S.
"This research tells us they are
looking beyond traditional mass media for
news and entertainment trends that intrigue them and, more
importantly, that
also include them."
Expanding on what previous Harris Interactive studies
have shown about GLB
Internet use, this survey indicates that two-thirds (66%) of GLB adults
frequently
or occasionally visit mainstream online channels (compared with 57%
of heterosexual adults).g.g.
BET, Lifetime, HGTV)
Frequently 26 27 23
Occasionally 30 29 39
Seldom
17 17 18
Never
27 27 19
Premium cable networks
(e. Nylon,
Paper
, Interview, Surface)
Frequently 2 2 4
Occasionally 3 2 11
Seldom
8 8 15
Never
87 89 69
Art magazines (e.g. Propensity score weighting was also
used to adjust for
respondents' propensity to be online.com), the 15th
largest and fastest-growing
market research firm in the world, is a Rochester,
N.
Press Contacts:
Nancy Wong
Harris Interactive
585-214-7316
Kelly Gullo
Harris Interactive
585-214-7172
Bob Witeck
Witeck-Combs Communications
202-887-0500 ext
.
The new survey also asked both GLB and non-gay respondents whether they
agree or disagree
with a number of statements about their financial health and
the financial institutions that serve
them.
Perhaps underscoring how gays believe trust plays a role in choosing a
financial vendor
, if there is little difference on price, quality and function
of a product or a service, gays (48
%) would prefer to bundle their financial
services and products from one financial institution or
broker/representative
while one in four (25%) gay adults say they prefer different financial
institutions
for each financial product (such as insurance, investing, general
banking, etc.
This online sample
is not a probability sample.com) is the
nation's premier strategic marketing communications firm
, specializing in
reaching the gay and lesbian consumer market.novatris.
(1) Please note
that base size for the GLB sample is very low, so caution
should be used when considering
comparisons to heterosexuals or adults
overall.
(Nasdaq: LGBT) plans to announce its financial
results for the first quarter
ended March 31, 2005 after the close of market on Wednesday, May 4
, 2005, and
host a conference call at 5:30 p.m.com, and Kleptomaniac.gay lesbians
19%), the arts (16% vs. ABC
, CBS)
Frequently 58 59 56
Occasionally
24 24 29
Seldom
11 11 14
Never 7 7
1
National newspapers (e.g.
About Witeck-Combs Communications, Inc.
novatris. EOE M/F/D/V
To become a member of the Harris Poll Online(SM) and be invited to
participate
in future online surveys, visit http://www. Witeck-Combs Communications/Harris Interactive Survey
Suggests Gays More
Likely to Reinvest Assets and Remain More Wary of Financial Institutions
ROCHESTER, N.Y. adults are asked how they likely would use some or part
of $100,000 they earned
due to investing, approximately eight out of 10 (82%)
gays and 73 percent of heterosexuals say they
would reinvest the money into
tax-free accounts.
And GLB respondents (34%) say they are dissatisfied
with the assistance
provided by their financial institutions (vs. adults, of
whom seven percent
(158) identified themselves as gay, lesbian or bisexual.
The survey was conducted online between
May 4 and 10, 2005 by Harris
Interactive(R) in conjunction with Witeck-Combs Communications, Inc
. (http://www.PlanetOut Inc. Reschedules Time of First-Quarter 2005 Results Teleconference and Webcast
SAN FRANCISCO, PlanetOut Inc.m.m. PT) that day, but
have been rescheduled due to a conflict
with another Internet media company's
quarterly results conference call.
PlanetOut encourages
you to review the site to ensure that your computer
is configured properly to access the webcast
. A telephonic replay is also
available for two weeks after the live call at 800-405-2236 (international
parties dial 303-590-3000), access code 11028062.Personal websites about lesbians.
bisexual personal
Gays also read
web logs (or "blogs") more often than
their non-gay counterparts (27% of GLB adults versus 18% of
heterosexual
adults frequently or occasionally seek out blogger websites). More
than eight in
10 gay and non-gay adults alike say they frequently or
occasionally watch national and local broadcast
channels. Martha
Stewart Living, O, Real Simple)
Frequently
10 11 11
Occasionally 18 18
17
Seldom 23 23 27
Never 49 49 45
Sports magazines
(e. Art News,
Art in America, Artforum)
Frequently 1
1 5
Occasionally 5 5
11
Seldom 16 15 20
Never
78 78 64
Travel magazines (e.Y.com), Paris
-based
Novatris (http://www.)
