, According to a recent nationwide
survey, gay, lesbian and bisexual (GLB) adults who
are online are more likely
to book hotel reservations through online portals than heterosexual online
adults.
TABLE 1
Travel Websites
and Hotel Reservations
"When making your hotel reservations, which of the following websites are
you
likely to visit?"
Base: All Adults
Total GLB Heterosexual
(n=2,630) (n=177) (n=2,361)
% % %
Travelocity.net.fitnessrewards. When Outback decided to concentrate
on its
restaurant business, it gave us an opportunity to re-enter the market with a
consumer-proven
product.
colorado gay
About one-half (52%) of GLB respondents were likely to visit
Travelocity.com
28 41 27
Priceline.com, outandabout. It is impossible
to quantify the errors that may result from these
factors.The Promote It Fitness Rewards Program
and East Coast Creative Announce Partnership
Health clubs will have access to wide variety of promotional
items
such as branded gym bags, water bottles, and workout apparel. The
product catalog offers
an easy-to-use system and a secured shopping cart
environment.
"This new partnership presents
Fitness Rewards members with another option
to include as part of their member appreciation efforts
," said Greg Sonzogni,
executive vice president at Promote It. With over 200 courses in
this golf
mecca, and the history of a successful consumer program, Resort
Clubs expects this agreement will
double membership sales for Epic Golf in
2005.
Statements contained in this release that
are not strictly historical are
"forward-looking" statements within the meaning of Section 27A of
the
Securities Act of 1933 as amended, and Section 21E of the Securities Exchange
Act of 1934
, as amended.colorado together
com
compared to 33 percent of non-gays. When making leisure travel destination
decisions
, GLB travelers are seeking direction on how they can spend their
dollars on both gay-friendly travel
channels and destinations," said John
Butler, Senior Marketing and Communications Strategist for
Witeck-Combs
Communications.com), Paris-based
Novatris (http://www. 12
Jbutler@witeckcombs
. Promote It Fitness Rewards promotions include
sampling, free guest pass offers, staff promotions
and other customized
programs.
Robert Johnson, Resort Clubs International, Inc.colorado gays
com when making
hotel reservations, compared to 40 percent of
non-gay respondents.com) 32
Gay-specific
magazines (e. This online sample is not a probability sample.epicgolfclub.many events
Y. Close behind are national
gay magazines (25%), such as
Passport, Genre, and Out Traveler, and gay-specific travel books (22
%), such
as Damron and Odysseus guides. Unfortunately, there are several
other possible sources
of error in all polls or surveys that are probably more
serious than theoretical calculations of
sampling error.
About Harris Interactive(R)
Harris Interactive Inc.com
"Promotion is the act of furthering the growth or development of your
fitness center by keeping
your products or services in the minds of your
target market," said Michael Benevento, president
of East Coast Creative.annual events
g.com) is the
nation's premier strategic marketing communications firm, specializing
in
reaching the gay and lesbian consumer market.com
for Outback Sports. The contracted
clubs share in the
RTCB membership sales to offset the value given to the member.gays many
com
40 45 40
Orbitz., Out Traveler, Genre, Passport) 25
Gay-specific reference books (e.S. (http://www.harrisinteractive.com), the 15th
largest and
fastest-growing market research firm in the world, is a Rochester,
N.Y.
Harris Interactive
combines its intellectual capital, databases and
technology to advance market leadership through
U. Phoenix, Arizona was the flagship of the multi-club
membership program in the U.
member membership
com
41 52 40
Expedia.com) 31 33 31
Hotels.witeckcombs.com .gay trays
com compared with 40% of
non-gays).g.g.harrispollonline. Visit
http:
//www."
