This year's
survey analyzed 139 individual publications targeting gay and lesbian
consumers, which include local and national newspapers, magazines and
entertainment guides.
Starting in 1999, Prime Access Inc.

About Rivendell Media
Rivendell Media is the leading authority on the gay and lesbian press in
the United States., the first
company to build resort/retirement communities serving the Gay, Lesbian,
Bisexual and Transgendered population , has chosen R Family Vacations, the
first company to offer vacations to the GLBT population and their families, as
its official travel company. "Our members
range in age from 45 to 93, and love to travel. According to Gregg Kaminsky: "Our trips have a relaxed,
family friendly atmosphere without all night dance parties, which many people
in our community have grown away from.rainbowvisionprop .

women for

Additionally, with the launch of
MTV Networks' LOGO cable channel later this year, advertisers will have a
national outlet for placing television spots created for a GLBT audience. And the most efficient placement of
that advertising is in gay media.
and Canada.
To view the 2004 report in its entirety, please visit:
http://www.

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"All of the research indicates that ads created specifically for gay
consumers get the strongest results," said Todd Evans, president and CEO of
Rivendell Media.

About Prime Access, Inc.
Located in Santa Fe, NM, with several more properties under development
throughout the United States and Europe, RainbowVision was created as a New
Concept in Club Living for the GLBT community. We have some of the best entertainment
ever offered at sea. The innovative vacation experience
includes educational programming for kids and adults provided by the Human
Rights Campaign, PFLAG, and the Family Pride Coalition.

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"
Gay media also saw an astonishing surge in ads with "gay-specific"
content, the report revealed . "Marketers have seen that this holds true not just on the
coasts, but in the Midwest too, which contributed to increased advertising in
local GLBT publications across the board. joined forces with Rivendell Media to
co-publish The Gay Press Report. is a full-service advertising agency that creates
award-winning URBAN MAJORITY(TM) marketing communications to reach America's
emerging dynamic of multicultural consumers. R Family Vacations will be
offered to RainbowVision residents as one of the services available as a Club
Member benefit. On our vacations everyone feels welcome: young , old, gay
or straight.

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4% over the year before, according to the 2004
edition of the Gay Press Report, the annual survey produced by advertising
agency Prime Access Inc.9% over the previous year . Currently, the most popular product categories are
automotive, travel, financial services and fashion , said Buford.
This year's upward trends reversed three consecutive years of decline in
gay print ad spending. Founded in 1990, the agency's
multicultural staff creates the advertising, marketing , public relations and
event planning services its clients need to reach these consumer segments.

RainbowVision Properties Selects R Family Vacations as Its Official GLBT Travel Company

Guests can also
expect world-class entertainment including Rosie and Cyndi Lauper.

Conferences held for women attendance, for the discussion of GLBT and women issues.

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and gay media representative firm Rivendell Media. Instead, the debate had a powerful effect in the
opposite direction. The number of gay-specific ads, which feature
messages directly aimed at gay and lesbian consumers through their copy or art
direction, jumped 241.
The 2004 Gay Press Report survey found that over 150 Fortune 500(R ) brands
were active in the gay consumer market in 2004, up from 72 in 2001 and only
19 in 1994 . In the gay and lesbian market, Prime Access
represents more Fortune 500 companies than any other advertising agency.

R Family Vacations' future trips will include small tours, ski trips,
resort programs, adventure trips and land-based vacations.

women for

"The findings in this report represent the biggest increases in spending
for the gay press since 2000," said Howard Buford, founder and president of
Prime Access Inc. Ports of call
include Halifax (Nova Scotia), Boston, Provincetown and Martha's Vineyard.com or Call 800-775-5550 x306.

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Rivendell Media represents over 200 gay and lesbian publications in the U.gaymarket.
* More ads from wedding-related services, including consultants, planners
and lawyers contributed a jump in the Services-Non Medical Product
category, which captured the largest number of total ads with 14.

discussion women

Spotlight on Same-Sex Marriage Helps Push Ad Spending in Gay Media to Four-Year High 2004 Gay Press Report Reveals

And for the first time, the majority (59%) of ads in national gay,
lesbian, bisexual and transgender (GLBT) publications are specifically created
for gay consumers.com/gaypressreport2004.pdf

Among other findings in the 2004 Gay Press Report:

* Revenues for gay press have soared 182% since 1996. This includes African American,
Hispanic, and gay/lesbian consumers." R Family Vacations will host events for their more mature guests
and will also provide an opportunity to learn all about RainbowVision
Properties on all of their upcoming vacations. This summer's cruise departs
from New York City on July 10, 2005 on the new Norwegian Dawn.

discussion conferences

NEW YORK, Same-sex marriage might have polarized
lawmakers , but it has galvanized advertisers in the gay press, according to a
closely watched survey released today.
Overall ad spending in gay and lesbian publications in 2004 reached
$207 million, an increase of 28. "Conventional wisdom held that controversy around marriage
would deter marketers . And while the Gay Press Report focuses on print
advertising, a recent survey found that online ad spending for gay and lesbian
web sites was also up significantly in 2004.S. As a media rep firm, we represent over 200 local and
national gay and lesbian publications in the United States and Canada . New YORK, RainbowVision Properties Inc.
"This alliance with R Family Vacations is perfect for RainbowVision," says
Joy Silver, President and CEO of RainbowVision Properties, Inc."
Founded by Rosie and Kelli O'Donnell and travel entrepreneur Gregg
Kaminsky, R Family Vacations feature vacation packages for gay and lesbian-
headed families. For more
information, visit http://www .

attendance society

"
The Gay Press Report has been produced annually since 1994 to provide a
unique, historical perspective on the gay and lesbian market.
This cruise is perfect for gay and lesbian travelers of all ages, their
families (kids too) and their friends.rfamilyvacations.com or call 866-R-FAM-VAC
For further information about RainbowVision Properties, visit
http://www.

gay for

9% in
2004 . The Eat and Drink category, which includes bars and restaurants,
captured the second most ads with 14%. Founded in 1979, Rivendell currently works with most
advertising agencies providing effective media schedules nationally,
regionally or by market.
Prime Access, Inc.

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