Hanson, in her next iteration, has
planned for an even more fabulous series of events and celebrations, which
will be known as The Dinah, and will include more top entertainment with
events served up on a broader scope than ever before.
The joint venture agreement calls for Hanson and PlanetOut to produce
several more events targeted at LGBT athletes. These events range from The
Dinah in Palm Springs to major events and parties at the Gay Games (July 15-
22) in Chicago, as well as other possible events in the future .
Bonilla and L Word star Guenivere Turner. Such factors include, among others, the company's
limited operating history and variability of operating results; the success of
PlanetOut's joint venture undertaking; the company's ability to leverage its
reach into the LGBT women's market to attract and retain subscribers and
advertisers; competition; timing of product launches; and the company 's
dependence on technology infrastructure and the Internet.

ABC, CBS)
Frequently 58 59 56
Occasionally 24 24 29
Seldom 11 11 14
Never 7 7 1
National newspapers (e.g.g. Figures for age, sex, race, education, region and income were weighted
where necessary to bring them into line with their actual proportions in the
population.

About Witeck-Combs Communications, Inc.

lesbian specific

Described as "the world's lesbian Spring Break," a distinctive combination
of event and sport, to be held March 29 to April 2, will draw between ten and
fifteen thousand women, who will converge on sun-drenched Palm Springs for fun
and camaraderie .
"We've envisioned entertainment in 2006 that will be off the charts," said
Hanson.
PlanetOut entered into the partnership with Hanson to leverage The Dinah's
reach into the lesbian community, to further its mission by providing great
experiences, products and services for the LGBT women's market in 2006 and
beyond, as well as to deploy its far-reaching, cross-platform marketing plan
through events, travel, print and online vehicles. "Combining Mariah's
expertise and lesbian market knowledge, with the resources of PlanetOut, we
have created a team designed to provide the LGBT women's community with
powerful and fun ways to share experiences -- from an unforgettable Dinah to a
world-class LGBT women's site, to lesbian events at the Gay Games and much
more. PlanetOut 's brands include Gay.com, and OUT+ABOUT Travel, as well as localized versions of the
Gay.hivplusmag .S. The survey was
conducted online between March 8 and 14, 2005 by Harris Interactive(R), a
worldwide market research and consulting firm, in conjunction with
Witeck-Combs Communications, Inc. Gays also read web logs (or "blogs") more often than
their non-gay counterparts (27% of GLB adults versus 18 % of heterosexual
adults frequently or occasionally seek out blogger websites).
Not surprisingly , there's virtually no distinction between gay and non-gay
viewing habits related to conventional broadcast television channels. AOL, MSN, Yahoo!)
Frequently 36 36 41
Occasionally 22 21 25
Seldom 15 16 13
Never 27 27 20
Basic cable networks
(e.g.g. Self, Shape)
Frequently 3 3 1
Occasionally 9 9 9
Seldom 17 17 20
Never 71 70 70
Shelter magazines (e. Propensity score weighting was also used to adjust for
respondents' propensity to be online. They include refusals to be
interviewed (non-response), question wording and question order and weighting.S.harrispollonline.

society gay

PlanetOut today announced
its partnership with Mariah Hanson, the founder and former executive producer
of the modern-day Dinah Shore Weekend.
Hanson, with PlanetOut's backing, has arranged a talent pool on a grander
scale than any previous Dinah Shore Weekend. "The Dinah will be a groundbreaking weekend for the lesbian community
in terms of facilities, celebrities and community. We're offering the proven
Dinah format of our famous pool parties and huge nighttime events, in addition
to adding live concerts, film screenings hosted by PowerUp!, and stellar
entertainment at all of our events."
In March 1991, Hanson produced her first Club Skirts Dinah Shore Weekend
in Palm Springs.S.thedinah . PlanetOut, based in San Francisco with additional offices
in New York, Los Angeles, London and Buenos Aires, offers FORTUNE 1000 and
Global 500 advertisers access to what it believes to be the most extensive
network of gay and lesbian people in the world.sec.Y.
These are a few highlights of a nationwide survey of 2,630 U. adults, of
whom 177 have self-identified as gay, lesbian or bisexual. 19%), the arts (16% vs.g. ESPN, CNN, MTV)
Frequently 38 38 43
Occasionally 29 29 34
Seldom 14 14 9
Never 19 19 14
Specialty cable networks
(e. Martha
Stewart Living, O, Real Simple)
Frequently 10 11 11
Occasionally 18 18 17
Seldom 23 23 27
Never 49 49 45
Sports magazines (e.g.
Architectural Digest,
Elle D cor, Met Home)
Frequently 2 2 4
Occasionally 7 7 13
Seldom 17 17 20
Never 73 73 62
Urban magazines (e. (http://www.witeckcombs . With over nine years experience
in this unique market, Witeck-Combs Communications has developed respected
relationships throughout the community and serves as a bridge between
corporate America and gay and lesbian consumers.

