"

About Beyond Point B

At Beyond Point B, we help organizations transform into focused,
high-energy workplaces. Scott Page,
president and CEO of the Lifeline Program.

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Rinker will apply her
passion for helping others as leader of Beyond Point B's Healthcare
Services."
"Betty White is one of America's most recognizable and beloved
faces, particularly when it comes to seniors," said Wm.

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"Their experience gives them unique
insight into the needs of diverse organizations to manage transition
quickly and effectively and produce positive results. Page + Associates, Inc .

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Ms.

The Lifeline Program Signs Betty White for Marketing Campaign; ``Golden Girl'' Adds Star Power to Insurance Settlement Industry

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"Beyond Point B is honored that Lorraine Rinker and Laurie
Jaramillo will be joining our team," said Michelle Payne, Executive
Vice President of Beyond Point B.----The
Lifeline Program(R), a life insurance settlement company, today
announced that actress Betty White , six-time Emmy Award winner, former
"Golden Girl" and current star of "Boston Legal," will serve as the
celebrity host for the company's new life settlement DVD. She is currently
starring in ABC's "Boston Legal. Founded in 1989, the company
has pioneered life settlement business processes and promoted
intelligent industry regulation.

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We work with executives and senior managers
committed to building powerful, results-oriented organizations.beyondpointb.

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Rinker has Fortune 100 industry expertise in health
care, leadership development, career development, organizational
development, and resource integration. This type of
transaction is growing in popularity among seniors wishing to turn
non -performing insurance investments into financial gains. For more information on life
settlements, contact Michael Mondell of the Lifeline Program at
800-252-5282, by e-mail at mmondell@thelifeline .

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"
The Lifeline Program, based in Fort Lauderdale, Fla.

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Ms. Ms.com

White, a television icon who has starred in such programs as "Mary
Tyler Moore" and "The Golden Girls" will star in the Lifeline
Program's sales and marketing DVD which will be distributed as an
educational tool to life insurance agents and financial planners for
use with their respective clients. Production is scheduled to begin
this month and distribution will begin in late March.
A life settlement is the sale of an existing life insurance policy
(for more than the current cash surrender value) by an elderly or
terminally ill policyholder.

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Business Editors

SACRAMENTO, Calif.----Beyond Point
B, a high performance team that delivers leadership development and
professional business coaching, announced today the addition of two
seasoned executives to head the company's health care and retail
services practices. Having worked her way through the
ranks and into executive management , she brings a deep commitment to
coaching, mentoring and development of other professionals.

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By
using coaching, facilitation, and training in leadership-skills, we
give individuals and teams the tools to excel, while reducing friction
and defusing conflicts that impede organizational effectiveness .
Apart from starring roles in "Mama's Family" and her own "The
Betty White Show" among many others , she has made hundreds of
television guest appearances ranging from "What's My Line" in 1955 to
"The Love Boat" in 1982 and "The Simpsons" in 2004.com

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Jaramillo will lead Beyond Point B 's Retail Services
Operation.

Business Editors/Entertainment Editors/Insurance Writers

FORT LAUDERDALE, Fla. Life
settlements enable individuals, typically seniors or the terminally
ill, to sell existing life insurance policies for cash. White will also
appear in select Lifeline Program advertising.com or visit
http://www.

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Beyond Point B Bolsters Executive Team with Two New Additions

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A settlement is a unique alternative to
surrendering a policy or letting it lapse and can be offered on term,
whole or universal life policies.

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With a 22-year Information Technology career culminating at the
executive level in the Health Care Industry, Ms. "She will help us to teach
thousands of seniors how to uncover hidden wealth by selling their
life insurance policies., is a
division of Wm.

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She also
is the creator of the Southern California Business Events group.

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Lorraine Rinker will lead health care services while Laurie
Jaramillo will lead Beyond Point B's Retail Services . Jaramillo has spent the last 25 years in executive
management, leading teams of more than 500 employees for nationally
recognized specialty retailers. For
more information, visit www.

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