ADVISORY/Missing Children's Organization To Launch New Child Protection Database

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For more
information, visit http://www.S.

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org . We need more people who stand up and say 'I'm a cancer survivor,'
tell their story, and represent that story.

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Stories of unity, knowledge and attitude will
channel energy, hope, information and inspiration to the more than 10 million
people living with cancer. "When people share what they've lived
and learned, they help give others the emotional and practical support they
need to live strong.E. The LAF serves its mission through public health,
advocacy, research and education, including the LIVESTRONG(TM) Resource for
Cancer Survivors .

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livestrong. These stories are truly powerful
tools in the battle against cancer. "The power of these stories lies in our willingness to share them.livestrong.

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ADVISORY .

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Banding together we can make a difference for people living with
cancer.

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"I was diagnosed with cancer in 1996.

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Now with almost
50 million people wearing this symbol of hope on their wrists, the wristbands
continue to strike a chord and empower people to share their cancer
experiences. When we
share our stories, we can accomplish so much more in the fight against the
disease.

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"One way to start providing support is to encourage people to continue to
share their stories," says Armstrong.

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But as more people
live with cancer, there is a growing need for support beyond treatment,
specifically emotional and practical support, including how to deal with the
long-term effects of chemotherapy, the fear of recurrence, and the loss of a
job, health insurance or savings.

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When we share our stories, we learn from others' cancer experiences."

About the Lance Armstrong Foundation
The Lance Armstrong Foundation (LAF) believes that in your battle with
cancer, unity is strength, knowledge is power and attitude is everything..

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New Technology to Fill Critical Gap in Locating
Missing Children and Adults

WHO: To be on hand:

-- Kym Pasqualini, President and CEO of the Nation's
Missing Children Organization (NMCO)

-- Robert Garvey, Hampshire County Massachusetts Sheriff
and National Sheriff's Association
2003 Sheriff of the Year

-- John Bish, The Molly Bish Foundation for
Child Health + Safety

-- Sean Mullin, President + CEO of The CHILD Project

WHAT: Official launch and demonstration of The Children's
Identification and Location Database, or The CHILD Project.

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The LAF invites people who have been affected by cancer -- as patients,
doctors, caregivers or through family and friends -- to share their stories at
http://www. My hope was that it would help others in a similar
situation.m.

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WHY: According to the U.

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"
The cancer community has focused its energy on eradicating the disease
from people's bodies and it's made remarkable progress.
"Every wristband has a story," said Mitch Stoller, president and C.org .

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The LAF was founded in 1997 by cancer survivor and champion
cyclist Lance Armstrong and is located in Austin, Texas.. Department of Justice , more than 2,000
children are reported missing each day in the United States and
there are currently over 47,000 active missing adult cases.

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"
Last year, one simple gesture -- wearing the yellow LIVESTRONG wristband
-- embodied the spirit of people affected by cancer. of
the LAF.

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Foundation Encourages Everyone to Share Their Story to Help People Living With
Cancer Live Strong

AUSTIN, Texas, Today the Lance Armstrong
Foundation (LAF) launched the Unity Is Strength campaign to help people living
with cancer get the emotional and practical support they need to live strong. Sharing my story was therapeutic,"
says LAF founder and six-time Tour de France champion Lance Armstrong. "Many
people know my story. In fact, the 2004 LIVESTRONG(TM) Poll found
that 50% of people living with cancer said their non-medical needs are
currently unmet by the healthcare system.

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WHERE: NMCO Headquarters/ Main Office
2432 West Peoria Avenue, Suite 1286
Phoenix, Arizona

WHEN: Thursday, 1 p.

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The Lance Armstrong Foundation Launches Unity Is Strength Campaign

Using iris recognition biometric technology, The CHILD
Project will help law enforcement officials quickly and
positively identify missing children and adults.

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The Child Project is a secure network and registry using
iris recognition biometric technology, the quickest and
most accurate identification technology available.

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From the moment of diagnosis we provide the practical information and tools
you need to live strong.