's lifestyle trends."

In presenting its annual lifestyle program, the Consulate General of Sweden
aims to highlight the latest trends in a country with a global reputation
as a trend -setter while at the same time demonstrating the synergy that
exists between Sweden and California in lifestyle, design, music, film,
fitness, IT, life sciences and biotechnology.

Many Beyond Blond 2005 events will be open to the public.

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"Thanks to the generous support of Volvo and other sponsors and
partnering organizations, we are able to present to Californians: Sweden
today -- A nation delivering innovative design, creativity, environmental
systems, scientific breakthroughs , communication technologies and business
prowess that are having an impact worldwide on contemporary lifestyle and
quality of life.

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"

"Volvo is pleased to support this year's Beyond Blond Lifestyle Month
program, which is the most ambitious yet," said Roger Ormisher, Vice
President of Public Affairs, Volvo Cars of North America.

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Before joining here!, Goldman was a music agent at ICM and also worked at the
William Morris Agency.

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"
here! Tunes accepts submissions from bands and musicians for consideration
in upcoming productions via the here! website (http://www. here! is available across the U.

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here! Tunes is a full service music publishing company and virtual record
label.
By participating in the artist's publishing, we have a vested interest in the
artist 's success and their career.S.

The program is complementary to Volvo's mission to
expand our U.

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Gay and Lesbian Television Network to Launch Music Publishing Company and
Virtual Record Label

LOS ANGELES, here!, America's first gay and lesbian
television network is delighted to announce the network's new foray into the
music industry with here! Tunes .

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heretv. Jarchow. On display are the
Tandem cars and the Volvo Extreme Gravity car designed by the Volvo
designers based at the Volvo design center in Camarillo.

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The "A+R" for here! focuses on out gay and lesbian artists, however,
here! will accept submissions from all friends and supporters of the LGBT
community.

PRESS RELEASE Consulate General of Sweden and Volvo Cars of North America Will Host March 14 Event to Kick Off 'Beyond Blond' Swedish Lifestyle Month at the Pa

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As here!'s
programming ranges from political talk shows to detective series to gothic
horror, the need for musical styles varies widely. Among the featured
lifestyle events are: a tribute to Greta Garbo at the Academy of Motion
Picture Arts and Sciences; Nordic Walking classes at Santa Monica Beach; a
Literary Event with PEN USA presenting Swedish and American authors, and
Sweden's Hottest New Rock Bands.

"Volvo is one of Sweden's strongest brands and has earned a solid
international reputation for innovative design, environmental consciousness
and safety within the industry.

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com).

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About here!
here!, America's first gay television network, was established in 2002 by
Regent Entertainment co-founders Paul Colichman and Stephen P. Throughout the year, the
Consulate General supports extensive programs and efforts to bring together
Swedish companies, artists, musicians and many others to interact and forge
partnerships with their counterparts in California.