society related

While lesbians have been celebrating at the golf tournament
for more than 30 years, Hanson's pioneering vision catapulted the Dinah Shore
Weekend, now known widely in the LGBT community as The Dinah, into
international fame throughout the global gay women's market . Bonilla and L Word
star Guenivere Turner.com

About PlanetOut Inc.com,
Kleptomaniac . USA
Today, Wall Street Journal)
Frequently 9 9 9
Occasionally 22 22 27
Seldom 30 29 37
Never 39 39 27
News magazines (e.g.

articles lesbian

A full schedule of planned events
can be found below.
"Mariah is a premiere producer in LGBT women's entertainment ," said Anne
Moellering, vice president, U., March 29, 2006
-- Opening Reception

Thu.
PlanetOut brands also include The Advocate (http://www. For more information, please
visit http://www.
For example, GLB adults (76%) frequently or occasionally watch basic
cable, compared with two-thirds (67%) of heterosexual adults. Likewise, three
in 10 (31%) GLB respondents say they frequently or occasionally listen to
independent and alternative radio stations, compared with one -quarter (25%) of
non-gay respondents.
"Gays, lesbians and bisexuals are as avid as ever about connecting to
television programming and publications that are directly relevant to their
lives , needs and tastes," said Bob Witeck, CEO of Witeck-Combs Communications. This difference is particularly
apparent with travel (31% vs. More
than eight in 10 gay and non-gay adults alike say they frequently or
occasionally watch national and local broadcast channels.g. Nylon,
Paper, Interview, Surface )
Frequently 2 2 4
Occasionally 3 2 11
Seldom 8 8 15
Never 87 89 69
Art magazines (e.
In theory, with a probability sample of this size, one can say with 95
percent certainty that the results for the overall sample have a sampling
error of plus or minus 2 percentage points.
This online sample is not a probability sample.harrisinteractive .

related or

PlanetOut Inc. Enters Into a Joint Venture Agreement With Founder of Modern-Day 'Dinah'

The roster of performers
currently includes the chart-topping Pussycat Dolls, Dutch singing sensation
Amber and comedian Margaret Cho. The Dinah will also feature the first Dinah
Film Festival, hosted by lesbian entertainment film organization PowerUp!,
with appearances by actress and director Jane Lynch, actress Michelle C. marketing, PlanetOut Inc.advocate.com); and, HIVPlus
(http://www.

New National Survey Looks at Differences in Media Consumption by Gay Lesbian Bisexual (GLB) and Heterosexual Adults

ROCHESTER, N. While one-half of GLB
respondents (49%) state they frequently or occasionally read the alternative
press, one-quarter (27%) of heterosexual adults say they do."
Expanding on what previous Harris Interactive studies have shown about GLB
Internet use, this survey indicates that two-thirds (66%) of GLB adults
frequently or occasionally visit mainstream online channels (compared with 57%
of heterosexual adults). InStyle, Vogue, WWD)

Frequently 5 4 7
Occasionally 12 12 15
Seldom 19 19 26
Never 64 65 52
Niche magazines (e.g. Rolling Stone)
Frequently 3 3 2
Occasionally 9 8 22
Seldom 20 20 30
Never 68 70 47
Satellite radio stations
Frequently 3 3 5
Occasionally 7 7 10
Seldom 10 10 18
Never 80 80 66
Web logs online ("bloggers")
with special interests
Frequently 5 5 4
Occasionally 14 13 24
Seldom 23 23 29
Never 58 59 44

Methodology
Harris Interactive(R) conducted the study online within the United States
between March 8 and 14, 2005, among a nationwide cross section of 2,630 adults
(aged 18 and over), of whom 177 self -identified as gay, lesbian, or bisexual
(GLB).-based global research company that blends premier strategic consulting
with innovative and efficient methods of investigation, analysis and
application . EOE M/F/D/V
To become a member of the Harris Poll Online(SM) and be invited to
participate in future online surveys, visit http://www.

Press Contacts:
Nancy Wong
Harris Interactive
585-214-7316

Kelly Gullo
Harris Interactive
585-214 -7172

Bob Witeck
Witeck-Combs Communications
202-887-0500 ext. 19 or (cell ) 202-977-4055
bwiteck@witeckcombs.

media gay

, March 30, 2006
-- 1st annual Dinah Film Festival , hosted by PowerUp!, with appearances by
actress and director Jane Lynch, actress Michelle C.planetoutinc.

