Gioia Bruno to Perform Live on Q Television Network

fusion-la. Jett" takes comedy to a whole new level. "Queer Edge" gives
viewers a truly out-of-this-world experience as they are launched into the
outlandish conversations between Jett and his hosts., According to a recent nationwide
online survey, one in four (24%) gay, lesbian and bisexual (GLB) adults report
that they always or often "like to keep up with the latest styles and trends,"
compared with 17 percent of heterosexual adults.
The online survey also presented factors that would most influence GLB's
loyalty to consumer brands.

* The most common ways GLB adults become aware of a company's reputation
for gay-friendliness is by word of mouth (45%), gay websites (29%) or
gay magazines or newspapers (29%). EOE M/F/D/V
To become a member of the Harris Poll Online(SM) and be invited to
participate in future online surveys, visit http://www. In
addition , 341 self-identified U.

About Harris Interactive(R)
Harris Interactive Inc.novatris . EOE M/F/D/V
To become a member of the Harris Poll Online(SM) and be invited to
participate in future online surveys, visit http://www.

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Gioia will first visit Honey Labrador and Scott
Withers to entertain viewers LIVE on "Brunch," Tuesday, January 17th at 1 pm
EST / 10 am PST. Honey brings her cooking expertise and modeling
history to add lesbian chic, while Scott's zany, gay flair combined with his
passion for news and politics allows "Brunch" to run the gamut of issues and
interests that are important to the diverse LGBT community."

Base: All Adults
GLB Heterosexual
% %
Always/often (NET) 17 15
Always 7 2
Often 10 13
Sometimes 57 59
Rarely/never (NET) 27 26
Rarely 25 23
Never 2 3


TABLE 3
ORDERING ALCOHOLIC BEVERAGES BY BRAND NAME
"When you order mixed drinks away from home, do you purchase or order a
specific brand of alcohol, or do you just mix or order the drink you want
without regard to the brand?"

Base: Adults aged 21 and over
GLB Heterosexual
% %
Often/Always order alcoholic beverage
by brand name (NET) 36 28
With mixed drinks, I always order an
alcoholic beverage by brand name 28 18
With mixed drinks, I often order an
alcoholic beverage by brand name 9 10
Sometimes/Never order alcoholic beverage
by brand name (NET) 43 41
With mixed drinks, I sometimes order an
alcoholic beverage by brand name 17 20
With mixed drinks, I never order an
alcoholic beverage by brand name 26 21
I do not consume alcoholic beverages 21 31


TABLE 3
INFLUENCE ON DECISION MAKING
"Assume you have an interest in a specific product or service.

TABLE 5
AWARENESS OF GAY-FRIENDLINESS
"If you wish to be aware about a company 's reputation for gay-friendliness,
where do you look?"

Base: GLB Respondents
%
Word of mouth 45
Gay websites 29
Gay magazines or newspapers 29
Close friends 27
Gay and lesbian nonprofit organizations 20
Mainstream news sources 11
Advertisements by the company 7
Other general interest websites 7
Personal customer experience 5
Gay and lesbian chambers of commerce 5
Family members 5
Other 5

Note: Multiple -response question. It is impossible to quantify the errors that may
result from these factors.

About Witeck-Combs Communications, Inc.witeckcombs. In April 2003, American
Demographics magazine identified Bob Witeck and Wes Combs as two of 25 experts
over the last 25 years who have made significant contributions to the fields
of demographics, market research, media and trendspotting for their
pathbreaking work on the gay and lesbian market. offices and wholly owned
subsidiaries: London-based HI Europe (http://www.hieurope.com.

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For more information on Gioia visit
http://www . Q Television is available on such blue chip
cable systems as Time Warner, Cox Communications and RCN, among others, with
availability approaching 3 million digital cable households in the U.

MEDIA CONTACT: Jim Strzalkowski
T: 818-338-3555 Email: jim@prioritypr.S., According to a new national
online survey, health care costs (50%) and the lack of adequate health
insurance (43%) are cited as the most common reasons why lesbians have delayed
obtaining health care.Y.
Harris Interactive combines its intellectual capital, databases and
technology to advance market leadership through U.

