"
"ACS and Cadmus have had an ongoing relationship since 1996 and we are
honored to support such a market leader in its mission of disseminating
critical scientific content," said Steve Hare , President of Cadmus' Publishing
Services Group.S.A. He has written more than 200 articles on the
psychological power of scent and how it affects human
behavior . Hirsch has researched
the use of aromas and tastes to help affect weight
loss, sexual arousal, memory, and other behaviors.org. The
May 2005 issue recognizes the extensive research that
Dr.D. He will
conduct public policy research and analysis, and coordinate the development of
NAMIC's issue agenda and advocacy campaigns. His
articles and reviews have also been published in the Washington Post,
Washington Times, Houston Chronicle, Journal of Commerce, National Review, New
Republic, and Reason.

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American Chemical Society Signs Multi-Year Contract Extension With Cadmus Communications

"

ABOUT THE ACS
The American Chemical Society (http://www.P.m.

Detlefsen to Direct NAMIC Public Policy Initiatives

in political science from the University of
California, Berkeley, and has taught courses in American government,
constitutional law, and political theory at several colleges and universities.

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For more information about the innovative technologies and products developed
for publishers by Cadmus , visit http://www.cadmus. He has been published in The Journal of the
American Medical Association (JAMA) and numerous other
prestigious journals.

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, and Columbus, Ohio.

AVAILABILITY: The details of the study are embargoed until
the presentation at 2:30 p.

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acs.C.C.D.

Information, web sites and related resources about indigenous peoples of the Caribbean region

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"Cadmus'
dedication and focus on the scholarly publishing market is clearly evident
throughout the organization and is a key reason that ACS continues to rely on
Cadmus for support of our publishing program. It publishes
numerous scientific journals and databases, convenes major research
conferences and provides educational, science policy and career programs in
chemistry. on May 23.
Detlefsen will develop and direct public policy, communication and media
relations strategies in support of NAMIC strategic objectives.namic.

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"We look forward to continuing our strong relationship with Cadmus as we
address the serious challenges facing today's journal publishing environment,"
stated Bob Bovenschulte, President of ACS' Publications Division. He is the author of a book, Civil Rights Under Reagan
(ICS Press, 1991), and has testified on several occasions before state
legislative committees and regulatory bodies.asp?ID=19 and
http://www.

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Congress, with a multidisciplinary
membership of more than 159,000 chemists and chemical engineers.org/private/logdownloadanddisplaydoc .

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org) is a nonprofit
organization, chartered by the U. Hirsch, M. Hirsch.
He received his undergraduate degree from the University of Massachusetts.

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The ACS, the world's leading society publisher of scientific
content, has relied on Cadmus for the printing and distribution of its 32
scholarly journals for many years."
Detlefsen's analyses and commentaries have appeared in specialized
insurance publications such as the Journal of Insurance Regulation, the Risk
Management and Insurance Review , National Underwriter, and Best's Review.

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Multi-year agreements enable us to plan, invest and work more closely
in a strategic partnership with the customer on initiatives to increase
efficiency and effectiveness. "He comes to NAMIC well-equipped for this position,
having served as a research fellow specializing in insurance studies at both
Citizens for a Sound Economy and the Competitive Enterprise Institute.

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INDIANAPOLIS, Former insurance studies research
fellow and strategic public affairs counsel, Robert Detlefsen, Ph., has
joined the National Association of Mutual Insurance Companies (NAMIC) as
Director of Public Policy.

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ABOUT CADMUS
Cadmus Communications Corporation provides end-to-end, integrated graphic
communications services to professional publishers, not-for -profit societies
and corporations.

smellandtaste.

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D.

The science of smell was named by Reader's Digest as
one of "America's 100 Best" innovations of 2005.asp?ID=17

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He has
also worked as a strategic public affairs consultant at Powell Tate, a major
public affairs firm in Washington D.namic.

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.

BACKGROUND: Neurologist and psychiatrist, Alan R. His
study about the sense of taste and weight loss
confirms that your sense of taste actually has more to
do with how much you eat and when you stop eating than
any other factor.

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"We are pleased to extend and expand our relationship for the
future.

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Health/Medical Writers/Science Writers
ADVISORY . Alan Hirsch, director of the Smell and Taste
Treatment and Research Foundation, will present - for
the first time ever - a new study indicating how scent
subliminally influences how old people think you are
at the American Psychiatric Association's annual
meeting in Atlanta. However, Dr.

CONTACT: Please call Cristy Edwardes at 213-489-8229 or
Dawn Small at 213-489-8219 to schedule an interview
with Dr.
Detlefsen authored two of NAMIC's most recent public policy papers: The
Case for Underwriting Freedom: How Competitive Risk Analysis Promotes Fairness
and Efficiency in Property/Casualty Insurance Markets and The Legal Theory of
Disparate Impact Does Not Apply to the Regulation of Credit-Based Insurance
Scoring.

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, Cadmus Communications
Corporation (Nasdaq: CDMS) today announced that the American Chemical Society
(ACS) has signed a multi-year contract extension for printing and related
services..

----

WHO: Dr. To learn more about this and other
studies please visit www.
Prior to joining NAMIC, Detlefsen ran his own Northern Virginia public policy
consulting firm.

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com., is a nationally recognized smell and taste
expert.

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Its main offices are in Washington, D. Hirsch has dedicated in the field.
"Bob brings a successful policy research and public affairs background to
NAMIC," said Roger H.

The papers can be read and downloaded at
http://www.

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Cadmus is the world's largest provider of content
management and production services to scientific , technical and medical
journal publishers, the fifth largest publications printer in North America ,
and a leading national provider of specialty packaging products and services. Hirsch has conducted more than
180 studies identifying a multitude of human behaviors
that are impacted by smell.

"Bob Detlefsen is uniquely
qualified to lead that effort .

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ADVISORY/Study Indicating Scent's Impact on Age Perception To Be Presented for First Time in Atlanta; Study Conducted By Dr. Alan Hirsch The Foremost Expert i

Dr. Hirsch has also appeared as
a featured guest on dozens of syndicated television
programs as well as in print publications."
"NAMIC's strategy is to fully integrate public policy, media and advocacy
processes to execute a more message-driven advocacy and external
communications strategy designed to shape the regulatory environment in which
our member companies operate," Schmelzer said.
Detlefsen holds a Ph.

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Dr.

Over the last twenty years, Dr.
Hirsch is available for interviews prior to and after
the presentation. Schmelzer , senior vice president-state and regulatory
affairs department.C.org/private/logdownloadanddisplaydoc .

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RICHMOND, Va.,
F.