Y. Half (51%) of GLB respondents
also report they are extremely or very likely to consider brands that support
nonprofits and/or causes that are important to them as GLB people.

About Witeck-Combs Communications, Inc. Conducted by The American Camp Association in collaboration
with Philliber Research Associates and supported in part by a grant from
Lilly Endowment Inc.S."
Expanding on what previous Harris Interactive studies have shown about GLB
Internet use, this survey indicates that two-thirds (66%) of GLB adults
frequently or occasionally visit mainstream online channels (compared with 57%
of heterosexual adults). This difference is particularly
apparent with travel (31% vs. 28%) publications.g. (http://www.witeckcombs.

becoming orientation

National Survey Shows Gay-Specific Marketing Practices May Influence Brand Loyalty and Purchase Decisions of Gays Lesbians and Bisexuals

"

TABLE 1
KEEPING UP WITH STYLES AND TRENDS
"Now, we'd like to you to tell us how often you do the following.

TABLE 1
FREQUENCY OF WATCHING OR READING MEDIA
"How often do you read or watch each of the following?"

Base: All Adults

Total Heterosexual GLB
(n=2,630) (n=2,361) (n=177)
% % %
Local television networks
Frequently 57 59 44
Occasionally 26 25 39
Seldom 11 10 15
Never 6 6 3
Local newspapers
Frequently 51 52 37
Occasionally 27 26 38
Seldom 16 15 18
Never 7 7 7
Independent and alternative
newspapers
Frequently 9 8 24
Occasionally 20 19 25
Seldom 23 23 18
Never 49 50 33
Broadcast television networks
(e.g. Conde Nast
Traveler, Travel + Leisure,
Out Traveller)
Frequently 6 6 12
Occasionally 13 13 19
Seldom 25 25 18
Never 56 56 51
Men's magazines (e.

pros custody

S.
The online survey also presented factors that would most influence GLB's
loyalty to consumer brands.
In theory, with a probability sample of this size, one can say with 95
percent certainty that the results for the overall sample have a sampling
error of plus or minus 3 percentage points.
These statements conform to the principles of disclosure of the National
Council on Public Polls .
Witeck-Combs Communications, Inc.

Press Contacts:

Nancy Wong
Harris Interactive
585-214-7316
nwong@harrisinteractive."

Research has shown that children who go to camp improve their sense of
positive identity, social skills, positive values and spirituality, as well
as increase their physical and thinking skills. More
than eight in 10 gay and non-gay adults alike say they frequently or
occasionally watch national and local broadcast channels. Sports
Illustrated, Golf Digest,
Field + Stream)
Frequently 6 6 7
Occasionally 13 13 8
Seldom 23 23 20
Never 59 58 66
Entertainment magazines
(e. queried gay, lesbian,
bisexual and transgendered (GLBT) self -identified respondents.hieurope.

hoping orientation

" One-third (33%) of gay adults
also agreed with the statement that they trust brands more if they incorporate
gay or lesbian images into their advertising.

(1) Harris Interactive(R) conducted this online survey in the U. between
May 3 and 16 , 2001 among 2,692 adults aged 18 and over, of whom 128
self-identified as gay, lesbian, bisexual or transgender. Kids can relax and learn life skills -- such as making
friends and playing fair -- that will serve them and the people whose lives
they touch.
This online sample is not a probability sample.Y.

suite101 counterparts

The survey was
conducted online between December 8 and 15, 2004 by Harris Interactive(R ), a
worldwide market research and consulting firm, in conjunction with Witeck-
Combs Communications , Inc.novatris.com), Tokyo-based Harris Interactive Japan,
through newly acquired WirthlinWorldwide (http://www.wirthlinworldwide. EOE M/F/D/V
To become a member of the Harris Poll Online(SM) and be invited to
participate in future online surveys, visit http://www.S.com

Kelly Gullo
Harris Interactive
585-214-7172
kgullo@harrisinteractive.com

Jake Stafford
Witeck-Combs Communications
202-887-0500 ext.org.php

Furthermore, GLB respondents are more likely to read specialty or niche
magazines than are heterosexual adults (15% GLB versus 4% heterosexuals
frequently or occasionally read them). In April 2003, American
Demographics magazine identified Bob Witeck and Wes Combs as two of 25 experts
over the last 25 years who have made significant contributions to the fields
of demographics, market research, media and trendspotting for their
pathbreaking work on the gay and lesbian market.com), Tokyo-based Harris Interactive Japan ,
through newly acquired WirthlinWorldwide, a Reston, Virginia-based research
and consultancy firm ranked 25th largest in the world, and through an
independent global network of affiliate market research companies.