"Managing, protecting and growing financial assets are important
to
everyone. 46 45 47
I feel confident enough
to make
sensible investment decisions. 33 36
33
I don't trust financial institutions
to respect customers like me.
27 36 26
I am dissatisfied with the assistance
that has been provided
to me by
financial institutions. 24 24 25
In my case, investment
decisions are
about luck, not skill. 19 19 19
Investing
is something I feel obligated
to do, but I don't enjoy doing it. Sampling error for the GLB
sample
results is plus or minus 8 percentage points. queried gay, lesbian,
bisexual and transgendered
(GLBT) self-identified respondents. In addition, given the low incidence of
response from transgendered
individuals, it is extremely difficult to draw
conclusions from the data captured.com), the 15th
largest and fastest-growing market research firm in the world, is a Rochester,
NY-based global
research company that blends premier strategic consulting with
innovative and efficient methods of
investigation, analysis and application.
Harris Interactive combines its intellectual capital
, databases and
technology to advance market leadership through its U.hieurope.
To become a
member of the Harris Poll Online(SM) and be invited to
participate in future online surveys, http:
//www.com).
PlanetOut Inc.com,
PlanetOut. PlanetOut, based in San Francisco,
offers FORTUNE
500 advertisers access to what it believes to be the most
extensive network of gay and lesbian people
in the world.
lesbians lesbian
ROCHESTER, N. Similarly, six
in 10 (62%) GLB respondents report they
frequently or occasionally watch
specialty cable networks (compared with 56% of heterosexuals) and
45 percent
report they frequently or occasionally watch premium (pay) cable networks
(compared
with 37% of heterosexuals). The survey was
conducted online between March 8 and 14, 2005 by Harris
Interactive(R), a
worldwide market research and consulting firm, in conjunction with
Witeck-Combs
Communications, Inc.
The online survey also highlights preferences toward reading alternative
newspapers among GLB and heterosexual adults.
TABLE
1
FREQUENCY OF WATCHING OR READING MEDIA
"How often do you read
or watch each of the following?"
Base: All Adults
Total Heterosexual GLB
(n=2,630)
(n=2,361) (n=177)
% %
%
Local television networks
Frequently 57
59 44
Occasionally 26 25 39
Seldom 11 10 15
Never
6 6 3
Local newspapers
Frequently
51 52 37
Occasionally
27 26 38
Seldom 16
15 18
Never 7 7 7
Independent and alternative
newspapers
Frequently 9
8 24
Occasionally 20 19
25
Seldom 23 23 18
Never 49 50 33
Broadcast television networks
(e. AOL, MSN, Yahoo!)
Frequently 36 36
41
Occasionally 22 21 25
Seldom 15 16 13
Never
27 27 20
Basic cable networks
(e. HBO, Showtime
, Cinemax)
Frequently 21 20 30
Occasionally 17 17 16
Seldom
17 17 23
Never 45
46 32
Mainstream radio
Frequently 34
35 41
Occasionally 28 29
26
Seldom 17 16 20
Never 21 21 14
Independent and alternative
radio
Frequently 8 8 17
Occasionally 17 17 14
Seldom
20 20 22
Never 54
55 47
Talk radio
Frequently 19
20 9
Occasionally 21 20
31
Seldom 23 23 25
Never 38 37 35
Lifestyle, home decorating
and
design magazines (e.g.g. Men's Health)
Frequently 3
2 12
Occasionally 8 7
16
Seldom 13 13 20
Never 76 77 52
Women's magazines (e.g
. queried gay, lesbian,
bisexual and transgendered (GLBT) self-identified respondents. (http://www
. Known for The Harris Poll(R) and for pioneering Internet-based
research methods, Harris Interactive
conducts proprietary and public research
to help its clients achieve clear, material and enduring
results. offices and wholly owned
subsidiaries: London-based HI Europe (http://www.National Survey
Reveals Gay and Heterosexual Personal Financial Decisions May Differ
"These data provide
many
insights financial institutions may use to successfully reach out to
their current and prospective
gay customers in a direct manner that meets
their needs as individuals and families. 44
49 44
I worry about my individual privacy
when dealing with financial
institutions.com
m. PT
Parties in the United States and Canada can dial
800-218-4007, access code
11028062, to participate in the teleconference. The company serves its
growing base of more than 3.z society
InStyle, Vogue, WWD)
Frequently 5
4 7
Occasionally 12 12
15
Seldom 19 19 26
Never 64 65 52
Niche magazines (e. Conde
Nast
Traveler, Travel + Leisure,
Out Traveller)
Frequently
6 6 12
Occasionally 13
13 19
Seldom 25 25
18
Never 56 56 51
Men's magazines
(e.g. There are several other possible
sources of error in all polls or surveys that are probably
more serious than
theoretical calculations of sampling error.
