Witeck-Combs Communications, Inc.-based global research company that blends premier strategic consulting
with innovative and efficient methods of investigation, analysis and
application.
honesty neverending
Surprisingly
,
however, when the body mass index (BMI) is applied to survey responses, the
percentage of overweight
adult women (80%) is much closer to the proportion of
overweight lesbian women (84%).
* Half
of the lesbians (51%) surveyed say they exercise regularly,
compared to 38% of all GLB adults
, 43% of all women and 47% of adults
overall. (http://www.com or 480-767-9349.PRESS RELEASE
Exciting Celebrity Co-Host Lineup on Q Television Network
personally coming
S. "What we don't yet know, and what we
must
establish, is whether lesbian adults understand the health risks of being over
weight or
obese. Figures for age, sex, race, education
and number of adults in the household were weighted
where necessary to bring
them into line with their actual proportions in the population.witeckcombs
.qtelevision.personally queer
S. Adults
All Adults GLB Lesbian Heterosexual All
Women
(n= 2,209) (n=119) (n=341) (n= 2,024) (n=1,165)
Very
fit 3 1 3 3 2
Fit 18
21 16 18 15
Somewhat fit 46 39 45
47 44
Not fit 30 35 36 30 38
Not sure 2 4 - 1 1
TABLE 4
"Do you . (http://www. offices and
wholly owned
subsidiaries: London-based HI Europe (http://www. The GLBT market has the power to
revitalize depressed
urban areas, building businesses, and focusing on lifestyle, travel, health
,
personal and business growth, career, and education, among others. The show covers everything from
arts and news to celebrities and
internet subcultures -- all from a refreshing GLBT perspective.
revealing cortese
com) is the
nation's premier strategic marketing communications firm, specializing in
reaching
the gay and lesbian consumer market.org) is New
York City's only medical facility dedicated to meeting
the health care needs
of the lesbian, gay, bisexual and transgender (LGBT) communities and people
living with HIV/AIDS -- regardless of any patient's ability to pay.com
Colleen Dermody
,
Witeck-Combs Communications
202-887-0500 ext.gayhealth butch
These are highlights of a new
survey of 2,209 U. A dash
represents a value of zero.S.
It requires effort, energy, and commitment
.referring neverending
adults aged 18 or older
conducted online between January 11 and 16, 2005. The survey was conducted
by Harris Interactive(R),
a worldwide market research and consulting firm, in conjunction with Witeck
-
Combs Communications, a strategic public relations and marketing
communications firm with special
expertise in the lesbian, gay, bisexual and
transgender market; it was also conducted in conjunction
with National LGBT
Health Awareness Week. "These results enable us to gauge where lesbians may be
found
on the healthcare continuum. Unfortunately, there are
several other possible sources of
error in all polls or surveys that are
probably more serious than theoretical calculations of sampling
error. EOE M/F/D/V
To become a member of the Harris Poll Online(SM) and be invited to
participate
in future online surveys, visit http://www.com.
Veer Consulting creates non-threatening,
comprehensive marketing programs,
with diversity evaluations, existing strategy reviews, and frank
discussions
about the market, dispelling myths and stereotypes. This category contains help, stories
, and information.
revealing androgynous
hieurope.
Q Television (OTC BB: QBID), America's
groundbreaking network for
gays, lesbians, bisexuals and transgendered
individuals, has announced today an all-star lineup of
guest co-hosts
appearing on "The Queer Edge with Jack E.
queer androgynous
An over-sample of 341 self-
identified
lesbians was also surveyed. With over nine years experience
in this unique market, Witeck-Combs
Communications has developed respected
relationships throughout the community and serves as a bridge
between
corporate America and gay and lesbian consumers.com), Paris-based
Novatris (http://www
. "With the positive dialogue about Annie Proulx's
Brokeback Mountain(TM), NBC's Will and Grace(TM
), the world-wide Same-Gender
Marriage Initiatives, and media attention, companies and municipalities
who
have not, will soon recognize the benefits of this market."
