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NEW YORK, Strategic Research Institute presents
the 7th Annual Multicultural Pharma-Biotech + Healthcare: Market Development +
Outreach forum, scheduled for March 16-17 at the Sheraton Woodbridge Place in
Iselin, New Jersey. Beyond English language DTC ,
opportunities exist for brands to boost value through strategic investments in
cultural competency , health-literacy, customized adherence programs, disease
education initiatives, and grassroots partnerships .srinstitute.com
http://www.

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252 or rranganathan@srinstitute. 252
E-mail: rranganathan@srinstitute .

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With a rapidly changing patient population, the task before marketers goes
way beyond providing in-language materials to ensure adequate adherence or
compliance.

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Deborah Santana Is Joined by George Lopez for the Signing of Her New Book

MEDIA ALERT

WHO: DEBORAH SANTANA
COO, New Santana Band - Co-founder + Vice
President, The Milagro Foundation

WITH: GEORGE LOPEZ, Comedian and Star of
THE GEORGE LOPEZ SHOW

WHAT: Photo + Interview Opportunity

WHEN: Tuesday, March 8
Talk + Book Signing
1:00 PM

WHERE: Borders Books + Music
10 Columbus Circle
NYC

Deborah Santana's book "Space Between The Stars" is now available
nationwide .

CONTACT:
Rupa Ranganathan
Senior Vice President + Ethnic Strategist
Strategic Research Institute
Phone: 212-967-0095 ext.

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Compelling cultural insights about these patients, their
perceptions about various diseases, and approach to medications require
retooling of traditional DTC or DTP campaigns.

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CONFERENCE SESSIONS INCLUDE:
-- Cultural Competency in Healthcare and Health Literacy: Imperatives for
Healthcare Marketing and Outreach
-- The Case for Building Workforce Diversity and a Pathway to
Collaborative Partnerships in the Multicultural Healthcare Arena
-- Diabetes and Metabolic Health Outreach: Emerging Trends and Key Issues
-- Evaluation of the MiDieta (MyDiet) eHealth Portal to Facilitate
Improved Diets, Increased Fitness-Levels, and Weight-Loss among U. For more information, please contact Rupa Ranganathan:
212-967-0095 ext.

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A product of a 1940's inter-racial marriage, Deborah came of age
in San Francisco's 60's scene. Learn
how various disease categories are stepping up to the new demands from
healthcare marketers at this conference.

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srinstitute.

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Collaborations are vital
with key influencer groups affecting the lives and health of African American,
Hispanic, Asian Pacific American and other diverse population groups who
already constitute over 40% of the population in nine major U.

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From
child of the 60's to determined and empowered business woman, wife and mother
today, Deborah's life story is part cultural history, part spiritual journey
and inspirational tale.S.

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SPECIAL REGISTRATION RATES:

Executives from pharmaceutical and biotechnology companies or health
plans, hospitals, and managed care organizations will be offered special
registration rates.

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After a tumultuous relationship with Sly Stone
she later met and fell in love with iconic musician Carlos Santana.

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com/CM457
Phone: 800-599-4950 / 212-967-0095
E-mail: info@srinstitute .com/CM457

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states.
Hispanics
-- The Asian American Market: Cutting Away the Myths to Find Incremental
Growth Opportunities
-- Evolution of Successful Multicultural Healthcare Initiatives -- Case
Study
-- Why the Internet will become a strong asset to Healthcare players in
building Relationships with African American consumers
-- Padres Contra El Cancer: How Non-Profit Organizations Fight Disease in
a Competitive Healthcare Environment
-- Changing Landscape of Healthcare Marketing: Opportunities and
Roadblocks for Multicultural Outreach and Development
-- American Diabetes Association Shares Insights on Outreach Initiatives
-- Multicultural Segmentation Update: New data on African-American,
Asian-Pacific and Hispanic Consumers and Healthcare Highlights
-- Asian Senior Market: Special Needs of 55 Plus Segment
-- Multicultural Community Outreach + PR: Building and Evaluating Programs
that Suit your Brands.com

FOR COMPLETE CONFERENCE DETAILS AND REGISTRATION INFORMATION:

Conference Web site: http://www.com

Please mention keycode DPR001437 when registering.