Additional Note: Previous
research conducted by Harris Interactive in
conjunction with Witeck-Combs Communications, Inc.
About Harris Interactive(R)
Harris Interactive Inc. 19 or (cell) 202-977-4055
bwiteck@witeckcombs.
About Witeck-Combs Communications, Inc. In April 2003, American
Demographics
magazine identified Bob Witeck and Wes Combs as two of 25 experts
over the last 25 years who have
made significant contributions to the fields
of demographics, market research, media and trendspotting
for their
pathbreaking work on the gay and lesbian market.com), Novatris in
Paris (http://www
. EOE M/F/D/V.com. PlanetOut's management will host the
teleconference and live webcast for all investors
to discuss the results.m.personal society
"Gays, lesbians and bisexuals are as avid as ever about connecting
to
television programming and publications that are directly relevant to their
lives, needs and
tastes," said Bob Witeck, CEO of Witeck-Combs Communications.
Not surprisingly, there's virtually
no distinction between gay and non-gay
viewing habits related to conventional broadcast television
channels.g.g.g. VIBE,
Essence, Honey, One World)
Frequently
3 3 1
Occasionally 6 5
14
Seldom 9 8 14
Never 83 84 70
Music magazines
(e. Figures for age, sex, race, education, region and income were weighted
where necessary to
bring them into line with their actual proportions in the
population.
It is impossible to quantify
the errors that may result from these factors. Although we
remain interested in the consumer attitudes
and characteristics of
transgendered individuals, for accuracy and consistency we distinguish sexual
orientation from gender identity.witeckcombs. (http://www.S.harrispollonline.com.com
Similarly, eight out of ten (80%) gays say they would reinvest the
$100,000 in checking, savings
or money market accounts (vs. 36% of non-gays)., a
strategic public relations and marketing communications
firm with special
expertise in the gay, lesbian, bisexual and transgender market."
(% Very/Somewhat agree)
Base: All Adults
Total GLB Heterosexual
% % %
I am in control of my finances.
In theory, with a probability
sample of this size, one can say with 95
percent certainty that the results for the overall sample
have a sampling
error of plus or minus 2 percentage points.
Additional Note: Previous
research conducted by Harris Interactive in
conjunction with Witeck-Combs Communications, Inc. (http:
//www.harrisinteractive. The teleconference and
webcast was originally scheduled for 4:30 p.com.
pages x
These are a few highlights of a nationwide survey of 2,630 U. While one-half of GLB
respondents
(49%) state they frequently or occasionally read the alternative
press, one-quarter (27%) of heterosexual
adults say they do. This difference is particularly
apparent with travel (31% vs. 6%) and entertainment
(40% vs.g.g. Redbook,
Cosmopolitan, Glamour)
Frequently
11 12 4
Occasionally 16 17
5
Seldom 20 19 33
Never 53 52 58
Women's fitness magazines
(e.
Architectural Digest,
Elle D cor, Met Home)
Frequently
2 2 4
Occasionally 7
7 13
Seldom 17 17
20
Never 73 73 62
Urban
magazines (e.
In theory, with a probability sample of this size, one can say with 95
percent
certainty that the results for the overall sample have a sampling
error of plus or minus 2 percentage
points.
This online sample is not a probability sample.
Witeck-Combs Communications, Inc.
With over nine years experience
in this unique market, Witeck-Combs Communications has developed
respected
relationships throughout the community and serves as a bridge between
corporate America
and gay and lesbian consumers.com), Tokyo-based Harris Interactive Japan,
through newly acquired
WirthlinWorldwide, a Reston, Virginia-based research
and consultancy firm ranked 25th largest in
the world, and through an
independent global network of affiliate market research companies. 68%
of non-gays). Trusting and welcoming
institutions remain a far higher priority to GLB adults than
to non-gay
respondents. 24% of heterosexuals)."
TABLE
1
LIKELY INVESTMENT DECISIONS WITH $100,000
"If you were to make $100,000 due
to investing, how likely would you be to use
some part of that money for each of the
following?
