com/cgi-bin/prnh/20041119/NYMAGLOGO )

Cheerio! by Stephen Rodrick
Kevin Roberts , the flashy CEO of Saatchi + Saatchi, made his name with
novel advertising theories and dramatic management flourishes. The experiential medium can powerfully impress upon
teens the consequences of their actions.

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Teens' penchant for performance is being leveraged by
brands, particularly TV spin -offs that allow them to emulate on-screen antics

Teens on screen: Teens' lives make compelling viewing for teen and adult
audiences. A growing culture of violence exacerbates the situation.

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Still, what would it say about New York if the city's most
famous rock club was forced to move to Vegas?

THE IMPERIAL CITY: Welcome to the Sausage Factory by Kurt Andersen
A lot of motley , sometimes suspect ingredients go into journalism, including
anonymous sources.The urban cooking and dining space of the future, and housewares
worth hungering for.

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NEW YORK,

The Rise of the Alpha Mom by Randall Patterson
Isabel Kallman, a former Wall Street executive, is so type A that when she
transferred her 100-hour-a-week intensity to motherhood, she didn't just start
a family -- she started a cable channel. But his antics
rankled a 25-year company vet named Mike Burns , leading to a walkout by Burns
and seventeen others, a high-stakes lawsuit, and an industry brouhaha so
intense that Ad Age hired paparazzi. A rise in sexist and homophobic bullying has
provoked a clampdown in schools. Now there's a backlash, as teens seek to take
control of their image and transformation TV has become the new reality TV.

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MATING: The Devil You Know by Amy Sohn
Getting back together with your ex might be a familiar pleasure, but that
doesn't mean it 's healthy.
Broadcasters are becoming more creative in the way they engage young audiences
interactively and advertisers are benefiting

e-books: Through a new trend in listening, reading a novel has now become
indistinguishable from listening to the latest band. Downloadable books and
magazines are all the rage, as teens can no longer be teased for being
bookish.

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GREAT ROOMS SPECIAL EDITION: KITCHENS
Everything Plus the Sink: A house tour of five of the city's best-designed
kitchens.

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DUBLIN, Ireland, Research and Markets
(http://www.

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Harnessing their own creativity is
proving a successful strategy in a youth culture where experience and
interactivity rule.

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(LOGO: http://www..researchandmarkets. But their misbehaviour or exaggerated behaviour are
disproportionately portrayed.

Companies mentioned:

- Aides
- Always
- AOL
- BBC
- Burn
- Capri Sun
- Coca-Cola
- Comunidad De Madrid
- Converse
- Creative (Creative Technology)
- DDP
- Department Of Health UK
- Diputacio Barcelona
- Disney Channel
- Fornarina
- Freevibe
- Gizmondo
- Glasgow Metropolitan
- HB Magnum
- K Swiss
- Kocca
- Kookai
- Levis
- Motorola
- Mountain Dew
- My Local College
- Mylife Project
- New Yorker
- Nike
- Nivea
- Nokia
- Oakley Thump
- Panrico
- Pepsi/iTunes
- Post
- Reebok
- Rexona
- RTL 2
- Skittles
- Sprite
- Telecom Italia Mobile
- Time Warner Cable
- T-Mobile
- Vodafone
- VPRT/FSF
- Wanadoo
- West
- Wrigleys

For more information visit
http://www.

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Brands and even some
religious groups are beginning to harness the power of audio content

Social divides: Despite an appearance of wealth, social divides are
widening in many developed countries.

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A strengthening relationship between
family income and educational opportunities is trapping disadvantaged teens on
the wrong side of an information divide, a digital divide and a cultural
divide.

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NEW YORK magazine writers and editors are available for comment
Please call Serena Torrey at 212-508-0716 or Betsy Burton at 212-508-0781

There's
increased pressure on advertisers to be more socially responsible in what they
portray.

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Research and Markets: Keep Abreast of the Latest Trends Amongst Teenagers in Western Europe + USA

com/reports/c18541 ) has announced the addition
of X-tribes Teens -- Spring 2005: Market Trends + Analysis of Teenagers in
Western Europe + USA to their offering . This is seen as central to addressing a
crisis of confidence among teens.

This category is for official sites of specific GLB-themed comic titles.

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But that doesn't mean they're not good for you. Podcasting is blurring boundaries between reading and entertainment,
between magazines and radio - all served up on demand.

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And maybe its
rent-raising landlord isn't a greedy developer but rather a nonprofit serving
the homeless.

The CITY POLITIC: The Stadium's Silver Lining by Chris Smith
In Bloomberg's bitter defeat at the rail yards are the seeds of future
triumphs -- as long as he learns the right lessons.
(Logo: http://www. It provides regular access to the latest news and youth -aimed
advertising campaigns and identifies the current and emerging trends
motivating the behaviour of young people and those advertising to them.com
Fax: +353 1 4100 980

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Between Punk Rock and a Hard Place by Keith Gessen
So maybe CBGB isn't the cultural juggernaut it once was.

PLUS.

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In NEW YORK Magazine Next Week ... June 13 2005

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newscom.

The trends covered in this report are: Playground sexism, Performing
teens, Teens on screen, e-books and Social divides

Playground sexism: Widespread availability of pornography, tolerance of
name-calling and a culture of silence amongst pupils have created a climate
for sexual stereotypes to thrive.

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newscom.

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Brands can stand up for equality, boosting
confidence and fostering empathy amongst teens of both sexes

Performing teens: Performance, theatre and workshops are increasingly
being used by teachers and social campaigners to re-engage teens with issues
affecting their lives .researchandmarkets.

deeps domesticated

com/cgi-bin/prnh/20040820/RESEARCH )
This report is part of a quarterly report series analysing the teenage
market, examining editorial sources and teen-related advertising in key
international markets to provide a social and cultural map of teenage life and
mindsets.com /reports/c18541

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets .