Its ITProsDirect
network is the largest double opt-in IT
network of it kind. 20%). Propensity score weighting was also used to adjust for
respondents' propensity
to be online. We envision a healthcare system that is guided by social
justice and responsive to
the needs of all people.
inaccurate cowardly
S.5 percent
TABLE 2
HEALTH RISKS
"Which one of the following health risks are you most worried
about for
yourself?"
Base: All Adults
Total GLB Lesbian Heterosexual
(n=2,209) (n=119) (n=341) (n=2,024)
%
% % %
Cancer 16 6 11 16
Being overweight 14 11 17 14
Being out of shape
/Not
physically fit 12 12 16 12
Getting older
11 6 15 11
Depression/Anxiety/Stress 7
19 9 6
Disability 6 3 5
6
A disease other than cancer 4 1 2 4
Environmental
hazards 4 3 4 4
Smoking 4
3 8 4
HIV/AIDS 1 13 -
1
Poor nutrition 1 2 2 1
Violence in
my neighborhood 1 * 1 1
Violence in my home
* - - *
Other health risk not mentioned 4 6 4
4
I am not worried about any
health risks for myself 16 13
7 16
* Less than 0.
TABLE 5
DISCRIMINATED AGAINST
"You mentioned that you felt discriminated against
in your doctor or another
health care professional's office.homophobia mailing
adults, of whom 119 have self-identified
as gay, lesbian or bisexual (GLB). 12%). Did you feel discriminated against because
of your . In addition, given the low incidence of
response from transgendered individuals, it
is extremely difficult to draw
conclusions from the data captured.harrisinteractive. 25
slloyd@witeckcombs
.proud elders
ROCHESTER, N.
- The top two health risks lesbians are worried about for themselves are
being overweight (17%) and being out of shape/not physically fit (16%)
"Getting
lesbians to the doctor would be a huge first step in preventing
chronic illness among the nation
's lesbian population; but to accomplish that,
there will have to be a significant change in the way
that doctors and their
staffs and their lesbian clients communicate," said Amari Sokoya
Pearson
-Fields, deputy director of the Mautner Project..com
penpals married
"Targeting by interest and demographic
data is still key," said
Michael Mayor, president of Return Path's list division. The company's
investors
include Sutter Hill Ventures, Mobius Venture Capital,
Flatiron Partners, and JP Morgan Partners.
S. Percentages may not always add up to 100% because
of computer rounding or the acceptance of multiple
answers from respondents
answering that question. lesbian adults aged 18 and over.bisexual bisexuals
"Stigma and the
potential for discrimination has, for years,
been a major obstacle for lesbians and gays seeking
appropriate health care.
TABLE 1
WHICH HEALTH
ISSUES DESERVE THE MOST ATTENTION?
"Turning now to the topic of health issues, which of the following
health
issues do you think deserves the most attention from health care professionals
and public policy makers?"
Base: All Adults
Total GLB Lesbian Heterosexual
(n=2,209)(n=119) (n=341) (n=2,024)
% %
% %
Health Insurance Coverage 35 35 41 35
Cancer
15 3 9 16
Obesity
9 10 12 9
HIV/AIDS 9 18
9 8
Fitness education and programs (i.
TABLE 3
DELAYS IN OBTAINING HEALTH CARE
"Have any of the following
ever caused you to delay obtaining health care?
Please select all that apply
.
These statements conform to the principles of disclosure of the National
Council on Public
Polls.com), Paris-based
Novatris (http://www.married activists
In
addition, 341 self-identified U."
Base: All Adults
Total GLB Lesbian Heterosexual
(n=2,209) (n=119) (n=341) (n=2,024)
% % % %
I was concerned about the
cost
of health care 33 39 50 33
I lacked adequate health
insurance 26 39 43 25
I have had bad experience
(s)
with a health care provider(s)
in the past 13 22
27 12
I was afraid or embarrassed
to talk about my health issues 10
18 13 9
I am concerned about the
privacy of my personal life
6 2 13 6
I had doubts about medical
records being kept
confidential 5 9 9 5
I do not want a diagnosis of
illness
on my permanent record 5 10 6 4
I was concerned I would be
discriminated against 4 15 16 3
Other
6 5 7 6
I have never delayed
obtaining health
care 45 37 25 46
TABLE
4
DISCRIMINATION IN HEALTH CARE SETTINGS
"Have you ever felt you were discriminated
against in any of the following
health care settings? Please select all that apply.
The online survey was also conducted among 341
self-identified U. Unfortunately,
there are several
other possible sources of error in all polls or surveys that
are probably more serious than theoretical
calculations of sampling error.
