Q Television
(OTC BB: QBID), America's
groundbreaking network for gays, lesbians, bisexuals and transgendered
individuals, has announced today an all-star lineup of guest co-hosts
appearing on "The Queer
Edge with Jack E.
National Survey Shows Gay-Specific Marketing Practices May Influence Brand Loyalty
and Purchase Decisions of Gays Lesbians and Bisexuals
* Nearly half (48%) of all GLB
respondents say they find it most important
or very important -- when considering products
or services -- to see
advertising that is clearly tailored to a gay audience with gay imagery
,
people or copy that speaks to them as a gay person and that appears in
both mainstream
publications and gay publications.
In theory, with a probability sample of this size, one can
say with 95
percent certainty that the results for the overall sample have a sampling
error of
plus or minus 3 percentage points. Sampling errors for GLB adults
aged 18 and over (107) is plus
or minus 10 percentage points. This online sample is not a probability sample. In April 2003, American
Demographics magazine identified Bob Witeck and Wes Combs as two of 25 experts
over the last 25
years who have made significant contributions to the fields
of demographics, market research, media
and trendspotting for their
pathbreaking work on the gay and lesbian market.
About Harris
Interactive(R)
Harris Interactive Inc.
Harris Interactive combines its intellectual capital
, databases and
technology to advance market leadership through U. 9th at BED, featuring Ian Kerner
, best-selling
author of 'She Comes First' and 'He Comes Next' and Pure Romance, the largest
party
planning business in its industry, revolutionizing the way women
perceive sexuality. At this love
affair, there is no "He said/she said" false dichotomy - male sexuality and
female pleasure are
two sides of the same coin.highleyman daydreams
The network is telecast 24 hours per day, 7 days per
week.
"For several years, in-depth research has allowed us to measure consumer
decision-making and to
test what factors may truly influence gay consumers,"
said Jake Stafford, senior marketing strategist
at Witeck-Combs
Communications.
TABLE 5
AWARENESS OF GAY-FRIENDLINESS
"If you wish to be aware about a company's reputation
for gay-friendliness,
where do you look?"
Base: GLB Respondents
%
Word of mouth
45
Gay websites
29
Gay magazines or newspapers 29
Close friends 27
Gay and lesbian nonprofit
organizations 20
Mainstream news sources
11
Advertisements by the company 7
Other
general interest websites 7
Personal customer experience
5
Gay and lesbian chambers of commerce
5
Family members 5
Other
5
Note: Multiple-response question
. It is impossible to quantify the errors that may
result from these factors.
These statements
conform to the principles of disclosure of the National
Council on Public Polls.
chastity hanne
"Queer
Edge
" gives viewers a truly out-of-this-world experience as they are
launched into the outlandish conversations
between Jett and his hosts. The survey was
conducted online between December 8 and 15, 2004 by Harris
Interactive(R), a
worldwide market research and consulting firm, in conjunction with Witeck-
Combs
Communications, Inc. Half (51%) of GLB respondents
also report they are extremely or very likely
to consider brands that support
nonprofits and/or causes that are important to them as GLB people
." One-third (33%) of gay adults
also agreed with the statement that they trust brands more if they
incorporate
gay or lesbian images into their advertising.novatris.
(1) Harris Interactive
(R) conducted this online survey in the U.
Sexual pleasure goes beyond tips and tactics, however
. Our sexual
identities -- and the expression, gratification, and growth of these
identities -
- is fundamental to the success of our intimate relationships.bisexuality bisexuals
(1)
The findings from this most
recent Witeck Combs/Harris Interactive survey
also suggest that gay-specific marketing practices
can influence how GLB
people connect with brands and form purchasing decisions:
* Almost
two-thirds (64%) of GLB respondents say they are at least likely
to consider purchasing everyday
household products and services from
companies that market directly to gays and lesbians over
competing
brands that do not."
