, PacifiCare Health
Systems Inc.

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1 million Asian Americans comprising approximately
53 percent of the total Asian American population in the United States.
Serving with commitment" are service marks of PacifiCare Health Systems Inc.

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to handle its
$850,000 Asian American advertising account.1 million, nearly 1 .com,
where each page can be read in English, Chinese, Korean or Vietnamese.

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The findings are published after the event as the Investor
Perception Study, Nordic 2005."
In the eight states where PacifiCare offers commercial HMO plans, there
are currently more than 4.pacificareasia.

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The ads will feature a Chinese
version of PacifiCare's theme, "Caring is good.

About PacifiCare
PacifiCare Health Systems is one of the nation's largest consumer health
organizations with more than 3 million health plan members and approximately
10 million specialty plan members nationwide .

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"We look forward to working with one of the nation's largest consumer
health organizations to make a positive impact in health care for Asian
Americans," said Jeanine Kim, president of AAAZa .D., PacifiCare's executive vice president and chief medical
officer.

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AAAZa will handle general advertising and media buying for PacifiCare's
Asian American Markets initiative. In
addition , PacifiCare recently launched a Web site, http://www.
AAAZa Inc.
PacifiCare's specialty operations include behavioral health, dental and vision,
and complete pharmacy benefit management through its wholly owned subsidiary,
Prescription Solutions.

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For more information, go to
www.
"We were seeking a partnership with an advertising agency that will help
us further articulate our focused commitment to the health care needs of Asian
Americans," said Howard Phanstiel, PacifiCare's chairman and chief executive
officer.

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"
PacifiCare has dedicated customer service representatives who speak
Mandarin, Cantonese and English and are available at 800-938-2300. "We are creating multilingual Web sites with
specific and relevant health care information and developing educational
materials to address illnesses that most frequently affect the health of Asian
Americans.

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Which companies will win awards in the following categories?
(see attached for a breakdown of short-listed companies in each
category):

Grand prix for best overall investor relations
Best investor relations officer
Best investor relations by a CEO/CFO
Best corporate literature
Best crisis management
Best investor relations web site
Best use of virtual conferencing
Best investment community meetings
Most progress in investor relations
Best Danish company investor relations
Best Finnish company investor relations
Best Icelandic company investor relations
Best Norwegian company investor relations
Best Swedish company investor relations

Where:
Nordica Hotel - Sudurlandsbraut 2, 108 Reykjavik

When:
Thursday, May 26, 2005

Contact:
Claire Hunte
Communications director
+44 (0)20 7612 0793

IR Magazine Nordic Awards 2005
Short-listed companies (in company alphabetical order)

Grand prix for best overall investor relations
Atlas Copco
SCA
Stora Enso

Best investor relations by a CEO/CFO
Hans Ola Meyer -- Atlas Copco
Tom Grondahl -- DnB NOR
Bjorn Wahlroos -- Sampo

Best investor relations officer
Eeva Makela -- Metso
Mogens Thorsager Jensen + Palle Holm Olesen -- Novo Nordisk
Peter Nyquist -- SCA
Keith Russell -- Stora Enso

Most progress in investor relations
ASSA ABLOY
Danske Bank
Ericsson

Best investor relations web site
Nokia
SCA
Stora Enso

Best corporate literature
DnB NOR
Nokia
Stora Enso

Best use of virtual conferencing
Elektrobit Group
Ericsson
Nokia

Best investment community meetings
Atlas Copco
Sampo
SCA

Best Danish company investor relations
Large + mid-cap
Danisco
Novo Nordisk
Novozymes

Small cap
FLSmidth + Co
SimCorp
Thrane + Thrane

Best Finnish company investor relations
Large + mid-cap
Metso
Nokia
Stora Enso
YIT Corporation

Small cap
Elektrobit Group
KCI Konecranes
Stockmann

Best Icelandic company investor relations
Large + mid-cap
Islandsbanki
Kaupthing Bank
Ossur

Small cap
Icelandair
Marel
Nyherji

Best Norwegian company investor relations
Large + mid-cap
DnB NOR
Norske Skog
Statoil

Small cap
Ekornes
Nordic Semiconductor
Odfjell

Best Swedish company investor relations
Large + mid-cap
Atlas Copco
Ericsson
SCA

Small cap
Billerud
Gambro
Getinge

About IR magazine and the IR Magazine Awards:

Published in New York and London by Cross-Border Publishing, IR
magazine is the only global publication focused on the interface
between companies and their investors.