Ryder, founder of Veer Consulting
, a certified GLBT business, sits on the
board of directors of the Greater Phoenix Gay and Lesbian
Chamber of Commerce,
and is a frequent guest speaker on the topic of GLBT consumerism and market
development.
The company's programming is available on a subscription basis to those
desiring
to subscribe.attitudes neverending
Y. adults 25 and older
Total GLB Lesbian Heterosexual
All Women
(n= 1,961) (n=97) (n=322) (n= 1,804) (n=1,026)
Overweight 84 85 84 84 80
Within
Recommended
Range 10 13 13 10 11
Underweight
6 2 3 7 9
TABLE
2
DESCRIBE BODY WEIGHT
"How would you describe
your body weight?"
Base: All U. Of those adults surveyed, 119
were self-identified as
gay, lesbian or bisexual (GLB)., for
likely voters). It is impossible to quantify the errors that
may result from
these factors. He strongly encourages GLBT companies to become certified by the
National Gay and Lesbian Chamber of Commerce (http://www. This is not
an instant get-rich-quick
program that will flourish with casual involvement.veerconsulting.
Jett," which airs nightly on Q
Television Network at 12:30 AM (EST) is:
-- 10/17, 18 - Judy Tenuta, Comedian
-- 10/24,
25 - Butch Patrick, "Eddie Munster"
-- 10/31, 11/1 - Julie Brown, Comedian
-- 11/7, 8 - Billy
Bean, Former Major League Baseball Player and Author
A nightly talk show like nothing you've
ever seen, "Queer Edge with Jack E.com.reachout personally
"
Notes on reading tables:
The percentage of
respondents has been included for each item.
These statements conform to the principles of
disclosure of the National
Council on Public Polls.com), the 15th
largest and fastest-growing
market research firm in the world, is a Rochester,
N.com), Tokyo-based Harris Interactive Japan,
through newly acquired WirthlinWorldwide, a Reston, Virginia-based research
and consultancy firm
ranked 25th largest in the world, and through an
independent global network of affiliate market research
companies.harrispollonline.
About Callen-Lorde Community Health Center
Callen-Lorde
Community Health Center (http://www. 18
cdermody@witeckcombs.
About Q Television
This 24/7 premium television network is organized to create, develop and
feature television programming
for the gay and lesbian community, including
live & interactive content every weeknight, plus sports
, information and
entertainment. While the company expects much of its subscriber base to be
comprised
of members of the gay and lesbian population, management also
believes that quality programming about
the gay and lesbian experience,
designed to entertain, educate and inform, will attract many other
segments
of the viewing public.understood favorable
* About the same percentages of lesbians and heterosexuals
(42%) and all
adults (43%) said that they overeat while just over half of GLB adults
(53%) say they overeat. Department of Health and Human Services should include
messages specific
to lesbians.
In theory, with a probability sample of this size, one can say with 95
percent
certainty that the results have a statistical precision of plus or
minus two percentage points of
what they would be if the entire adult
population had been polled with complete accuracy.callen-lorde
. Businesses
that seek these consumers and embrace this market will be positioned for
growth for
decades to come. We bring powerful clients, meetings, conferences,
sporting events, international
programs, and individual consumers to companies
and destinations that have never before or merely
casually explored this
market segment," Ryder says. They will
eventually create a marketing strategy
that proudly announces their desire to
expand their presence in the GLBT market -- a powerful economic
force," he
says, "or will be left behind.
The co-host schedule for upcoming episodes of "The
Queer Edge with Jack E.janis attitudes
It is, without a doubt, one of our nation's top
health concerns," said Colleen
Dermody, Vice President of Witeck-Combs
Communications. We feel that all public health awareness
campaigns conducted
by the CDC or the U... The sampling error for the
GLB sample was plus or minus
9 percentage points, and sampling error for
lesbians is plus or minus 6 percentage points. In April
2003, American
Demographics magazine identified Bob Witeck and Wes Combs as two of 25 experts
over
the last 25 years who have made significant contributions to the fields
of demographics, market research
, media and trendspotting for their
pathbreaking work on the gay and lesbian market.S.org) which is
the only
nationally-recognized certifying entity for GLBT businesses. This
certification is endorsed
by many Fortune(TM)-rated companies who understand
the value and impact of this market to their bottom
line. "Clients understand,"
Ryder says, "they must provide executive buy-in with allocated resources
, an
open-door strategy, and an atmosphere of acceptance and equality.openness staying
ROCHESTER, N.