Percentages represent combined "1" and
"2" responses
Base: GLB Respondents
%
The advertisement is informative, funny or witty and
includes
images of gay and lesbian people 51
The very same advertisement,
which is clearly tailored
to a gay audience with gay imagery, people or copy
that speaks
to me as a gay person, appears in both
mainstream publications and in gay publications
48
The very same advertisement, which is not tailored
to a gay audience
, appears in both mainstream publications
and in gay publications
44
The advertisement is informative, funny or witty but
does not speak
to me specifically as a gay person 38
The advertisement is informative, funny
or witty, but only uses
advertising copy to speak specifically to me as a gay person 18
TABLE 4
LIKELIHOOD OF CONSIDERING BRANDS
OR PRODUCTS
"How likely are you to .bye doorway
These are a few highlights of
a nationwide survey of 2,092 U.. queried gay, lesbian,
bisexual and transgendered (GLBT) self-identified
respondents. Although we
remain interested in the consumer attitudes and characteristics of
transgendered
individuals, for accuracy and consistency we distinguish sexual
orientation from gender identity
.bye heartfelt
These latest findings corroborate what earlier studies by Witeck-Combs
Communications and
Harris Interactive revealed -- particularly research
conducted in May 2001 which concluded that 48
percent of GLB respondents
"trust brands more if they are manufactured by companies that have progressive
policies towards gay and lesbian employees. I like to
keep up with the latest
styles and trends.
Please rank the statements from 1 to 5 where 1 is most important and 5 is
least important.
Figures for age, sex, race, education, region and income
were weighted where
necessary to bring them into line with their actual proportions in the
population
.
They include refusals to be interviewed (non-response), question wording and
question order and
weighting.highleyman matthesen
PRESS RELEASE Exciting Celebrity Co-Host Lineup on Q Television Network
Jett" takes
comedy to a whole new level. Understandably, gays like to
spend their money with companies that treat
their gay employees equitably,
value them as customers and represent them openly and accurately in
marketing
initiatives.
Witeck-Combs Communications, Inc. With over nine years experience
in this unique market, Witeck-Combs Communications has developed respected
relationships throughout
the community and serves as a bridge between
corporate America and gay and lesbian consumers.com
), the 15th
largest and fastest-growing market research firm in the world, is a Rochester,
N. offices
and wholly owned
subsidiaries: London-based HI Europe (http://www.troublemaker muffy
* Half (51%) of the
GLB people polled find advertising that is
informative, funny or witty and includes images
of gay and lesbian
people either the most important or a very important factor that
influences their likelihood to consider a company's products or
services. Propensity score
weighting was also used to adjust for
respondents' propensity to be online.com), a
Reston, Virginia
-based research and consultancy firm ranked 25th largest in
the world, and through an independent
global network of affiliate market
research companies.com
heartfelt bye
I tend to
upgrade
to the latest model or version of a product.-based global research company that blends premier strategic
consulting
with innovative and efficient methods of investigation, analysis and
application. Known
for The Harris Poll(R) and for pioneering Internet-based
research methods, Harris Interactive conducts
proprietary and public research
to help its clients achieve clear, material and enduring results
.hieurope.
Sex not only offers obvious physical, pleasurable benefits but also can
contribute
to an overall state of well-being for the relationship and the
individual.'
Female and male
sexuality are part and parcel of one another - the yin and
yang, pieces of the same puzzle, peas
in a pod - not diametrically opposed but
lovingly married to each other for a common good.perceptions marymc
Host Jett
focuses on pop culture
and subculture with a cutting edge that is dynamic, witty and downright
zany
. Providing distribution via satellite ensures availability of the
network across the United States
, including Alaska, Hawaii and Puerto Rico. When ordering mixed drinks, 36 percent of GLB
respondents
aged 21 and over say they always or often specify the alcoholic
brand name, contrasted with 28 percent
of non-gay respondents aged 21 and
over. (http://www.CAKE Ian Kerner + Pure Romance Invite You to
LOVE AFFAIR A Pre-Valentine's Day Party THURSDAY FEBRUARY 9th 2006
cattitude mutt
Jett," which airs nightly
on Q Television Network at 12:30 AM (EST) is:
-- 10/17, 18 - Judy Tenuta, Comedian
-- 10
/24, 25 - Butch Patrick, "Eddie Munster"
-- 10/31, 11/1 - Julie Brown, Comedian
-- 11/7, 8 -
Billy Bean, Former Major League Baseball Player and Author
A nightly talk show like nothing you
've ever seen, "Queer Edge with Jack E."