Forward-Looking Statements
In addition to the historical information contained herein, this press
release contains forward-looking statements, including statements regarding
events associated with The Dinah in Palm Springs, the Gay Games and other
events PlanetOut's and Mariah Hanson's joint venture plan to produce, as well
as statements containing the words "believes ," "anticipates," "expects," and
similar words. Similarly, six
in 10 (62%) GLB respondents report they frequently or occasionally watch
specialty cable networks (compared with 56% of heterosexuals ) and 45 percent
report they frequently or occasionally watch premium (pay) cable networks
(compared with 37% of heterosexuals). HBO, Showtime, Cinemax)
Frequently 21 20 30
Occasionally 17 17 16
Seldom 17 17 23
Never 45 46 32
Mainstream radio
Frequently 34 35 41
Occasionally 28 29 26
Seldom 17 16 20
Never 21 21 14
Independent and alternative
radio
Frequently 8 8 17
Occasionally 17 17 14
Seldom 20 20 22
Never 54 55 47
Talk radio
Frequently 19 20 9
Occasionally 21 20 31
Seldom 23 23 25
Never 38 37 35
Lifestyle, home decorating and
design magazines (e.g. Conde Nast
Traveler, Travel + Leisure,
Out Traveller)
Frequently 6 6 12
Occasionally 13 13 19
Seldom 25 25 18
Never 56 56 51
Men's magazines (e . Esquire,
Details)
Frequently 4 3 15
Occasionally 7 6 15
Seldom 16 15 24
Never 73 75 46
Men's fitness magazines
(e. VIBE,
Essence, Honey, One World)
Frequently 3 3 1
Occasionally 6 5 14
Seldom 9 8 14
Never 83 84 70
Music magazines
(e. Sampling error for the GLB sample
results is plus or minus 8 percentage points.
It is impossible to quantify the errors that may result from these factors.hieurope.

bisexual lesbians

is the leading global media and entertainment company
exclusively serving the lesbian, gay, bisexual and transgender (LGBT)
community.outtraveler.com), as well as other publishing, direct marketing and e-
commerce properties, including Alyson Publications, SpecPub , Inc.com . Additional
information concerning factors that could affect PlanetOut's future business
and financial results is included in the company's Annual Report on Form 10-K
for the year ended December 31, 2004 and other public filings filed from time
to time with the Securities and Exchange Commission (SEC), which are available
at the SEC's website at http://www.
"This research tells us they are looking beyond traditional mass media for
news and entertainment trends that intrigue them and, more importantly, that
also include them.
Furthermore, GLB respondents are more likely to read specialty or niche
magazines than are heterosexual adults (15% GLB versus 4% heterosexuals
frequently or occasionally read them).g. Sports
Illustrated, Golf Digest,
Field + Stream)
Frequently 6 6 7
Occasionally 13 13 8
Seldom 23 23 20
Never 59 58 66
Entertainment magazines
(e.g. Redbook,
Cosmopolitan, Glamour )
Frequently 11 12 4
Occasionally 16 17 5
Seldom 20 19 33
Never 53 52 58
Women's fitness magazines
(e. queried gay, lesbian,
bisexual and transgendered (GLBT) self-identified respondents.com), the 15th
largest and fastest-growing market research firm in the world, is a Rochester,
N.Y.com), Paris-based
Novatris (http://www.com.

Specific articles related to lesbianism or lesbians.

specific or

, April 1, 2006
-- One Big Saturday Pool Party with a book signing by Margaret Cho and
appearances by Maggie Cassella, MTV Reality stars Veronica, Rachel +
Coral

-- Treasure Island Dance Party with a performance by En Vogue

-- Kathy Najimy and Mo Gaffney performing the best of The Kathy and
Mo Show

-- Special Treasure Island prize hunt sponsored by PlanetOut

Sun., April 2, 2006
- - The L WORD pool party with surprise appearances, L Word giveaways and
Dutch Superstar Amber performing her hits!

