"Scion is proud to be among the companies who are successfully reaching
out to the LGBT community," said Brian Bolain, Scion's national sales
promotions manager.planetoutinc .
PlanetOut's presentation is currently scheduled for Tuesday, February 21,
at 11:00 a.

finacial mainstream

PlanetOut Inc. Names Gay Media Advertising Award Winners

Scion is the first car
company to use LGBT-specific ads on the PlanetOut Inc.com site, in English, French, German, Italian, Portuguese and Spanish.

discrimination billion

"
Scion won the Automotive Industry Category Leadership award, with one of
their winning ads playing off the acronym LGBT (Lesbian, Gay, Bisexual and
Transgender), also the PlanetOut Inc.
PlanetOut Inc.com ranked number one,
among all websites measured, for average time spent per visitor in September ,
October and December 2004, according to Nielsen//NetRatings' Loyalty
Stickiness Report for at -home visitors in the U.
The nonprofit Commercial Closet Association (http://www.
* Outstanding Gay Market Creative Ad: Wyndham Hotels and its ad agency
Kirshenbaum Bond + Partners were recognized for a series of ads that portrayed
gay couples in a positive light and challenged cliches and stereotypes .

lesbian mainstream

com, PlanetOut. For more information,
please visit http://www.com.com.

happening transgender

"


The Gay.m . is the leading global media and entertainment company
exclusively serving the lesbian, gay, bisexual and transgender (LGBT)
community. PlanetOut's brands include Gay.com), as well as other publishing , direct marketing and
e-commerce properties, including Alyson Publications, SpecPub, Inc. PlanetOut , based in San Francisco with
additional offices in New York, Los Angeles, London and Buenos Aires , offers
FORTUNE 1000 and Global 500 advertisers access to what it believes to be the
most extensive network of gay and lesbian people in the world.

reach portrayals

About PlanetOut Inc. is a leading global online media company offering consumer
services, news and entertainment to the lesbian, gay, bisexual and transgender
(LGBT) community. (Nasdaq: LGBT) today
announced its plans to present at the Roth Capital Partners 18th Annual OC
Conference, to be held February 20-22, 2006 in Dana Point, California ., banned by the big three television networks, was
named Outstanding 2004 Commercial for its positive portrayal of lesbian, gay,
bisexual, and transgender (LGBT) people at the first-ever Commercial Closet
IMAGES IN ADVERTISING AWARDS last night.
Other awards presented at the event included:

* Outstanding Achievement by Advertising Industry Professional: Kenneth
Cole was saluted for consistently creating attention-grabbing advertising that
takes high-profile stands on political and social issues, including a 2004
campaign that promoted equal marriage rights.

lesbian mainstream

"
Wrigley won the Best Rich Media campaign award for their cowboy-themed
Eclipse advertising execution. Online advertising is seen as an effective way to reach
gay consumers because of low CPM rates, impression tracking and demographic
targeting. The company serves its growing base of more than 3.

billion transgender

(Nasdaq: LGBT), a global online media company serving the gay and lesbian
market, today announced the winners of the annual PlanetOut Advertising
Awards, which honors companies showing innovation and excellence in
advertising within the gay and lesbian community. ticker symbol. websites.com), or by clicking on the following link:

http://www.
PlanetOut brands also include The Advocate (http://www .

closet lgbt

com,
Kleptomaniac. A webcast of the presentation
will be available on the "Investor Center" section of the company's corporate
website (http://www."

Winners of the IMAGES IN ADVERTISING AWARDS were selected by Commercial
Closet's executive and advisory boards, which include leading advertising and
creative industry professionals.

closet mainstream

"We are very pleased with the results of our online
marketing program and look forward to the future of online and LGBT
marketing.

reach gay

com and Gay.

wishing encouraging

"The winning advertisers
successfully leveraged engaging creative and the mass reach of our network to
positively impact their brands within the gay community. PlanetOut, based in San Francisco , offers
FORTUNE 500 advertisers access to what it believes to be the most extensive
network of gay and lesbian people in the world.planetoutinc.

effect finacial

"The quality of gay advertising has taken a giant leap forward this year,"
said Mark Elderkin, PlanetOut's president.

