ABC, CBS)
Frequently
58 59 56
Occasionally
24 24 29
Seldom 11
11 14
Never 7 7 1
National newspapers (e. USA
Today, Wall Street Journal)
Frequently
9 9 9
Occasionally 22
22 27
Seldom 30 29
37
Never 39 39 27
News magazines
(e.g.
Business Editors/TV/Cable Writers
PALM SPRINGS, Calif.com) where all active members
of the GLBT community
can apply. Comedian Marga Gomez wonders why gay
women so often leave
the fold only to move in with a vegetarian dude who
looks like a lady.
battered melissa
There are several other
possible
sources of error in all polls or surveys that are probably more serious than
theoretical
calculations of sampling error.
These statements conform to the principles of disclosure
of the National
Council on Public Polls.
Witeck-Combs Communications, Inc.harrispollonline
. Should we be celebrating
progressiveness? Brad Sears investigates.balm melissa
, According to a recent
nationwide
online survey, the media consumption habits of gay, lesbian and bisexual (GLB)
adults
differ from those of their heterosexual counterparts - particularly
when it comes to cable television
, alternative print media, online media and
magazines.
The online survey also highlights preferences
toward reading alternative
newspapers among GLB and heterosexual adults. Gays also read web logs
(or "blogs") more often than
their non-gay counterparts (27% of GLB adults versus 18% of heterosexual
adults frequently or occasionally seek out blogger websites).
Furthermore, GLB respondents
are more likely to read specialty or niche
magazines than are heterosexual adults (15% GLB versus
4% heterosexuals
frequently or occasionally read them). Nylon,
Paper, Interview, Surface
)
Frequently 2 2 4
Occasionally
3 2 11
Seldom
8 8 15
Never 87 89
69
Art magazines (e. Known for The Harris Poll(R) and for pioneering Internet-based
research methods, Harris Interactive conducts proprietary and public research
to help its clients
achieve clear, material and enduring results.com.
"We want Q to be a true reflection of the GLBT
community, and we feel
this is the best way to serve their needs. The company's programming will
be available on a
subscription basis to those desiring its programming.kate lesbians
InStyle, Vogue, WWD)
Frequently 5 4 7
Occasionally
12 12 15
Seldom
19 19 26
Never 64 65
52
Niche magazines (e.g.
About Witeck-Combs Communications, Inc.witeckcombs
. With over nine years experience
in this unique market, Witeck-Combs Communications has developed
respected
relationships throughout the community and serves as a bridge between
corporate America
and gay and lesbian consumers.com), the 15th
largest and fastest-growing market research firm in
the world, is a Rochester,
N. Providing distribution
via satellite ensures availability of the
network across the United
States, including Alaska, Hawaii and Puerto Rico.battered comes
The survey was
conducted
online between March 8 and 14, 2005 by Harris Interactive(R), a
worldwide market research and consulting
firm, in conjunction with
Witeck-Combs Communications, Inc., a strategic public relations and marketing
communications firm with special expertise in the gay, lesbian, bisexual and
transgender market
.g. VIBE,
Essence, Honey, One World)
Frequently 3
3 1
Occasionally 6 5
14
Seldom 9 8 14
Never
83 84 70
Music magazines
(e. Propensity
score weighting was also used to adjust for
respondents' propensity to be online.
Additional
Note: Previous research conducted by Harris Interactive in
conjunction with Witeck-Combs Communications
, Inc. In April 2003, American
Demographics magazine identified Bob Witeck and Wes Combs as two of
25 experts
over the last 25 years who have made significant contributions to the fields
of demographics
, market research, media and trendspotting for their
pathbreaking work on the gay and lesbian market
.
* The Irresistible Banality of Same Sex Marriage: How Opponents of
Marriage for
Gays Will Be Bored into Submission
Kenji Yoshino, Deputy Dean and Professor of Law at Yale
Law School,
explores the recent spate of books on same sex marriage, arguing that
the gay and lesbian wedding guidebooks may ultimately prove even more
influential than those
works arguing from a civil rights standpoint.