About Harris Interactive(R)
Harris Interactive Inc
.com
Shameka Lloyd
Witeck-Combs Communications
202-887-0500 ext.dozens married
Return Path
's PostMasterDirect Launches Behavioral Targeting across List Properties; Behavioral Targeting Adds to
Interest Selects Increasing Response Rates
"If doctors, nurses
and other medical professionals
are truly committed to providing the best care
to all their patients and are sensitive to the unique
needs of their lesbian
patients, then this can improve. ? Please select all that apply.
Press Contacts:
Nancy Wong
Harris Interactive
585-214-7316
Colleen Dermody
Witeck-Combs Communications
202-887-0500 ext.separated dozens
.
queer happenings
"
Within Return
Path's current list products - PostMasterDirect,
ITProsDirect, and SmallBizOwnersDirect - mailers
currently target by
demographic and category-specific interests. For more information,
please
visit info@returnpath."
Additional findings from the survey include:
- All adults
(35%) think that health insurance coverage deserves the most
attention from health care professionals
and public policy makers,
followed by cancer (16%) and obesity and HIV/AIDS (9% each). 18
cdermody@witeckcombs.inaccurate cowardly
Adding prior response
data to the list rental run had been shown to increase
click rates
substantially. PostMasterDirect
pioneered and patented the "Double Opt-in" list building
process that
anti-spam groups, ISPs, legislators, industry trade groups, marketers
and consumers
agree is the highest bar of permission."
Notes on reading tables:
The percentage of
respondents has been included for each item.
In theory, with probability samples of this size
, one can say with 95
percent certainty that the results for the overall sample of U. adults have
a sampling error of plus or minus 2 percentage points. Sampling error for the
following sub-sample
results: heterosexuals (2,024); GLB adults (119);
lesbians (341); lesbians aged 18-35 (73) and aged
50 and over (87); and adults
(360), heterosexuals (311), GLB adults (34), and lesbians (98) who experienced
discrimination in a health care setting is higher and varies. Although we
remain interested in
the consumer attitudes and characteristics of
transgendered individuals, for accuracy and consistency
we distinguish sexual
orientation from gender identity. (http://www.activists u2
About Return Path
Return Path is an e-mail performance management company dedicated
to improving the content, reach
and delivery of permission-based
e-mail programs.
This survey is another in a line of important
wake-up calls for the medical
establishment.
While GLB respondents (18% overall) and
lesbians (9%) think that
HIV/AIDS deserves the most attention, fitness is also high on their
list
(13% and 14% respectively). One in five (19%) feels they were
discriminated against
because of their physical or mental disability and
five percent said it was because of their
gender identity or expression.
nutrition and exercise) 9 13 14
8
Substance/Drug use 4 1 2 4
Elderly
care 4 3 3 4
Heart Disease
3 2 * 4
Diabetes 3 2
* 3
Depression/Anxiety/Stress 2 8 2 2
Domestic Violence 1 2 2 1
Tobacco Use
1 * 1 1
Stroke/High Blood Pressure 1
- 2 1
Alcohol Use 1 2 1 1
Other health care priority 3 1 * 3
* Less than
0.
Methodology
This survey was conducted online within the United States between January
11 and 16, 2005 among 2,209 adults, of whom 119 self-identified as gay,
lesbian, or bisexual
(GLB).com.radical dozens
"But
behavioral optimization allows you to focus within that target group
on the people
most likely to respond to your specific offer.
These are some of the results of a nationwide
online survey of 2,209 U.hieurope.queer elders
They include refusals to be interviewed (nonresponse), question
wording and
question order, and weighting. It is impossible to quantify the errors that
may result
from these factors.
Additional Note: Previous research conducted by Harris Interactive in
conjunction with Witeck-Combs Communications, Inc. offices and wholly owned
subsidiaries: London
-based HI Europe (http://www.Internet mailing list resources for the worldwide community of gay men,
lesbians, bisexuals, and queers.
u2 divorced
The beta release of the behavioral targeting engine has been in
use for PostMasterDirect's own marketing campaigns since the fourth
quarter of 2004, with test
mailings generating click through rates as
high as 21%."
Base: All Adults
Total GLB Lesbian Heterosexual
(n=2,209) (n=119) (n=341) (n=2,024)
%
% % %
Discriminated (NET) 16 22 27
16
Doctor or other health
care provider's office 9 16 18
9
Hospital 8 14 11 7
Public
health department
or clinic 5 15 4 4
Community health center 3 9 4 3
Other health care setting
2 4 3 2
I have not been
discriminated against in
84 78 73 84
any health care setting. This online sample is not a
probability sample.-based global research company that blends premier strategic consulting
with innovative
and efficient methods of investigation, analysis and
application.activists u2
Business Editors
DENVER
----PostMasterDirect, the
email list management and brokerage arm of Return Path Inc. As with all
data managed by PostMasterDirect, behavioral
data will only be used for targeting purposes and will
not be made
available to third parties.
