Depending on the size of the
market and data availability, each country profile aims to cover the whole
range of relevant topics.

About Caesars Entertainment

Caesars Entertainment, Inc. With annual revenue of $4.com

About the Asian Chamber of Commerce

Established in 1986, the Asian Chamber of Commerce (ACC), formerly
known as the Pacific and Asian American Chamber of Commerce of Nevada,
was formed to serve and represent the professional business interests
of Nevada's growing Asian American community.

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researchandmarkets.

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DUBLIN, Ireland, Research and Markets
(http://www.newscom.com that enables these
vendors to communicate quickly and directly with senior Caesars
Entertainment procurement officials through a convenient, one-stop
process.

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Research and Markets: The Cinema Landscape of the Asia Pacific Region is Changing Fast

This is one of many initiatives made by the company in the
last few years to increase the participation of minority and
women -owned vendors.

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"
In an effort to make it easier for minority and women-owned
businesses to work with the company, Caesars Entertainment last year
launched a new website www.

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com
Fax: +353 1 4100 980

Bell will accept the honor at the Asian Chamber of
Commerce's Annual Chinese New Year gala on February 18. Barr.

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(Logo: NewsCom: http://www. The transaction is
contingent on approval by federal and state regulatory agencies and is
expected to close in the second quarter of 2005.
Additional information on Caesars Entertainment can be accessed
through the company's web site at www.caesars.

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com/reports/c16759

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets.

Business Editors/Entertainment Editors

LAS VEGAS----In recognition of its
continued support for the ethnic communities of Las Vegas, Caesars
Entertainment (NYSE:CZR) has been named Corporation of the Year by the
Las Vegas Asian Chamber of Commerce.
"We are pleased to announce our selection of Caesars Entertainment
for the Corporation of the Year Award," said James Yu, president of
the Asian Chamber of Commerce.

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All these developments are tracked and analysed in the fifth edition of
Cinemagoing Asia Pacific, the most comprehensive account available anywhere of
a huge regional market that is today setting the agenda for the international
film business
Cinemagoing Asia Pacific covers twelve key markets in the Asia Pacific
region: Australia, China, Hong Kong, India, Japan, Malaysia, New Zealand, The
Philippines, Singapore, South Korea, Taiwan and Thailand. "Caesars' commitment to the economic
vitality of our community through its supplier diversity program is to
be commended.

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tutoring sponsors

- The cinema audience (demographic make-up, frequency)
- Films (local production, top films)
- Distribution (releases, market shares)
- Cinemas (number, number of screens, multiplexes)
- Digital cinema (take-up, uses and applications)
- City and regional data (screens, admissions, box office)
- Admissions, cinema revenues and costs (five-year model of industry
revenues and major cost items)
- Profiles of major exhibitors
- Five year forecasts of screens, admissions and box office

For more information visit
http://www. Shareholders of both companies are scheduled to vote on
the merger in separate meetings on March 11.

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Caesars Entertainment Named Corporation of the Year by the Las Vegas Asian Chamber of Commerce

categorized ethnicity

The region is also at the forefront of the application of digital
cinema technology, with large scale commercial projects under way in China ,
India, Japan and Singapore. Caesars Executive Vice President
Steven F. Caesars casino resorts operate
under the Caesars, Bally's, Flamingo, Grand Casinos, Hilton and Paris
brand names.9 billion in cash and 67.

advancement functions

And two sleeping giants in India and China are now actively seeking, with the
help of their respective governments, to plug into the international film
economy.
"As a major employer in the city of Las Vegas, we know how
important it is to take a leading role in promoting opportunity for
all members of our community," said Caesars President and Chief
Executive Officer Wallace R.caesarsdiversity.7 million shares of Harrah's
common stock.

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Cinemagoing and Moviegoing reports offer comprehensive data and analysis
on major and emerging cinema markets worldwide. to acquire the company for
approximately $1.

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researchandmarkets. (NYSE:CZR) is one of the world's
leading gaming companies. The company has its corporate headquarters in Las Vegas.

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australian sponsors

Caesars' continued support of our chamber and its
scholarship foundation has allowed us to provide for the educational
goals of local students.

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The
opening of the Chinese market will expand the possibilities for recoupment of
the Chinese-language film industry, whose decline over the past decade has
acted as a drag on many markets in the region.

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com/cgi-bin/prnh/20040820/RESEARCH )
The cinema landscape of the Asia Pacific region is changing fast.
These two factors alone would be enough to radically reshape the Asian
industry but there are others: as the English-speaking markets of Australia
and New Zealand exchange meteoric growth for multiplex saturation, the South
Korean market is exploding, with a tidal wave of multiplex development
following in the wake of one of the world's most successful film industries.2 billion, 27
properties on four continents, 26,000 hotel rooms, two million square
feet of casino space and 50,000 employees, the Caesars portfolio is
among the strongest in the industry.

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A revivified industry will help
not only exhibitors in China and Hong Kong but also in Taiwan, Singapore and
Malaysia.

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com/reports/c16759) has announced the addition
of Cinemagoing Asia Pacific to their offering.

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"We are proud of the diversity
initiatives we have implemented in the past few years and we are
deeply honored to be recognized by the Asian Chamber as the
Corporation of the Year," Barr added.
The company's Board of Directors in July 2004 accepted an offer
from Harrah's Entertainment, Inc. ACC, a not-for-profit
corporation, was founded with the primary goal of economic growth for
its membership while also becoming a major forum and significant
economic force in bringing about business, social and economic parity
for Nevada's Asian Pacific American community.