S.powerbar.
The scholarship donation helps further Cingular's mission to foster
learning, balance, character, community, spirit and fair play among the NCAA's
360,000 student-athletes.

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PowerBar proudly fuels
world-class athletes including Lance Armstrong and Michael Phelps, and
sponsors premier organizations and events including the Susan G. OKLAHOMA CITY, Cingular Wireless is enhancing its
support of NCAA athletics and postgraduate studies by presenting a check for
$43,500 to the NCAA's Ethnic Minority and Women's Enhancement Postgraduate
Scholarship Programs.


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Current team
members include surfer Kate Skarrat, triathlete Julie Swail, BMX racer Warwick
Stevenson and U. Cingular, a joint venture between SBC
Communications Inc.

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who demonstrate and
communicate a passion and commitment to sport. Komen Breast
Cancer Foundation; The Leukemia + Lymphoma Society's Team In Training; Ironman
North America Triathlons; and the Chicago , Boston and ING New York City
Marathons.


com/newsroom .

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In exchange, these athletes represent
the spirit of PowerBar and work to educate the public about sports nutrition
and the nutritional benefits of PowerBar products.
"The PowerBar Team Elite program is a true partnership between our company
and thousands of key sport influencers across the U. Get Cingular Wireless press releases
e-mailed to you automatically.cingular.

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com/teamelite/application through
November 21, 2005 to submit their application.
2006 will mark the nineteenth year for the company's annual athletic
sponsorship program, which identifies and partners with more than 5,000
PowerBar brand ambassadors each year across the U. Whether through personal
success in competition or in serving as a dynamic and positive athletic
influencer within their community, the PowerBar Team Elite program seeks
individuals who embody the PowerBar brand through athletic achievements and
exemplary sportsmanship. 2006-2007 PowerBar Team Elite members will be notified in February
2006.S. For more information, go
to http: //www.

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PowerBar Issues Open Call For 2006-2007 PowerBar Team Elite(TM) Athlete Sponsorship Program

PowerBar is owned by Nestle SA. Each year, more than 49,000 student-athletes compete in NCAA
Championships in Division I, II and III sports.

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com/teamelite/application and will be accepted through November
21 , 2005. Backed by decades of sports nutrition experience, PowerBar's
product line includes a full spectrum of great-tasting food and beverage
options developed to meet the nutrition and energy needs of everyone from
athletes to individuals seeking healthy food choices. In addition, Cingular provides financial resources,
manpower and expertise to help emphasize the important role intercollegiate
athletics, including 88 championships in 23 sports, plays in our society.com .

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ABOUT CINGULAR WIRELESS
Cingular Wireless is the largest wireless carrier in the United States,
serving more than 50 million customers.

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Individual and team sport athletes, coaches, nutritionists, trainers
and health and fitness influencers across all disciplines and competitive
levels are invited to visit http://www.S. Cingular, an NCAA Corporate Champion since 2003, will
make the presentation during Opening Ceremonies of the Women's College World
Series (WCWS) on June 1.

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, PowerBar announces an open call
for applications for the 2006-2007 PowerBar Team Elite(TM) athlete sponsorship
program ."
Applications for the 2006-2007 team are currently available at
http://www.
"This is just one way that Cingular can use its relationship with the NCAA
to help strengthen the role that intercollegiate athletics and higher
education play in a student-athlete's life," said David Garver, executive
director of national marketing and sponsorships for Cingular. "It is
important for us to continue to create opportunities for women and minorities,
both on the playing field and in the classroom.

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- Applications Accepted at PowerBar. In addition, PowerBar
Team Elite members are provided with tools to help promote themselves and
their sport within their communities. Cingular is the only
U. Sign up at http://www.

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"Team Elite athletes are integrated into
PowerBar product testing and company nutritional studies in an effort to keep
them and us at the forefront of sports nutrition research and consumer needs
from the category.

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The WCWS will take place at Don Porter Amateur
Softball Association Hall of Fame Stadium in Oklahoma City, Oklahoma from June
2-8, and will be televised on ESPN2.

About the NCAA
The NCAA is a membership-led nonprofit association of colleges and
universities committed to supporting academic and athletic opportunities for
more than 360,000 student-athletes at more than 1,000 member colleges and
universities.

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com Through November 2005 -

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Sixteen scholarships to ethnic minorities and 16 scholarships to women are
available annually to college graduates who are entering the first year of
their initial postgraduate studies in a sports administration or related
program.org .

This category is for sites which deal with gay, lesbian, and bisexual athletes.

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(NYSE: SBCBLS), has the
largest digital voice and data network in the nation and the largest mobile-
to-mobile community of any national wireless carrier.

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powerbar., ranging from world
class competitors to regional teams and local educators," said PowerBar Sports
Marketing Manager Natalie Ferguson.

About PowerBar
PowerBar is committed to helping enhance the health and wellness of active
individuals by providing convenient nutritional products and sound nutrition
information.

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Melody Eclavea , Cingular's marketing director for Oklahoma, will make the
check presentation to Kimberly Ford, Associate Director for Professional
Development at the NCAA.

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Olympic track and field sprinters Justin Gatlin and Shawn
Crawford.

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Education will continue to be a priority for the 2006-2007
Team, who will work with PowerBar to educate their communities about proper
nutrition and hydration and the supporting role of PowerBar products.
The 2005 PowerBar Team Elite roster includes thousands of sponsored
athletes and instructors from more than twenty athletic disciplines, including
baseball, football , soccer, track and field, cycling, triathlon, golf,
surfing, skiing/snowboarding and personal fitness training. The goal of the program is to assist
students interested in gaining careers in intercollegiate athletics. Details of the company are
available at http://www.cingular.

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wireless carrier to offer Rollover(SM), the wireless plan that lets
customers keep their unused monthly minutes.

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S.

Cingular Wireless Donation To Benefit NCAA Ethnic Minority and Women's Scholarship Programs

"
The Ethnic Minority and Women's Enhancement Postgraduate Scholarship
Programs were created by the NCAA to increase the pool of and opportunities
for qualified minority and female candidates in intercollegiate athletics
through postgraduate scholarships provided by the NCAA national office. Cingular's donation will allow for an additional six scholarships to
be given in the 2005-2006 school year.

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The company helps PowerBar Team Elite athletes perform at their best by
supplying PowerBar nutritional energy food products as well as PowerBar-
branded gear and apparel for training and competition.ncaa.

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Its
participation in this program also provides funding for related NCAA youth
programs.

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The Women's College World
Series is an excellent platform to announce this scholarship contribution.

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