PRESS RELEASE MAGIX Announces Ringtone Maker

) AT85C51SND3B2 incorporating a
high quality 16-bit audio digital-to-analog converter (DAC) and 3. Other terms and product names may be trademarks of others.

SID has a distinct, addictive sound and its sound has - honestly said - magical qualities; No two SID chips sound exactly the same!
The SID, as a music meta-genre, refers to the music produced using these chips (or emulators).

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99, MAGIX Ringtone Maker converts
unlimited ringtones from CDs, MP3s and custom recordings into high-quality
ringtones that can be uploaded daily to your cellphone to suit your mood,
season, or impress your friends.
-- 4-Track Mixer - customize the sound of your ringtones.
The AT85C51SND3 can operate at 1.com/dyn/products/product_card.

Press Contacts:
Philippe Faure, Marketing Communications Manager -- Microcontrollers
Phone: +33 2 40 18 18 87, Email: philippe.

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According to IDC Research,
U.

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MAGIX, the worldwide leader in music and
video editing software(1), announced today MAGIX Ringtone Maker , which lets
consumers personalize their mobile phones by creating their own real music
cellphone ringtones from music hits without paying recurring subscription
or download fees.

MAGIX Ringtone Maker works with newer mobile phones supporting ADPCM
formats such as MP3, WAV, AMR, or SMAF.

Atmel Extends Its Digital Audio Solutions Adding USB High Speed and OTG to a MP3/WMA Decoder

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ringtone-maker .
The AT85C51SND3 supports all the leading digital music formats including
MP3, WMA and OGG thus providing high-quality audio playback for portable
devices like music players. The AT85RFD-07 , a tiny player reference design, is available
for $150.

Footnote:
OLED: Organic Light-Emitting Device

About Atmel
Atmel is a worldwide leader in the design and manufacture of
microcontrollers, advanced logic, mixed-signal, nonvolatile memory and radio
frequency (RF ) components.com
Veronique Sablereau, Corporate Communications Manager -- Europe
Phone: +33 1 30 60 70 68, Fax: + 49 71 31 67 24 23
Email: veronique.

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As important as the kind of clothes one wears or the car model one drives,
ringtones are an important style statement . Transfer it to your phone through Infrared, Bluetooth or USB cable

Also included in MAGIX Ringtone Maker are over 500 ringtone music loops and
fun sounds like animal noises and funny voices.99 SRP .atmel.

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And with the recording
function, consumers can also create their own unique ringtones on 4 tracks
for customized music, holiday greetings or birthday/anniversary
announcements. MAGIX Ringtone Maker will be available in late March through
major retailers for $19. NANTES, France , Atmel(R) Corporation
(Nasdaq: ATML), a global leader in the development and fabrication of advanced
semiconductor solutions, announced today the availability of the AT85C51SND3
single-chip digital music player for high-volume markets such as MP3/WMA music
players, mobile phones and car audio systems .
The AT85C51SND3 can be used as a stand-alone player or inserted in a more
complex system such as a mobile phone or a car audio system, in that case, an
available high-speed parallel interface is able to connect to the base-band or
host processors. The code density and
the performance of the audio DSP allow the AT85C51SND3 to consume less than
35 mA for a complete player in MP3 play mode.
The AT85C51SND3 is available in BGA and QFP 100-pin packages or die in an
industrial temperature range.sablereau@atmel.

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For more information, visit
www.

About MAGIX

MAGIX is a principal pioneer of innovative rich media products for
professional and consumer markets, and a worldwide market leader in photo,
video and audio applications combined with multimedia content and online
services(1). MAGIX is the worldwide technology leader in Personal Rich
Media.

The Sound Interface Device, SID (MOS 6581 and MOS 8580, depending on version of the machine) is the sound synthetizer chip used in Commodore 64 and 128.

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MAGIX has sold the most products in the segments video -,
(2) photo-, and music software.

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Check with the phone manufacturer
for details.

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6 million
worth .
-- 50 Fun Sounds and 500 Music Loops - fresh ringtones with the coolest
sounds. Personal Rich Media allows consumers to convert, edit, create and
publish digital media, including video, photos and music, making it
possible for users of all ages and experience levels to create, share and
publish their own rich media content.

