(Photo: http://www. Jude Children's Research
Hospital

PLEASANTVILLE, N.
The September issue of Reader's Digest asked contestants to phone in with
their best jokes.

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BET Seduces Viewers Into Primetime Lineup With Hilarious Sexy New Ad Campaign

Y., Four top comedians, three
celebrity judges, and a star-studded list of patrons and contributors will
gather on March 21 at Gotham Comedy Club's new flagship location in New York
City to raise money for St. The second
annual event, co-chaired by Marlo Thomas and Bob Balaban, was created by
Reader's Digest magazine, whose popular column, "Laughter, the Best Medicine ,"
inspired the idea.
Judging the competition will be writer/director Marshall Brickman, Good
Morning America's Joel Siegel and comedy producer Marion Grodin.

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The PlayStation 2 computer entertainment
system is set to revolutionize the home entertainment market, offering the
most compelling interactive content and the capability to be used as a network
terminal in the coming broadband era.

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Gamers will aim to achieve head of the class status in
the Academy mode, the primary mode, where players progress within the school
system as they win various mini-games.

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"Their
production approach encouraged each actor to really have fun and showcase
their individual personalities. Jude Children's Research Hospital.
"Laughter, The Best Medicine" has appeared in Reader's Digest magazine
since 1947 ., these new additions expand the well-known
Ape Escape franchise first made popular on the PlayStation (R) game console.

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com/cgi-bin/prnh/20050502/DCM067 )
The promos take a comedic turn as each actor hams it up for the camera
with exaggerated gestures and expressions; Dorien Wilson rips open his silk
robe, Countess Vaughn gets her fingers tangled in her hair, and Reggie Hayes
growls. Reader 's Digest has awarded $25 million dollars to humor
contributors.

About Sony Computer Entertainment America Inc.

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Network Unveils Sensuous 'Prime 'Sexy' Time' Promo Campaign
Spoofing Lingerie Ads This Week

WASHINGTON, BET is launching a series of sensuous ,
seductive and silly promotional spots this week to promote the network's
primetime syndicated series GIRLFRIENDS, THE PARKERS, and SOUL FOOD. But this seductive aura is given a comedic spin by stars
Tracee Ellis Ross and Reggie Hayes from GIRLFRIENDS; Mo'Nique, Countess Vaughn
and Dorien Wilson from THE PARKERS; and Vanessa Williams and Darrin Henson of
SOUL FOOD as they are featured frolicking on the bed and flirting with the
camera. Each person's segment ends with a playful one -liner such as, "I will
make you laugh," or "I will make you love me," with flirtatious innuendos but
comical delivery. (NYSE: VIA; VIA. Over 20 million people have submitted jokes, quotes and funny
stories.

Popular Ape Escape(R) Franchise Expands With New Installments for PlayStation(R)2 and PSP (TM) (PlayStation(R)Portable) System

Created
by Sony Computer Entertainment Inc.

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"Popular lingerie brands have set the standard for high-glam,
provocative television advertising," said Kelli Lawson , BET Executive Vice
President of Marketing. Two new heroes, Kei and his sister
Yumi, are determined to takedown over 400 monkeys on television sets just as
their outrageous shows are about to air.

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"
Hosted by The Late Show with David Letterman's Eddie Brill, the evening's
lineup features comedians Caroline Rhea, Bill Burr, a special appearance by
Charles Grodin and the amateur finalists in the Reader's Digest 'Tell-A-Joke'
Contest, selected from readers nationwide. As one of the
first party games for the PSP system, Ape Escape Academy is an ideal
pick-up-and-play game with a varied collection of more than 40 original
mini-games including hockey, dodgeball, karate, rhythm dancing and more. Players can choose to take on the
role of either sibling, and for the first time have the ability to transform
into seven imaginative characters each with different skill sets. continues to redefine the
entertainment lifestyle with its PlayStation(R) and PS one(TM) game console,
the PlayStation(R)2 computer entertainment system and the PSP(TM)
(PlayStation(R)Portable) system.

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"The latest installments to the Ape Escape franchise are sure to deliver
to fans exactly what they want -- fresh storylines, enhanced features, and
unique gameplay," said John Koller, senior product manager, Sony Computer
Entertainment America."
Pop culture parodies accent every aspect of the game as Ape Escape 3
features the returning evil villain Specter who has enlisted his army of
monkeys to take over the world by creating mind-numbing television programs
that turn viewers into couch potatoes. In addition, through collaboration with SCEI and
KONAMI, Ape Escape 3 takes parody to a new level with an extensive unlockable
mini-game modeled after the Metal Gear Solid franchise .
Recognized as the undisputed industry leader, Sony Computer Entertainment
America Inc.

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"They 'll take the
spotlight along with some of the funniest people in New York for a memorable
night of hilarious comedy. Reader's Digest is published in 19 languages and 48 editions
worldwide.

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The BET Network
reaches more than 80 million households according to Nielsen media research,
and can be seen in the United States, Canada and the Caribbean.us.