(Percentages of those who say very or somewhat likely)
Base: All
Adults
Total GLB Heterosexual
% % %
Traveling for pleasure
75 80 75
Reinvest the money into tax-free
accounts
(such as retirement
accounts/bonds) 73 82 73
Improving your home, or buying a
vacation or retirement home 69 67
70
Reinvest the money in checking,
savings, or money market accounts 68
80 68
Putting money aside for your children
or grandchildren
64 24 68
Making substantial contributions to
charities
, institutions, or causes
you agree with 61 57 62
Reinvest in the stock market 53 59 53
Treating yourself
to a luxury item
such as expensive jewelry, clothes,
or a car
45 55 44
Early retirement 39 48
39
Starting your own business 26 31 26
TABLE 2
AGREE WITH STATEMENTS ABOUT FINANCIAL HEALTH
"Please tell us how strongly you agree or disagree with the following
statements. 59 56 60
It's important to me to know that
a
financial institution does not
discriminate.
Witeck-Combs Communications, Inc
.witeckcombs.
Press Contacts:
Nancy Wong
Harris Interactive
585
-214-7316
Kelly Gullo
Harris Interactive
585-214-7172
Bob Witeck
Witeck-Combs Communications
202-887-0500 ext.q lesbian
Y.
Furthermore, GLB respondents
are more likely to read specialty or niche
magazines than are heterosexual adults (15% GLB versus
4% heterosexuals
frequently or occasionally read them). USA
Today, Wall Street Journal)
Frequently 9 9 9
Occasionally
22 22 27
Seldom
30 29 37
Never 39 39
27
News magazines (e. ESPN, CNN, MTV)
Frequently
38 38 43
Occasionally 29 29
34
Seldom 14 14 9
Never 19 19 14
Specialty cable networks
(e. Self, Shape)
Frequently 3 3
1
Occasionally 9 9 9
Seldom
17 17 20
Never
71 70 70
Shelter magazines (e.g. They include refusals to be
interviewed (non-response), question wording and question order and weighting.
These statements
conform to the principles of disclosure of the National
Council on Public Polls.harrisinteractive
.
Harris Interactive combines its intellectual capital, databases and
technology to advance
market leadership through U." Only three out of ten (30%) gays also say they "trust
financial institutions
to respect customers like me" (vs.
These are a few highlights of a nationwide survey of 2,322
U. 24 34 24
I worry about bad investment
decisions
I have made in the past. Figures for age, sex, race, education, region and income were weighted
where
necessary to bring them into line with their actual proportions in the
population.com), and through
an independent global network of
affiliate market research companies.m. ET (2:30 p.
How
to Participate:
-- PlanetOut 1Q05 Results Teleconference
-- May 4, 2005
-- 5:30 p. International parties can
access the call at 303-262-2140.planetoutinc.pages lesbians
, According to
a recent nationwide
online survey, the media consumption habits of gay, lesbian and bisexual (GLB
)
adults differ from those of their heterosexual counterparts - particularly
when it comes to cable
television, alternative print media, online media and
magazines. adults, of
whom 177 have self
-identified as gay, lesbian or bisexual.g. Sports
Illustrated, Golf Digest,
Field + Stream
)
Frequently 6 6 7
Occasionally
13 13 8
Seldom
23 23 20
Never 59 58
66
Entertainment magazines
(e.g. Esquire,
Details)
Frequently
4 3 15
Occasionally
7 6 15
Seldom 16
15 24
Never 73 75 46
Men's fitness magazines
(e.g. Rolling Stone)
Frequently
3 3 2
Occasionally 9 8
22
Seldom 20 20 30
Never 68 70 47
Satellite radio stations
Frequently 3 3 5
Occasionally
7 7 10
Seldom
10 10 18
Never 80 80
66
Web logs online ("bloggers")
with special interests
Frequently
5 5 4
Occasionally
14 13 24
Seldom 23
23 29
Never 58 59 44
Methodology
Harris Interactive(R) conducted the study online within the United States
between March 8 and 14, 2005, among a nationwide cross section of 2,630 adults
(aged 18 and over
), of whom 177 self-identified as gay, lesbian, or bisexual
(GLB). In April 2003, American
Demographics
magazine identified Bob Witeck and Wes Combs as two of 25 experts
over the last 25 years who have
made significant contributions to the fields
of demographics, market research, media and trendspotting
for their
pathbreaking work on the gay and lesbian market.-based global research company that blends
premier strategic consulting
with innovative and efficient methods of investigation, analysis and
application. 59 71 59
I am not very knowledgeable
about the
stock market.)?"
