In addition, given the low incidence of
response from transgendered individuals, it is extremely difficult to draw
conclusions from the data captured. between
May 3 and 16, 2001 among 2,692 adults aged 18 and over, of whom 128
self-identified as gay, lesbian, bisexual or transgender.

fathers environement

I tend to
upgrade to the latest model or version of a product.com) is the
nation's premier strategic marketing communications firm, specializing in
reaching the gay and lesbian consumer market.com. When the helpline is mentioned in publications such
as People en Espaol or "Dear Abby" columns, or when national network
television shows such as "Jack & Bobby" and "One Tree Hill" run the
helpline prior to closing credits, they can expect to respond to four times
their average call volume during that period.

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National Survey Shows Gay-Specific Marketing Practices May Influence Brand Loyalty and Purchase Decisions of Gays Lesbians and Bisexuals

Y. With more than 340 affiliates nationwide, NMHA works to
improve the mental health of all Americans, especially the 54 million
people with mental disorders, through advocacy, education, research and
service.

transgendered aims

The online survey also presented factors that would most influence GLB's
loyalty to consumer brands. Sampling errors for GLB adults
aged 18 and over (107) is plus or minus 10 percentage points. gay youth are 2 to 3 times more likely to attempt
suicide than other young people."

The Trevor Project is a non-profit endeavor established to promote
acceptance for gay and questioning teenagers and to aid in suicide
prevention among that group .

identifying companion

(1)
The findings from this most recent Witeck Combs/Harris Interactive survey
also suggest that gay-specific marketing practices can influence how GLB
people connect with brands and form purchasing decisions:

* Almost two-thirds (64%) of GLB respondents say they are at least likely
to consider purchasing everyday household products and services from
companies that market directly to gays and lesbians over competing
brands that do not.

* Half (51%) of the GLB people polled find advertising that is
informative, funny or witty and includes images of gay and lesbian
people either the most important or a very important factor that
influences their likelihood to consider a company's products or
services." "While we
appreciate that effort," says Micheal Faenza, MSW, CEO of the National
Mental Health Association, "this issue is now part of the public dialogue
making it imperative that SAMHSA clarify their position both publicly and
formally.

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harrispollonline.com

Jake Stafford
Witeck-Combs Communications
202-887-0500 ext.
In response to the "request" from Charles
G. We applaud the Suicide Prevention Resource Center
for addressing the issue of suicide among this vulnerable group. To attempt to mask a discussion of this subject with
incorrect or vague titles is irresponsible and not forthcoming .

husbands coming

This online sample is not a probability sample..

All of these facts indicate that suicide among this highly vulnerable,
oft-neglected segment of our population is a vital and necessary topic for
SPRC to address in a frank, open and appropriately titled manner. Services include residential
treatment for children, ages 6 - 17; independent living for youth, ages 17
- 21; in-home wraparound services and a no-eject summer day camp.

him stoy

adults, of
whom 107 have self-identified as gay, lesbian or bisexual .
In theory, with a probability sample of this size, one can say with 95
percent certainty that the results for the overall sample have a sampling
error of plus or minus 3 percentage points .

Additional Note: Previous research conducted by Harris Interactive in
conjunction with Witeck-Combs Communications, Inc.

gay celebration

Seventeen percent of GLB
adults also state that they always or often "tend to upgrade to the latest
model or version of a product," while 15 percent of their heterosexual
counterparts do the same.-based global research company that blends premier strategic consulting
with innovative and efficient methods of investigation, analysis and
application. Sampling
error is plus or minus 2 percentage points. Teenage
suicide in general is a topic about which we as parents, families,
communities and schools should be concerned. The subject must be addressed clearly and
unapologetically.

husbands asked

With over nine years experience
in this unique market, Witeck-Combs Communications has developed respected
relationships throughout the community and serves as a bridge between
corporate America and gay and lesbian consumers. EOE M/F/D/V
To become a member of the Harris Poll Online(SM) and be invited to
participate in future online surveys, visit http://www .com

Kelly Gullo
Harris Interactive
585-214-7172
kgullo@harrisinteractive . We must take a closer look at
why LGBT teens in specific are at a higher risk for suicide than their
heterosexual peers.
LifeWorks also sponsors a weekly support program, LifeSupport, for LGBT
youth ages 15-24 facilitated by peer mentors.

jasper gay

These are a few highlights of a nationwide survey of 2,092 U. I like to
keep up with the latest styles and trends."