transgender parenting

.com), Paris-based
Novatris (http://www., According to a recent nationwide
online survey , the media consumption habits of gay, lesbian and bisexual (GLB)
adults differ from those of their heterosexual counterparts - particularly
when it comes to cable television, alternative print media , online media and
magazines.g.g. Sampling error for the GLB sample
results is plus or minus 8 percentage points. They include refusals to be
interviewed (non-response), question wording and question order and weighting.com), Paris-based
Novatris (http://www.

lesbian difficulties

These latest findings corroborate what earlier studies by Witeck-Combs
Communications and Harris Interactive revealed -- particularly research
conducted in May 2001 which concluded that 48 percent of GLB respondents
"trust brands more if they are manufactured by companies that have progressive
policies towards gay and lesbian employees. "These new data confirm that a company's internal and external
behaviors matter very much to gay households. In
addition to the more traditional camps, the listing includes family camps,
special-interest camps and camps for special populations, such as children
with disabilities.

ACAcamps. (You may use the material verbatim or as
informational sources for your own articles.
For example, GLB adults (76%) frequently or occasionally watch basic
cable, compared with two -thirds (67%) of heterosexual adults.
The online survey also highlights preferences toward reading alternative
newspapers among GLB and heterosexual adults.
"Gays, lesbians and bisexuals are as avid as ever about connecting to
television programming and publications that are directly relevant to their
lives, needs and tastes," said Bob Witeck, CEO of Witeck-Combs Communications. Time,
Newsweek)
Frequently 13 13 18
Occasionally 24 24 33
Seldom 30 30 27
Never 33 34 22
Mainstream online channels
(e.g.

Additional Note: Previous research conducted by Harris Interactive in
conjunction with Witeck-Combs Communications , Inc. With over nine years experience
in this unique market, Witeck-Combs Communications has developed respected
relationships throughout the community and serves as a bridge between
corporate America and gay and lesbian consumers.com), the 15th
largest and fastest-growing market research firm in the world, is a Rochester,
N.

pros fails

"

Percentages represent combined "1" and "2" responses

Base: GLB Respondents
%
The advertisement is informative, funny or witty and
includes images of gay and lesbian people 51

The very same advertisement, which is clearly tailored
to a gay audience with gay imagery, people or copy
that speaks to me as a gay person, appears in both
mainstream publications and in gay publications 48

The very same advertisement, which is not tailored
to a gay audience, appears in both mainstream publications
and in gay publications 44

The advertisement is informative, funny or witty but
does not speak to me specifically as a gay person 38

The advertisement is informative, funny or witty, but only uses
advertising copy to speak specifically to me as a gay person 18

TABLE 4
LIKELIHOOD OF CONSIDERING BRANDS OR PRODUCTS
"How likely are you to . Sampling errors for GLB adults
aged 18 and over (107) is plus or minus 10 percentage points.
"Camp is a wonderful change of pace, environment and context. Entertainment Weekly,
People, Us)
Frequently 10 10 19
Occasionally 18 18 21
Seldom 30 31 29
Never 41 42 30
Fashion magazines
(e.g.g.

About Witeck-Combs Communications, Inc.

About Harris Interactive(R )
Harris Interactive Inc.S.

transgender lesbian

adults, of
whom 107 have self-identified as gay, lesbian or bisexual . Similarly, six
in 10 (62%) GLB respondents report they frequently or occasionally watch
specialty cable networks (compared with 56% of heterosexuals) and 45 percent
report they frequently or occasionally watch premium (pay) cable networks
(compared with 37% of heterosexuals).
These are a few highlights of a nationwide survey of 2,630 U.g.g. USA
Today, Wall Street Journal)
Frequently 9 9 9
Occasionally 22 22 27
Seldom 30 29 37
Never 39 39 27
News magazines (e.g. There are several other possible
sources of error in all polls or surveys that are probably more serious than
theoretical calculations of sampling error. 19 or (cell) 202 -977-4055
bwiteck@witeckcombs.

