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Hooked on Telenovelas: ICR Survey Shows Plot is the Key to Viewership

Doug Darfield, senior vice president of Hispanic services with
Nielsen Media Research, which is owned by Marketing y Medios
magazine's parent company VNU, said , "Week in week out without fail,
the top 10 programs among Hispanics in Spanish are always the top 10
novela chapters.

Only 12 percent of respondents tune in because the programming
is in their native language. In addition to print properties, AMI owns Distribution
Services , Inc.

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ICR's HispanicEXCEL study was conducted by telephone for Marketing
y Medios magazine from April 13 to April 22, 2005, among a nationally
representative sample of 832 Hispanic adults ages 18 and over.m.

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Almost half (44 percent) of Hispanics surveyed had watched a
telenovela in the past week. (AMI), the nation's largest publisher of celebrity, health and
fitness , and Spanish language magazines, announced today that it will
host a teleconference to discuss its third fiscal quarter 2005
financial results and provide an update on the Company's operations., the country's leading in-store magazine merchandising
company.

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Key Findings

Gender plays a role, with 53 percent of women saying they
watch, but more than a third of the men (35 %) also watch.S.

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ICR, based in the Philadelphia suburb of Media, Pennsylvania, is a
top-ranked and nationally recognized market research organization in
the business-to-business and consumer markets.

About AMI:

AMI is one of the largest media companies in the U.

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To access the full survey results or to learn more about ICR,
please visit www.----American Media,
Inc .

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on Wednesday, February 16, 2005.

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Place of birth is a factor in viewership, with foreign-born
Hispanics (51 percent) watching more than those born in the
United States (33 percent).
The call will be held at the following time:

Wednesday, February 9, 2005
5:30 p. A replay of the conference call has been arranged to be
available from Wednesday, February 9, 2005 at 8:00 p.S.

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American Media Inc. Schedules Third Fiscal Quarter 2005 Earnings Teleconference

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The
margin of error is +/- 3.4 percent.m. PTN)
Call-In Number: 1-800-731-1098
Reservation Number: 21231609

AMI's Chief Executive Officer, David Pecker and Chief Financial
Officer, Tom Severson will host the conference call and will be
pleased to answer your questions.

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If you require further information,
please e-mail Pinnina Quarto at pquarto@amilink.

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Of those, 38 percent said they watched
for entertainment purposes, most of them (24 percent) citing
"surprising plot development" as the key reason they tune in. These include the all new glossy Star
magazine, Shape, Men's Fitness, Muscle + Fitness, Muscle + Fitness
Hers, Flex, Fit Pregnancy and Natural Health magazines, the largest
newsstand Latino magazine, Mira!; Shape En Espanol and MPH magazine,
The National Enquirer, the best selling country music magazine,
Country Weekly; and the QUICK! family of digests, which focuses on the
issues of family, finance, food, diet, health, home, pets and
relationships.

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and the
number one publisher of celebrity journalism, health and fitness and
Spanish language magazines.

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ETN through
8:00 p .

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Publishing Writers/Business Editors

BOCA RATON, Fla. To access the replay,
please call: 800-633-8284 and enter reservation number 21231609.

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Business Editors/TV Writers/A recent study conducted
by International Communications Research (ICR) indicates Hispanic
Americans continue to watch Spanish-language soap operas, known as
"telenovelas," because they find them entertaining . and over 70 countries worldwide, ICR provides consulting and
research insights to its clients on a wide range of issues including
branding, market segmentation, customer and employee satisfaction ,
loyalty, advertising, public relations, multicultural and ethnic
marketing, social science, public policy, and many others. ETN (2:30 p.

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Through its research in
the U.com or call
561-998-7404.

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