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(NYSE: PHS) selected Los Angeles -based AAAZa Inc. The agency has proven
results and expertise in providing Fortune 500 clients established brand
leadership positions in this emerging market through an integrated mix of
advertising, media , public relations, promotions, events and Web design.

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PacifiCare Selects AAAZa as Its Asian American Ad Agency

, Asian American A to Z agency, is a full-service advertising
and marketing agency targeting the Asian American market including Chinese,
Korean, Vietnamese, South Asian, Filipino and Japanese . More information on PacifiCare Health Systems is
available at http://www.

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ADVISORY/MEDIA ADVISORY; Launch of IR Magazine Nordic Awards 2005

"Caring is Good.

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Serving with
commitment .

finnish scandinavians

irmagazinenordic. * Full-Service Agency to Manage PacifiCare's Asian American
Markets Advertising Program

* Asian American Markets Offers Programs and Services Designed to Address the
Unique Health Care Needs of Asian Americans

CYPRESS , Calif. Of
the 4.
In addition, under the Asian American Markets aegis, PacifiCare is
launching a comprehensive suite of health information programs specifically
designed to address the unique health care needs of Asian Americans, according
to Sam Ho, M.

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pacificare.

blonds expresses

IR Magazine Awards has hosted
annual awards ceremonies in Canada, the UK, continental Europe and the
US since 1991, with combined attendance of more than 6,000 investor
relations professionals. Doing something is better."
The translation of the theme is "Caring with devotion.
"PacifiCare is going beyond simply translating member materials and
marketing collateral," he said.

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The results are determined by independent
in -depth research conducted among local and internationally based
portfolio managers and analysts covering the Scandinavian equity
market. "We are confident that this
new partnership will enhance PacifiCare 's efforts to reach out to Asian
Americans with products and services specifically tailored to meet their
health care needs. PacifiCare also contracts with numerous Chinese and
Korean doctors as well as key medical groups in communities where many Chinese
Americans and Korean Americans reside .

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com

Doing something is better.

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Publishing Writers/Business Editors/Media Writers
ADVISORY.. Asian American Markets represents
PacifiCare's commitment to develop and enhance products and services
specifically designed to address the unique health care needs of Asian
Americans and to help build stronger ties with Asian American members and
organizations, including Asian American physicians, brokers and employers."
The various components of the advertising campaign include radio ads and
TV spots in Mandarin and Cantonese, and print, Web banner ads, billboard and
direct mail in traditional Chinese characters.com.

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Current client partners include Cathay Bank, Echostar , Toyota Dealers of
Southern California, MoneyGram and the American Cancer Society." and "Caring with devotion.

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.3 million are Chinese American comprising
approximately 49 percent of the total Chinese American population nationwide.

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"AAAZa demonstrated a deep and profound understanding of Asian
cultures and history and a dedication to health improvement for Asian
Americans that we feel will make a positive impact in our efforts to enhance
their health and health care experience.
Members who speak Mandarin or Cantonese can choose a primary care physician or
a specialist from an online provider directory that indicates doctors who
speak those dialects. Currently, more than 99 percent of PacifiCare's
commercial health plan members are enrolled in plans that have received
Excellent Accreditation by the National Committee for Quality Assurance (NCQA).

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----IR Magazine Nordic Awards 2005:

MEDIA ADVISORY
Launch of IR Magazine Nordic Awards 2005

What:
IR magazine celebrates excellence in shareholder communications
with the launch of its fifth annual Nordic investor relations
awards at a black-tie event."

About AAAZa Inc. PacifiCare offers individuals,
employers and Medicare beneficiaries a variety of consumer-driven health care
and life insurance products.