African-Americans are more likely to develop
lung cancer than persons of any other racial or ethnic group according to
updated American Lung Association Lung Disease Data in Culturally Diverse
Communities Fact Sheets.4 percent for whites . Instead, the debate had a powerful effect in the
opposite direction.
This year's upward trends reversed three consecutive years of decline in
gay print ad spending.S.

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The
discussion will address the roles that lesbian, gay, bisexual and transgender
(LGBT) individuals have in cinema , both in front of and behind the camera.
The Chicago Historical Society, a major museum and research center for
Chicago and American history, is located on Clark Street at North Avenue, and
can be reached by CTA buses 11, 22, 36, 72, 151 and 156. to 8:00 p. to 4:30 p.m.

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For more
information, call 312-642-4600 or visit us at http://www. "There are differing opinions as to why this is the case, but
the bottom line is that we need to continue to educate the public --
especially this community -- about the health effects of smoking.
Overall ad spending in gay and lesbian publications in 2004 reached
$207 million, an increase of 28.

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Concluding its second year of public programs , "Out at CHS: Exploring the
LGBT Past" is a multi-year initiative that explores the history of the LGBT
community both in Chicago and across the country through research, collecting
and public programs.

Across the board lung health disparities are seen in diverse communities,
and lung cancer is not the only lung disease that affects African-Americans
disproportionately. And for the first time, the majority (59%) of ads in national gay,
lesbian, bisexual and transgender (GLBT) publications are specifically created
for gay consumers. joined forces with Rivendell Media to
co-publish The Gay Press Report.

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Tickets may be purchased by phone at
312-642-4600 or online at http://www.org .9% in
2004.

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Admission is free on Mondays. Additionally it
appears that among cigarette smokers, African-Americans are more
susceptible to lung cancer. Additionally, with the launch of
MTV Networks' LOGO cable channel later this year, advertisers will have a
national outlet for placing television spots created for a GLBT audience.
Prime Access, Inc. This includes African American,
Hispanic, and gay/lesbian consumers.

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chicagohisory. We want
to bring attention to this disparity and give everyone the information they
need to stay healthy.4% over the year before, according to the 2004
edition of the Gay Press Report, the annual survey produced by advertising
agency Prime Access Inc.
"The findings in this report represent the biggest increases in spending
for the gay press since 2000," said Howard Buford, founder and president of
Prime Access Inc. "Marketers have seen that this holds true not just on the
coasts, but in the Midwest too, which contributed to increased advertising in
local GLBT publications across the board. As a media rep firm, we represent over 200 local and
national gay and lesbian publications in the United States and Canada.

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m. And the most efficient placement of
that advertising is in gay media.

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m. "Out at CHS" is a joint presentation of the Chicago
Historical Society (CHS), Center on Halsted and the University of Chicago
Lesbian and Gay Studies Project. and gay media representative firm Rivendell Media. The number of gay-specific ads, which feature
messages directly aimed at gay and lesbian consumers through their copy or art
direction, jumped 241.

About Prime Access, Inc.

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Suggested admission is $5 for adults; $3 for seniors and students
(ages 13-22) with valid school ID; $1 for children (ages 6-12); free for
members and children under 6.

The American Lung Association released these fact sheets to demonstrate
that communities of color are more likely to develop a majority of lung
diseases and other respiratory problems than the white population.lungusa. And while the Gay Press Report focuses on print
advertising, a recent survey found that online ad spending for gay and lesbian
web sites was also up significantly in 2004. The Eat and Drink category, which includes bars and restaurants,
captured the second most ads with 14%.

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m. This year's
survey analyzed 139 individual publications targeting gay and lesbian
consumers, which include local and national newspapers , magazines and
entertainment guides.

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"
Gay media also saw an astonishing surge in ads with "gay-specific"
content, the report revealed.
Rivendell Media represents over 200 gay and lesbian publications in the U.

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The event will begin
at 5:30 p.
The Elizabeth Morse Charitable Trust is the generous sponsor of "Out at
CHS: Exploring the LGBT Past," with additional support provided by UBS.

About the American Lung Association

Beginning our second century, the American Lung Association is the leading
organization working to prevent lung disease and promote lung health .

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, and Sundays from noon to
5:00p.