Younger lesbians (aged 18-35) are more likely than older
lesbians (aged 50 and
over) to have delayed obtaining health care.penpals lesbian
In addition to selecting by
traditional demographics and category
of interest, mailers will now be able to target lists according
to
what list members have responded favorably to in the past. An
asterisk (*) signifies a value
of less than one-half percent. Known for The Harris Poll(R) and for pioneering Internet-based
research
methods, Harris Interactive conducts proprietary and public research
to help its clients achieve
clear, material and enduring results.com), Tokyo-based Harris Interactive Japan,
through newly acquired
WirthlinWorldwide, a Reston, Virginia-based research
and consultancy firm ranked 25th largest in
the world, and through an
independent global network of affiliate market research companies.wives bisexuals
Y. lesbian
adults were surveyed. The survey
was conducted online between January 11 and 16, 2005 by Harris Interactive
(R)
in conjunction with the Mautner Project, The National Lesbian Health
Organization.
Overall
, three quarters (75%) of lesbians (compared to 54% of
heterosexuals) have delayed obtaining health
care for at least one reason.
- Three quarters of lesbians (74%) who have experienced discrimination
at
a doctor's office believe that they were discriminated against because
of their
sexual orientation.5 percent."
Base: Those discriminated against in a health care setting
Total GLB* Lesbian* Heterosexual
(n=360) (n=34) (n=98) (n=311)
% % % %
Income level 36 39
20 35
Weight 23 26 31 23
Age 19 7 7 21
Race
19 30 10 19
Gender 13
6 15 14
Physical or mental disability 12 9 19
12
Sexual orientation 6 52 74 1
Marital
status 5 20 8 3
National origin
4 17 1 3
Gender identity or expression 2 1
5 2
Religious faith 2 2 2 2
Other 22 28 12 20
* Very low base
. queried gay, lesbian,
bisexual and transgendered (GLBT) self-identified respondents.mailing divorced
- Among lesbians, 16 percent report that they have delayed obtaining
health care because they
were concerned they would be discriminated
against.
- Lesbians are more likely than
heterosexuals to say that bad experiences
with health care providers in the past has caused
them to delay
obtaining health care (27% vs.S.S.novatris.happenings lesbian
About Mautner Project
, The National Lesbian Health Organization
Mautner Project, The National Lesbian Health Organization
improves the
health of lesbians and their families through advocacy, education, research,
and
direct service. EOE M/F/D/V
To become a member of the Harris Poll Online(SM) and be invited to
participate in future online surveys, visit http://www.harrispollonline.elders bisexuals
About PostMasterDirect
PostMasterDirect is the list and data division of Return Path, the
leading email performance
management company. More than 1,500 companies have used Return Path to
increase response rates and
deliverability of their e-mail programs
through its list maintenance, e-mail deliverability, email
acquisition, and strategic best practice solutions.New National Survey Shows Financial Concerns and
Lack of Adequate Health Insurance are Top Causes for Delay by Lesbians in Obtaining Health Care
When asked to identify what current health issue
deserves the most attention from health care professionals
and public policy
makers from among a list of 14 issues, two in five (41%) lesbians said that
health
insurance coverage, followed by nutrition/exercise (14%) and obesity
(12%) deserve the most attention
.e.com), the 15th
largest and fastest-growing market research firm in the world, is a Rochester,
N
.elders penpals
Figures for age, sex,
race, education and number of adults in the household were weighted where
necessary to bring them into line with their actual proportions in the
population.queers husbands
A dash
represents
a value of zero.happenings gay
"Barriers to accessing health care, whether they are financial,
institutional
or cultural, can be devastating for lesbians with chronic or
life threatening illnesses," said Kathleen
DeBold, executive director of the
Mautner Project. Mautner is a tax-exempt
501(c) (3) non-profit
organization governed by an all-volunteer Board of
Directors composed of community leaders, healthcare
providers, cancer
survivors and caregivers.Y.mailing u2
, today
announced the public release of its behavioral
targeting system.
PostMasterDirect will initially allow its clients to test
Behavioral Marketing
at no additional cost. In addition
PostMasterDirect excels in IT customer acquisition.net, or call
toll-free 866-362-4577
, According to a new national
online survey, health care costs
(50%) and the lack of adequate health
insurance (43%) are cited as the most common reasons why lesbians
have delayed
obtaining health care.
- Heterosexuals are more likely than lesbians to believe
that they were
discriminated against because of their income level (35% vs.
Harris Interactive
combines its intellectual capital, databases and
technology to advance market leadership through
U.S.queers married
Working overtime to stay the Web's best reference!
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