cons heterosexual

Unfortunately,
there are several other possible sources of error in all polls or surveys that
are probably more serious than theoretical calculations of sampling error. This online sample is not a probability sample. offices and wholly owned
subsidiaries: London -based HI Europe (http://www. A printed listing of the ACA-accredited camps and
a free copy of the new "CAMP: A Resource for Families" magazine are also
available by calling 415-453-1832 or by emailing info@acanorcal.
(Source: The Youth Development Outcomes of the Camp Experience research
project , 2005. Likewise, three
in 10 (31%) GLB respondents say they frequently or occasionally listen to
independent and alternative radio stations, compared with one-quarter (25%) of
non-gay respondents .
Not surprisingly, there's virtually no distinction between gay and non-gay
viewing habits related to conventional broadcast television channels. Self, Shape)
Frequently 3 3 1
Occasionally 9 9 9
Seldom 17 17 20
Never 71 70 70
Shelter magazines (e.

suite101 dads

Specifically, when making purchasing decisions,
they were asked how likely they were to consider a company's nondiscrimination
and benefit policies, its advertising strategy, and other forms of corporate
outreach.(1)
The findings from this most recent Witeck Combs/Harris Interactive survey
also suggest that gay-specific marketing practices can influence how GLB
people connect with brands and form purchasing decisions:

* Almost two-thirds (64%) of GLB respondents say they are at least likely
to consider purchasing everyday household products and services from
companies that market directly to gays and lesbians over competing
brands that do not.

* More than two-thirds (69%) say they are at least likely to consider
purchasing services, such as legal advice or banking services, from
companies that market directly to gays and lesbians over competing
brands that do not. Understandably, gays like to
spend their money with companies that treat their gay employees equitably,
value them as customers and represent them openly and accurately in marketing
initiatives. (http://www.Y.hieurope. Several camps have expanded programs for teens, and many
have sliding-scale fees or scholarships. Gays also read web logs (or "blogs") more often than
their non-gay counterparts (27% of GLB adults versus 18% of heterosexual
adults frequently or occasionally seek out blogger websites). (http://www.

Press Contacts:
Nancy Wong
Harris Interactive
585-214-7316

Kelly Gullo
Harris Interactive
585-214-7172

Bob Witeck
Witeck-Combs Communications
202-887-0500 ext.com

cons pros

ROCHESTER, N. ?"

Base: GLB Respondents

Extremely Very Likely Somewhat Not At
Likely Likely Likely All
Likely
Consider brands that support
nonprofits and/or causes
that are important to you
as a gay, lesbian, bisexual
or transgender person % 28 22 14 28 7

Consider a brand that is
known to provide equal
workplace benefits for all
of their employees, including
gay and lesbian employees % 41 29 16 12 2

Consider purchasing everyday
household products and
services from companies that
market directly to gays and
lesbians over competing
brands that do not % 15 22 28 24 11

Consider purchasing services
such as legal advice or
banking services from
companies that market
directly to gays and
lesbians over competing
brands that do not % 23 20 25 20 11

Note: Percentages may not add up to 100% due to rounding.
Information about the 102 Northern California
summer camps accredited by the American Camp Association (ACA), together
with other resources including a list of camp fairs, are available now at
http://www., a strategic public relations and marketing
communications firm with special expertise in the gay, lesbian, bisexual and
transgender market . BET, Lifetime, HGTV)
Frequently 26 27 23
Occasionally 30 29 39
Seldom 17 17 18
Never 27 27 19
Premium cable networks
(e. InStyle, Vogue, WWD )

Frequently 5 4 7
Occasionally 12 12 15
Seldom 19 19 26
Never 64 65 52
Niche magazines (e.g. VIBE,
Essence, Honey, One World)
Frequently 3 3 1
Occasionally 6 5 14
Seldom 9 8 14
Never 83 84 70
Music magazines
(e.
Harris Interactive combines its intellectual capital, databases and
technology to advance market leadership through U.

suite101 glbt

In addition, given the low incidence of
response from transgendered individuals, it is extremely difficult to draw
conclusions from the data captured .-based global research company that blends premier strategic consulting
with innovative and efficient methods of investigation, analysis and
application. Known for The Harris Poll(R) and for pioneering Internet-based
research methods, Harris Interactive conducts proprietary and public research
to help its clients achieve clear, material and enduring results.
In theory, with a probability sample of this size, one can say with 95
percent certainty that the results for the overall sample have a sampling
error of plus or minus 2 percentage points.

fathers lesbian

These are a few highlights of a nationwide survey of 2,092 U."