Base: All Adults
GLB Heterosexuals
% %
Always/often (NET) 24 17
Always 3 3
Often 21 14
Sometimes 42 48
Rarely/never (NET) 34 35
Rarely 24 29
Never 10 6

TABLE 2
KEEPING UP WITH LATEST PRODUCTS
"Now , we'd like to you to tell us how often you do the following.
Witeck-Combs Communications, Inc .com), the 15th
largest and fastest-growing market research firm in the world, is a Rochester,
N .S.

LifeWorks Mentoring was founded in 2004 to bring the 100-year-old tradition
of mentoring to gay, lesbian, bisexual and transgender youth.

San Francisco Suicide Prevention (SFSP) is the oldest volunteer crisis line
in the United States.

aims gay

These latest findings corroborate what earlier studies by Witeck-Combs
Communications and Harris Interactive revealed -- particularly research
conducted in May 2001 which concluded that 48 percent of GLB respondents
"trust brands more if they are manufactured by companies that have progressive
policies towards gay and lesbian employees . "These new data confirm that a company's internal and external
behaviors matter very much to gay households."

Percentages represent combined "1" and "2" responses

Base: GLB Respondents
%
The advertisement is informative, funny or witty and
includes images of gay and lesbian people 51

The very same advertisement, which is clearly tailored
to a gay audience with gay imagery, people or copy
that speaks to me as a gay person, appears in both
mainstream publications and in gay publications 48

The very same advertisement, which is not tailored
to a gay audience, appears in both mainstream publications
and in gay publications 44

The advertisement is informative, funny or witty but
does not speak to me specifically as a gay person 38

The advertisement is informative, funny or witty, but only uses
advertising copy to speak specifically to me as a gay person 18

TABLE 4
LIKELIHOOD OF CONSIDERING BRANDS OR PRODUCTS
"How likely are you to .. It is impossible to quantify the errors that may
result from these factors.
Harris Interactive combines its intellectual capital, databases and
technology to advance market leadership through U.com), Paris-based
Novatris (http://www.com), Tokyo-based Harris Interactive Japan,
through newly acquired WirthlinWorldwide (http://www.

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ROCHESTER, N. The survey was
conducted online between December 8 and 15, 2004 by Harris Interactive(R), a
worldwide market research and consulting firm, in conjunction with Witeck-
Combs Communications, Inc.

* More than two-thirds (69%) say they are at least likely to consider
purchasing services, such as legal advice or banking services, from
companies that market directly to gays and lesbians over competing
brands that do not. (http://www.

(1) Harris Interactive(R) conducted this online survey in the U. "With
messages like this it is no wonder that LGBT youth are at such a high risk
for suicide.

portland him

Y.
Figures for age, sex, race, education, region and income were weighted where
necessary to bring them into line with their actual proportions in the
population."

The Trevor Project

The Trevor Helpline (866/4-U-TREVOR) is the nation's only toll-free 24-hour
hotline dedicated to suicide prevention for gay and questioning youth.

CHRIS Kids is a non-profit organization whose mission is to break the cycle
of abuse by healing children, strengthening families and building
community.

environement northeast

* The most common ways GLB adults become aware of a company's reputation
for gay-friendliness is by word of mouth (45%), gay websites (29%) or
gay magazines or newspapers (29%). Please rank in
order of importance the factor that most influences your likelihood to
consider that company's products or services, when you see an advertisement..

TABLE 5
AWARENESS OF GAY-FRIENDLINESS
"If you wish to be aware about a company's reputation for gay-friendliness,
where do you look? "

Base: GLB Respondents
%
Word of mouth 45
Gay websites 29
Gay magazines or newspapers 29
Close friends 27
Gay and lesbian nonprofit organizations 20
Mainstream news sources 11
Advertisements by the company 7
Other general interest websites 7
Personal customer experience 5
Gay and lesbian chambers of commerce 5
Family members 5
Other 5

Note: Multiple-response question. Founded in 1963 with the initial focus of providing
telephone intervention to people experiencing suicidal crisis, the focus of
the agency has gradually shifted from strictly suicide prevention to more
general counseling services.

companion parenting

queried gay, lesbian,
bisexual and transgendered (GLBT) self-identified respondents.

