These are a few highlights of a nationwide survey of 2,092 U. (http://www.com) 31 33 31
Hotels. 12
Jbutler@witeckcombs.

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"For several years, in-depth research has allowed us to measure consumer
decision-making and to test what factors may truly influence gay consumers,"
said Jake Stafford, senior marketing strategist at Witeck-Combs
Communications."

Base: All Adults
GLB Heterosexual
% %
Always/often (NET) 17 15
Always 7 2
Often 10 13
Sometimes 57 59
Rarely/never (NET) 27 26
Rarely 25 23
Never 2 3

TABLE 3
ORDERING ALCOHOLIC BEVERAGES BY BRAND NAME
"When you order mixed drinks away from home, do you purchase or order a
specific brand of alcohol, or do you just mix or order the drink you want
without regard to the brand?"

Base: Adults aged 21 and over
GLB Heterosexual
% %
Often/Always order alcoholic beverage
by brand name (NET) 36 28
With mixed drinks , I always order an
alcoholic beverage by brand name 28 18
With mixed drinks, I often order an
alcoholic beverage by brand name 9 10
Sometimes/Never order alcoholic beverage
by brand name (NET) 43 41
With mixed drinks, I sometimes order an
alcoholic beverage by brand name 17 20
With mixed drinks, I never order an
alcoholic beverage by brand name 26 21
I do not consume alcoholic beverages 21 31

TABLE 3
INFLUENCE ON DECISION MAKING
"Assume you have an interest in a specific product or service. One third of GLB adults use gay-specific websites to learn about future
leisure travel destinations

ROCHESTER, N.com when making hotel reservations, compared to 40 percent of
non-gay respondents.
Outside of the assistance gays seek from friends and relatives (58%),
gay-specific websites (32%), such as Outandabout.com 41 52 40
Expedia.

TABLE 2
Future Leisure Travel Plans
"Which of the following do you use to learn about future leisure travel
destinations you are considering visiting?"

Base: GLB Adults

GLB
(n=177)
%

Friend/ Relative / Personal Experience 58
Gay-specific websites (e. In April 2003, American
Demographics magazine identified Bob Witeck and Wes Combs as two of 25 experts
over the last 25 years who have made significant contributions to the fields
of demographics, market research , media and trendspotting for their
pathbreaking work on the gay and lesbian market.S.

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* The most common ways GLB adults become aware of a company's reputation
for gay-friendliness is by word of mouth (45%), gay websites (29%) or
gay magazines or newspapers (29%). Please rank in
order of importance the factor that most influences your likelihood to
consider that company's products or services, when you see an advertisement. adult online
population., Washington Blade, Bay Windows,
Dallas Voice) 14
None of these 27

Note: Data within this table were weighted to reflect total U.harrispollonline.

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Half (51%) of GLB respondents
also report they are extremely or very likely to consider brands that support
nonprofits and/or causes that are important to them as GLB people.
Figures for age, sex, race, education, region and income were weighted where
necessary to bring them into line with their actual proportions in the
population.

New National Study Shows Gays More Likely Than Non-Gays to Book Travel Online

com 28 41 27
Priceline. They include refusals
to be interviewed (nonresponse ), question wording and question order and
weighting. queried gay, lesbian,
bisexual and transgendered (GLBT) self-identified respondents. (http://www.

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Seventeen percent of GLB
adults also state that they always or often "tend to upgrade to the latest
model or version of a product," while 15 percent of their heterosexual
counterparts do the same.

TABLE 5
AWARENESS OF GAY-FRIENDLINESS
"If you wish to be aware about a company 's reputation for gay-friendliness,
where do you look?"

Base: GLB Respondents
%
Word of mouth 45
Gay websites 29
Gay magazines or newspapers 29
Close friends 27
Gay and lesbian nonprofit organizations 20
Mainstream news sources 11
Advertisements by the company 7
Other general interest websites 7
Personal customer experience 5
Gay and lesbian chambers of commerce 5
Family members 5
Other 5

Note: Multiple -response question., According to a recent nationwide
survey, gay, lesbian and bisexual (GLB) adults who are online are more likely
to book hotel reservations through online portals than heterosexual online
adults. It is impossible to quantify the errors that may result from these
factors.

These statements conform to the principles of disclosure of the National
Council on Public Polls.

