, The AutoVIBES Ethnicity series of
reports now are available from online vehicle market research leaders Harris
Interactive(R) and Kelley Blue Book Marketing Research, providing significant
insight into the diverse vehicle shopping preferences among three different
ethnic groups: African, Asian and Hispanic Americans. (http://www.
As independent Chinese restaurants reach a whopping 41,000 in number,
there is also an increase in Asian chain restaurants , such as P. Market for Asian Foods and Beverages" can be
purchased directly from Packaged Facts by clicking
http://www.

cuisines sports

People's taste buds have matured and expectations have risen.

arts home

Since 1926 , car buyers and sellers have relied upon
Kelley Blue Book for authoritative and unbiased information to make

well-informed automotive decisions.S. Market for Asian Foods and Beverages," a new report
from market research publisher Packaged Facts. It is also available at
MarketResearch. For more information visit
http://www.

cooking home

These reports will be available in
May 2006. Kbb.

top muay

com/europe) and Asia offices, its wholly-owned
subsidiary Novatris in Paris, France (http://www. Chang's and
Panda Express.
A number of Asian items from different countries of origin have potential
for mainstream appeal, including tempura, Southeast Asian satay, Vietnamese
sandwiches (banh mi), curry, "everything -but-the-chicken" mandarin chicken
salad kits, Thai iced tea, and Bubble tea kits.
These trends affect restaurant offerings and eventually supermarket offerings
in Asian rice mixes and frozen entrees and appetizers.
"Creating a 'wow' flavor means more than just adding heat in 2005.PackagedFacts .

kickboxing southeastern

Studies Reveal Vehicle Shopping Preferences Among African, Asian
and Hispanic Americans

IRVINE, Calif.

AutoVIBES Demographic Reports are available for purchase by the individual
report, as a series or as an entire set.harrisinteractive.com.S.F . Cutting-edge restaurants are
creating hybrid dishes by blending elements of Thai, Vietnamese, and other
Southeastern Asian cuisines with more-familiar Chinese and Japanese elements. It will include
layering flavors, considering umami or the fifth taste, and creating sensation
-- a sense of intensity and tingling," said Don Montuori, Acquisitions Editor
for Packaged Facts.com, publishes research
reports on a wide range of consumer industries, including consumer goods and
retailing, foods and beverages, and demographics.

martial literature

Harris Interactive(R) Kelley Blue Book Release the 2006 AutoVIBES Ethnicity Series of Reports

According to the 2006 study, African American
vehicle shoppers find low monthly payments as most appealing, while Asian and
Hispanic Americans see low finance rates as their most appealing incentive
option. AutoVIBES combines the online automotive research
expertise of Harris Interactive with targeted sampling from Kelley Blue Book's
popular Web site, kbb.harrisinteractive .harrispollonline.D. NEW YORK, The total U.

arts muay

These three trends factors will lead to greater usage of these food
items at home as consumers become more comfortable with ingredients --
especially when considered in tandem with the increasing availability of Asian
food products in supermarkets .

About Packaged Facts
Packaged Facts, a division of MarketResearch.

arts shopping

When it comes to hybrid vehicles, the most likely group to consider a
vehicle in this category are Asian Americans (80 percent) while only
66 percent of African Americans are open to considering a hybrid .
Harris Interactive serves clients worldwide through its United States,
Europe (http://www . The top-rated Web site provides the
most up-to-date pricing and values for thousands of new and used vehicles,
including the Blue Book(R) New Car Value, which reveals what people actually
are paying for new cars.3% from 2000 to 2004 driven by a growing Asian-American
population and increasingly sophisticated American palates, influencing what
consumers are eating in restaurants and at home .

arts thai

"

Study Findings:
Several differences can be found between different ethnic groups when it
comes to vehicle shopping. It is not unusual to see Asian foods on non-Asian restaurant
menus .

ethnic home

The Generation series contains reports for Generation Y,
Generation X, Baby Boomers and Pre-Boomers and will be available in April
2006.com.