About Witeck-Combs Communications, Inc.harrisinteractive. The organization runs The Trevor Helpline
(866/4-U-TREVOR), the only national 24-hour, 365 day-a-year, toll-free,
confidential suicide prevention helpline for gay & questioning youth.

fatherhood identifying

When ordering mixed drinks, 36 percent of GLB
respondents aged 21 and over say they always or often specify the alcoholic
brand name, contrasted with 28 percent of non-gay respondents aged 21 and
over.S. offices and wholly owned
subsidiaries: London-based HI Europe (http://www. Over the past
year, calls to their line have increased from 200-300 calls a month to
800-1200 calls a month.

National Mental Health Association (NMHA) is the country's oldest and
largest nonprofit organization addressing all aspects of mental health and
mental illness.

supportive relationships

, According to a recent nationwide
online survey, one in four (24%) gay, lesbian and bisexual (GLB) adults report
that they always or often "like to keep up with the latest styles and trends,"
compared with 17 percent of heterosexual adults." One-third (33%) of gay adults
also agreed with the statement that they trust brands more if they incorporate
gay or lesbian images into their advertising.
These statements conform to the principles of disclosure of the National
Council on Public Polls. (http://www.hieurope .

"Requesting that the words 'gay,' 'lesbian,' 'bisexual' and 'transgender'
be avoided and eliminated sends the message to teens who identify
themselves as such that who they are must also be avoided and eliminated,"
said Jorge Valencia, Executive Director of The Trevor Project. The
organization matches successful adults with transitional age youth to work
on a LifePlan, a set of short and long term goals in five achievement
areas: health, education, vocation, permanent housing and community .

supportive him

* Nearly half (48%) of all GLB respondents say they find it most important
or very important -- when considering products or services -- to see
advertising that is clearly tailored to a gay audience with gay imagery,
people or copy that speaks to them as a gay person and that appears in
both mainstream publications and gay publications."

TABLE 1
KEEPING UP WITH STYLES AND TRENDS
"Now, we'd like to you to tell us how often you do the following.wirthlinworldwide.com), a
Reston, Virginia -based research and consultancy firm ranked 25th largest in
the world, and through an independent global network of affiliate market
research companies.

PRESS RELEASE Social Service Organizations Respond to SAMHSA Request

Sadly, until we end discrimination based on sexual
orientation, we can continue to expect families, friends, communities and
schools to experience the loss of those teens who continue to feel out of
place and alone.

gay coming

, a strategic public relations and marketing
communications firm with special expertise in the gay, lesbian, bisexual and
transgender market. Propensity score weighting was also used to adjust for
respondents' propensity to be online. Curie and Brenda Bruun of Substance Abuse and Mental Health Services
Administration (SAMHSA) that Suicide Prevention Resource Center (SPRC)
remove the words "gay," "lesbian," "bisexual" and "transgender" from their
upcoming conference, we offer the following joint statement given on behalf
of The Trevor Project (Los Angeles , CA), National Mental Health Association
(Washington, DC), San Francisco Suicide Prevention (San Francisco, CA),
CHRIS Kids (Atlanta, GA) and Lifeworks Mentoring (Los Angeles, CA):

In 1998 , the United States Department of Health and Human Services (of
which SAMHSA is a branch) published , in their Report of the Secretary's
Task Force on Youth Suicide, Paul Gibson's report on Gay Male and Lesbian
Youth Suicide which states:

"Gay and lesbian youth belong to two groups at high risk of suicide: youth
and homosexuals. Services are provided 24 hours a day by over
150 trained volunteers with the supervision of a small multidisciplinary
staff.

transgendered bisexual

"For several years , in-depth research has allowed us to measure consumer
decision-making and to test what factors may truly influence gay consumers,"
said Jake Stafford, senior marketing strategist at Witeck-Combs
Communications ."

Base: All Adults
GLB Heterosexual
% %
Always/often (NET) 17 15
Always 7 2
Often 10 13
Sometimes 57 59
Rarely/never (NET) 27 26
Rarely 25 23
Never 2 3

TABLE 3
ORDERING ALCOHOLIC BEVERAGES BY BRAND NAME
"When you order mixed drinks away from home, do you purchase or order a
specific brand of alcohol, or do you just mix or order the drink you want
without regard to the brand?"