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I like to
keep up with the latest styles and trends. Unfortunately,
there are several other possible sources of error in all polls or surveys that
are probably more serious than theoretical calculations of sampling error.harrisinteractive.
Harris Interactive combines its intellectual capital, databases and
technology to advance market leadership through U.S.com) , Paris-based
Novatris (http://www.com

Kelly Gullo
Harris Interactive
585 -214-7172
kgullo@harrisinteractive. adults, of whom 177 were
self-identified as gay, lesbian or bisexual. The online survey was conducted
between March 8 and 14, 2005 by Harris Interactive(R ), a worldwide market
research and consulting firm, in conjunction with Witeck-Combs Communications ,
Inc.com, top the list
of resources gays use to learn about future leisure travel destinations they
consider visiting.com 27 32 27
Cheaptickets . adult population of GLB adults.

About Witeck-Combs Communications, Inc.harrisinteractive .

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* More than two-thirds (69%) say they are at least likely to consider
purchasing services, such as legal advice or banking services, from
companies that market directly to gays and lesbians over competing
brands that do not. Propensity score weighting was also used to adjust for
respondents' propensity to be online.com did not vary much (45
percent of GLBs said they are likely to visit Expedia.com
compared to 33 percent of non-gays., a strategic public relations and marketing communications firm with
special expertise in the gay market.
In theory, with a probability sample of this size, one can say with 95
percent certainty that the results for the overall sample have a sampling
error of plus or minus 2 percentage points.

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adults, of
whom 107 have self-identified as gay, lesbian or bisexual. Sampling
error is plus or minus 2 percentage points.com compared with 40% of
non-gays). Propensity score weighting was also used to adjust for
respondents' propensity to be online for the question in table 2, and those
figures are representative of the general U.S. Unfortunately, there are several
other possible sources of error in all polls or surveys that are probably more
serious than theoretical calculations of sampling error.com.

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, a strategic public relations and marketing
communications firm with special expertise in the gay, lesbian , bisexual and
transgender market.

* Half (51%) of the GLB people polled find advertising that is
informative, funny or witty and includes images of gay and lesbian
people either the most important or a very important factor that
influences their likelihood to consider a company's products or
services.-based global research company that blends premier strategic consulting
with innovative and efficient methods of investigation, analysis and
application.com ), a
Reston, Virginia-based research and consultancy firm ranked 25th largest in
the world, and through an independent global network of affiliate market
research companies.harrispollonline. adult online population.

About Harris Interactive(R)
Harris Interactive Inc.com), the 15th
largest and fastest-growing market research firm in the world, is a Rochester,
N.

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, According to a recent nationwide
online survey, one in four (24%) gay, lesbian and bisexual (GLB) adults report
that they always or often "like to keep up with the latest styles and trends,"
compared with 17 percent of heterosexual adults." One-third (33%) of gay adults
also agreed with the statement that they trust brands more if they incorporate
gay or lesbian images into their advertising..wirthlinworldwide .S.

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National Survey Shows Gay-Specific Marketing Practices May Influence Brand Loyalty and Purchase Decisions of Gays Lesbians and Bisexuals

They include refusals to be interviewed (non-response), question wording and
question order and weighting.
These statements conform to the principles of disclosure of the National
Council on Public Polls.com, Marriot.

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Specifically, when making purchasing decisions ,
they were asked how likely they were to consider a company's nondiscrimination
and benefit policies , its advertising strategy, and other forms of corporate
outreach. queried gay, lesbian,
bisexual and transgendered (GLBT) self-identified respondents.
Witeck-Combs Communications, Inc. With over nine years experience
in this unique market, Witeck-Combs Communications has developed respected
relationships throughout the community and serves as a bridge between
corporate America and gay and lesbian consumers.S.com, outandabout.

Press Contacts:

Nancy Wong
Harris Interactive
585-214-7316

Kelly Gullo
Harris Interactive
585-214-7172

John Butler
Witeck-Combs Communications
202-887-0500 ext.

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ROCHESTER, N. Although we
remain interested in the consumer attitudes and characteristics of
transgendered individuals, for accuracy and consistency we distinguish sexual
orientation from gender identity .hieurope.com

Jake Stafford
Witeck-Combs Communications
202-887-0500 ext. 16 or (cell) 202-215-2210
jstafford@witeckcombs.com

About one-half (52%) of GLB respondents were likely to visit
Travelocity.
Many GLB online consumers rely on gay-specific travel expertise when
queried on the type of resources used when planning destination travel.com 15 21 15
Other 7 12 7
I don't make travel reservations online 34 18 35

Note: Data within this table weighted to reflect total U.
Figures for table 1 were not propensity weighted and are representative of the
total U. This online sample is not a probability sample.

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Y.

About Harris Interactive(R)
Harris Interactive Inc.

(1) Harris Interactive(R) conducted this online survey in the U.novatris.