* PLUS: Humorist and performer Mike Albo explains
why he won't be marching
in the Pride Parade this year.lesbians beams
For example, GLB adults (76
%) frequently or occasionally watch basic
cable, compared with two-thirds (67%) of heterosexual adults
.g.S. It is expected to convene over the internet every other week
initially, and then change to a
monthly meeting.comes herself
ESPN, CNN, MTV)
Frequently 38 38
43
Occasionally 29 29 34
Seldom 14 14 9
Never
19 19 14
Specialty cable networks
(e. Men
's Health)
Frequently 3 2 12
Occasionally 8 7 16
Seldom
13 13 20
Never 76
77 52
Women's magazines (e.
"In an effort to stay true to what the
GLBT community wants, we
are looking to select three candidates from each state across the
country
," said Frank Olsen, President and CEO of Q Television Network.comes herself
com) is the
nation's premier strategic
marketing communications firm, specializing in
reaching the gay and lesbian consumer market. offices
and wholly owned
subsidiaries: London-based HI Europe (http://www. While the company
expects much
of its subscriber base to be comprised of members of the
gay and lesbian population, management also
believes that quality
programming about the gay and lesbian experience, designed to
entertain
, educate and inform, will attract many other segments of the
viewing public.
http://www.kate beams
ROCHESTER, N.
"Gays, lesbians and bisexuals are as avid as ever about
connecting to
television programming and publications that are directly relevant to their
lives
, needs and tastes," said Bob Witeck, CEO of Witeck-Combs Communications. 19%), the arts (16% vs. More
than eight in 10 gay and non-gay adults alike say they frequently or
occasionally watch national
and local broadcast channels.g.
PLUS: Conaway talks to Ilene Chaiken, the creative force behind
The L
Word.gays balm
AOL, MSN, Yahoo!)
Frequently 36
36 41
Occasionally 22 21 25
Seldom 15 16 13
Never
27 27 20
Basic cable networks
(e. Martha
Stewart Living, O, Real Simple)
Frequently 10
11 11
Occasionally 18 18 17
Seldom 23 23 27
Never
49 49 45
Sports magazines (e. Redbook,
Cosmopolitan, Glamour)
Frequently 11 12
4
Occasionally 16 17 5
Seldom
20 19 33
Never
53 52 58
Women's fitness magazines
(e. Rolling Stone
)
Frequently 3 3 2
Occasionally
9 8 22
Seldom
20 20 30
Never 68 70
47
Satellite radio stations
Frequently 3
3 5
Occasionally 7 7
10
Seldom 10 10 18
Never
80 80 66
Web logs online ("bloggers")
with special interests
Frequently 5 5
4
Occasionally 14 13 24
Seldom 23 23 29
Never
58 59 44
Methodology
Harris Interactive
(R) conducted the study online within the United States
between March 8 and 14, 2005, among a nationwide
cross section of 2,630 adults
(aged 18 and over), of whom 177 self-identified as gay, lesbian, or
bisexual
(GLB).
Press Contacts:
Nancy Wong
Harris Interactive
585-214-7316
Kelly Gullo
Harris Interactive
585-214-7172
Bob
Witeck
Witeck-Combs Communications
202-887-0500 ext.
* We Are Not O.marsha gays
adults
, of
whom 177 have self-identified as gay, lesbian or bisexual.g. HBO, Showtime, Cinemax)
Frequently 21 20 30
Occasionally
17 17 16
Seldom 17
17 23
Never 45 46
32
Mainstream radio
Frequently 34 35
41
Occasionally 28 29 26
Seldom 17 16 20
Never
21 21 14
Independent and alternative
radio
Frequently 8 8 17
Occasionally
17 17 14
Seldom
20 20 22
Never 54 55
47
Talk radio
Frequently 19 20
9
Occasionally 21 20 31
Seldom 23 23 25
Never
38 37 35
Lifestyle, home decorating and
design magazines (e. Esquire,
Details)
Frequently 4
3 15
Occasionally 7 6
15
Seldom 16 15 24
Never
73 75 46
Men's fitness magazines
(e.