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In the late eighties and early nineties , Gioia was a member of the Arista
Records pop group Expose, which released several blockbuster multi -platinum
selling albums and spawned 8 Billboard "top-ten" hit singles such as "Let Me
Be The One " and "Seasons Change. Seventeen percent of GLB
adults also state that they always or often "tend to upgrade to the latest
model or version of a product," while 15 percent of their heterosexual
counterparts do the same.
Please rank the statements from 1 to 5 where 1 is most important and 5 is
least important. queried gay, lesbian,
bisexual and transgendered (GLBT ) self-identified respondents.

About Harris Interactive(R)
Harris Interactive Inc.

20%).
They include refusals to be interviewed (nonresponse), question wording and
question order , and weighting. It is impossible to quantify the errors that
may result from these factors.

fflag queers

Many QTN viewers will know Gioia from her Billboard "top-ten" dance club
single "From the Inside . 2.

National Survey Shows Gay-Specific Marketing Practices May Influence Brand Loyalty and Purchase Decisions of Gays Lesbians and Bisexuals

They include refusals to be interviewed (non-response), question wording and
question order and weighting.

- Lesbians are more likely than heterosexuals to say that bad experiences
with health care providers in the past has caused them to delay
obtaining health care (27% vs.

- Three quarters of lesbians (74%) who have experienced discrimination at
a doctor's office believe that they were discriminated against because
of their sexual orientation.

- The top two health risks lesbians are worried about for themselves are
being overweight (17%) and being out of shape/not physically fit (16%)

"Getting lesbians to the doctor would be a huge first step in preventing
chronic illness among the nation's lesbian population; but to accomplish that,
there will have to be a significant change in the way that doctors and their
staffs and their lesbian clients communicate," said Amari Sokoya
Pearson-Fields, deputy director of the Mautner Project.

funders defamation

" One-third (33%) of gay adults
also agreed with the statement that they trust brands more if they incorporate
gay or lesbian images into their advertising.
Figures for age, sex, race, education, region and income were weighted where
necessary to bring them into line with their actual proportions in the
population.com) is the
nation's premier strategic marketing communications firm, specializing in
reaching the gay and lesbian consumer market .Y.5 percent


TABLE 2
HEALTH RISKS
"Which one of the following health risks are you most worried about for
yourself?"

Base: All Adults

Total GLB Lesbian Heterosexual
(n=2,209 ) (n=119) (n=341) (n=2,024)
% % % %
Cancer 16 6 11 16
Being overweight 14 11 17 14
Being out of shape/Not
physically fit 12 12 16 12
Getting older 11 6 15 11
Depression/Anxiety/Stress 7 19 9 6
Disability 6 3 5 6
A disease other than cancer 4 1 2 4
Environmental hazards 4 3 4 4
Smoking 4 3 8 4
HIV/AIDS 1 13 - 1
Poor nutrition 1 2 2 1
Violence in my neighborhood 1 * 1 1
Violence in my home * - - *
Other health risk not mentioned 4 6 4 4
I am not worried about any
health risks for myself 16 13 7 16

* Less than 0.S.S.

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Methodology
Harris Interactive(R) conducted the study online within the United States
between December 8 and 15, 2004, among a nationwide cross section of 2,092
adults , of whom 107 self-identified as gay, lesbian, or bisexual (GLB). In addition, given the low incidence of
response from transgendered individuals, it is extremely difficult to draw
conclusions from the data captured.


Press Contacts:

Nancy Wong
Harris Interactive
585-214-7316
nwong@harrisinteractive.
Overall, three quarters (75%) of lesbians (compared to 54% of
heterosexuals) have delayed obtaining health care for at least one reason."

Notes on reading tables:
The percentage of respondents has been included for each item.S.