"Being
overweight may be the most significant contributor to our nation's
epidemic of heart disease, diabetes
, cancer, and a number of other chronic or
life threatening illnesses. Like every American, their
health may depend on
it.
In addition to routine care, experienced medical staff also provide
colposcopy
, cryotherapy and LEEP, procedures designed to diagnose and treat
pre-cancerous changes of the cervix
."
For more information: http://www. "Queer
Edge" gives viewers a truly out-of-this-world
experience as they are
launched into the outlandish conversations between Jett and his hosts. For
further information on programming and
subscriptions, please visit www.staying queer
"We have the opportunity
to open new markets in industries that reached their plateau or are
experiencing declines.
Q
Television Network is the official network of Gay Games VII. The
network is also ad-supported.Gay
, lesbian, and bisexual people use the term 'coming out' when referring to the process of revealing their
sexual orientation to others.
reachout personally
In this study, 119 adults
were self-reported GLB respondents and there
was an additional over-sample of
341 self-reported lesbians. adults
All
Adults GLB Lesbian Heterosexual All Women
(n= 2,209) (n=119)
(n=341) (n= 2,024) (n=1,165)
Overweight 63 61 77
64 67
Underweight 3 8 * 3 3
Average/
Just right 30 29 23 30 27
Not
sure 3 2 - 3 3
TABLE 3
LEVEL OF PHYSICAL FITNESS
"How would
you describe your level of physical fitness?"
Base: All U. ?"
Base: All U. "Once
that trust is established, this
population is exceptionally loyal.
staying understood
Lesbian Body Image
Differs From That of Women Overall New U.S. Survey Finds
"
Some key findings from the
survey include:
* Of the total lesbians surveyed, 13% fall within the recommended range on
the body mass index and of all women surveyed, 11% fall within the
recommended range.
S. This online survey is not a probability sample. Known for The Harris Poll(R) and for pioneering Internet
-based
research methods, Harris Interactive conducts proprietary and public research
to help its
clients achieve clear, material and enduring results.novatris.reachout understood
Dawn Harbatkin, Medical Director of the
Callen-Lorde
Community Health Center in New York, a founding member of the National
Coalition
for LGBT Health. They
include refusals to be interviewed (non-response), question wording and
question
order, weighting by demographic control data and screening (e.
Harris Interactive combines its
intellectual capital, databases and
technology to advance market leadership through U. Jack
E
. Providing distribution via satellite ensures availability of the
network across the United States
, including Alaska, Hawaii and Puerto Rico.queer telling
Percentages may not always add up to 100% because
of computer
rounding or the acceptance of multiple answers from respondents
answering that question.S.Veer Consulting
Creates Marketing Programs Reaching Powerful GLBT Consumers
SCOTTSDALE, Ariz., With an estimated
$600+ Billion in disposable income attributed to the Gay, Lesbian, Bi-sexual
and Transgender
(GLBT) market in 2006, corporate America is sitting up and
taking notice. This interest is a clear
indication that
the GLBT consumer group wields purchasing power that previously was
undervalued
. Host Jett focuses on pop culture
and subculture with a cutting edge that is dynamic, witty and downright
zany.janis revealing
In addition, lesbians and
women describe themselves as fit or very fit in similar numbers
-- 19% of
lesbians vs.
* There is a higher incidence of smoking among lesbians (42%) and GLB
adults overall (38%) compared to heterosexuals (24%) or all adults
(25%).
Among
lesbians, smoking was the number one choice of contributors (29%) while
overeating was the top contributor
among GLB adults (45%) and all women (35%).