PlanetOut Inc . to Present at Roth Capital Partners 18th Annual OC Conference

com,
Kleptomaniac.commercialcloset .

linking happening

com Advertising Award Winners

Best Gay and Lesbian Interactive Campaign: General Motors , Saturn
(agency: GM Planworks)
Best Branding Campaign: NIVEA FOR MEN (agency: RDA International )
Best Rich Media Campaign: Wrigley, Eclipse
(agency: OMD Chicago and San Francisco -based EVB)
Automotive Industry Category Leadership Award: Scion (agency: ATTIK San
Francisco)
Best DTC Creative Execution: Glaxo Smith Kline, Paxil (agency: Beyond
Interactive )
Best Overall DTC Campaign: Bristol-Myers Squibb, Sustiva and Reyataz
(agency: mOne Worldwide)
Best Direct Response Campaign: AOL (agency: Digitas)

With over 3.3 million
active members worldwide through a comprehensive group of branded businesses
featuring diverse chat, news, entertainment, travel, dating, personal finance,
career, shopping and community services at Gay. The commercial concludes with a
diverse group of church members that includes a female couple .110.'s Chevrolet Colorado
and Campbell-Ewald Advertising earned this dubious distinction for a
television commercial in which several men in a pickup truck become noticeably
uncomfortable when one male passenger loudly sings the Shania Twain hit "Man,
I Feel Like a Woman.

transgender planetout

Banned United Church of Christ TV Ad Named Outstanding Commercial of 2004 by Commercial Closet Association

Honored for its bold embrace of diversity, the United Church of Christ
commercial stirred controversy with its portrayal of a male couple prevented
from entering a church by two bouncers.
* Outstanding Mainstream Print Ad/Outdoor: PinkTV, France's 24-hour gay
channel, was honored for featuring a 1984 photograph of former French
President Francois Mitterrand and ex-German leader Helmut Kohl with the
headline , "A relationship is about more than just sex.

finacial prizes

For more
information, please visit http://www.

reach portrayals

com /webcast/roth7/lgbt/

About PlanetOut Inc.com); Out
(http://www. and
Triangle Marketing Services. The full list
of winners can be found at: http://65.71.

finacial encouraging

Representing the company will be Lowell
Selvin, chairman and chief executive officer.com, and OUT+ABOUT Travel, as well as localized versions of the
Gay.hivplusmag.

prizes lesbian

planetout wishing

We couldn't be happier
with the results," said Tierney Monaco , Wrigley's marketing manager.

SAN FRANCISCO, PlanetOut Inc.com); and, HIVPlus
(http: //www.

portrayals 340

Pacific Standard Time.org)
works to improve public opinion of the LGBT community through more informed
LGBT portrayals in the powerful medium of advertising.

Companies ivolved in Business to Business services and studying the gay, lesbian, and bisexual finacial market, estimated at $340 billion.

reaching closet

SAN FRANCISCO, PlanetOut Inc. "This
award is a positive recognition of Wrigley's commitment to reaching our
consumers with meaningful and on-target advertising.wsw.com, PlanetOut.

transgender lessen

com and PlanetOut .3 million active registered members, the PlanetOut network is
a leader in gay media.S.advocate.planetoutinc .

gay 340

"Wrigley, with the help of OMD Chicago and San Francisco-based EVB,
developed an on-line campaign that took our mainstream messages and made them
more relevant for an important consumer demographic. Gay.
PlanetOut Inc. NEW YORK, A United Church of Christ television
commercial by Gotham Inc.27/comc/winners.cfm
Hosted by Merrill Lynch at its headquarters in the World Financial Center,
the IMAGES IN ADVERTISING AWARDS featured a special appearance by comedian
Kate Clinton and was co-hosted by Queer Eye for the Straight Guy stars Thom
Filicia and Kyan Douglas.

discrimination lessen

com Travel .outtraveler."
* The Clean-Up-Your-Act Notice: General Motors Corp.

portrayals encouraging

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- - kjjkjk

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