Q Television Network
also attends
the X-Dance Action Sports Film Festival, which celebrates
the action sports culture. Providing distribution
via satellite ensures
availability of the network across the United States, including
Alaska,
Hawaii and Puerto Rico.
bornstein homecoming
Q Television Network at Sundance Film Festival; Q Television's `Q on the Move
' at the Hot Parties with Exclusive Interviews for a Special Upcoming Episode
The exclusive footage
will be broadcast in mid-February on "Q on
the Move," the network's travelogue of gay-friendly places
, people and
events.
Q Television can be found on RCN on Channel 255. "Marketers have seen that
this holds true not just on the
coasts, but in the Midwest too, which contributed to increased advertising
in
local GLBT publications across the board.com/gaypressreport2004. As a media rep firm, we represent
over 200 local and
national gay and lesbian publications in the United States and Canada.lazy struggling
The Queer
Lounge serves as the hub for queer
and queer-friendly film professionals and festival attendees.
com/
About Q Television Network
This television network was organized to create and develop
a
network devoted to providing television programming for the gay and
lesbian community. And the
most efficient placement of
that advertising is in gay media.buddies bornstein
To view the 2004 report in its
entirety, please visit:
http://www. Founded in 1979, Rivendell currently works with most
advertising
agencies providing effective media schedules nationally,
regionally or by market.
About
Prime Access, Inc.occurs diversionary
qtelevision. And while the Gay Press Report focuses on print
advertising, a recent
survey found that online ad spending for gay and lesbian
web sites was also up significantly in 2004
.stageq howie
nightwood bornstein
The network is broadcast 24 hours per day, 7
days per week. The Eat and Drink category, which includes
bars and restaurants,
captured the second most ads with 14%. This includes African American
,
Hispanic, and gay/lesbian consumers.stageq buddies
pdf
Among other findings in the 2004 Gay Press Report:
* Revenues for gay press have soared 182% since 1996.For gay, lesbian and bisexual theatre
sites.
offensive aqt
renegade buddies
"Q Television had to be in the middle of it.9% over the previous year.9% in
2004.struggling queer
And
for the first time, the majority (59%) of ads in national gay,
lesbian, bisexual and transgender
(GLBT) publications are specifically created
for gay consumers.
This year's upward trends
reversed three consecutive years of decline in
gay print ad spending.showcased weenie
qtelevision.
"All of
the research indicates that ads created specifically for gay
consumers get the strongest results
," said Todd Evans, president and CEO of
Rivendell Media. In the gay and lesbian market, Prime Access
represents more Fortune 500 companies than any other advertising agency.
About Rivendell
Media
Rivendell Media is the leading authority on the gay and lesbian press in
the United
States.showcased queer
Oram brings his cameras into the Festival's most exclusive parties
- the Entertainment
Weekly/Hewlett Packard party at The Shop, the
Motorola Late Night at the Red Stag Lodge, the Blender
Magazine party
with Snoop Dogg, as well as hot spot Marquee.
"For ten days in January the entertainment
world comes to the
Sundance Film Festival," says Q Television President and CEO Frank
Olsen.4
% over the year before, according to the 2004
edition of the Gay Press Report, the annual survey produced
by advertising
agency Prime Access Inc.
The 2004 Gay Press Report survey found that over 150
Fortune 500(R) brands
were active in the gay consumer market in 2004, up from 72 in 2001 and only
19 in 1994.offensive britches
qtelevision. "Conventional wisdom held that controversy around marriage
would deter
marketers.renegade offensive
gaymarket.
Prime Access, Inc.showcased stageq
For further
information on programming and subscriptions
, please visit
http://www. and gay media representative firm Rivendell Media. The number of gay-specific
ads, which feature
messages directly aimed at gay and lesbian consumers through their copy or art
direction, jumped 241. Additionally, with the launch of
MTV Networks' LOGO cable channel later
this year, advertisers will have a
national outlet for placing television spots created for a GLBT
audience.S.marked rhinoceros
----Q Television
Network, (Pink Sheets: QBID) the television network for the gay and
lesbian
community, is filming at the 2005 Sundance Film Festival for a
program that will air exclusively
for Q Television viewers.
Overall ad spending in gay and lesbian publications in 2004 reached
$207 million, an increase of 28."
Gay media also saw an astonishing surge in ads with "gay
-specific"
content, the report revealed. Currently, the most popular product categories are
automotive
, travel, financial services and fashion, said Buford.
and Canada.queer renegade
Business Editors
PALM
SPRINGS, Calif.
Oram speaks to Donnie Wahlberg, whose film, "Marilyn Hotchkiss
Ballroom Dancing
+ Charm School," makes its world premiere at
Sundance; celebrity stylist Philip Bloch; teen heartthrob
Andrew
Keegan, who starred in the gay romantic film, "The Broken Hearts
Club"; and celebrity New
York restauranteur Rocco DiSpirito, among
others.Spotlight on Same-Sex Marriage Helps Push Ad Spending
in Gay Media to Four-Year High 2004 Gay Press Report Reveals
NEW YORK, Same-sex marriage might
have polarized
lawmakers, but it has galvanized advertisers in the gay press, according to a
closely
watched survey released today. This year's
survey analyzed 139 individual publications targeting
gay and lesbian
consumers, which include local and national newspapers, magazines and
entertainment
guides.queer showcased
While the company expects much of its subscriber
base to be comprised of members of the gay
and lesbian population,
management also believes that quality programming about the gay and
lesbian
experience, designed to entertain, educate and inform, will
attract many other segments of the viewing
public.
* More ads from wedding-related services, including consultants, planners
and lawyers contributed a jump in the Services-Non Medical Product
category, which captured
the largest number of total ads with 14.
occurs queer
Q Television is an official sponsor of the
Queer Lounge at the
Sundance Film Festival. Instead, the debate had a powerful effect in the
opposite
direction.
Starting in 1999, Prime Access Inc.lazy glbt
As one of the
sponsors of the Queer Lounge
, we've been able to get special insight
into the fun, film and fantasy of Sundance."
In addition
to "Q on the Move," Q Television Network is currently
the home for such original programming as
"WOW! Women on Women," a
lesbian talk show; "Q the Music," a video program, "In FoQus," a
biography
program, and "On Q Live," an interactive news program.com
joined forces with Rivendell Media
to
co-publish The Gay Press Report.lazy nightwood
The company's
programming will be available on a subscription
basis to those
desiring its programming.
Rivendell Media represents over 200 gay and lesbian publications
in the U.screaming offensive
For further information on programming
and subscriptions, please visit www."
The
Gay Press Report has been produced annually since 1994 to provide a
unique, historical perspective
on the gay and lesbian market.diversionary britches
"Q on the
Move" host Nick Oram has brought his cameras into some of
the most
exclusive parties at Sundance to talk to the Festival's movers +
shakers.
"The
findings in this report represent the biggest increases in spending
for the gay press since 2000
," said Howard Buford, founder and president of
Prime Access Inc. is a full-service advertising agency
that creates
award-winning URBAN MAJORITY(TM) marketing communications to reach America's
emerging
dynamic of multicultural consumers. Founded in 1990, the agency's
multicultural staff creates the
advertising, marketing, public relations and
event planning services its clients need to reach these
consumer segments.renegade stageq
com
(http://www.lazy weenie
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