com/mediadrome/logo-gayreal_72dpi.com .
"Our mission at GayRealEstate.com

This release was issued on behalf of the above organization by
Send2Press (TM), a unit of Neotrope(R)."
Wrigley won the Best Rich Media campaign award for their cowboy -themed
Eclipse advertising execution. We couldn't be happier
with the results," said Tierney Monaco , Wrigley's marketing manager."
Scion won the Automotive Industry Category Leadership award, with one of
their winning ads playing off the acronym LGBT (Lesbian, Gay, Bisexual and
Transgender ), also the PlanetOut Inc.com,
Kleptomaniac. PlanetOut, based in San Francisco, offers
FORTUNE 500 advertisers access to what it believes to be the most extensive
network of gay and lesbian people in the world.

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continues to add new resources and support for
buyers and sellers. The company serves its growing base of more than 3.com and Gay.planetoutinc.com.

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"We closed over thirty million
dollars in real estate sales and purchases, coast-to-coast in 2004."

For more information please visit http://www.
(Nasdaq: LGBT), a global online media company serving the gay and lesbian
market , today announced the winners of the annual PlanetOut Advertising
Awards, which honors companies showing innovation and excellence in
advertising within the gay and lesbian community.
"The quality of gay advertising has taken a giant leap forward this year,"
said Mark Elderkin, PlanetOut's president .
"Wrigley, with the help of OMD Chicago and San Francisco-based EVB,
developed an on-line campaign that took our mainstream messages and made them
more relevant for an important consumer demographic. "We are very pleased with the results of our online
marketing program and look forward to the future of online and LGBT
marketing.S.

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Gay Real Estate Inc. Announces Their 2004 Closings Double Previous 2003 Record

(http://www.
*(Logo: http://www. We expect
to close seventy -five million in 2005, and are on track to close a deal a day
by 2006.com is very clear," said Hammerberg .

PlanetOut Inc. Names Gay Media Advertising Award Winners

SAN FRANCISCO, PlanetOut Inc. Online advertising is seen as an effective way to reach
gay consumers because of low CPM rates, impression tracking and demographic
targeting.3 million
active members worldwide through a comprehensive group of branded businesses
featuring diverse chat, news, entertainment, travel, dating, personal finance,
career, shopping and community services at Gay.

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Gay Real Estate, Inc. "We
want to ensure that members of the gay and lesbian community have a resource
to guide them to quality agents who will represent them without bias in the
purchase and/or sale of residential and commercial real estate. http://www. "The winning advertisers
successfully leveraged engaging creative and the mass reach of our network to
positively impact their brands within the gay community. websites.3 million active registered members, the PlanetOut network is
a leader in gay media.com, PlanetOut .com ranked number one,
among all websites measured, for average time spent per visitor in September ,
October and December 2004, according to Nielsen//NetRatings' Loyalty
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DENVER, Gay Real Estate , Inc.Send2Press.jpg)
"Our 8 years of record growth are a testament to the service we provide to
the LGBT (Lesbian, Gay, Bisexual and Transgender) community," said Jeff
Hammerberg, President of Gay Real Estate, Inc.GayMortgageLoans. include gayforrent. Our numbers
demonstrate that we're not only meeting that goal, but surpassing it.Send2Press.com

"This
award is a positive recognition of Wrigley's commitment to reaching our
consumers with meaningful and on-target advertising .com Advertising Award Winners

Best Gay and Lesbian Interactive Campaign: General Motors , Saturn
(agency: GM Planworks)
Best Branding Campaign: NIVEA FOR MEN (agency: RDA International )
Best Rich Media Campaign: Wrigley, Eclipse
(agency: OMD Chicago and San Francisco -based EVB)
Automotive Industry Category Leadership Award: Scion (agency: ATTIK San
Francisco)
Best DTC Creative Execution: Glaxo Smith Kline, Paxil (agency: Beyond
Interactive )
Best Overall DTC Campaign: Bristol-Myers Squibb, Sustiva and Reyataz
(agency: mOne Worldwide)
Best Direct Response Campaign: AOL (agency: Digitas)

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Other buyer and seller resources currently in development at Gay Real
Estate, Inc.GayRealEstate . Scion is the first car
company to use LGBT-specific ads on the PlanetOut Inc.com and PlanetOut.
PlanetOut Inc. is a leading global online media company offering consumer
services, news and entertainment to the lesbian, gay, bisexual and transgender
(LGBT) community.com Travel.

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GayRealEstate.com), a premier national real estate company serving the
LGBT (Lesbian, Gay Bisexual and Transgender) community, and the largest online
database of gay and gay-friendly Realtors(R) in the world, today announced
that they have closed twice the number of real estate deals in 2004 than they
did in 2003, effectively doubling last year's record numbers. These include a Free Relocation Kit to any City in
America , instant e-mail on newly listed properties (available for all US
cities), a worldwide database of gay, lesbian and gay friendly real estate
agents and instant access to mortgage professionals at
http://www.com, a service designed to assist the LGBT
rental community in finding gay and gay -friendly rental properties, byoffering free access to gay-friendly rental agencies, properties and
communities coast to coast. ticker symbol.
"Scion is proud to be among the companies who are successfully reaching
out to the LGBT community," said Brian Bolain, Scion's national sales
promotions manager ."

The Gay.

About PlanetOut Inc.