As part of the program, We Are Supervision helped to lead an art class
with children from Urban Gateways and enlisted them to create their own
creative quit-smoking themed art.(1) According to the 1998 U. Jesse W.
The five professional murals can be viewed online and judged by the public
at http://www. Tobacco Use
Among U. De Bono is the originator of
the concept of lateral thinking and has published widely on the
subject of creative thinking .

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"
"Urban murals have previously been used by the tobacco industry to market
their products , so we think it's about time we used this vehicle to help the
community," said GSK Consumer Healthcare 's Vice-President, Smoking Control,
Bill Slivka. Surgeon
General Report, African Americans are 50 percent more likely to develop lung
cancer than Caucasian men. Its goal is
to improve the quality of education for children by incorporating the arts
into their daily lives.----The University of
Advancing Technology (UAT) has awarded the Leonardo da Vinci Medallion
to Professor Edward de Bono, a Rhodes Scholar, the holder of three
doctoral degrees and the world's most prolific author of books on the
deliberate teaching of thinking skills. According to UAT President
Dominic Pistillo , both de Bono and da Vinci are representative of the
innovative approaches to thinking which are central to UAT's core
learning strategies: "At UAT, we strive not only to provide an
enriching educational environment, but to raise the bar with
innovation, systems thinking and programming that will carry us
through the 21st century. The Petroleum Company of
Norway attributes the implementation of his methods to cost-effective
drilling techniques in the North Sea, while the Australian cricket
team, which adopted his thinking skills program, has since gone on to
21 straight victories, including an important match over England in
international competition. UAT currently enrolls approximately 1,000 students from all
50 states and over 20 foreign countries.

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that
will become part of a nationwide competition against four other artists in
Atlanta, Los Angeles, New York and Philadelphia.(2)
"The MyCityMyArt program delivers the kind of positive, pro-health
activity and message we want to be spreading to African-American youth," said
Rev.
An invitational luncheon with many of Arizona 's key leaders in the
fields of education, government and business was held in conjunction
with the event.

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newscom. The murals from the five
cities will be posted online at http://www. The fewer smokers there are in
the community, the more opportunities there are to provide good role models
for our children," Mr Gilbert added.S.htm.

Business Editors/Education Editors

TEMPE , Ariz."
De Bono comes from a family of five generations of medical
doctors.

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GlaxoSmithKline Consumer Healthcare and Urban Gateways Unveil Unique Venue to Help Spread Dangers of Smoking Message

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"MyCityMyArt is great for the community on two levels, said Urban Gateways
Development Director, Grant Gilbert. Many quitters are not aware
that success is much more likely when the person quitting seeks support and
uses clinically proven products such as Nicorette(R) nicotine gum.
De Bono's influence is far ranging.

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At-A-Glance. The Hungerford Guidance Centre, a school
for violent children in London, reported that over 20 years, the
implementation of de Bono's methods resulted in a 90% reduction in
actual criminal convictions among students who were taught thinking
skills .com

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mycitymyart.com ** for the public
to view and vote for the best mural. Urban
Gateways calls on the creative expertise of its core group of 150 professional
artists to deliver high quality arts experiences, and to introduce young
people to practicing artists, giving some of their first encounter with one
who will lead them on an extraordinary journey in the arts. Its more than 30 well-
known brands include the leading smoking cessation products, Nicorette(R),
NicoDerm(R) and Commit(R), as well as many medicine cabinet staples,
Abreva(R), Aquafresh(R), Sensodyne(R) and Tums (R). GlaxoSmithKline Consumer
Healthcare continues to develop innovative products to help all smokers find
their best support system and achieve their goal of being cigarette free. Department
of Health and Human Services, Centers for Disease Control and
Prevention, 1998:138.

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(PHOTO: http://www.

About Urban Gateways
Urban Gateways: Center for Arts Education is a nonprofit organization that
provides multicultural performing, visual, and literary arts programs for
children, teachers and parents in the Chicago metropolitan area.
UAT chose to name its most outstanding award after Leonardo da
Vinci, the archetypal Renaissance man.

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About UAT

UAT is a unique, private college that serves its student body by
fostering knowledge creation and academic excellence in an environment
that embraces the young technophiles of the world.

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Mural designs created by the children will
be posted on the Web site, and GSK Consumer Healthcare will donate $7,500 to
support Urban Gateways' art program. Department of Health and Human Services.