arts society

"The AutoVIBES Ethnicity report series provides invaluable information for
automotive marketers by showing a complete picture of the influences and
issues affecting different ethnic groups," said Rick Wainschel, vice president
of marketing research and brand communications for Kelley Blue Book. This survey was conducted online in 2005 among
more than 20,000 adults 18 years and older who are in-market vehicle shoppers
and within 12 months of purchasing or leasing a new vehicle. Long recognized by its
clients for delivering insights that enable confident business decisions, the
Company blends the science of innovative research with the art of strategic
consulting to deliver knowledge that leads to measurable and enduring value.com)
Kelley Blue Book's kbb.com is America's most used and trusted vehicle
pricing, values and information resource .com; one in every three American car buyers complete
their research on kbb.packagedfacts.html .com , or contact Irina Frukhtbeyn at 301-468-3650 x203, or
ifrukhtbeyn@marketresearch.com.

ethnic american

com also has been named the
No. 1 automotive information site by Nielsen//NetRatings and J. No other medium reaches more in-market
vehicle shoppers than kbb. While the Pan-Asian trend of
blending diverse Asian cuisines to create new tastes is still popular, there
is also an increased focus on distinct authentic flavors and regional cuisines
according to, "The U.

arts asian

The Vehicle Consideration reports are offered by vehicle segment
including: Hybrid /Alternative Fuel Vehicles, SUV, Sedan, Truck, Minivan,
Luxury and Sporty/Performance/Convertible. Overall
responses and results from African American (n=958) Hispanic (n=1378) and
Asian American (871) respondents were not weighted.com), based in Rochester ,
New York, is the 13th largest and the fastest-growing market research firm in
the world, most widely known for The Harris Poll(R) and for its pioneering
leadership in the online market research industry. Power and
Associates seven years in a row.com/pub/1060402.

sports cooking

The information in each
report is compiled from interviews with more than 20,000 in-market vehicle
shoppers during 2005 who are within 12 months of purchasing or leasing a new
vehicle, and provides detailed data and analysis regarding a variety of
purchase consideration factors. "Armed
with the comprehensive knowledge contained in these reports, manufacturers
will better understand the dynamic factors behind vehicle purchase decisions
among different ethnic backgrounds, and communications teams will be able to
more specifically tailor future messaging and advertising to effectively reach
desired target audiences .com), and through an
independent global network of affiliate market research companies.

Asian Cuisine Strikes Out as the Leader in Culinary Delights for 2005 According to New Market Research

literature muay

Each AutoVIBES Report contains detailed analysis of each group's:
* Make ownership, consideration and loyalty
* Vehicle segment ownership and consideration
* Reaction to new model launches: awareness, familiarity, favorability,
consideration, attribute ratings
* Key vehicle purchase decision factors
* Reliance on incentives: effects on timing of purchase , likelihood to
purchase in absence, dependency
* Effects of gas prices on purchase decision
* Hybrid engine attitudes
* Key safety factors
* Financial outlook for upcoming year
* Auto enthusiast level
* Detailed subgroup profile

AutoVIBES is a study resulting from a strategic alliance between Harris
Interactive and Kelley Blue Book Marketing Research, delivering timely and
insightful analysis tracking vehicle shopping trends on more than 30 new model
launches each month.com.

About Harris Interactive(R)
Harris Interactive Inc.novatris.
EOE M/F/D/V
To become a member of the Harris Poll Online(SM) and be invited to
participate in future online surveys, go to http://www.S.

ethnicity martial

About Kelley Blue Book (kbb . The company also reports vehicle prices
and values via products and services, including the famous Blue Book(R)
Official Guide and software products.

home society

Vehicle shoppers from different ethnic heritages also own and consider
diverse makes:

African Americans Asian Americans Hispanic
Americans

Top Makes Owned Ford, Chevrolet, Toyota, Nissan, Ford, Chevrolet,
Nissan, Toyota, Honda, Ford, Toyota, Honda,
Honda Chevrolet Dodge

Top Makes Toyota, Nissan, Toyota, Honda, Toyota , Honda,
Considered Chevrolet Honda, Nissan, Acura, Ford Nissan,
Ford Lexus Chevrolet

The complete set of AutoVIBES Demographic Reports consists of 14 separate
reports under three series categories: Ethnicity, Generation and Vehicle
Consideration. For more information about AutoVIBES
or any forthcoming series of reports this year, or to purchase reports, please
contact Kelley Blue Book Marketing Research at 949-268-2756 or Harris
Interactive at 877-919-4765.com.

retail sales of Asian
foods increased by 27. For example, sushi, a specialty food not so
long ago, is now available in most supermarkets .
Priced at $3,000, "The U.