While the company expects much of its subscriber base to be
comprised of members of the gay and lesbian population, management also
believes that quality programming about the gay and lesbian experience,
designed to entertain, educate and inform, will attract many other segments of
the viewing public.

healthy persons

The company's programming is available on a subscription
basis to those desiring to subscribe.Y. Known for The Harris Poll(R) and for pioneering Internet-based
research methods, Harris Interactive conducts proprietary and public research
to help its clients achieve clear, material and enduring results.

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com. The survey was
conducted online between December 8 and 15, 2004 by Harris Interactive(R), a
worldwide market research and consulting firm, in conjunction with Witeck-
Combs Communications, Inc."

Base: All Adults
GLB Heterosexual
% %
Always/often (NET) 17 15
Always 7 2
Often 10 13
Sometimes 57 59
Rarely/never (NET) 27 26
Rarely 25 23
Never 2 3


TABLE 3
ORDERING ALCOHOLIC BEVERAGES BY BRAND NAME
"When you order mixed drinks away from home, do you purchase or order a
specific brand of alcohol, or do you just mix or order the drink you want
without regard to the brand?"

Base: Adults aged 21 and over
GLB Heterosexual
% %
Often/Always order alcoholic beverage
by brand name (NET) 36 28
With mixed drinks , I always order an
alcoholic beverage by brand name 28 18
With mixed drinks, I often order an
alcoholic beverage by brand name 9 10
Sometimes/Never order alcoholic beverage
by brand name (NET) 43 41
With mixed drinks, I sometimes order an
alcoholic beverage by brand name 17 20
With mixed drinks, I never order an
alcoholic beverage by brand name 26 21
I do not consume alcoholic beverages 21 31


TABLE 3
INFLUENCE ON DECISION MAKING
"Assume you have an interest in a specific product or service.

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Understandably, gays like to
spend their money with companies that treat their gay employees equitably,
value them as customers and represent them openly and accurately in marketing
initiatives.
These statements conform to the principles of disclosure of the National
Council on Public Polls.

Additional Note: Previous research conducted by Harris Interactive in
conjunction with Witeck-Combs Communications, Inc.S.com), Tokyo-based Harris Interactive Japan,
through newly acquired WirthlinWorldwide (http://www.

persons identity

This online sample is not a probability sample. offices and wholly owned
subsidiaries: London-based HI Europe (http://www.com), Paris-based
Novatris (http://www.com

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Q Television Network Celebrates Its San Diego Arrival on Cox Communications With a VIP Pre-Launch Party

Specifically, when making purchasing decisions,
they were asked how likely they were to consider a company's nondiscrimination
and benefit policies, its advertising strategy, and other forms of corporate
outreach.

Methodology
Harris Interactive(R) conducted the study online within the United States
between December 8 and 15, 2004 , among a nationwide cross section of 2,092
adults, of whom 107 self-identified as gay, lesbian, or bisexual (GLB).S. Sampling
error is plus or minus 2 percentage points.

talk pflag

qtelevision., a strategic public relations and marketing
communications firm with special expertise in the gay, lesbian, bisexual and
transgender market. Although we
remain interested in the consumer attitudes and characteristics of
transgendered individuals, for accuracy and consistency we distinguish sexual
orientation from gender identity.com), the 15th
largest and fastest-growing market research firm in the world, is a Rochester,
N.

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"The JetSet and Q Television Network party received a great turnout and
the number of advance subscriptions we took was overwhelming," said Cory Sher,
Director of Affiliate Sales and Marketing, Q Television Network. The network is telecast 24 hours per
day, 7 days per week. The network is also ad-supported., According to a recent nationwide
online survey, one in four (24%) gay, lesbian and bisexual (GLB) adults report
that they always or often "like to keep up with the latest styles and trends,"
compared with 17 percent of heterosexual adults. When ordering mixed drinks, 36 percent of GLB
respondents aged 21 and over say they always or often specify the alcoholic
brand name, contrasted with 28 percent of non-gay respondents aged 21 and
over.
The online survey also presented factors that would most influence GLB's
loyalty to consumer brands .
Figures for age, sex, race, education, region and income were weighted where
necessary to bring them into line with their actual proportions in the
population.

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Nick Oram Hosts the First Official Q Television Launch Event With the Help of
JetSet and W San Diego

BURBANK, Calif. Q Television Network is the official network of Gay Games(R)
VII.harrisinteractive .-based global research company that blends premier strategic consulting
with innovative and efficient methods of investigation, analysis and
application.