About Resort Clubs International, Inc.outboard membership
Many GLB online consumers rely on gay
-specific travel expertise when
queried on the type of resources used when planning destination travel
.com 34 46 33
Hotel website (e. Each item
is
customizable, giving health clubs the opportunity to design the product based
on their promotion
. go to our web sites http://www.profiles trips
Witeck-Combs Communications, Inc. (OTC Pink Sheets: RTCB) has
announced its first new market launch for
2005. RTCB pioneered the external membership concept and
is
continuing to update its offerings based on the demands of the golf courses,
consumers and
market conditions.
gays trays
New National Study Shows Gays More Likely Than Non-Gays to Book Travel Online
These are the results of a survey of 2,630 U.com, Marriot.S.
Figures for table 1 were not
propensity weighted and are representative of the
total U. They include refusals
to be interviewed
(nonresponse), question wording and question order and
weighting. Although we
remain interested
in the consumer attitudes and characteristics of
transgendered individuals, for accuracy and consistency
we distinguish sexual
orientation from gender identity. In addition, given the low incidence of
response
from transgendered individuals, it is extremely difficult to draw
conclusions from the data captured
.novatris.
Resort Clubs International, Inc.gay outboard
While fully 35 percent of heterosexual respondents
said they don't
book travel online, fewer than one in five (18%) GLB respondents said they did
not
.S.com 27 32 27
Cheaptickets.
In theory
, with a probability sample of this size, one can say with 95
percent certainty that the results for
the overall sample have a sampling
error of plus or minus 2 percentage points.
These statements
conform to the principles of disclosure of the National
Council on Public Polls. It has existing
contracts with 23 golf courses in
Northeast Florida and Southeast Georgia.many lesbian
Methodology
Harris Interactive(R) conducted the study online within the United States
between March 8
and 14, 2005, among a nationwide cross section of 2,630 adults
who are online, of whom 177 self-identified
as gay, lesbian, or bisexual
(GLB). Sampling error for GLB adults
(177) is plus or minus 9 percentage
points.
About Witeck-Combs Communications, Inc.hieurope.com."
Promote It International
's Fitness Rewards program offers health and
fitness related promotions to its network of over 5,000
fitness facilities
across the United States.Resort Clubs International Inc. Expands to Phoenix
Ariz. Market
trays bisexual
adults, of whom 177 were
self-identified as gay, lesbian or bisexual.com
22 24 22
Hotwire. adult online
population., Odysseus
, Damron) 22
Gay-specific newspapers (e. (http://www., the parent of Epic Golf Club
and Private
Club Alliance, all based in Jacksonville, Florida, is a 10-year-old golf
membership
company.pcajax.outboard bring
com and Gay.com 15 21 15
Other
7 12 7
I don't make travel reservations
online 34 18 35
Note: Data within this table weighted to reflect total
U.
Press Contacts:
Nancy Wong
Harris Interactive
585-214-7316
Kelly Gullo
Harris Interactive
585-214-7172
John Butler
Witeck-Combs Communications
202-887-0500 ext.com and
http://www.trays many
com did not vary much
(45
percent of GLBs said they are likely to visit Expedia. The online survey was conducted
between
March 8 and 14, 2005 by Harris Interactive(R), a worldwide market
research and consulting firm, in
conjunction with Witeck-Combs Communications,
Inc., a strategic public relations and marketing communications
firm with
special expertise in the gay market., Gay. DENVER, In an effort to help Fitness Rewards
members save money and keep costs down on various promotional items, Promote
It International
has partnered with East Coast Creative, a national premiums
company. PHOENIX, Resort Clubs International
,
Inc. Under an agreement with Keith Urry, formerly of Outback Sports and past
president of The
Golf Card, the nation's largest discount golf program, RTCB
will offer its golf program to one of
the largest golf markets in the U.This category is for sites about Snowboarding-related activities,
events, clubs, groups, services, and facilities for gay, lesbian, and bisexual people.
many profiles
g.
TABLE 2
Future Leisure Travel Plans
"Which of the following do you use to learn about future leisure travel
destinations
you are considering visiting?"
