LOS ANGELES, Excluding video games, toys are a
$21 billion a year industry in the United States.

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This industry has
also revitalized a dilapidated area of Los Angeles just south of Los Angeles ,
and this area is now affectionately known as "Toy Town.

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First American Title Promotes Pablo Wong to Vice President-Emerging Markets

SANTA ANA, Calif. While there are over
800 toy companies nationwide, 500 of these are located in Southern California
alone.

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C.com.

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"
First American's corporate Emerging Markets initiative, launched in
October 2003, was developed to increase market share across all First American
business segments through comprehensive outreach to traditionally under-served
markets.

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newscom. The program has taken
root in numerous Northern California communities , including San Francisco and
San Jose, establishing First American's emerging markets leadership position
in this important region. One of
the largest title insurers in the nation, the company offers title services
through nearly 1,500 offices and an extensive network of agents throughout the
United States and abroad.

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Contact:
David Schulz
Corporate Communications
The First American Corporation
(714) 800-3298
dschulz@firstam.tasc-toys.

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First American Title Insurance Company, the largest subsidiary of The
First American Corporation (NYSE: FAF), traces its history to 1889.

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Maria Valentin, formerly diversity marketing
manager for First American Title's Bay Area Region, will replace Wong as
diversity marketing director in the greater San Francisco area. This
continued development of our internal emerging markets team signifies First
American's commitment to leadership in this area and maximizes our efforts to
bring homeownership into reach for all Americans.
Prior to joining First American, Wong was the manager of community affairs
for the California State Automobile Association., in 2002. He also is
a member of the board of directors for Episcopal Community Services of San
Francisco, past president of Family Services Agency of San Francisco and a
former board member of the San Francisco Association of REALTORS(R ).
Wong holds a bachelor's degree in agricultural economics from the
University of Hawaii and is a licensed real estate broker.

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In his new position, Wong will work with First American Title 's seven
regional emerging market directors to integrate and execute upon regional and
corporate emerging market strategies designed to increase the company's market
share within the rapidly growing Asian American, Hispanic, African American
and new immigrant markets.com

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This follows a presidential appointment to the
Community Development Advisory Board in Washington, D.

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com /cgi-bin/prnh/20050415/LAF003)
Wong's appointment recognizes his success in launching First American
Title's Bay Area Diversity Marketing Program, which is comprised of
consumer-focused outreach and educational events, specialized programs for
real estate professionals and the hiring and training of key First American
staff to better service ethnically diverse communities.

Southern California 's Toy Industry Association - an Economic Powerhouse - and Now a New Website

Asian immigrant toy manufacturers have cornered 60 percent of the
market -- equivalent to over $1 billion dollars in sales.

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Wong, who had served as director of diversity marketing for First
American Title's Bay Area Region since 2003, will expand his role to oversee
the implementation of emerging markets strategies for the title insurance
company in the seven target areas of Arizona, California, Florida, Illinois ,
New York, Nevada and Texas. An active member of several community and professional organizations ,
Wong was recently appointed by Gov.

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, First American Title Insurance
Company today announced the promotion of Pablo Wong to vice president-emerging
markets.
(Photo: http://www. Recent studies have projected that these
communities -- with a current homeownership rate of approximately 50 percent
nationally -- are expected to account for more than 60 percent of all new home
purchases over the next decade. His background also includes
11 years of real estate consulting in San Francisco , a deputy director
position with the California Governor's Office of Community Relations and work
as an industry and consumer liaison for the California Department of Real
Estate.

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"
Consistent with the growth of the toy industry, the Toy Association of
Southern California (TASC) -- a nonprofit business association dedicated to
promoting the welfare of the toy industry in Southern California -- has
launched its new website: http://www.

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"We are very pleased to have Pablo in this new role for our title
subsidiary," said Landon V. It includes the development of innovative products to combat common
barriers to home buying, strategic industry alliances, philanthropic giving
and investment, and an increased commitment to workforce and vendor diversity
at First American. Born in Managua,
Nicaragua, he currently resides in San Francisco with his wife, Khena, and
their son , Paul-Jose. Information about The First American Corporation's subsidiaries and an
archive of its press releases can be found on the Internet at http://www.com/., Megatoys, Playhut, Intex Recreation and TC
Toys Corporation.

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Arnold Schwarzenegger to the California
Economic Strategy Panel.

Members of the Toy Industry Association of Southern California include
private firms like Mattel, Inc.

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Taylor, vice president of Market Development for
The First American Corporation. "Pablo 's proven abilities in strategic
planning, leadership and execution are of significant benefit to our company
and to the customers and communities with whom we are partnered. The company has its headquarters in Santa Ana,
Calif.
The website features an extensive collection of resources for businesses
in the toy industry, including:

* Daily news;
* Free email newsletters;
* Upcoming trade shows;
* International trade resources;
* Membership information; and,
* A private networking and discussion forum for members.