The Company's actual results could differ materially from
those set forth in the forward-looking statements due to known and unknown
risks and uncertainties and could be negatively impacted by a number of
factors.

web individual

http://www.com

LOUIS, Panera Bread Company
(Nasdaq: PNRA) today reported that system-wide comparable bakery-cafe sales
increased 8.

Each discussion forum is called a 'newsgroup'.

individual devilbunnies

Echotainment Releases New Network and Positions Forum Software to Replace Blogs

"

About Echotainment, LLC
The company is the brainchild of veteran developers Evan Schwartz and
Richard Rhoden.

devilbunnies is

8%
Franchised 8. These statements are often
identified by the words "may," "believe," "positioned," "estimate," "project,"
"target," "continue," "will, " "intend," "expect," "future," "anticipates," and
similar expressions. These and other risks are discussed from time to
time in the Company's SEC reports, including its Form 10-K for the year ended
December 27, 2003.

Usenet, or Netnews, is a world-wide distributed discussion system.

netnews newsgroups

6% 6. All forward-looking statements included in this release
are made only as of the date of this release, and we do not undertake any
obligation to publicly update or correct any forward -looking statements to
reflect events or circumstances that occur or which we hereafter become aware ,
after that date.

this pages

echoforum.
"A very new concept to forum communities," says Charles Anchors, VP
Marketing, Echotainment, LLC.

called or

JACKSONVILLE, Fla.
"Forum community operators only see abundant new message traffic that
looks no different from a message entered locally into the forum community
regardless of message origin," says Richard Rhoden, VP Echotainment LLC.
Additionally , the Echoforum Network imports external content feeds from
sources such as Usenet Newsgroups and allows messages from the Echoforum
Network to return and post back into the Usenet Newsgroups, leveraging even
more readership. The Company is a leader in the
emerging specialty bread/cafe category due to its unique bread combined with a
quick, casual dining experience.

category devilbunnies

3%
Total System 8.

Matters discussed in this news release, including any discussion or
impact , express or implied, on the Company's anticipated growth, operating
results and future earnings per share contain forward-looking statements
within the meaning of Section 27A of the Securities Act of 1933 and Section
21E of the Securities Exchange Act of 1934.

is newsgroups

called discussion

com), has released the Echoforum Network allowing forum
software (Simple Machines, vBulletin, InvisionBoard, IkonBoard, PhpBB, UBB
Threads , XMB, etc.com or call
(866)460-ECHO

This release was issued on behalf of the above organization by
Send2Press(TM), a unit of Neotrope(R).

newsgroup forum

) to link their message forums together and import external
content feeds from Usenet Newsgroup, RSS, email listserv, email newsletters,
and XML/BLOGS to form a seamless community among all currently active forums
on the Internet totaling millions of active communities.com/mediadrome/logo-echotain_72dpi. Their team spent
the last 3 years developing , testing and refining the Echoforum Network.8%

Comparable bakery-cafe sales increases exclude closed locations and are
based on sales for bakery-cafes that have been in operation for at least
18 months.

netnews category

Included above are franchised and system-wide comparable bakery-cafe sales
increases.com .

web alt

This allows all forum
communities to leverage the readership of the entire network rather than just
local visitors to their forum community. System-wide sales are a non-GAAP financial measure that includes
sales at all company bakery-cafes and franchise bakery-cafes, as reported by
franchisees. Management uses system-wide sales information internally in
connection with store development decisions, planning and budgeting analyses,
and believes it is useful in assessing consumer acceptance of the Company's
brand and facilitates understanding of financial performance as the Company's
franchisees pay royalties and contribute to advertising pools based on a
percentage of their sales.
Panera Bread Company owns and franchises bakery-cafes under the Panera
Bread (R) and Saint Louis Bread Co.

lists computers

The Echoforum Network hides the complexities of
communication between forum communities of different software types by acting
as translator.Send2Press.

or netnews

this computers

Says Rhoden , "20 years ago the predecessor to the Internet (BBSes) knew
the value of linking their sites together (Fidonet) and sharing the voices of
thousands.(R) names.

newsgroup is

According to the author sites of the top 7 forum software products (PhpBB,
vBulletin, InvisionBoard, IkonBoard, SMF, UBB Threads, and XMB) there are
currently 10 million forum communities, with the numbers growing by the
thousands every day.9% 7.

lists distributed

6% for the four weeks ended February 19, 2005.

is system

*(Logo: http://Send2Press. Today's Internet traveler feels disconnected visiting one island
or pocket of civilization after another with vast vacuous voids filling the
gap. Collectively they have 30 years experience with
telecommunications, networking, and internet technologies.

For more information on the product visit http://www.echoforum.

Panera Bread Reports System-Wide Comparable Bakery-Cafe Sales Increased 8.6% for the Four Weeks Ended February 19 2005

ST.

newsgroup category

, Echotainment, LLC
(http:/ /www.jpg)

With the Echoforum Network a member of one forum community can enter a
message and have that message read and responded to by all connected forum
community members network-wide in just minutes. The breakdown
between Company-owned and franchised bakery-cafes is as follows:

For the 4 weeks ended For the 8 weeks ended
February 19, 2005 February 19, 2005
Company-owned 9.panera.

is this

"One of the most valuable features of the Echoforum Network
is that each member of the network retains a private copy of each message thus
maintaining ownership of the data in their forum community," adds Rhoden. These factors include but are not limited to the following: the
availability of sufficient capital to the Company and the developers party to
franchise development agreements with the Company; variations in the number
and timing of bakery-cafe openings; public acceptance of new bakery-cafes;
competition; national and regional weather conditions; changes in restaurant
operating costs, particularly food and labor; and other factors that may
affect retailers in general.

This category lists web pages for individual newsgroups.

newsgroups or

The Echoforum Network will bring the internet community , and people,
together fulfilling the promise of the global shared community.1% 6. Additional information is available on the
Company's website, http://www.