Base: Adults aged 21 and over
GLB Heterosexual
% %
Often/Always order alcoholic beverage
by brand name (NET) 36 28
With mixed drinks, I always order an
alcoholic beverage by brand name 28 18
With mixed drinks, I often order an
alcoholic beverage by brand name 9 10
Sometimes/Never order alcoholic beverage
by brand name (NET) 43 41
With mixed drinks, I sometimes order an
alcoholic beverage by brand name 17 20
With mixed drinks, I never order an
alcoholic beverage by brand name 26 21
I do not consume alcoholic beverages 21 31

TABLE 3
INFLUENCE ON DECISION MAKING
"Assume you have an interest in a specific product or service. Unfortunately ,
there are several other possible sources of error in all polls or surveys that
are probably more serious than theoretical calculations of sampling error. Known for The Harris Poll(R) and for pioneering Internet-based
research methods, Harris Interactive conducts proprietary and public research
to help its clients achieve clear, material and enduring results.."

Numerous reports and studies completed since then agree (including the US
Center for Disease Control-funded Massachusetts Youth Risk Behavior Surveys
in 1999, 2001 and 2003) that Gibson's numbers are correct, if not
under -estimated. On a
daily basis, they experience the reality of these statistics. The organization provides an array of mental health and related
support services targeted to helping abused, neglected and rejected
children become productive citizens.

portland questioning

Half (51%) of GLB respondents
also report they are extremely or very likely to consider brands that support
nonprofits and/or causes that are important to them as GLB people. Understandably, gays like to
spend their money with companies that treat their gay employees equitably,
value them as customers and represent them openly and accurately in marketing
initiatives.

Methodology
Harris Interactive(R) conducted the study online within the United States
between December 8 and 15, 2004, among a nationwide cross section of 2,092
adults , of whom 107 self-identified as gay, lesbian, or bisexual (GLB).

Press Contacts:

Nancy Wong
Harris Interactive
585-214-7316
nwong@harrisinteractive.

parenting transgendered

Specifically, when making purchasing decisions,
they were asked how likely they were to consider a company's nondiscrimination
and benefit policies, its advertising strategy, and other forms of corporate
outreach.
Seven in 10 (70%) GLB respondents say they are extremely or very likely to
consider a brand that is known to provide equal workplace benefits for all of
their employees , including gays and lesbians. Although we
remain interested in the consumer attitudes and characteristics of
transgendered individuals, for accuracy and consistency we distinguish sexual
orientation from gender identity.novatris. Suicide and the myriad of issues that Lesbian, Gay,
Bisexual and Transgender (LGBT) youth face must be addressed head-on with
frank and open language to reduce shame and stigma surrounding sexual
orientation and identity.

During a recent Center for Mental Health Services (CMHS) advisory council
meeting, Charles Curie stated verbally that SAMHSA does not prohibit use of
the terms "gay," "lesbian," "bisexual" or "transgender.

identifying stoy

Please rank the statements from 1 to 5 where 1 is most important and 5 is
least important.witeckcombs . In April 2003, American
Demographics magazine identified Bob Witeck and Wes Combs as two of 25 experts
over the last 25 years who have made significant contributions to the fields
of demographics , market research, media and trendspotting for their
pathbreaking work on the gay and lesbian market . 16 or (cell) 202-215-2210
jstafford@witeckcombs.com

This indicates that lesbian ,
gay, bisexual, transgender and questioning teens are still feeling alone
and suicidal.

dads transgendered

?"

Base: GLB Respondents

Extremely Very Likely Somewhat Not At
Likely Likely Likely All
Likely
Consider brands that support
nonprofits and/or causes
that are important to you
as a gay, lesbian, bisexual
or transgender person % 28 22 14 28 7

Consider a brand that is
known to provide equal
workplace benefits for all
of their employees , including
gay and lesbian employees % 41 29 16 12 2

Consider purchasing everyday
household products and
services from companies that
market directly to gays and
lesbians over competing
brands that do not % 15 22 28 24 11

Consider purchasing services
such as legal advice or
banking services from
companies that market
directly to gays and
lesbians over competing
brands that do not % 23 20 25 20 11

Note: Percentages may not add up to 100% due to rounding.
They include refusals to be interviewed (non-response), question wording and
question order and weighting.

About Harris Interactive(R)
Harris Interactive Inc.S.