Base: All Adults
GLB Heterosexuals
% %
Always/often (NET) 24 17
Always 3 3
Often 21 14
Sometimes 42 48
Rarely/never (NET) 34 35
Rarely 24 29
Never 10 6

TABLE 2
KEEPING UP WITH LATEST PRODUCTS
"Now, we'd like to you to tell us how often you do the following . I tend to
upgrade to the latest model or version of a product.

TABLE 5
AWARENESS OF GAY-FRIENDLINESS
"If you wish to be aware about a company's reputation for gay-friendliness,
where do you look?"

Base: GLB Respondents
%
Word of mouth 45
Gay websites 29
Gay magazines or newspapers 29
Close friends 27
Gay and lesbian nonprofit organizations 20
Mainstream news sources 11
Advertisements by the company 7
Other general interest websites 7
Personal customer experience 5
Gay and lesbian chambers of commerce 5
Family members 5
Other 5

Note: Multiple-response question.com), the 15th
largest and fastest-growing market research firm in the world, is a Rochester,
N.g.g. In addition, given the low incidence of
response from transgendered individuals, it is extremely difficult to draw
conclusions from the data captured.

queer orientation

I like to
keep up with the latest styles and trends.com.

PRESS RELEASE Northern California Summer Camp Information Available From the American Camp Association

Feature materials on many aspects of the camp experience are
available upon request.
"This research tells us they are looking beyond traditional mass media for
news and entertainment trends that intrigue them and, more importantly , that
also include them. Although we
remain interested in the consumer attitudes and characteristics of
transgendered individuals, for accuracy and consistency we distinguish sexual
orientation from gender identity.
Witeck-Combs Communications, Inc.

parenting gay

Seventeen percent of GLB
adults also state that they always or often "tend to upgrade to the latest
model or version of a product," while 15 percent of their heterosexual
counterparts do the same.

"For several years, in-depth research has allowed us to measure consumer
decision-making and to test what factors may truly influence gay consumers,"
said Jake Stafford, senior marketing strategist at Witeck-Combs
Communications.S.

com), a
Reston, Virginia-based research and consultancy firm ranked 25th largest in
the world, and through an independent global network of affiliate market
research companies.ACAnorcal. While one-half of GLB
respondents (49%) state they frequently or occasionally read the alternative
press , one-quarter (27%) of heterosexual adults say they do. Nylon,
Paper, Interview, Surface)
Frequently 2 2 4
Occasionally 3 2 11
Seldom 8 8 15
Never 87 89 69
Art magazines (e. Rolling Stone)
Frequently 3 3 2
Occasionally 9 8 22
Seldom 20 20 30
Never 68 70 47
Satellite radio stations
Frequently 3 3 5
Occasionally 7 7 10
Seldom 10 10 18
Never 80 80 66
Web logs online ("bloggers")
with special interests
Frequently 5 5 4
Occasionally 14 13 24
Seldom 23 23 29
Never 58 59 44

Methodology
Harris Interactive(R) conducted the study online within the United States
between March 8 and 14, 2005, among a nationwide cross section of 2,630 adults
(aged 18 and over ), of whom 177 self-identified as gay, lesbian, or bisexual
(GLB).

These statements conform to the principles of disclosure of the National
Council on Public Polls.com) is the
nation's premier strategic marketing communications firm, specializing in
reaching the gay and lesbian consumer market .harrisinteractive.novatris.

cons concludes

* Half (51%) of the GLB people polled find advertising that is
informative, funny or witty and includes images of gay and lesbian
people either the most important or a very important factor that
influences their likelihood to consider a company 's products or
services."