International organizations relating to equality, human rights, and safety of gay, lesbian, and bisexual people.

ugla separatism

gioiabruno .com.
The show covers everything from arts and news to celebrities and Internet
subcultures -- all from a refreshing GLBT perspective.
The company's programming is available on a subscription basis to those
desiring to subscribe. For further information on programming and subscriptions,
please visit http://www.qtelevision.com.

* Half (51%) of the GLB people polled find advertising that is
informative, funny or witty and includes images of gay and lesbian
people either the most important or a very important factor that
influences their likelihood to consider a company's products or
services.
Harris Interactive combines its intellectual capital , databases and
technology to advance market leadership through U.
"Barriers to accessing health care, whether they are financial,
institutional or cultural, can be devastating for lesbians with chronic or
life threatening illnesses," said Kathleen DeBold, executive director of the
Mautner Project. "Stigma and the potential for discrimination has, for years,
been a major obstacle for lesbians and gays seeking appropriate health care.-based global research company that blends premier strategic consulting
with innovative and efficient methods of investigation, analysis and
application.

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Gioia, Formerly of Expose, Will Appear on Episodes of 'Brunch' (1/17) and
'Queer Edge with Jack E." The single "Why Did You
Call Me?" is soon-to-be released throughout Europe and the U.S. Jett's "Queer
Edge" encompasses all that is queer in the world of counter-culture; in an
effort to show that the word "queer" is more that just a term for gays.(1)
The findings from this most recent Witeck Combs/Harris Interactive survey
also suggest that gay-specific marketing practices can influence how GLB
people connect with brands and form purchasing decisions:

* Almost two-thirds (64%) of GLB respondents say they are at least likely
to consider purchasing everyday household products and services from
companies that market directly to gays and lesbians over competing
brands that do not. (http://www. With over nine years experience
in this unique market, Witeck-Combs Communications has developed respected
relationships throughout the community and serves as a bridge between
corporate America and gay and lesbian consumers.com

Kelly Gullo
Harris Interactive
585-214-7172
kgullo@harrisinteractive. 16 or (cell) 202 -215-2210
jstafford@witeckcombs. When asked to identify what current health issue
deserves the most attention from health care professionals and public policy
makers from among a list of 14 issues, two in five (41%) lesbians said that
health insurance coverage, followed by nutrition/exercise (14%) and obesity
(12%) deserve the most attention. Propensity score weighting was also used to adjust for
respondents' propensity to be online.

About Mautner Project, The National Lesbian Health Organization
Mautner Project, The National Lesbian Health Organization improves the
health of lesbians and their families through advocacy, education, research,
and direct service.

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QTN subscribers can get a second dose of the dance diva,
singing her heart out, when she hobnobs with Sandra Bernhard and Jack E. Gioia recently
released her full-length solo album "Expose This" on KOCH Records to rave
reviews.
Ninety percent talk show, with a touch of theatrics, hosts Honey Labrador of
"Queer Eye for the Straight Girl" and Scott Withers live in lofts across the
hall from one another .Y.
In theory, with a probability sample of this size, one can say with 95
percent certainty that the results for the overall sample have a sampling
error of plus or minus 3 percentage points . Sampling
error is plus or minus 2 percentage points. The survey
was conducted online between January 11 and 16, 2005 by Harris Interactive(R)
in conjunction with the Mautner Project , The National Lesbian Health
Organization.

Additional Note: Previous research conducted by Harris Interactive in
conjunction with Witeck-Combs Communications, Inc.

atheists gays

com. adults, of
whom 107 have self-identified as gay, lesbian or bisexual.
These latest findings corroborate what earlier studies by Witeck-Combs
Communications and Harris Interactive revealed -- particularly research
conducted in May 2001 which concluded that 48 percent of GLB respondents
"trust brands more if they are manufactured by companies that have progressive
policies towards gay and lesbian employees . I tend to
upgrade to the latest model or version of a product. Unfortunately,
there are several other possible sources of error in all polls or surveys that
are probably more serious than theoretical calculations of sampling error.-based global research company that blends premier strategic consulting
with innovative and efficient methods of investigation, analysis and
application. One in five (19%) feels they were
discriminated against because of their physical or mental disability and
five percent said it was because of their gender identity or expression.5 percent.