Base: All Adults
GLB Heterosexual
% %
Always/often (NET) 17 15
Always 7 2
Often
10 13
Sometimes 57
59
Rarely/never (NET) 27 26
Rarely 25 23
Never
2 3
TABLE 3
ORDERING ALCOHOLIC BEVERAGES BY BRAND NAME
"When you order mixed drinks away from
home, do you purchase or order a
specific brand of alcohol, or do you just mix or order the drink
you want
without regard to the brand?"
Base: Adults aged 21 and
over
GLB Heterosexual
% %
Often/Always order alcoholic beverage
by brand name (NET) 36 28
With mixed drinks
, I always order an
alcoholic beverage by brand name 28 18
With mixed drinks, I often order an
alcoholic beverage by brand name
9 10
Sometimes/Never order alcoholic beverage
by brand name (NET)
43 41
With mixed drinks, I sometimes order an
alcoholic beverage by brand name 17 20
With mixed drinks, I never
order an
alcoholic beverage by brand name 26 21
I do not
consume alcoholic beverages 21 31
TABLE 3
INFLUENCE ON DECISION MAKING
"Assume you have an interest
in a specific product or service.
Additional Note: Previous research conducted by Harris
Interactive in
conjunction with Witeck-Combs Communications, Inc.Y.com
Jake Stafford
Witeck-Combs Communications
202-887-0500 ext. A distinct and powerful
female sexual culture
is emerging, wherein women are more satisfied and in
control than ever before.veganism polyamorous
For further information
on programming and
subscriptions, please visit www.wirthlinworldwide.S.
Help us celebrate
the ultimate threesome bash with release of Ian Kerner's
new book 'He Comes Next: A Thinking Women
's Guide to Pleasuring a Man' in
conjunction with 'A Piece of CAKE: Recipes for Female Sexual Pleasure
' and
Pure Romance, America's number one reason for a girls' night in.
Women today are leading
vibrant and diverse sexual lives.matthesen muffy
The company's programming is available on a subscription basis
to those
desiring to subscribe.
Q Television Network is the official network of Gay Games VII
.S. "These new data confirm that a company's internal and external
behaviors matter very much to gay
households. ?"
Base: GLB Respondents
Extremely
Very Likely Somewhat Not At
Likely Likely Likely
All
Likely
Consider
brands that support
nonprofits and/or causes
that are important to you
as a
gay, lesbian, bisexual
or transgender person % 28 22 14 28 7
Consider a brand that is
known to provide equal
workplace benefits for all
of their employees, including
gay and lesbian employees % 41 29 16
12 2
Consider purchasing everyday
household products and
services
from companies that
market directly to gays and
lesbians over competing
brands
that do not % 15 22 28 24 11
Consider purchasing services
such as legal advice or
banking services from
companies that market
directly to gays and
lesbians over competing
brands that do not % 23
20 25 20 11
Note: Percentages may not add up to 100% due to rounding.
About Witeck-Combs Communications, Inc.harrisinteractive.troublemaker mutt
Jett's "Queer Edge" encompasses
all that is queer in the world of
counter-culture, in an effort to show that the word "queer" is
more that
just a term for gays., a strategic public relations and marketing
communications firm
with special expertise in the gay, lesbian, bisexual and
transgender market. (http://www. - Patty
Brisben, CEO and Founder of Pure Romance.hanne marymc
qtelevision. adults, of
whom 107 have self-identified as
gay, lesbian or bisexual. Please rank in
order of importance the factor that most influences
your likelihood to
consider that company's products or services, when you see an advertisement.
.com) is the
nation's premier strategic marketing communications firm, specializing in
reaching
the gay and lesbian consumer market.com), Paris-based
Novatris (http://www.saphy bye
Methodology
Harris Interactive(R) conducted the study online within the United States
between December
8 and 15, 2004, among a nationwide cross section of 2,092
adults, of whom 107 self-identified as
gay, lesbian, or bisexual (GLB).mutt bisexuality
About Q Television
This 24/7 premium television network
is organized to create, develop and
feature television programming for the gay and lesbian community
, including
live & interactive content every weeknight, plus sports, information and
entertainment
. The
network is also ad-supported.Y. between
May 3 and 16, 2001 among 2,692 adults aged
18 and over, of whom 128
self-identified as gay, lesbian, bisexual or transgender.com
Kelly Gullo
Harris Interactive
585-214-7172
kgullo@harrisinteractive. 16
or (cell) 202-215-2210
jstafford@witeckcombs.bisexuality chastity
Jett," which is also syndicated
to Canada's
OUTtv. Seventeen percent of GLB
adults also state that they always or often "tend to upgrade to the
latest
model or version of a product," while 15 percent of their heterosexual
counterparts do
the same.troublemaker bisexuals
Jack
E.