** The website goes live August 22.

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Local Graffiti Artist joins Nicorette(R) Nicotine Gum to Raise Awareness with
His Artwork

CHICAGO, GlaxoSmithKline (GSK) Consumer Healthcare ,
marketers of Nicorette(R) nicotine gum, has joined together with Urban
Gateways to celebrate and encourage smoke-free lives with MyCityMyArt, an
educational program designed to reach-out to the African-American population
about the dangers of smoking. One of
these murals or an email with a child's design may inspire a smoker to think
about quitting."
MyCityMyArt aims to help educate the community and smokers about being
prepared for the challenges of quitting smoking.com **, starting, August 22nd. Urban Gateways is committed to giving children,
parents, teachers and those working with youth access to the arts.S.

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S. For many quitters, quitting is a process measured
by the little things that help end their relationship with cigarettes.S.S. De Bono earned his
medical degree at age 20 at the University of Malta, and went on to
Oxford and Cambridge universities, where he earned two additional
doctoral degrees.

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edwarddebono.

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, executive director of the National Association of
African Americans for Positive Imagery.
(2) U.

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"
Research has shown that African -Americans suffer disproportionately from
chronic and preventable disease from smoking, with smoking being the leading
cause of death among African-Americans.
Over the next 11 years, UAT's Leonardo da Vinci Society for the
Study of Thinking will award medallions to the world's outstanding
thinkers .

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GlaxoSmithKline Consumer Healthcare's quit-smoking products and their related
Web sites have a wealth of information about quitting smoking for adults.mycitymyart.
Racial/Ethnic Minority Groups -- African Americans, American Indians
and Alaska Natives, Asian Americans and Pacific Islanders, and
Hispanics: A Report of the Surgeon General.

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The program -- which includes an art
competition, art lessons for children and a virtual art gallery to display
their work -- will kickoff in five major U. Tobacco Use Among U.

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cities this week. The same web site
features galleries of the children's art and includes options to send your
favorite mural designs to friends and family. His father was a professor of medicine and a published
researcher in diabetes at the University of Malta. Thousands of schools, businesses and government bodies
worldwide have adopted de Bono's methods.

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The
art lessons will also include information for the children about the risks of
smoking and what they can do to keep from starting the deadly habit.
"Urban Gateways is excited to be part of any project that raises awareness
of the support available to help people to quit smoking, and that enriches our
children's awareness of art and better health. Racial/Ethnic Minority Groups -- African-Americans,
American Indians and Alaska Natives, Asian Americans and Pacific
Islanders, and Hispanics, Atlanta: CDC, 1998.gov/tobacco/sgr/sgr_1998/index.

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"Our kids are exposed to the insights
and skills of a professional artist while they also get a smoking prevention
message, in addition, adult smokers who want to quit can learn about effective
help that is available through various MyCityMyArt educational resources. GlaxoSmithKline is
committed to improving the quality of human life by enabling people to do
more, feel better and live longer . Accessed on July 12, 2005 and available at:
http://www.cdc. He has published 68 books on deliberate thinking
skills training. With three research
centers and a suite of technology-centered undergraduate and graduate
degrees, the university is a recognized leader in technology
education .

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com/cgi-bin/prnh/20050808/NYM174 )
We Are Supervision, a professional commercial artist in Chicago , will
create a quit-smoking themed mural at 1200 N Kingsbury St, at Halsted St. Brown, Jr. De Bono was chosen as the first recipient of the Leonardo da
Vinci Medallion because, in the words of Pistillo , de Bono is the
"Champion Evangelist" of all time in spreading the word that all
humans can be taught to be creative in their thinking.
For more information: www.

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The winning artist will unveil his
creation in October 2005 and will unveil his design at a prominent location in
his home city . "MyCityMyArt is part of our commitment to helping people tap
into their inner strength. "Unfortunately , the inner city is
still an important marketplace for cigarette manufacturers, as they must
constantly find new users for their products.

About GlaxoSmithKline
GlaxoSmithKline is one of the world's leading research-based
pharmaceutical and consumer healthcare companies.
(1) Centers for Disease Control and Prevention.

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Additionally, each child will also
receive two color prints of his or her artwork to keep as an important
reminder.S.

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About GlaxoSmithKline Consumer Healthcare
GlaxoSmithKline Consumer Healthcare is one of the world's largest over-
the -counter consumer healthcare products companies. Atlanta: U.