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Additional 15 and 30 -second show-specific
versions of the new ads will also run in rotation on the network well into the
spring, leading up to even more ground-breaking changes coming in 2005 as BET
marks its 25th anniversary.

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BET is a
dominant consumer brand in the urban marketplace with a diverse group of
branded businesses: BET. Five finalists will perform onstage during the star-studded
event and the winner will be featured in an upcoming issue of the magazine. After a player attempts a mini-game
within the Academy mode , it will be entered into the Game Collection where it
can be replayed for practice or to achieve a higher score. The PSP system is a new portable
entertainment system that allows users to enjoy 3D games, with high-quality
full-motion video, and high-fidelity stereo audio., Sony Computer Entertainment
America Inc. serves as headquarters for all North American operations and is a
wholly owned subsidiary of Sony Computer Entertainment Inc.

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The Reader's Digest Annual Event Benefits St.

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Caroline Rhea Among Comedians to Perform in 'Stand up for the Children'

"We're flying in five gutsy readers ready to jump on stage to tell a
joke," said Jackie Leo, editor in chief of the magazine.

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The end result is an eye-catching, charismatic
campaign with just the right balance of sensuality and humor.

ABOUT BET
BET, a subsidiary of Viacom, Inc. Character
transformations include the Miracle Ninja, Wild West Kid, Fantasy Knight,
Genie Dancer and more. A number
of the mini-games also are available in the innovative Share mode where two
players can take on one another simultaneously using one PSP system.

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com

NOTE: PlayStation and the PlayStation logo are registered trademarks of
Sony Computer Entertainment Inc.

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"In this series of spots, our humorous, over-the-top
take on those popular campaigns highlights the comedic appeal of our primetime
lineup while drawing upon the sexy edge that makes each series exciting.
With a mischievous tone and colorful style, Ape Escape 3 marks the return of
the troublesome pipo monkeys that are on the loose and intent on world
domination .
Ape Escape Academy also features ad-hoc wireless connectivity allowing two
players to battle in head-to-head competitions on their PSP systems. Based in Foster City, Calif.

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"
A 60-second version promoting all three programs in the primetime lineup
premieres Monday, May 2 on BET., Sony Computer Entertainment
America Inc. Players will have the
opportunity to challenge themselves in one of the three mini-game areas: Mind,
Body and Technique.
Visit us on the Web at http: //www.

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Reader's Digest reaches about 100 million readers worldwide each month.playstation.

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Ape Escape(R) 3 for PlayStation(R)2 and Ape Escape(R) Academy for PSP(TM)
System Delivers Non-Stop Monkey Action With a Variety of Gameplay, Exciting
Mini-Games and Enhanced Replay Value

FOSTER CITY, Calif. "Retaining all of the humor and fun of the previous
games, Ape Escape 3 and Ape Escape Academy give players the sheer creativity
and endless gameplay variety certain to make these madcap monkeys a favorite
for gamers of all ages.
Family-friendly and perfect for gamers on-the-go, Ape Escape Academy for
the PSP system also extends the humorous tone of the title with a wide variety
of wacky mini-games filled with frantic fun that enables players to create
apes ready and willing to take over the world.
Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops,
publishes, markets and distributes software for the PS one game console, the
PlayStation 2 computer entertainment system and the PSP system for the North
American market.

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B), is the nation's
leading television network providing quality entertainment , music, news and
public affairs programming for the African-American audience.
The magazine celebrates ordinary people doing extraordinary things, and
delivers a compelling mix of humor, personal service and other human-interest
stories. Players also can test
their movie-making skills in the "Simian Cinema" which will give them the
opportunity to cast and create their own 15-second short with captured monkeys
as their star actors. PSP is a trademark of Sony Computer
Entertainment Inc.

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In the
ads, a romantic mood is set in a bedroom with satin sheets, ambient lighting
and playful music ."
"We worked with WGH Films in Los Angeles on execution of Prime 'Sexy'
Time," added Ola Kudu , BET Vice President of Creative Services.com, the Number 1 Internet portal for African
Americans; BET Digital Networks - BET Jazz, BET Gospel and BET Hip Hop,
attractive alternatives for cutting -edge entertainment tastes; BET Event
Productions, specializing in a full range of event production services,
including event management, venue selection, talent recruitment, sound,
lighting and stage production; and BET Books, the nation's leading publisher
of African-American themed romance novels under the Arabesque imprint which
also publishes compelling fiction under the Sepia imprint and inspirational
fiction and nonfiction under the New Spirit imprint.

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newscom.

today announced the release of Ape Escape(R) 3 designed
exclusively for the PlayStation(R)2 computer entertainment system and Ape
Escape(R) Academy for the PSP(TM) (PlayStation(R)Portable) system. Complete with a hilarious plot, enhanced monkey AI, a new
transformation feature, inventive mini-games and clever pop culture parodies,
Ape Escape 3 will impress fans old and new of the franchise.