The online survey also presented factors that would most influence GLB's
loyalty to consumer brands.com. Sampling
error is plus or minus 2 percentage points.
- Ian Kerner, author of 'He Comes Next.chatboard cattitude
The co-host schedule for upcoming episodes of "The Queer
Edge with Jack E.polyamorous matthesen
S.
Press Contacts:
Nancy Wong
Harris Interactive
585-214-7316
nwong@harrisinteractive. NEW YORK, Join CAKE for LOVE AFFAIR: a pre-
Valentine
's Day party on Feb. Let's put our gender
differences battles aside and have a good old love affair
between the sexes -
CAKE style.'
LOVE AFFAIR
A Pre-Valentine's Day Party
Thursday, February 9th, 2006
8pm -- VIP Reception with complimentary cocktails, Hors d'Oeuvres, sexy
giveaways and goodie bags
10pm -- CLUB CAKE Entertainment, beds, pajamas, pillow
fights, boudoir
performances
BED - 530 West 27th Street
between 10th and 11th Avenues - 7th Floor
Wintergarden
To attend, please RSVP to Maggie Gallant at Spotlight Communications
212-633-0390
loraine realizing
Specifically, when making purchasing decisions,
they were asked
how likely they were to consider a company's nondiscrimination
and benefit policies, its advertising
strategy, and other forms of corporate
outreach.
Seven in 10 (70%) GLB respondents say they
are extremely or very likely to
consider a brand that is known to provide equal workplace benefits
for all of
their employees, including gays and lesbians.
* The most common ways GLB adults
become aware of a company's reputation
for gay-friendliness is by word of mouth (45%), gay
websites (29%) or
gay magazines or newspapers (29%)."
TABLE 1
KEEPING UP WITH STYLES AND TRENDS
"Now, we'd like to you
to tell us how often you do the following.com), Tokyo-based Harris Interactive Japan,
through newly
acquired WirthlinWorldwide (http://www. We are evolving
in our relationships and our careers, entertaining
a never-ending variety of
fantasies and realizing pleasure-filled adventures.daydreams perceptions
The show covers everything
from arts and news to celebrities and
internet subcultures -- all from a refreshing GLBT perspective
.com.
* More than two-thirds (69%) say they are at least likely to consider
purchasing
services, such as legal advice or banking services, from
companies that market directly to
gays and lesbians over competing
brands that do not. Unfortunately,
there are several other
possible sources of error in all polls or surveys that
are probably more serious than theoretical
calculations of sampling error. EOE M/F/D/V
To become a member of the Harris Poll Online(SM)
and be invited to
participate in future online surveys, visit http://www.harrispollonline. - Melinda
Gallagher, Co-Author of 'A Piece of CAKE.Websites about bisexual individuals.
mutt saphy
In addition, given the
low incidence of
response from transgendered individuals, it is extremely difficult to draw
conclusions
from the data captured.disturbed perceptions
While the company expects much of its subscriber base to be
comprised of
members of the gay and lesbian population, management also
believes that quality programming about
the gay and lesbian experience,
designed to entertain, educate and inform, will attract many other
segments
of the viewing public. ROCHESTER, N., According to a recent nationwide
online survey
, one in four (24%) gay, lesbian and bisexual (GLB) adults report
that they always or often "like
to keep up with the latest styles and trends,"
compared with 17 percent of heterosexual adults."
Base: All Adults
GLB Heterosexuals
% %
Always/often (NET)
24 17
Always
3 3
Often 21 14
Sometimes 42 48
Rarely/never (NET)
34 35
Rarely 24
29
Never 10 6
TABLE 2
KEEPING UP WITH LATEST PRODUCTS
"Now, we'd like to you to tell us how often you do the following.witeckcombs.marymc bye
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