TABLE 3
DELAYS IN OBTAINING HEALTH CARE
"Have any of the following ever caused you to delay obtaining health care?
Please select all that apply. Mautner is a tax-exempt
501(c) (3) non-profit organization governed by an all-volunteer Board of
Directors composed of community leaders, healthcare providers , cancer
survivors and caregivers.

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Now, fully recovered, Gioia is writing and
performing the music her soul has been singing for years.
These are a few highlights of a nationwide survey of 2,092 U. Propensity score weighting was also used to adjust for
respondents' propensity to be online. This online sample is not a probability sample.wirthlinworldwide."

Additional findings from the survey include:
- All adults (35%) think that health insurance coverage deserves the most
attention from health care professionals and public policy makers,
followed by cancer (16%) and obesity and HIV/AIDS (9% each).

- Heterosexuals are more likely than lesbians to believe that they were
discriminated against because of their income level (35% vs. A dash
represents a value of zero."

Base: All Adults

Total GLB Lesbian Heterosexual
(n=2,209) (n=119 ) (n=341) (n=2,024)
% % % %
I was concerned about the
cost of health care 33 39 50 33
I lacked adequate health
insurance 26 39 43 25
I have had bad experience(s)
with a health care provider(s)
in the past 13 22 27 12
I was afraid or embarrassed
to talk about my health issues 10 18 13 9
I am concerned about the
privacy of my personal life 6 2 13 6
I had doubts about medical
records being kept confidential 5 9 9 5
I do not want a diagnosis of
illness on my permanent record 5 10 6 4
I was concerned I would be
discriminated against 4 15 16 3
Other 6 5 7 6
I have never delayed
obtaining health care 45 37 25 46


TABLE 4
DISCRIMINATION IN HEALTH CARE SETTINGS
"Have you ever felt you were discriminated against in any of the following
health care settings? Please select all that apply.

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" The track, produced by Junior Vazquez, was featured
on the "Queer As Folk Season 3" series and soundtrack.S."


TABLE 1
KEEPING UP WITH STYLES AND TRENDS
"Now, we'd like to you to tell us how often you do the following. Please rank in
order of importance the factor that most influences your likelihood to
consider that company's products or services, when you see an advertisement. ?"

Base: GLB Respondents

Extremely Very Likely Somewhat Not At
Likely Likely Likely All
Likely
Consider brands that support
nonprofits and/or causes
that are important to you
as a gay, lesbian, bisexual
or transgender person % 28 22 14 28 7

Consider a brand that is
known to provide equal
workplace benefits for all
of their employees, including
gay and lesbian employees % 41 29 16 12 2

Consider purchasing everyday
household products and
services from companies that
market directly to gays and
lesbians over competing
brands that do not % 15 22 28 24 11

Consider purchasing services
such as legal advice or
banking services from
companies that market
directly to gays and
lesbians over competing
brands that do not % 23 20 25 20 11

Note: Percentages may not add up to 100% due to rounding.

Y.S. Did you feel discriminated against because
of your . Known for The Harris Poll (R) and for pioneering Internet-based
research methods, Harris Interactive conducts proprietary and public research
to help its clients achieve clear, material and enduring results.

aspirations outfront

, Q Television Network
(OTC: QBID), America's groundbreaking network for gays, lesbians, bisexuals
and transgendered individuals (GLBT), has announced today that Gioia Bruno,
the former lead singer of Expose, will be making two special appearances on
the network's programs. by Mix2Inside
Records." CD and was charted
by some of the most influential DJs, as one of the top-ten dance club hits of
2004.

