A complete list is available at www.fds.

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The company also operates macys.

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(Photo: http://www.

For information and story opportunities contact:

Unique Image, Inc.7785
michael@uniqueimageinc . It publishes NAFE Magazine, a
bi-monthly publication distributed to 65,000 members.

mailbox 40

"The mission of ALO is to help everyone
discover the Middle East without focusing on the negativity often associated
with this dynamic region. "We offer
women the opportunity to grow in their careers, and are proud of the
career development and equally important work/life balance programs
that help to make Federated the best place to work.

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"Many publications have surfaced over the years targeted exclusively to
the Middle Eastern community with political and religious overtones," says
Lloyd.nafe.

40 customs

com
and Bloomingdale's By Mail.

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(NOTE: Additional information on Federated is available at
www.

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, With the Spring 2005 launch
of ALO Hayati Magazine, Unique Image, Inc. NAFE is part of Working Mother
Media, which also operates Working Mother magazine, the annual 100
Best WorkLife Conference, and recently launched the new initiative the
Best Companies for Women of Color.

Federated, with corporate offices in Cincinnati and New York, is
one of the nation's leading department store retailers , with annual
sales of more than $15.

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/ 818.727. (NYSE:FD)(PCX:FD) today announced that the company has
been named by the National Association for Female Executives (NAFE) as
one of "The Top 30 Companies for Executive Women.

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While the core
audience is the Americanized Middle Eastern community , ALO will also bring
stories of individuals from all backgrounds that live with a vision unhindered
by boundaries.

Federated Named as a Top Company for Executive Women

" Federated and
Procter + Gamble were the only Ohio-based companies to make the list.
"Representation of women at all levels of our workforce, including
in P + L and other key decision-making roles, is essential to our
success in the marketplace, and to providing the best shopping
experience for our primarily female customer base," said Corliss Fong,
Federated operating vice president for diversity management.

heritage carries

New Publication Connects Cultures Through Lifestyle Living

BEVERLY HILLS, Calif.

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The
full -color publication is written entirely in English, and its content is
completely non-political and non-religious.uniqueimageinc.

heritage delivered

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"Let us embrace and celebrate the commonality that we all share ," says
Wafa Kanan, publisher.com
According to NAFE, the competition was toughened this year by
measuring the percentage of women occupying positions with
profit-and-loss (P + L) responsibility . In addition, the NAFE "Top 30"
companies must demonstrate at least two women on the board and
comprehensive programs and policies that support women's advancement.
At Federated, women fill 65 percent of management positions.2 billion.

cultural afternoon

"The underlying theme throughout is that we are all
the same.

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In the
process , it is designed to connect cultures through lifestyle living.

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"

NAFE, founded in 1972, is the largest women's professional and
business association in the country.

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newscom.

Business Editors

CINCINNATI----Federated Department
Stores, Inc.
Additionally, in senior management ranks , and in P + L roles, more
than 50 percent are women. Federated operates more than 450
stores in 34 states, Guam and Puerto Rico under the names of Macy's,
Bloomingdale's, Bon-Macy's, Burdines-Macy 's, Goldsmith's-Macy's,
Lazarus-Macy's and Rich's-Macy's.

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"
Regular features include social affairs, fashion, cuisine, health,
entertainment, travel, art, heritage, business and family values , as well as
the best products and services from all corners of the world.

greeting word

com/cgi-bin/prnh/20050222 /LATU002)
"ALO Hayati means 'Hello Darling' -- a daring name selection chosen for
its endearing communication to friends and family across the world," says
Michael Lloyd, editor-in-chief. One voice -- one community -- one publication.com
http://www.

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ALO Magazine Aims to Show the World the Beauty and Vast Heritage of the Middle East

"
While catering to a large Middle Eastern subscriber base, the publication
also boasts a significant number of Hispanic and Caucasian readers ."
ALO is published quarterly and distributed nationally across the United
States.

afternoon delivered

NAFE began
conducting the Top 30 Companies for Executive Women in 2002, picking
up the work of Working Woman magazine.

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"ALO is the first and only publication that allows advertisers to
reach the growing Americanized Middle Easterner [7+ million strong] while
delivering an upbeat lifestyle format. Starting with a reader base of 50,000, Unique Image plans to move
toward a monthly schedule as subscriber milestones are reached.

afternoon publication

(its publisher) exposes readers to
the beauty and heritage of the Americanized Middle Eastern population. "We are
excited about the prospect of providing a vast audience and prime outlet for
corporate advertisers," says Kanan.com

com/pressroom