-- Paradise Closing Party with Thea Austin, the voice of Snap, performing
on stage

A detailed planned schedule and more information can be found on the net:
http://www.com site, in English, French, German, Italian, Portuguese and Spanish. 28%) publications . Art News,
Art in America, Artforum)
Frequently 1 1 5
Occasionally 5 5 11
Seldom 16 15 20
Never 78 78 64
Travel magazines (e.g. Although we
remain interested in the consumer attitudes and characteristics of
transgendered individuals , for accuracy and consistency we distinguish sexual
orientation from gender identity. In addition , given the low incidence of
response from transgendered individuals, it is extremely difficult to draw
conclusions from the data captured. In April 2003, American
Demographics magazine identified Bob Witeck and Wes Combs as two of 25 experts
over the last 25 years who have made significant contributions to the fields
of demographics, market research, media and trendspotting for their
pathbreaking work on the gay and lesbian market.

articles specific

The Dinah's numerous events and parties coincide with the
Kraft Nabisco Championship LPGA golf tournament, taking place in nearby Rancho
Mirage. The events and parties give lesbians from around the world a chance to
socialize in a supportive, open and celebratory environment . Event attendees at The
Dinah will be invited to become charter members of the company's dedicated
LGBT women's Web site, scheduled for launch in summer 2006."

The Dinah 2006 - Planned Schedule of Events

Wed., March 31, 2006
-- Dinah Central! Comedy featuring Margaret Cho

-- White Diamonds Party with performances by The Pussycat Dolls

Sat. Such forward-looking statements involve known and unknown
risks, uncertainties and other factors which may cause the actual results,
performance or achievements of the company to differ materially from any
future results, performance or achievements expressed or implied by such
forward-looking statements .gov ., According to a recent nationwide
online survey, the media consumption habits of gay, lesbian and bisexual (GLB)
adults differ from those of their heterosexual counterparts - particularly
when it comes to cable television, alternative print media, online media and
magazines. 6%) and entertainment
(40% vs.g. Time,
Newsweek)
Frequently 13 13 18
Occasionally 24 24 33
Seldom 30 30 27
Never 33 34 22
Mainstream online channels
(e . BET, Lifetime, HGTV)
Frequently 26 27 23
Occasionally 30 29 39
Seldom 17 17 18
Never 27 27 19
Premium cable networks
(e.g. Entertainment Weekly ,
People, Us)
Frequently 10 10 19
Occasionally 18 18 21
Seldom 30 31 29
Never 41 42 30
Fashion magazines
(e. Men's Health)
Frequently 3 2 12
Occasionally 8 7 16
Seldom 13 13 20
Never 76 77 52
Women's magazines (e.g. There are several other possible
sources of error in all polls or surveys that are probably more serious than
theoretical calculations of sampling error.

These statements conform to the principles of disclosure of the National
Council on Public Polls.com) is the
nation's premier strategic marketing communications firm, specializing in
reaching the gay and lesbian consumer market. Known for The Harris Poll(R) and for pioneering Internet-based
research methods, Harris Interactive conducts proprietary and public research
to help its clients achieve clear, material and enduring results.novatris.

or society

-- The Dinah Opening Party with a performance by Dana Adkins

Fri.com, PlanetOut. and Triangle
Marketing Services.
The online survey also highlights preferences toward reading alternative
newspapers among GLB and heterosexual adults.g.

Additional Note: Previous research conducted by Harris Interactive in
conjunction with Witeck-Combs Communications, Inc. (http://www.
Harris Interactive combines its intellectual capital, databases and
technology to advance market leadership through U. offices and wholly owned
subsidiaries: London-based HI Europe (http://www.com), Tokyo-based Harris Interactive Japan,
through newly acquired WirthlinWorldwide, a Reston, Virginia-based research
and consultancy firm ranked 25th largest in the world, and through an
independent global network of affiliate market research companies.com

lesbianism media

Sponsors Pivotal Lesbian Event in Anticipation of Dedicated LGBT Women's Web
Site Launch in Summer 2006

SAN FRANCISCO, PlanetOut Inc.
(Nasdaq: LGBT), the leading media and entertainment company exclusively
serving the lesbian , gay, bisexual and transgender (LGBT) community, continues
to increase its traction in the LGBT women 's market.
PlanetOut Inc.com); Out
(http://www., a strategic public relations and marketing
communications firm with special expertise in the gay, lesbian, bisexual and
transgender market .

TABLE 1
FREQUENCY OF WATCHING OR READING MEDIA
"How often do you read or watch each of the following?"

Base: All Adults

Total Heterosexual GLB
(n=2,630) (n=2,361) (n=177)
% % %
Local television networks
Frequently 57 59 44
Occasionally 26 25 39
Seldom 11 10 15
Never 6 6 3
Local newspapers
Frequently 51 52 37
Occasionally 27 26 38
Seldom 16 15 18
Never 7 7 7
Independent and alternative
newspapers
Frequently 9 8 24
Occasionally 20 19 25
Seldom 23 23 18
Never 49 50 33
Broadcast television networks
(e.g.g.g.g.
Witeck-Combs Communications , Inc.

About Harris Interactive(R)
Harris Interactive Inc.