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* Nearly half (48%) of all GLB respondents say they find it most important
or very important -- when considering products or services -- to see
advertising that is clearly tailored to a gay audience with gay imagery,
people or copy that speaks to them as a gay person and that appears in
both mainstream publications and gay publications.com), the 15th
largest and fastest-growing market research firm in the world, is a Rochester,
N. Close behind are national gay magazines (25%), such as
Passport, Genre, and Out Traveler, and gay-specific travel books (22%), such
as Damron and Odysseus guides.g. Hilton.S.com ) is the
nation's premier strategic marketing communications firm, specializing in
reaching the gay and lesbian consumer market.

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The survey was
conducted online between December 8 and 15, 2004 by Harris Interactive(R), a
worldwide market research and consulting firm, in conjunction with Witeck -
Combs Communications, Inc.

Press Contacts:

Nancy Wong
Harris Interactive
585-214-7316
nwong@harrisinteractive.Y.-based global research company that blends premier strategic consulting
with innovative and efficient methods of investigation, analysis and
application .

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"

TABLE 1
KEEPING UP WITH STYLES AND TRENDS
"Now, we'd like to you to tell us how often you do the following.

Methodology
Harris Interactive(R) conducted the study online within the United States
between December 8 and 15, 2004, among a nationwide cross section of 2,092
adults, of whom 107 self-identified as gay, lesbian, or bisexual (GLB). This online sample is not a probability sample.witeckcombs.com) is the
nation's premier strategic marketing communications firm, specializing in
reaching the gay and lesbian consumer market.novatris.com and Gay.com 22 24 22
Hotwire., Gay.g., Odysseus, Damron) 22
Gay-specific newspapers (e.g .S.hieurope.

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Additional Note: Previous research conducted by Harris Interactive in
conjunction with Witeck-Combs Communications, Inc. GLB adult
population.

Additional Note: Previous research conducted by Harris Interactive in
conjunction with Witeck-Combs Communications, Inc. Although we
remain interested in the consumer attitudes and characteristics of
transgendered individuals , for accuracy and consistency we distinguish sexual
orientation from gender identity.com

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These latest findings corroborate what earlier studies by Witeck-Combs
Communications and Harris Interactive revealed -- particularly research
conducted in May 2001 which concluded that 48 percent of GLB respondents
"trust brands more if they are manufactured by companies that have progressive
policies towards gay and lesbian employees.(1)
The findings from this most recent Witeck Combs/Harris Interactive survey
also suggest that gay-specific marketing practices can influence how GLB
people connect with brands and form purchasing decisions:

* Almost two-thirds (64%) of GLB respondents say they are at least likely
to consider purchasing everyday household products and services from
companies that market directly to gays and lesbians over competing
brands that do not. (http://www. When making leisure travel destination
decisions, GLB travelers are seeking direction on how they can spend their
dollars on both gay-friendly travel channels and destinations," said John
Butler, Senior Marketing and Communications Strategist for Witeck-Combs
Communications.com 40 45 40
Orbitz. (http: //www.

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When ordering mixed drinks, 36 percent of GLB
respondents aged 21 and over say they always or often specify the alcoholic
brand name, contrasted with 28 percent of non-gay respondents aged 21 and
over.
In theory, with a probability sample of this size, one can say with 95
percent certainty that the results for the overall sample have a sampling
error of plus or minus 3 percentage points. While fully 35 percent of heterosexual respondents said they don't
book travel online, fewer than one in five (18%) GLB respondents said they did
not., Out Traveler, Genre, Passport) 25
Gay-specific reference books (e.
Witeck-Combs Communications, Inc. With over nine years experience
in this unique market, Witeck-Combs Communications has developed respected
relationships throughout the community and serves as a bridge between
corporate America and gay and lesbian consumers . Known for The Harris Poll(R) and for pioneering Internet-based
research methods, Harris Interactive conducts proprietary and public research
to help its clients achieve clear, material and enduring results. offices and wholly owned
subsidiaries: London-based HI Europe (http://www.

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Please rank the statements from 1 to 5 where 1 is most important and 5 is
least important. Forty-six percent of GLB respondents are likely to visit Orbitz.witeckcombs.

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S.
Seven in 10 (70%) GLB respondents say they are extremely or very likely to
consider a brand that is known to provide equal workplace benefits for all of
their employees, including gays and lesbians. In addition , given the low incidence of
response from transgendered individuals, it is extremely difficult to draw
conclusions from the data captured. offices and wholly owned
subsidiaries: London-based HI Europe (http://www. EOE M/F/D/V
To become a member of the Harris Poll Online(SM) and be invited to
participate in future online surveys, visit http://www.
These are the results of a survey of 2,630 U.