It is impossible to quantify the errors that may result from these factors. 19 or (cell) 202
-977-4055
bwiteck@witeckcombs.praising kate
28%) publications.g.g.g. They include refusals to be
interviewed
(non-response), question wording and question order and weighting.Y.com
lesbians closet
Y.S.
Likewise, three
in 10 (31%) GLB respondents say they frequently or occasionally listen to
independent
and alternative radio stations, compared with one-quarter (25%) of
non-gay respondents. Time,
Newsweek)
Frequently 13 13 18
Occasionally 24 24 33
Seldom
30 30 27
Never 33
34 22
Mainstream online channels
(e. BET, Lifetime, HGTV)
Frequently 26 27 23
Occasionally
30 29 39
Seldom
17 17 18
Never 27 27
19
Premium cable networks
(e.-based global research company that blends
premier strategic consulting
with innovative and efficient methods of investigation, analysis and
application.
PLUS: Elizabeth Cline explores interracial dating in the transgender
community
* 'L' Is for 'Look Out, World'
Village Voice Executive Editor Laura
Conaway reflects on the powerful
way the Showtime series The L Word is refashioning the public
image of
lesbian eroticism. Crystal Meth Marks a New Crisis for the Gay Community
Los Angeles author Patrick Moore argues that the current response to the
Crystal Meth epidemic
isn't tackling the underlying problem of gay and
lesbian alienation and oppression.ado stevens
g. queried
gay, lesbian,
bisexual and transgendered (GLBT) self-identified respondents.com), Tokyo-based Harris
Interactive Japan,
through newly acquired WirthlinWorldwide, a Reston, Virginia-based research
and
consultancy firm ranked 25th largest in the world, and through an
independent global network of affiliate
market research companies.Q Television Network to Select an Internet Advisory Committee from the -GLBT
- Gay Lesbian Bisexual Transgender Community
com
Safe Harbor Statement
As a cautionary
note to investors, certain matters discussed in
this press release may be forward-looking statements
within the
meaning of the Private Securities Litigation Reform Act of 1995. James Hannaham provides
tips to avoid dating the
wrong kind of Caucasian boy.battered claire
New National Survey Looks at Differences
in Media Consumption by Gay Lesbian Bisexual (GLB) and Heterosexual Adults
g.g. Figures for age
, sex, race, education, region and income were weighted
where necessary to bring them into line with
their actual proportions in the
population.
In theory, with a probability sample of this size
, one can say with 95
percent certainty that the results for the overall sample have a sampling
error
of plus or minus 2 percentage points.
About Harris Interactive(R)
Harris Interactive
Inc."
Q Television will be placing an application form on its web site
(www.K.
You
must credit The Village Voice when referring to these stories.ones loved
While one-half of GLB
respondents
(49%) state they frequently or occasionally read the alternative
press, one-quarter (27%) of heterosexual
adults say they do.
TABLE 1
FREQUENCY
OF WATCHING OR READING MEDIA
"How often do you read or watch each of the following?"
Base: All Adults
Total Heterosexual
GLB
(n=2,630) (n=2,361) (n=177)
% % %
Local television networks
Frequently 57 59 44
Occasionally
26 25 39
Seldom
11 10 15
Never 6 6
3
Local newspapers
Frequently 51
52 37
Occasionally 27 26 38
Seldom 16 15 18
Never
7 7 7
Independent and alternative
newspapers
Frequently 9 8 24
Occasionally 20 19 25
Seldom
23 23 18
Never 49
50 33
Broadcast television networks
(e. Self, Shape)
Frequently 3 3 1
Occasionally
9 9 9
Seldom 17
17 20
Never 71 70
70
Shelter magazines (e.g. The committee's
responsibility will be to inform Q Television
about how its shows are
being received by the GLBT community.qtelevision.The Queer Issue: The Village
Voice Media Advisory for the June 22 2005 Issue
melissa canvas
"
Expanding on what previous Harris Interactive
studies have shown about GLB
Internet use, this survey indicates that two-thirds (66%) of GLB adults
frequently or occasionally visit mainstream online channels (compared with 57%
of heterosexual
adults).g.