(1) Harris Interactive(R) conducted this online survey in the U.

lesbians orientation

, As the countdown to the
launch of Q Television Network [QTN] (OTC: QBID) on Cox Communications in San
Diego proceeds, the groundbreaking network for gays, lesbians , bisexuals and
transgendered individuals (GLBT), brought the energy and excitement, with the
help of Nick Oram, Executive Producer and Host of QTN's "Q On the Move" to the
VIP guests of the exclusive JetSet party crowd.S. I like to
keep up with the latest styles and trends.com) is the
nation's premier strategic marketing communications firm, specializing in
reaching the gay and lesbian consumer market. EOE M/F/D/V
To become a member of the Harris Poll Online(SM) and be invited to
participate in future online surveys, visit http://www.

persons healthy

QTN offered attendees a chance to win a
prize package that included a one-night stay at the plush W San Diego, a spa
package from Anatomy Spa and dinner for two at Rice.

ROCHESTER, N. Seventeen percent of GLB
adults also state that they always or often "tend to upgrade to the latest
model or version of a product ," while 15 percent of their heterosexual
counterparts do the same."


TABLE 1
KEEPING UP WITH STYLES AND TRENDS
"Now, we'd like to you to tell us how often you do the following. Please rank in
order of importance the factor that most influences your likelihood to
consider that company's products or services, when you see an advertisement.

About Harris Interactive(R)
Harris Interactive Inc.Y.

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National Survey Shows Gay-Specific Marketing Practices May Influence Brand Loyalty and Purchase Decisions of Gays Lesbians and Bisexuals

These latest findings corroborate what earlier studies by Witeck-Combs
Communications and Harris Interactive revealed -- particularly research
conducted in May 2001 which concluded that 48 percent of GLB respondents
"trust brands more if they are manufactured by companies that have progressive
policies towards gay and lesbian employees.wirthlinworldwide.

representing chapters

" One-third (33%) of gay adults
also agreed with the statement that they trust brands more if they incorporate
gay or lesbian images into their advertising. Sampling errors for GLB adults
aged 18 and over (107) is plus or minus 10 percentage points. It is impossible to quantify the errors that may
result from these factors .witeckcombs.

orientation representing

"The level of involvement and interest shown on behalf of
QTN underscores their wish to support local events and issues in our
community. It was a spectacular evening!"
The JetSet QTN bash offered the beautiful and sexy San Diego pack the
first opportunity to subscribe to the network when it launches on Cox
Communications starting December 7th.

"For several years , in-depth research has allowed us to measure consumer
decision-making and to test what factors may truly influence gay consumers,"
said Jake Stafford, senior marketing strategist at Witeck-Combs
Communications . Propensity score weighting was also used to adjust for
respondents' propensity to be online. (http: //www.novatris.com.


Press Contacts:

Nancy Wong
Harris Interactive
585-214-7316
nwong@harrisinteractive.

gays lesbian

Please rank the statements from 1 to 5 where 1 is most important and 5 is
least important."

Percentages represent combined "1" and "2" responses

Base: GLB Respondents
%
The advertisement is informative, funny or witty and
includes images of gay and lesbian people 51

The very same advertisement, which is clearly tailored
to a gay audience with gay imagery, people or copy
that speaks to me as a gay person, appears in both
mainstream publications and in gay publications 48

The very same advertisement, which is not tailored
to a gay audience, appears in both mainstream publications
and in gay publications 44

The advertisement is informative, funny or witty but
does not speak to me specifically as a gay person 38

The advertisement is informative, funny or witty, but only uses
advertising copy to speak specifically to me as a gay person 18

TABLE 4
LIKELIHOOD OF CONSIDERING BRANDS OR PRODUCTS
"How likely are you to .

talk respectful

"

Base: All Adults
GLB Heterosexuals
% %
Always/often (NET) 24 17
Always 3 3
Often 21 14
Sometimes 42 48
Rarely/never (NET) 34 35
Rarely 24 29
Never 10 6


TABLE 2
KEEPING UP WITH LATEST PRODUCTS
"Now , we'd like to you to tell us how often you do the following. I tend to
upgrade to the latest model or version of a product. Unfortunately,
there are several other possible sources of error in all polls or surveys that
are probably more serious than theoretical calculations of sampling error.

About Witeck-Combs Communications, Inc.harrispollonline.com

Kelly Gullo
Harris Interactive
585-214-7172
kgullo@harrisinteractive.

persons bisexual

We are looking forward to giving San Diego viewers
a chance to see the most cutting edge gay and lesbian programming and this
event was a great kickoff to what's coming. adults, of
whom 107 have self-identified as gay , lesbian or bisexual. Half (51%) of GLB respondents
also report they are extremely or very likely to consider brands that support
nonprofits and/or causes that are important to them as GLB people .

* Nearly half (48%) of all GLB respondents say they find it most important
or very important -- when considering products or services -- to see
advertising that is clearly tailored to a gay audience with gay imagery,
people or copy that speaks to them as a gay person and that appears in
both mainstream publications and gay publications..

