Bluefly. "JOIN" 11/2/91 10021) to X0X0X (90909 ).

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"Partnering with Little, Brown Books for Young Readers is yet
another example of how our expertise coupled with a leading publisher can
capture the youth market.

He compiled several fairy tale books .

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Shells - mix shell bracelets and necklaces with wood and
stone accessories for the complete "natural" look."
Little, Brown Books for Young Readers is supporting the Kiss + Tell mobile
club with a print advertisement campaign in Elle Girl magazine. For
additional details , visit http://www.

Contacts:
Susan Donahue
For Immediate Release, Inc.

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Bluefly is headquartered at 42
West 39th Street in New York City, in the heart of the Fashion
District .
The Kiss + Tell mobile club seeks to connect with new readers, by
providing SMS-based promotions including sweepstakes and giveaways, polls,
style tips, insider gossip, and sneak peaks.

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Flytxt is providing Little,
Brown Books for Young Readers with wireless solutions that are designed to
facilitate dynamic interaction between readers, and Little, Brown Books for
Young Reader's authors.

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com

Have fun shopping!

About Bluefly, Inc.

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too, guys:

-- Pair pink polo shirts or pink and white gingham shirts
with white cargo or Bermuda shorts and white framed
sunglasses.

All the more reason
to check out these fashion "must-haves" for summer at www. (NASDAQ
SmallCap: BFLY) is a leading online retailer of designer brands,
fashion trends and superior values.
"Text messaging is such a significant part of today's teen culture that it
is natural to incorporate it into our marketing efforts," said, Tina McIntyre,
Associate Director of Marketing, Little, Brown Books for Young Readers.
Incorporated in 2000, Flytxt is headquartered in London, England, and has
offices in Seattle, Washington, Tampa, Florida, and New York City.

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Stone - oversized hoop earrings with turquoise and coral
stones, jeweled flats with sequins and rhinestones.

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Business Editors/Fashion Editors

NEW YORK----Bluefly, Inc.

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Little Brown Books for Young Readers Selects Flytxt to Implement Mobile Marketing Campaigns for Best Selling Collection of TeenTitles

617 262 1960
susan@firpr.

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"We
expect our current and new readers to have a great experience that will also
help to increase our readership. For more
information, visit http://www.

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Bluefly Launches First-Ever Summer Season

Founded in 1998, Bluefly, Inc."
"The publishing market continues to embrace mobile marketing as a means to
reach new readers," said Carsten Boers, co-founder and CEO of Flytxt North
America.com

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Andrew Lang (1844-1912), writer and folklorist, was one of the first to apply anthropological findings to the study of myth and folklore.

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com

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Teens can
join the Kiss + Tell mobile club or they can join one or more of the five
individual mobile clubs to support each title.g.

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To join the Kiss + Tell mobile club, text the word "JOIN " and your date of
birth and zip code (e. Your
carrier's standard messaging rates apply to all SMS correspondence.flytxt.

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For help with the Kiss + Tell mobile club, text "HELP" to X0X0X. Flytxt's
customers include Time Inc, Harper Collins, Simon + Schuster, Hachette
Filipacchi, Cingular and Orange, who is currently leveraging an award-winning
Flytxt campaign for its "Orange Wednesdays " cinema mobile couponing program.

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Swim fever:

From the beach to the street - bandeau tops , pareos,
khurtas, tunic-style cover ups for women, colorful Bermuda
shorts for guys plus canvas beach totes in bright
turquoise, yellow, and orange. For more information , please call 212-944-8000 or visit
www. The Kiss
+ Tell mobile club will also feature non-series titles including Bass Ackwards
and Belly Up and Secrets of My Hollywood Life.

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And, real fashion doesn't need to cost a lot.
Launched today, the Kiss + Tell mobile club is a text messaging program
where teens opt-in to receive text messages regarding the entire Kiss + Tell
collection: Gossip Girl, It Girl, A-List, Dating Game and Clique.

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Compiled and curated by Bluefly's top editors , the collection
features the most important looks and trends for summer including:

Earth-inspired accessories:

Wood - wooden bangles worn in multiples of 6 or more,
wedge sandals with faux wood heels and bright-colored
straps.bluefly. To opt
out of the Kiss + Tell mobile club, text the word "STOP" to X0X0X.com

About Flytxt
Based in New York, Flytxt (R) is the world's leading mobile marketing
services provider, serving a broad client base across the media,
entertainment, FMCG, retail, leisure and mobile operator industries.

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Other
charges may apply. You must be 13 or older to join
the Kiss + Tell mobile club.

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Kiss + Tell Mobile Club Launches Today

NEW YORK, Flytxt, the leading provider of mobile
marketing technology and services, today announced that Little, Brown Books
for Young Readers selected Flytxt to launch the Kiss + Tell mobile club, a
cell phone text messaging program promoting a popular collection of titles
including Gossip Girl, It Girl, A-List, Clique, and The Dating Game.com.

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Messages may include offers from Little, Brown Books for
Young Readers, their affiliates, and partners.e-kissandtell.

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(NASDAQ
SmallCap: BFLY), the savvy shopper's first stop for prestigious
designer brands, today launches its first ever summer season, offering
the latest in-season clothing and accessories for women and men.