Base: All Adults
GLB Heterosexual
% %
Always/often (NET) 17 15
Always 7 2
Often 10 13
Sometimes 57 59
Rarely/never (NET) 27 26
Rarely 25 23
Never 2 3

TABLE 3
ORDERING ALCOHOLIC BEVERAGES BY BRAND NAME
"When you order mixed drinks away from home, do you purchase or order a
specific brand of alcohol, or do you just mix or order the drink you want
without regard to the brand?"

Base: Adults aged 21 and over
GLB Heterosexual
% %
Often/Always order alcoholic beverage
by brand name (NET) 36 28
With mixed drinks , I always order an
alcoholic beverage by brand name 28 18
With mixed drinks, I often order an
alcoholic beverage by brand name 9 10
Sometimes/Never order alcoholic beverage
by brand name (NET) 43 41
With mixed drinks, I sometimes order an
alcoholic beverage by brand name 17 20
With mixed drinks, I never order an
alcoholic beverage by brand name 26 21
I do not consume alcoholic beverages 21 31

TABLE 3
INFLUENCE ON DECISION MAKING
"Assume you have an interest in a specific product or service. Please rank in
order of importance the factor that most influences your likelihood to
consider that company's products or services, when you see an advertisement.

Please rank the statements from 1 to 5 where 1 is most important and 5 is
least important.

Methodology
Harris Interactive(R) conducted the study online within the United States
between December 8 and 15, 2004, among a nationwide cross section of 2,092
adults, of whom 107 self-identified as gay, lesbian, or bisexual (GLB). It is impossible to quantify the errors that may
result from these factors.harrispollonline. 16 or (cell) 202-215 -2210
jstafford@witeckcombs.org.

American Camp AssociationCamp Parent

"Camp provides a community where learning contributes to growth and
development," said Andrew Townsend, president of ACA Northern California.

ACA is the only organization that accredits all types of camps.acacamps.org/media_center/gallery. ROCHESTER , N. Esquire,
Details)
Frequently 4 3 15
Occasionally 7 6 15
Seldom 16 15 24
Never 73 75 46
Men's fitness magazines
(e.g. Figures for age, sex, race, education, region and income were weighted
where necessary to bring them into line with their actual proportions in the
population.

difficulties heterosexual

, According to a recent nationwide
online survey, one in four (24%) gay, lesbian and bisexual (GLB) adults report
that they always or often "like to keep up with the latest styles and trends,"
compared with 17 percent of heterosexual adults . When ordering mixed drinks, 36 percent of GLB
respondents aged 21 and over say they always or often specify the alcoholic
brand name, contrasted with 28 percent of non-gay respondents aged 21 and
over .
They include refusals to be interviewed (non-response), question wording and
question order and weighting.

Additional Note: Previous research conducted by Harris Interactive in
conjunction with Witeck-Combs Communications, Inc. queried gay, lesbian,
bisexual and transgendered (GLBT) self -identified respondents. Although we
remain interested in the consumer attitudes and characteristics of
transgendered individuals, for accuracy and consistency we distinguish sexual
orientation from gender identity. ACA
accreditation means that the camp cares enough to undergo a thorough (more
than 300 health and safety standards) review of its operation, from staff
qualifications and training to emergency management. HBO, Showtime, Cinemax)
Frequently 21 20 30
Occasionally 17 17 16
Seldom 17 17 23
Never 45 46 32
Mainstream radio
Frequently 34 35 41
Occasionally 28 29 26
Seldom 17 16 20
Never 21 21 14
Independent and alternative
radio
Frequently 8 8 17
Occasionally 17 17 14
Seldom 20 20 22
Never 54 55 47
Talk radio
Frequently 19 20 9
Occasionally 21 20 31
Seldom 23 23 25
Never 38 37 35
Lifestyle, home decorating and
design magazines (e.g.g. EOE M/F/D/V
To become a member of the Harris Poll Online(SM) and be invited to
participate in future online surveys, visit http: //www.

ftl pqp

With over nine years experience
in this unique market, Witeck-Combs Communications has developed respected
relationships throughout the community and serves as a bridge between
corporate America and gay and lesbian consumers.org.