A nightly talk show like nothing you've ever seen, "Queer Edge with Jack
E. "These new data confirm that a company's internal and external
behaviors matter very much to gay households. Understandably , gays like to
spend their money with companies that treat their gay employees equitably,
value them as customers and represent them openly and accurately in marketing
initiatives.com), the 15th
largest and fastest-growing market research firm in the world, is a Rochester,
N.
These are some of the results of a nationwide online survey of 2,209 U.

While GLB respondents (18% overall) and lesbians (9%) think that
HIV/AIDS deserves the most attention, fitness is also high on their list
(13% and 14% respectively). (http://www.

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Host Jett focuses on pop culture
and subculture with a cutting edge that is dynamic, witty and downright zany.

About Q Television
This 24/7 premium television network is organized to create, develop and
feature television programming for the gay and lesbian community, including
live + interactive content every weeknight, plus sports, information and
entertainment. ROCHESTER, N.com), Tokyo-based Harris Interactive Japan,
through newly acquired WirthlinWorldwide (http://www.com

Jake Stafford
Witeck -Combs Communications
202-887-0500 ext. lesbian adults were surveyed."

Base: All Adults

Total GLB Lesbian Heterosexual
(n=2,209) (n=119) (n=341) (n=2,024)
% % % %
Discriminated (NET) 16 22 27 16
Doctor or other health
care provider's office 9 16 18 9
Hospital 8 14 11 7
Public health department
or clinic 5 15 4 4
Community health center 3 9 4 3
Other health care setting 2 4 3 2
I have not been
discriminated against in 84 78 73 84
any health care setting.. Figures for age, sex,
race, education and number of adults in the household were weighted where
necessary to bring them into line with their actual proportions in the
population. offices and wholly owned
subsidiaries: London-based HI Europe (http://www.com

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" Gioia's "Wreckin' My Nerves," produced
by Chris Cox, was featured on the "White Party USA Vol.S.com

, a strategic public relations and marketing
communications firm with special expertise in the gay, lesbian, bisexual and
transgender market.
Seven in 10 (70%) GLB respondents say they are extremely or very likely to
consider a brand that is known to provide equal workplace benefits for all of
their employees , including gays and lesbians. Although we
remain interested in the consumer attitudes and characteristics of
transgendered individuals, for accuracy and consistency we distinguish sexual
orientation from gender identity.harrisinteractive.novatris.

(1) Harris Interactive(R) conducted this online survey in the U. between
May 3 and 16, 2001 among 2,692 adults aged 18 and over, of whom 128
self-identified as gay, lesbian, bisexual or transgender.com

Methodology
This survey was conducted online within the United States between January
11 and 16, 2005 among 2,209 adults, of whom 119 self-identified as gay,
lesbian, or bisexual (GLB).harrisinteractive .

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Jett," which
airs at 10 pm EST / 7 pm PST. Half (51%) of GLB respondents
also report they are extremely or very likely to consider brands that support
nonprofits and/or causes that are important to them as GLB people..com), Paris-based
Novatris (http://www.

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Jett
on the Friday, January 20th episode of "Queer Edge with Jack E. CD "Global Groove. The network is
also ad-supported. When ordering mixed drinks, 36 percent of GLB
respondents aged 21 and over say they always or often specify the alcoholic
brand name, contrasted with 28 percent of non-gay respondents aged 21 and
over. Specifically , when making purchasing decisions,
they were asked how likely they were to consider a company's nondiscrimination
and benefit policies, its advertising strategy, and other forms of corporate
outreach."

Base: All Adults
GLB Heterosexuals
% %
Always/often (NET) 24 17
Always 3 3
Often 21 14
Sometimes 42 48
Rarely/never (NET) 34 35
Rarely 24 29
Never 10 6


TABLE 2
KEEPING UP WITH LATEST PRODUCTS
"Now , we'd like to you to tell us how often you do the following. ? Please select all that apply.

elders outfront

.
These statements conform to the principles of disclosure of the National
Council on Public Polls . ROCHESTER, N.S.

TABLE 1
WHICH HEALTH ISSUES DESERVE THE MOST ATTENTION?
"Turning now to the topic of health issues, which of the following health
issues do you think deserves the most attention from health care professionals
and public policy makers?"