"It is encouraging that among lesbians there is some
self-awareness about
body weight," said Dr. An
asterisk (*) signifies a value of less than one
-half percent. Adults
All Adults GLB Lesbian Heterosexual All
Women
(n=2,209) (n= 119) (n=341) (n= 2,024) (n=1,165)
Eat
fruits
and vegetables
Yes 92 89 94 92
93
No 8 11 6 8 7
Smoke
Yes 25 38 42 24 28
No
75 62 58 76 72
Exercise
regularly
Yes 47 38 51 47 43
No 53 62
49 53 57
Overeat
Yes 43 53 42
42 43
No 57 47 58 58
57
TABLE 5
CONTRIBUTES MOST TO
LACK OF FITNESS
"Which of the following do you feel contributes most to your lack of fitness?"
Base: Somewhat or Not Fit
Total GLB Lesbian Heterosexual
All Women
(n=1,812) (n= 95) (n=290) (n= 1,667) (n=998)
Overeating 35 45 28 35 35
Eating fast
food
25 16 18 25 26
Smoking 16 21
29 16 18
Exercising
regularly 7 3
10 7 6
Eating meat 6 6 5 6
5
Consuming too
much alcohol 3 8 6 3
2
Eating fruits
and vegetables 3 1 2 3 2
Obtaining yearly
medical checkups 2 1 * 2 3
Taking vitamins 2 - 1 2 3
Methodology
This survey was conducted online within the United States between January
11 and January 16
, 2005 among 2,209 adults. Propensity
score weighting was also used to adjust for respondents' propensity
to be
online.
Callen-Lorde's commitment to the health and wellness of lesbians includes
gynecological
services and comprehensive women's health focused primary care. "This particular market segment has
money and knows how to
spend it," says Dave Ryder, Managing Director of Veer Consulting, a
Scottsdale
, Arizona-based creative consulting firm.nglcc. This market segment is particular
about where and
how it spends its money.cortese butch
In this survey, lesbians more accurately
perceived their body weight than
women in general.
TABLE 1
BODY
MASS INDEX (BMI)
Base: All U.neverending staying
, Over three-quarters of lesbian
adults (77%) describe their
body weight as overweight while 67% of all female
adults surveyed describe their body weight as overweight
.
About Harris Interactive(R)
Harris Interactive Inc. Jett's "Queer Edge" encompasses
all that is queer in the world of
counter-culture, in an effort to show that the word "queer" is
more that
just a term for gays.telling transgender
17% of all women surveyed.S.g.Y.
Nancy Wong,
Harris Interactive
585-214-7316
Meka Lloyd,
Witeck-Combs Communications
202-887-0500 ext. The network is telecast 24 hours per day, 7 days per
week.
transgender queer
com
Convention and
visitors bureaus across the country are among municipal and professional
affiliation organizations that are taking advantage of opportunities to
recruit GLBT association
conferences and sporting events by establishing
focused sales management positions. Jett," which
is also syndicated
to Canada's OUTtv.gayhealth staying
Smoking and Diet Contribute to Lack of Fitness
Among all adults and heterosexuals who said they were somewhat or not fit,
overeating (35%), eating
fast food (25%), and smoking (16%) ranked as the top
three factors that respondents felt contributed
most to their lack of fitness. Among the overall
sample 1,165 were women, and 2,024 heterosexual
.
About Witeck-Combs Communications, Inc.harrisinteractive.
Welcoming to all, regardless
of sexual orientation or insurance coverage,
Callen-Lorde offers primary and specialty medical services
, including
comprehensive health services for lesbians, a continuum of HIV/AIDS care;
transgender
health services, mental health services; case management; a health
education resource center and
HOTT (Health Outreach To Teens), New York
State's only comprehensive program for the health and mental
health care of
LGBT, homeless and other street youth. 25
mlloyd@witeckcombs. Corporate messages
about a safe,
trusting, and diverse environment must be adopted, reinforced, and broadcasted
to
engage the GLBT consumer," he says.
Jett" takes comedy to a whole new level.openness prejudice
Working overtime to stay the Web's best reference!
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