Note to Editor: We would be happy to work with you to develop a story on
summer camps.g.

ftl fails

Seven in 10 (70%) GLB respondents say they are extremely or very likely to
consider a brand that is known to provide equal workplace benefits for all of
their employees, including gays and lesbians..com) is the
nation's premier strategic marketing communications firm, specializing in
reaching the gay and lesbian consumer market. In April 2003, American
Demographics magazine identified Bob Witeck and Wes Combs as two of 25 experts
over the last 25 years who have made significant contributions to the fields
of demographics, market research, media and trendspotting for their
pathbreaking work on the gay and lesbian market.Y. 6%) and entertainment
(40% vs.g.

Propensity score weighting was also used to adjust for
respondents' propensity to be online.-based global research company that blends premier strategic consulting
with innovative and efficient methods of investigation, analysis and
application.

counterparts gay

, a strategic public relations and marketing
communications firm with special expertise in the gay, lesbian, bisexual and
transgender market.

* Nearly half (48%) of all GLB respondents say they find it most important
or very important -- when considering products or services -- to see
advertising that is clearly tailored to a gay audience with gay imagery,
people or copy that speaks to them as a gay person and that appears in
both mainstream publications and gay publications.

Parents can use the online database to search for day or resident camps by
multiple criteria, including location, activity, focus and affiliation .)

For more information about summer camps in general, visit
www. The survey was
conducted online between March 8 and 14, 2005 by Harris Interactive(R), a
worldwide market research and consulting firm, in conjunction with
Witeck-Combs Communications, Inc. Art News,
Art in America, Artforum )
Frequently 1 1 5
Occasionally 5 5 11
Seldom 16 15 20
Never 78 78 64
Travel magazines (e.

transgender custody

witeckcombs.harrisinteractive. AOL, MSN, Yahoo!)
Frequently 36 36 41
Occasionally 22 21 25
Seldom 15 16 13
Never 27 27 20
Basic cable networks
(e.
It is impossible to quantify the errors that may result from these factors. Known for The Harris Poll(R) and for pioneering Internet-based
research methods, Harris Interactive conducts proprietary and public research
to help its clients achieve clear, material and enduring results.

queer hoping

* The most common ways GLB adults become aware of a company's reputation
for gay-friendliness is by word of mouth (45%), gay websites (29%) or
gay magazines or newspapers (29%). Propensity score weighting was also used to adjust for
respondents ' propensity to be online.
Harris Interactive combines its intellectual capital, databases and
technology to advance market leadership through U. Sampling
error is plus or minus 2 percentage points. At camp,
young people can shed their old reputations and feel free to be the people
they know they are. The research also shows
that children maintain these gains after the summer camp experience .) Photos are available at
www. 19%), the arts (16% vs. Redbook,
Cosmopolitan, Glamour)
Frequently 11 12 4
Occasionally 16 17 5
Seldom 20 19 33
Never 53 52 58
Women's fitness magazines
(e.com.

Information for gay, lesbian and bisexual parents.

hoping pqp

Figures for age, sex, race, education, region and income were weighted where
necessary to bring them into line with their actual proportions in the
population. Accreditation is
voluntary , and while many good camps are not accredited, ACA accreditation
assures families that camps have made the commitment to a safe, nurturing
environment for their children.

New National Survey Looks at Differences in Media Consumption by Gay Lesbian Bisexual (GLB) and Heterosexual Adults

g. Men 's Health)
Frequently 3 2 12
Occasionally 8 7 16
Seldom 13 13 20
Never 76 77 52
Women's magazines (e.harrispollonline.

orientation lesbian

(http://www.

About Harris Interactive(R)
Harris Interactive Inc.com

adults, of
whom 177 have self-identified as gay, lesbian or bisexual. ABC, CBS)
Frequently 58 59 56
Occasionally 24 24 29
Seldom 11 11 14
Never 7 7 1
National newspapers (e. ESPN, CNN, MTV)
Frequently 38 38 43
Occasionally 29 29 34
Seldom 14 14 9
Never 19 19 14
Specialty cable networks
(e. Martha
Stewart Living, O, Real Simple)
Frequently 10 11 11
Occasionally 18 18 17
Seldom 23 23 27
Never 49 49 45
Sports magazines (e.g.
Architectural Digest ,
Elle D cor, Met Home)
Frequently 2 2 4
Occasionally 7 7 13
Seldom 17 17 20
Never 73 73 62
Urban magazines (e.g. offices and wholly owned
subsidiaries: London-based HI Europe (http://www.