dyke canvas
Conde Nast
Traveler, Travel + Leisure,
Out Traveller)
Frequently 6 6 12
Occasionally
13 13 19
Seldom 25
25 18
Never 56 56
51
Men's magazines (e.hieurope.com), Paris-based
Novatris (http://www. The network
will
broadcast 24 hours per day, 7 days per week. For further
information on programming and subscriptions
, please visit
www.loved balm
Art News,
Art in America, Artforum)
Frequently
1 1 5
Occasionally 5
5 11
Seldom 16 15
20
Never 78 78 64
Travel
magazines (e.g. Sampling error for the GLB sample
results is plus or minus 8 percentage points.
(http://www.novatris.lesbians melissa
Entertainment Weekly,
People, Us)
Frequently
10 10 19
Occasionally 18
18 21
Seldom 30 31
29
Never 41 42 30
Fashion magazines
(e.harrisinteractive.----Q Television
Network (Pink Sheets: QBID), announced today that it
will launch a
selection process for an internet advisory committee.villagevoice.com
NEW
YORK,
* Diff'rent Strokes: Mixed-race Loving in the Gay Community Turns the
Rainbow
into a Reality
A new study show that more gays and lesbians are in interracial
relationships
than their straight counterparts.stevens battered
This difference is particularly
apparent with travel (31% vs. 6
%) and entertainment
(40% vs.
Not surprisingly, there's virtually no distinction between gay
and non-gay
viewing habits related to conventional broadcast television channels. Sports
Illustrated, Golf Digest,
Field + Stream)
Frequently 6
6 7
Occasionally 13 13
8
Seldom 23 23 20
Never 59 58 66
Entertainment magazines
(e.g.g.
Architectural Digest,
Elle D cor, Met Home)
Frequently
2 2 4
Occasionally
7 7 13
Seldom 17 17
20
Never 73 73 62
Urban magazines (e. Although we
remain interested in the consumer attitudes and characteristics
of
transgendered individuals, for accuracy and consistency we distinguish sexual
orientation from
gender identity.praising claire
These are a few highlights of a nationwide survey of 2,630 U.
"This research
tells us they are looking beyond traditional mass media for
news and entertainment trends that intrigue
them and, more importantly, that
also include them. (http://www. Such
matters involve risks and
uncertainties that may cause actual results
to differ materially, including the following: changes
in economic
conditions; general competitive factors; the television network's
ability to execute
its business model and strategic plans; and the
risks described from time to time in the company
's Securities and
Exchange Commission filings.closet comes
g. EOE M/F/D/V
To become a member of the Harris
Poll Online(SM) and be invited to
participate in future online surveys, visit http://www.
About
Q Television Network: This television network was organized
to create and develop a network devoted
to providing television
programming for the gay and lesbian community.marsha closet
Similarly, six
in 10 (62
%) GLB respondents report they frequently or occasionally watch
specialty cable networks (compared
with 56% of heterosexuals) and 45 percent
report they frequently or occasionally watch premium (pay
) cable networks
(compared with 37% of heterosexuals).g.g.qtelevision. The network hopes to have the
advisory board operating very
soon.meow canvas
g.
This online sample is not a probability sample. In addition
, given the low incidence of
response from transgendered individuals, it is extremely difficult to
draw
conclusions from the data captured.
Harris Interactive combines its intellectual capital
, databases and
technology to advance market leadership through U.ones herself
Working overtime to stay the Web's best reference!
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