Virgin will also help to communicate
ONE's goals through in-store end cap displays and store signage. Instead, the debate had a powerful effect in the
opposite direction. In the gay and lesbian market, Prime Access
represents more Fortune 500 companies than any other advertising agency.
* More ads from wedding-related services, including consultants, planners
and lawyers contributed a jump in the Services-Non Medical Product
category, which captured the largest number of total ads with 14.

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For more information, or to check out the location of the nearest
Virgin retail, go to http://www.9% over the previous year. Founded in 1979, Rivendell currently works with most
advertising agencies providing effective media schedules nationally,
regionally or by market.

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com

About Virgin Entertainment Group
Virgin Entertainment Group is the world 's leading multi-channel music and
entertainment retailer, providing customers with a range of superior
entertainment experiences through a family of integrated Virgin-branded
businesses.9% in
2004. This includes African American,
Hispanic, and gay/lesbian consumers.

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Virgin Megastores Unite With ONE: The Campaign to Make Poverty History

Virgin Megastore Chain Partner with International Organizations for
One Day Event to Help Fight Global AIDS and Extreme Poverty

**UPDATED INFORMATION ON EVENT PERFORMANCES**

LOS ANGELES, Tony Touch
4pm -- Heavenly States
5pm -- Michelle Shocked
6pm -- Head Automatica
7pm -- Lhasa

More artists are still being confirmed.com are integral parts of a strategy to provide
entertainment customers with what they want, how they want it, and when they
want it .com

About ONE: The Campaign to Make Poverty History
ONE: The Campaign to Make Poverty History is a coalition of the nation's
leading relief and advocacy organizations."
Gay media also saw an astonishing surge in ads with "gay-specific"
content, the report revealed. And while the Gay Press Report focuses on print
advertising, a recent survey found that online ad spending for gay and lesbian
web sites was also up significantly in 2004. is a full-service advertising agency that creates
award-winning URBAN MAJORITY(TM) marketing communications to reach America's
emerging dynamic of multicultural consumers.

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gaymarket.

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Spotlight on Same-Sex Marriage Helps Push Ad Spending in Gay Media to Four-Year High 2004 Gay Press Report Reveals

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ORG.
Overall ad spending in gay and lesbian publications in 2004 reached
$207 million, an increase of 28.
and Canada.

About Rivendell Media
Rivendell Media is the leading authority on the gay and lesbian press in
the United States.
Prime Access, Inc.

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"Conventional wisdom held that controversy around marriage
would deter marketers. As a media rep firm, we represent over 200 local and
national gay and lesbian publications in the United States and Canada.

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Free information literature will be available to
customers at all Virgin Megastores.

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On June 19th, the Virgin
Megastore chain began selling ONE White Bands for $1 to highlight the
emergency nationwide. Currently, the most popular product categories are
automotive, travel, financial services and fashion, said Buford.
"All of the research indicates that ads created specifically for gay
consumers get the strongest results," said Todd Evans, president and CEO of
Rivendell Media.

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Press members wanting to attend/cover the June 29th in-store event or
Virgin's involvement with The ONE Campaign, please contact:
Krysty O'Quinn
SJ Communications
818.
"The findings in this report represent the biggest increases in spending
for the gay press since 2000," said Howard Buford, founder and president of
Prime Access Inc. And for the first time, the majority (59%) of ads in national gay,
lesbian, bisexual and transgender (GLBT) publications are specifically created
for gay consumers.com/gaypressreport2004 .

About Prime Access, Inc.

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virginmegamagazine.

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And the most efficient placement of
that advertising is in gay media.

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NEW YORK, Same-sex marriage might have polarized
lawmakers, but it has galvanized advertisers in the gay press, according to a
closely watched survey released today . joined forces with Rivendell Media to
co-publish The Gay Press Report.

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"
The Gay Press Report has been produced annually since 1994 to provide a
unique, historical perspective on the gay and lesbian market.
Rivendell Media represents over 200 gay and lesbian publications in the U.

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The "category killer" Virgin Megastores and Virgin Megastore
Online at http://www.ONE.4% over the year before, according to the 2004
edition of the Gay Press Report, the annual survey produced by advertising
agency Prime Access Inc. Founded in 1990, the agency's
multicultural staff creates the advertising , marketing, public relations and
event planning services its clients need to reach these consumer segments.

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The 2004 Gay Press Report survey found that over 150 Fortune 500(R) brands
were active in the gay consumer market in 2004, up from 72 in 2001 and only
19 in 1994.pdf

Among other findings in the 2004 Gay Press Report:

* Revenues for gay press have soared 182% since 1996.

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3889 or Krysty@sjcommunications.

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The number of gay-specific ads, which feature
messages directly aimed at gay and lesbian consumers through their copy or art
direction, jumped 241. The Eat and Drink category, which includes bars and restaurants,
captured the second most ads with 14%.

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881. Founded by Bread for the World,
CARE, DATA, International Medical Corps, International Rescue Committee, Mercy
Corps, Oxfam America, Plan USA, Save the Children US, World Concern, and World
Vision, ONE is committed to rally Americans ONE by ONE against global AIDS and
extreme poverty .
This year's upward trends reversed three consecutive years of decline in
gay print ad spending . This year's
survey analyzed 139 individual publications targeting gay and lesbian
consumers , which include local and national newspapers, magazines and
entertainment guides.
Starting in 1999, Prime Access Inc.

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virginmega. and gay media representative firm Rivendell Media. Additionally , with the launch of
MTV Networks' LOGO cable channel later this year, advertisers will have a
national outlet for placing television spots created for a GLBT audience.

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For more information, visit http: //www. "Marketers have seen that this holds true not just on the
coasts, but in the Midwest too, which contributed to increased advertising in
local GLBT publications across the board.
To view the 2004 report in its entirety, please visit:
http://www.