All Adults
Total GLB Heterosexual
%
% %
Bundled products managed
by one representative or
company
39 48 39
Multiple vendors for
financial
services 30 25 30
Neither of these
10 7 11
Does not matter 20 20
20
Methodology
Harris Interactive(R) conducted the study online within the United
States
between May 4 and 10, 2005, among a nationwide cross section of 2,322 adults
(aged 18 and
over), of whom 158 self-identified as gay, lesbian, or bisexual
(GLB). They include refusals to be
interviewed (non-response), question wording and question order and weighting. Although we
remain
interested in the consumer attitudes and characteristics of
transgendered individuals, for accuracy
and consistency we distinguish sexual
orientation from gender identity. With over nine years experience
in this unique market, Witeck-Combs Communications has developed respected
relationships throughout
the community and serves as a bridge between
corporate America and gay and lesbian consumers.
About Harris Interactive(R)
Harris Interactive Inc.
Known for The Harris Poll(R) and
for pioneering Internet-based research
methods, Harris Interactive conducts proprietary and public
research to help
its clients achieve clear, material and enduring results.harrispollonline. 19
bwiteck@witeckcombs.
A brief slide presentation will be utilized during the call and webcast
from the "Investor Center" section of the company's corporate website
(http://www.z society
New National
Survey Looks at Differences in Media Consumption by Gay Lesbian Bisexual (GLB) and Heterosexual Adults
For example, GLB adults (76%) frequently or occasionally watch basic
cable, compared with
two-thirds (67%) of heterosexual adults., a strategic public relations and marketing
communications
firm with special expertise in the gay, lesbian, bisexual and
transgender market.g. Time,
Newsweek)
Frequently 13 13 18
Occasionally 24 24 33
Seldom
30 30 27
Never 33
34 22
Mainstream online channels
(e. Sampling error for the
GLB sample
results is plus or minus 8 percentage points. In addition, given the low incidence of
response from transgendered individuals, it is extremely difficult to draw
conclusions from the
data captured.hieurope., According to a recent nationwide
online survey, gay, lesbian and bisexual
(GLB) adults may differ from
heterosexuals when considering their personal financial needs -- especially
decisions on investing, spending and working with financial institutions.S.
Not surprisingly,
given the higher incidence of children in non-gay
households, heterosexual adults (68%) are more
likely than gays (24%) to say
that they would put money aside for children or grandchildren.
In addition, if reaping windfall earnings such as $100,000, over half of
GLB respondents (55%
) say they would be somewhat or very likely to treat
themselves to "a luxury item" such as jewelry
, clothes or a car, compared to
44 percent of heterosexual adults. Seven out of ten (71%) GLB adults
and 59 percent of non-gay
respondents say, "It is important to me to know that a financial institution
does not discriminate. It is growing clearer however that gays and lesbians share these
concerns
but have different attitudes toward investing and toward forming
trusted relationships with financial
institutions," said Jake Stafford, senior
communications strategist at Witeck-Combs Communications
. 39 40 39
I enjoy learning about investing and
talking with friends and family about
it. 18 15 18
TABLE 3
BUNDLED OR UNBUNDLED SERVICES
"If there is little difference on price, quality and function of a product or
a service, would you
prefer to bundle your financial services and products
from one financial institution or broker
/representative, or use different
financial institutions for each financial product (such as insurance
,
investing, general banking, etc. There are several other possible
sources
of error in all polls or surveys that are probably more serious than
theoretical calculations of
sampling error.
It is impossible to quantify the errors that may result from these factors.S. offices
and wholly
owned subsidiaries, HI Europe in London (http://www. ET/2:30 p.
About PlanetOut
Inc. is a leading global online media company offering consumer
services, news and entertainment
to the lesbian, gay, bisexual and transgender
(LGBT) community.4
million active members worldwide
through a comprehensive group of branded
businesses featuring diverse chat, news, entertainment,
travel, dating,
personal finance, career, shopping and community services at Gay.
lesbians bisexual
Likewise, three
in 10 (31%) GLB respondents say they frequently or occasionally listen to
independent and alternative
radio stations, compared with one-quarter (25%) of
non-gay respondents. 28%) publications.g. Entertainment
Weekly,
People, Us)
Frequently 10 10
19
Occasionally 18 18 21
Seldom
30 31 29
Never
41 42 30
Fashion magazines
(e.g.g.com) is the
nation
's premier strategic marketing communications firm, specializing in
reaching the gay and lesbian consumer
market.(1)
For example, when U.S. Propensity score weighting was also used to adjust for
respondents
' propensity to be online.
These statements conform to the principles of disclosure of the National
Council on Public Polls. PT). ET (1:30 p.z q
Working overtime to stay the Web's best reference!
-> Show SiteSeek's List of Web Sites For This Topic (Not Yet Peer Reviewed)
Loading...
(Note: These pages use the Atlas Content Safeguard System (ACSS) and require that Javascript is enabled for viewing.)