"We are aware that blacks are being disproportionately affected by lung
cancer," said John Kirkwood, President and CEO of the American Lung
Association . The American Lung Association funds vital research on
the causes of and treatments for lung disease ." For more information about the American Lung Association or to
support the work it does, call 1 -800-LUNG-USA (1-800-586-4872) or log on to
www. "Conventional wisdom held that controversy around marriage
would deter marketers.9% over the previous year.
and Canada.

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with a cocktail reception at The Second City, 1616 N Wells
Street.chicagohistory.lungusa. NEW YORK, Same-sex marriage might have polarized
lawmakers, but it has galvanized advertisers in the gay press, according to a
closely watched survey released today.
Starting in 1999, Prime Access Inc. is a full-service advertising agency that creates
award-winning URBAN MAJORITY(TM) marketing communications to reach America's
emerging dynamic of multicultural consumers.

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Admission is $10; $5 for
students and CHS members with valid ID. The museum is open
Monday through Wednesday from 12:00 p.m. They have the highest asthma prevalence of any
racial/ethnic group and were three times more likely to die from asthma
than whites.

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m.
Thursday through Saturday 9:30 a.2 percent for
African-Americans compared to 15.org."
The Gay Press Report has been produced annually since 1994 to provide a
unique , historical perspective on the gay and lesbian market.

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org .

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At 6:30 p.m."

The Lung Association 's fact sheets findings show that African-American men
are at least 50 percent more likely than white men to develop lung cancer
and that the lung cancer survival rate is only 13.

pdf

Among other findings in the 2004 Gay Press Report:

* Revenues for gay press have soared 182% since 1996.

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"Out at CHS" 2005 Series Concludes with "The Celluloid Closet: LGBT in Film"

CHICAGO, A lively discussion featuring Kimberly
Peirce, writer and director of the Academy Award (R)-winning film Boys Don't
Cry, will wrap up this year's "Out at CHS" series on Thursday, June 23 . the program will move next door for a panel discussion,
to Loews Piper's Alley Theater, 1608 N Wells Street.org or call 1-800-LUNG-USA
(1-800-586-4872).

Spotlight on Same-Sex Marriage Helps Push Ad Spending in Gay Media to Four-Year High 2004 Gay Press Report Reveals

Founded in 1979, Rivendell currently works with most
advertising agencies providing effective media schedules nationally,
regionally or by market.

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PRESS RELEASE African-Americans Disproportionately Affected by Lung Disease; Lung Cancer Is Top 3 Killer

To view the 2004 report in its entirety, please visit:
http://www.com /gaypressreport2004.

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In the gay and lesbian market, Prime Access
represents more Fortune 500 companies than any other advertising agency.gaymarket. Founded in 1990, the agency's
multicultural staff creates the advertising, marketing, public relations and
event planning services its clients need to reach these consumer segments.

usc seniors

A recent study published in the New England
Journal of Medicine looked at the issue and reinforced the fact that lung
cancer incidence is greater among African-Americans.

With the generous support of
the public, the American Lung Association is "Improving life, one breath at
a time. Currently, the most popular product categories are
automotive, travel, financial services and fashion, said Buford.
"All of the research indicates that ads created specifically for gay
consumers get the strongest results," said Todd Evans, president and CEO of
Rivendell Media.

About Rivendell Media
Rivendell Media is the leading authority on the gay and lesbian press in
the United States.

Issues of relevance to seniors in the gay, lesbian, and bisexual community .

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Discussion Will Explore LGBT Roles in Film Industry June 23

The Lung Disease Data in Culturally Diverse Communities Fact Sheets include
lung health statistics for the African-American, Hispanic , American
Indian/Alaskan Native, Asian-American, Native Hawaiian or other Pacific
Islander and the Lesbian, Gay, Bisexual and Transgender (LGBT) communities.

To view the full fact sheets, visit www. Lung
disease death rates continue to increase while other leading causes of
death have declined.
The 2004 Gay Press Report survey found that over 150 Fortune 500(R) brands
were active in the gay consumer market in 2004, up from 72 in 2001 and only
19 in 1994.

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Joining Peirce in the discussion will be Bill Zwecker, Chicago Sun-Times
entertainment columnist, and Ron Gregg , programming director for the Committee
on Cinema and Media Studies at the University of Chicago .
The Chicago Historical Society gratefully acknowledges the Chicago Park
District's generous support of all of the museum's activities.
* More ads from wedding-related services, including consultants, planners
and lawyers contributed a jump in the Services-Non Medical Product
category, which captured the largest number of total ads with 14.