Base: All Adults

Total GLB Lesbian Heterosexual
(n=2,209)(n=119) (n=341) (n=2,024)
% % % %
Health Insurance Coverage 35 35 41 35
Cancer 15 3 9 16
Obesity 9 10 12 9
HIV/AIDS 9 18 9 8
Fitness education and programs (i. 25
slloyd@witeckcombs.

trgi fflag

Jett' (1/20 )

BURBANK, Calif." In 1991, Gioia left Expose to recover from
an inoperable benign throat tumor.
The dance diva's new club anthem "Why Did You Call Me?" is currently featured
on the chart -topping Kimberly S. Gioia, presently working on her follow-up album is performing in
Hollywood, CA on Saturday, January 14th at the grand opening of Fusion at
Forbidden City, http://www. Q
Television Network is the official network of Gay Games(r) VII. Sampling errors for GLB adults
aged 18 and over (107) is plus or minus 10 percentage points.

Additional Note: Previous research conducted by Harris Interactive in
conjunction with Witeck-Combs Communications, Inc.hieurope.
adults, of whom 119 have self-identified as gay, lesbian or bisexual (GLB).
nutrition and exercise) 9 13 14 8
Substance/Drug use 4 1 2 4
Elderly care 4 3 3 4
Heart Disease 3 2 * 4
Diabetes 3 2 * 3
Depression/Anxiety/Stress 2 8 2 2
Domestic Violence 1 2 2 1
Tobacco Use 1 * 1 1
Stroke/High Blood Pressure 1 - 2 1
Alcohol Use 1 2 1 1
Other health care priority 3 1 * 3

* Less than 0.
In theory, with probability samples of this size, one can say with 95
percent certainty that the results for the overall sample of U. Unfortunately,
there are several other possible sources of error in all polls or surveys that
are probably more serious than theoretical calculations of sampling error. This online sample is not a probability sample.
These statements conform to the principles of disclosure of the National
Council on Public Polls. queried gay, lesbian,
bisexual and transgendered (GLBT) self-identified respondents.

pflag ukranian

The CD features Billboard dance chart hit "Be Mine" and club
favorite "I Was Made For Loving You.

"Brunch" on Q Television Network is the first LIVE morning daily talk show
created specifically for the LGBT and gay-friendly progressive community. Jack E. The
network is telecast 24 hours per day, 7 days per week and features a variety
of live and original programming. An
asterisk (*) signifies a value of less than one-half percent.


TABLE 5
DISCRIMINATED AGAINST
"You mentioned that you felt discriminated against in your doctor or another
health care professional's office. Sampling error for the
following sub-sample results: heterosexuals (2,024); GLB adults (119);
lesbians (341); lesbians aged 18-35 (73) and aged 50 and over (87); and adults
(360), heterosexuals (311), GLB adults (34), and lesbians (98) who experienced
discrimination in a health care setting is higher and varies.com), the 15th
largest and fastest -growing market research firm in the world, is a Rochester,
N.com), Tokyo-based Harris Interactive Japan,
through newly acquired WirthlinWorldwide, a Reston, Virginia-based research
and consultancy firm ranked 25th largest in the world, and through an
independent global network of affiliate market research companies.

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* Nearly half (48%) of all GLB respondents say they find it most important
or very important -- when considering products or services -- to see
advertising that is clearly tailored to a gay audience with gay imagery,
people or copy that speaks to them as a gay person and that appears in
both mainstream publications and gay publications..
Witeck-Combs Communications, Inc. Known for The Harris Poll(R) and for pioneering Internet-based
research methods, Harris Interactive conducts proprietary and public research
to help its clients achieve clear, material and enduring results.com), Paris-based
Novatris (http://www.com), a
Reston , Virginia-based research and consultancy firm ranked 25th largest in
the world, and through an independent global network of affiliate market
research companies. Percentages may not always add up to 100 % because
of computer rounding or the acceptance of multiple answers from respondents
answering that question. 18
cdermody@witeckcombs.com

Shameka Lloyd
Witeck-Combs Communications
202-887-0500 ext.

defamation poltical

While the company expects much of its subscriber base to be
comprised of members of the gay and lesbian population, management also
believes that quality programming about the gay and lesbian experience,
designed to entertain, educate and inform, will attract many other segments of
the viewing public. The monthly fee varies by region of the country.net

INVESTOR RELATIONS: Richard Brown
T: 617-314-7379 Email: Staff@EquityRelations .