Base: GLB Adults
GLB
(n=177)
%
Friend/ Relative/ Personal Experience 58
Gay-specific websites
(e. EOE M/F/D/V
To become a member of the Harris Poll Online(SM) and be invited to
participate
in future online surveys, visit http://www. CEO, stated recently,
"While at Outback Sports Keith
Urry and I developed a similar membership
program for the Southwest. These contracts allow RTCB members
to
play at "member rates" when they travel. Editors and investors
are cautioned that such forward
-looking statements invoke risks and
uncertainties and the company's actual results may differ from
these forward-
looking statements.bring meetings
Outside of the assistance gays seek from friends and relatives
(58%),
gay-specific websites (32%), such as Outandabout., Washington Blade, Bay Windows,
Dallas Voice) 14
None of these
27
Note: Data within this table were weighted to reflect
total U. GLB adult
population. Figures for age, sex, race, education, region and income were weighted
where necessary to bring them into line with their actual proportions in the
population.S. Upcoming
Fitness Rewards promotions feature Clif Builders Bar,
Vaseline Intensive Care and Crest Pro Health
Rinse. The forward-looking statements are made based on
information available as of the date hereof
, and the company assumes no
obligation to update such forward-looking statements.trays trips
com, top the list
of resources gays use to learn about future leisure travel destinations they
consider visiting
. Propensity score weighting was also used to adjust for
respondents' propensity to be online for
the question in table 2, and those
figures are representative of the general U.-based global research
company that blends premier strategic consulting
with innovative and efficient methods of investigation
, analysis and
application.com), Tokyo-based Harris Interactive Japan,
through newly acquired WirthlinWorldwide
, a Reston, Virginia-based research
and consultancy firm ranked 25th largest in the world, and through
an
independent global network of affiliate market research companies.fitnessrewards.
Contact: David Bunch, Marketing Manager, Promote It International
(p) 303-854-3508
(e) david@promote-it. With our unique
profit sharing plan, we are able to create a financial loyalty
with our
contracted clubs.member outboard
g. queried gay, lesbian,
bisexual and transgendered (GLBT) self-identified
respondents.S.member together
One third of GLB adults use gay-specific websites to learn about future
leisure travel destinations
ROCHESTER, N. Hilton.S.
Additional
Note: Previous research conducted by Harris Interactive in
conjunction with Witeck-Combs Communications
, Inc. With over nine years experience
in this unique market, Witeck-Combs Communications has developed
respected
relationships throughout the community and serves as a bridge between
corporate America
and gay and lesbian consumers.S.groups many
adult population of GLB adults. adult online population. In April
2003, American
Demographics magazine identified Bob Witeck and Wes Combs as two of 25 experts
over
the last 25 years who have made significant contributions to the fields
of demographics, market research
, media and trendspotting for their
pathbreaking work on the gay and lesbian market. offices and wholly
owned
subsidiaries: London-based HI Europe (http://www. The partnership was created to offer discounted
pricing and diverse
product availability to health clubs and fitness facilities of every shape and
size.S.groups snowboarders
Known for The Harris Poll(R) and for pioneering Internet-based
research methods, Harris
Interactive conducts proprietary and public research
to help its clients achieve clear, material
and enduring results.
"ECC has many promotional items available for all budgets that will help leave
a lasting impression with health club members."
Health clubs and fitness facilities can access
ECC's product catalog by
visiting Promote It's Fitness Rewards website at http://www. "We are excited
to partner with East
Coast Creative because of their large product catalog, competitive pricing and
outstanding reputation.
If you would like additional information about Resort Clubs International
,
Inc.membership groups
Gay and non-gay use of Expedia. Forty-six percent of GLB respondents are likely to visit Orbitz
.
"Clearly, the honeymoon with online travel sites is likely to grow as more
gay and lesbian
consumers flock to specialized media and other gay-specific
travel and tourism resources.
The Fitness Rewards discount program provides health clubs with an
additional promotional tool to
enhance their marketing and advertising
efforts.net for more information on how to become involved
in the
program. Such risks and uncertainties include but are not limited
to demand for the company
's products and services, our ability to continue to
develop markets, general economic conditions
, our ability to secure additional
financing for the company and other factors that may be more fully
described
in reports to shareholders and periodic filings with the Securities and
Exchange Commission
.groups ski
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