TABLE 1
Travel Websites and Hotel Reservations
"When making your hotel reservations, which of the following websites are you
likely to visit?"

Base: All Adults

Total GLB Heterosexual
(n=2,630) (n=177) (n=2,361)
% % %
Travelocity.com 34 46 33
Hotel website (e.g.

Methodology
Harris Interactive(R) conducted the study online within the United States
between March 8 and 14, 2005, among a nationwide cross section of 2,630 adults
who are online, of whom 177 self-identified as gay, lesbian, or bisexual
(GLB). Sampling error for GLB adults
(177) is plus or minus 9 percentage points.Y.

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The online survey also presented factors that would most influence GLB's
loyalty to consumer brands.

I tend to
upgrade to the latest model or version of a product. It is impossible to quantify the errors that may
result from these factors.com.S. Figures for age, sex, race, education, region and income were weighted
where necessary to bring them into line with their actual proportions in the
population.com), Paris-based
Novatris (http://www.com), Tokyo-based Harris Interactive Japan ,
through newly acquired WirthlinWorldwide, a Reston, Virginia-based research
and consultancy firm ranked 25th largest in the world, and through an
independent global network of affiliate market research companies. EOE M/F/D/V
To become a member of the Harris Poll Online(SM) and be invited to
participate in future online surveys, visit http://www.

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"

Base: All Adults
GLB Heterosexuals
% %
Always/often (NET) 24 17
Always 3 3
Often 21 14
Sometimes 42 48
Rarely/never (NET) 34 35
Rarely 24 29
Never 10 6

TABLE 2
KEEPING UP WITH LATEST PRODUCTS
"Now, we'd like to you to tell us how often you do the following."

Percentages represent combined "1" and "2" responses

Base: GLB Respondents
%
The advertisement is informative, funny or witty and
includes images of gay and lesbian people 51

The very same advertisement, which is clearly tailored
to a gay audience with gay imagery, people or copy
that speaks to me as a gay person , appears in both
mainstream publications and in gay publications 48

The very same advertisement, which is not tailored
to a gay audience, appears in both mainstream publications
and in gay publications 44

The advertisement is informative, funny or witty but
does not speak to me specifically as a gay person 38

The advertisement is informative, funny or witty, but only uses
advertising copy to speak specifically to me as a gay person 18

TABLE 4
LIKELIHOOD OF CONSIDERING BRANDS OR PRODUCTS
"How likely are you to .. ?"

Base: GLB Respondents

Extremely Very Likely Somewhat Not At
Likely Likely Likely All
Likely
Consider brands that support
nonprofits and/or causes
that are important to you
as a gay, lesbian, bisexual
or transgender person % 28 22 14 28 7

Consider a brand that is
known to provide equal
workplace benefits for all
of their employees, including
gay and lesbian employees % 41 29 16 12 2

Consider purchasing everyday
household products and
services from companies that
market directly to gays and
lesbians over competing
brands that do not % 15 22 28 24 11

Consider purchasing services
such as legal advice or
banking services from
companies that market
directly to gays and
lesbians over competing
brands that do not % 23 20 25 20 11

Note: Percentages may not add up to 100% due to rounding. Sampling errors for GLB adults
aged 18 and over (107) is plus or minus 10 percentage points.

About Witeck-Combs Communications, Inc. between
May 3 and 16, 2001 among 2,692 adults aged 18 and over, of whom 128
self-identified as gay, lesbian, bisexual or transgender. In addition, given the low incidence of
response from transgendered individuals, it is extremely difficult to draw
conclusions from the data captured.
Harris Interactive combines its intellectual capital, databases and
technology to advance market leadership through U.

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"These new data confirm that a company's internal and external
behaviors matter very much to gay households. Understandably, gays like to
spend their money with companies that treat their gay employees equitably,
value them as customers and represent them openly and accurately in marketing
initiatives. In April 2003, American
Demographics magazine identified Bob Witeck and Wes Combs as two of 25 experts
over the last 25 years who have made significant contributions to the fields
of demographics, market research, media and trendspotting for their
pathbreaking work on the gay and lesbian market.Y. Known for The Harris Poll(R) and for pioneering Internet-based
research methods , Harris Interactive conducts proprietary and public research
to help its clients achieve clear, material and enduring results.com), Tokyo-based Harris Interactive Japan,
through newly acquired WirthlinWorldwide (http://www. Gay and non-gay use of Expedia.
"Clearly, the honeymoon with online travel sites is likely to grow as more
gay and lesbian consumers flock to specialized media and other gay-specific
travel and tourism resources.g.com) 32
Gay-specific magazines (e.