* More than two-thirds (69%) say they are at least likely to consider
purchasing services, such as legal advice or banking services, from
companies that market directly to gays and lesbians over competing
brands that do not.

"For several years, in-depth research has allowed us to measure consumer
decision-making and to test what factors may truly influence gay consumers,"
said Jake Stafford, senior marketing strategist at Witeck-Combs
Communications . (http://www.

New National Survey Shows Financial Concerns and Lack of Adequate Health Insurance are Top Causes for Delay by Lesbians in Obtaining Health Care

- Among lesbians, 16 percent report that they have delayed obtaining
health care because they were concerned they would be discriminated
against."

Base: Those discriminated against in a health care setting

Total GLB* Lesbian* Heterosexual
(n=360) (n=34) (n=98) (n=311)
% % % %
Income level 36 39 20 35
Weight 23 26 31 23
Age 19 7 7 21
Race 19 30 10 19
Gender 13 6 15 14
Physical or mental disability 12 9 19 12
Sexual orientation 6 52 74 1
Marital status 5 20 8 3
National origin 4 17 1 3
Gender identity or expression 2 1 5 2
Religious faith 2 2 2 2
Other 22 28 12 20

* Very low base . The online survey was also conducted among 341
self-identified U. lesbian adults aged 18 and over . In addition, given the low incidence of
response from transgendered individuals, it is extremely difficult to draw
conclusions from the data captured.harrispollonline.

colage separatism

Gioia, one of the
hottest performers on the scene today, comes to Q Television Network after
headlining gay pride events, circuit parties and dance clubs around the world.harrispollonline.
This survey is another in a line of important wake-up calls for the medical
establishment. adults have
a sampling error of plus or minus 2 percentage points.

Press Contacts:

Nancy Wong
Harris Interactive
585-214 -7316

Colleen Dermody
Witeck-Combs Communications
202-887-0500 ext.

poltical aspirations

The survey was
conducted online between December 8 and 15, 2004 by Harris Interactive(R), a
worldwide market research and consulting firm, in conjunction with Witeck-
Combs Communications, Inc. I like to
keep up with the latest styles and trends."

Percentages represent combined "1" and "2" responses

Base: GLB Respondents
%
The advertisement is informative, funny or witty and
includes images of gay and lesbian people 51

The very same advertisement, which is clearly tailored
to a gay audience with gay imagery, people or copy
that speaks to me as a gay person, appears in both
mainstream publications and in gay publications 48

The very same advertisement, which is not tailored
to a gay audience, appears in both mainstream publications
and in gay publications 44

The advertisement is informative, funny or witty but
does not speak to me specifically as a gay person 38

The advertisement is informative, funny or witty, but only uses
advertising copy to speak specifically to me as a gay person 18

TABLE 4
LIKELIHOOD OF CONSIDERING BRANDS OR PRODUCTS
"How likely are you to .com.S.
Younger lesbians (aged 18-35) are more likely than older lesbians (aged 50 and
over) to have delayed obtaining health care. 12%). "If doctors, nurses
and other medical professionals are truly committed to providing the best care
to all their patients and are sensitive to the unique needs of their lesbian
patients , then this can improve.e. Although we
remain interested in the consumer attitudes and characteristics of
transgendered individuals, for accuracy and consistency we distinguish sexual
orientation from gender identity. We envision a healthcare system that is guided by social
justice and responsive to the needs of all people.

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---

- - kjjkjk

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