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"We couldn't be more excited about all the
opportunities that Players Choice Club presents for fans to share with players
in celebrating this great game.

Baseball fans will be the big winners.

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At the same time, manufacturers of video
game systems will have the opportunity to develop and publish baseball
simulation games for their own platforms.

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"Players Choice Club will make fans feel like baseball insiders, with
special access , special products and special memories available only through
their club membership," said Judy Heeter , Director of Business Affairs and
Licensing for the MLBPA.95 per month.

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Hall of Famers
George Brett and Dave Winfield, co-chairmen of membership for Players Choice
Club(TM), will be in Chicago on September 19 to officially introduce the new
club and participate in a meet-and-greet event.
Players Choice Club(TM) has designated the Major League Baseball Players
Trust as their charity partner. The 501 (c) 3 charitable foundation (the
first in professional sports to be established and administered by the players
themselves) helps support the players' individual charitable activities and
augments them with a core group of community outreach programs.

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" The unrivaled development capabilities of its Visual Concepts and
Kush studios now will be devoted to baseball video games against all viable
platforms. On behalf of its members, it operates the Players Choice licensing
program and Players Choice Awards, which benefit the needy through the Major
League Baseball Players Trust, a charitable foundation established and run
entirely by Major League baseball players.

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Major League Baseball Players Association Makes Bold Move to Grow Video Game Business

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PHILADELPHIA , Affinity Club Network, LLC is proud
to announce the launch of the Players Choice Club(TM) in Chicago , the only
club officially licensed by the Major League Baseball Players Association.

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Baseball fans can join Players Choice Club(TM) online at
http://www.

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Members are invited to attend
personal meet-and-greet events with current and former players, bring their
kids to children's baseball clinics given by current and former players, and
attend group outings with current and former players, for example.

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'Players Choice Club(TM)' Comes to Chicago to Host a Meet-and-Greet With Hall of Famers George Brett and Dave Winfield

NEW YORK, The Major League Baseball Players
Association ("MLBPA" ) today announced that it has reached an agreement in
principle to grant sweeping rights to Take2 Interactive, Inc., to develop and
publish a broad portfolio of products that are expected to drive the baseball
video game business to unprecedented heights.

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"
Highlights of the member benefits available in Players Choice Club(TM)
include:

-- Free Meet-and-Greet Events with current and former Major League
Baseball players around the country

-- Free Children 's Baseball Clinics with current and former Major League
Baseball players around the country

-- Group Outings to baseball games with former Major League Baseball
players

-- Members-only invitations to player parties and other special events
around the country

-- Spring training conventions in Florida and Arizona

-- Discounts on game tickets, road trips, baseball camps and more

-- Incredible discounts on popular player products and exclusive quality
collectibles

-- Access to the members-only online store featuring the newest baseball
and Players Choice Club(TM) logo merchandise

-- Opportunity to get cool stuff such as authentic player autographed
photos and jerseys

Dues for Players Choice Club(TM) Gold Membership are $9.

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Take2, based in New York, is the publisher of top-ranked football,
basketball and hockey titles, as well as the top-selling video game, "Grand
Theft Auto.

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The Players Choice Club(TM) is a members-only club providing fans the
opportunity to attend year-round special events where they can interact
directly with Major League Baseball players off the field. Beginning in
2006, Take2 will have exclusive rights among third-party publishers to develop
and market simulation, arcade and manager-style baseball video games on the
current and next-generation PlayStation, X-BOX, Nintendo, personal computer
and hand -held video game systems."
The Major League Baseball Players Association is the collective bargaining
representative for all professional baseball players of the thirty Major
League Baseball teams and serves as the exclusive group licensing agent for
commercial and licensing activities involving active Major League baseball
players.

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playerschoiceclub.com or by calling (toll free) 877-883-9083 .

This category is for sites about Baseball-related activities, events, clubs, groups, services, and facilities for gay, lesbian, and bisexual people.

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Affinity Club Network, LLC, a leading developer of affinity and customer
loyalty programs in sports and entertainment, operates Players Choice Club (TM)
under an exclusive license from the Major League Baseball Players Association.

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Since 1996, the Major League Baseball Players
Trust has touched the lives of thousands of disadvantaged people in hundreds
of communities around the world.
The innovative seven-year arrangement will dramatically limit the number
of baseball video game manufacturers and ensure aggressive marketing and
promotion of baseball video games, while promoting competition in the
marketplace to drive innovation in baseball product development.

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Unlike many promotions where one fan in a million meets a player, the
Players Choice Club(TM) was created so all members can get closer to the
players and get closer to the game of baseball. "The
upcoming change in technology makes this the perfect time for us to implement
our plan for growing the business, and we have no doubt that Take2's proven
creativity and innovation , combined with their incredible distribution
strength and powerful commitment to baseball, will add real excitement and
depth to the video game marketplace.

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"The baseball video game business has been underdeveloped for years," said
John Olshan, the MLBPA's Category Director for Interactive Games.

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