TABLE 5
AWARENESS OF GAY-FRIENDLINESS
"If you wish to be aware about a company's reputation for gay-friendliness,
where do you look?"

Base: GLB Respondents
%
Word of mouth 45
Gay websites 29
Gay magazines or newspapers 29
Close friends 27
Gay and lesbian nonprofit organizations 20
Mainstream news sources 11
Advertisements by the company 7
Other general interest websites 7
Personal customer experience 5
Gay and lesbian chambers of commerce 5
Family members 5
Other 5

Note: Multiple-response question. In April 2003, American
Demographics magazine identified Bob Witeck and Wes Combs as two of 25 experts
over the last 25 years who have made significant contributions to the fields
of demographics, market research, media and trendspotting for their
pathbreaking work on the gay and lesbian market.

talk nationwide

For further information on
programming and subscriptions, please visit http://www.

persons orientation

The chic bash, which took
place Sunday night, December 4th was held at downtown San Diego hotspot
Aubergine.
Seven in 10 (70%) GLB respondents say they are extremely or very likely to
consider a brand that is known to provide equal workplace benefits for all of
their employees, including gays and lesbians.(1)
The findings from this most recent Witeck Combs/Harris Interactive survey
also suggest that gay-specific marketing practices can influence how GLB
people connect with brands and form purchasing decisions:

* Almost two-thirds (64%) of GLB respondents say they are at least likely
to consider purchasing everyday household products and services from
companies that market directly to gays and lesbians over competing
brands that do not..
They include refusals to be interviewed (non-response), question wording and
question order and weighting.com

Jake Stafford
Witeck-Combs Communications
202-887-0500 ext.

bisexual chapters

(Photo: http://www."

About Q Television:
This 24/7 premium television network is organized to create, develop and
feature television programming for the gay and lesbian community, including
live + interactive content every weeknight, plus sports, information and
entertainment .

* More than two-thirds (69%) say they are at least likely to consider
purchasing services, such as legal advice or banking services, from
companies that market directly to gays and lesbians over competing
brands that do not. ?"

Base: GLB Respondents

Extremely Very Likely Somewhat Not At
Likely Likely Likely All
Likely
Consider brands that support
nonprofits and/or causes
that are important to you
as a gay, lesbian, bisexual
or transgender person % 28 22 14 28 7

Consider a brand that is
known to provide equal
workplace benefits for all
of their employees, including
gay and lesbian employees % 41 29 16 12 2

Consider purchasing everyday
household products and
services from companies that
market directly to gays and
lesbians over competing
brands that do not % 15 22 28 24 11

Consider purchasing services
such as legal advice or
banking services from
companies that market
directly to gays and
lesbians over competing
brands that do not % 23 20 25 20 11

Note: Percentages may not add up to 100% due to rounding.
In theory, with a probability sample of this size, one can say with 95
percent certainty that the results for the overall sample have a sampling
error of plus or minus 3 percentage points. queried gay, lesbian,
bisexual and transgendered (GLBT) self -identified respondents. between
May 3 and 16, 2001 among 2,692 adults aged 18 and over, of whom 128
self-identified as gay, lesbian, bisexual or transgender.

bisexual advocacy

"These new data confirm that a company's internal and external
behaviors matter very much to gay households. In addition , given the low incidence of
response from transgendered individuals, it is extremely difficult to draw
conclusions from the data captured. (http://www.

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The winner was Justin
Rodgers of San Diego , who was enormously euphoric. "We are very
grateful for main sponsors JetSet, W San Diego and Anatomy Spa who helped make
this event so successful.

* Half (51%) of the GLB people polled find advertising that is
informative, funny or witty and includes images of gay and lesbian
people either the most important or a very important factor that
influences their likelihood to consider a company's products or
services. With over nine years experience
in this unique market, Witeck-Combs Communications has developed respected
relationships throughout the community and serves as a bridge between
corporate America and gay and lesbian consumers.hieurope.com), a
Reston , Virginia-based research and consultancy firm ranked 25th largest in
the world, and through an independent global network of affiliate market
research companies.

representing gay

com/cgi-bin/prnh/20051207/LAW062 )
"The JetSet hosts and our guests were extremely honored to have Q
Television Network in town to partner with our event," said James Smith, a
Founder of JetSet. Providing distribution via satellite ensures
availability of the network across the United States, including Alaska, Hawaii
and Puerto Rico .
These are a few highlights of a nationwide survey of 2,092 U. 16 or (cell) 202-215-2210
jstafford@witeckcombs.

bisexual persons

* The most common ways GLB adults become aware of a company's reputation
for gay-friendliness is by word of mouth (45%), gay websites (29%) or
gay magazines or newspapers (29%).

gays lesbian

newscom.
Witeck-Combs Communications, Inc.
Harris Interactive combines its intellectual capital, databases and
technology to advance market leadership through U.

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- - kjjkjk

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