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Edit it the way you want
3.
-- Ring tone simulator - hear your new ringtone in its mobile format
before uploading it.)
AT85C51SND3B3 incorporating a DC/DC converter and a high-quality 16-bit audio
DAC.
A full range of development tools are available to support the AT85C51SND3
and industry-standard 8051 compilers can be used.

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Import your favorite music track from CD or MP3
2. Tell friends and family about your new baby or business
promotion through music or speech when they call in on your cellphone!

Ringtone Maker Features:

-- Import music CDs or load MP3, OGG Vorbis, WAV and WMA files. On-chip high-speed USB enables
faster transfer rates and the USB OTG functions allow end-users to easily play
their music files by connecting any standard USB key to applications such as
MP3 players.0 or 5V supply and is available in
three different options:
1. Focused on consumer,
industrial, security, communications , computing and automotive markets, Atmel
ICs can be found Everywhere You Are(R).

NOTE: Atmel(R), logo and combinations thereof, Everywhere You Are(R) and
others, are the registered trademarks or trademarks of Atmel Corporation or
its subsidiaries.asp?PN=AT85C51SND3 .

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S.
-- MAGIX ring maker - mix your own sounds with included music loops.

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Priced at only $19.

With MAGIX Ringtone Maker , ringtones can be uploaded to Real Music
cellphones in just three simple steps:

1. Animation , games and JPEG or motion JPEG
can then be very easily displayed giving added value to the end user
application with virtually no additional cost.

Information:
Atmel's AT85C51SND3 product information may be retrieved at
http://www.com

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consumers downloaded 4. Samples are now available.

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With MAGIX Ringtone Maker, consumers
can avoid these hefty download and subscription charges by creating their
own chart-topping ringtone hits that sound like high-quality stereo music ,
not tinny downloaded imitation tunes.faure@nto.com
Helen Perlegos, Public Relations -- USA and Asia Pacific Rim,
Phone: +1 408 487-2963, Email: hperlegos@atmel.

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-- Massive Effects Library - Echo, Equalizer, Compressor, Filter,
Distortion and lots more.
The AT85C51SND3 includes two major features for up-to-date players: USB
On-The-Go (OTG) and OLED color screen control . Recording in
Wave or ADPCM format is also possible from line-in or microphone input. Mass production will
start in June 2006.

This category contains links to SID tune collections, SID emulator software, SID hardware and remixes of famous SID tunes.

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-- Convert your existing ringtones into MP3, WAV, AMR and ADPCM.
With the AT85C51SND3, music can be played from NAND Flash,
MultiMediaCard (TM) (MMC), Xd-Picture Card(TM), Secure Digital Card or
SmartMedia(R) allowing data storage at a low cost. Atmel offers the AT85DVK-07, a
development kit for $500, which includes a full-featured board and a library
of firmware. Leveraging one of the industry's broadest
intellectual property (IP ) technology portfolios, Atmel is able to provide the
electronics industry with complete system solutions .

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8 million ringtones in 2002 or $16. Also
supports SMAF.
-- Recording Function - record your own voice or sound effects to create
a personalized ringtone.

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com or call 888-866-2449. MAGIX , with its worldwide
subsidiaries, is the only international company to offer a full range of
photo , video and audio solutions with content and services for broadband,
B2B and consumer markets. The emulation can be done
with On-Chip-Debug and Keil(TM) uVision.

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The AT85C51SND3 implements a dual-processor architecture with a
proprietary Digital Signal Processor optimized for audio processing and an
8-bit 8051, processing core for controlling the Man-Machine Interface. This
architecture is optimized to deliver the processing performance required by
the target systems: compute efficiently the variety of decompression
algorithms and manage all the control and interface functions to achieve a
cost-effective system-on-chip (SoC).8, 3. These options allow designers to eliminate external components and
achieve a more compact system at a reduced cost.
The AT85C51SND3B1 standard version is priced at $4 for 100,000-unit
quantity.atmel.

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IDC projects that in 2005, these consumers will download 30 million
ringtones or $404 million in sales.

(1) According to retail sales as reported by Media Control Trend Charts
2003 Germany (PC/CD-ROM Non-Games), GFK Charts 2003 Non-Games (France,
Spain, Netherlands, Belgium, Italy), Charttrack Annual 2003 United Kingdom,
and NPD Charts 2003 (USA), Future Retail Panel UK, Italy, Spain,
Scandinavia. The AT85C51SND3 device can support on OLED display with up to
320x256 pixels and 260,000 colors. In addition, a full -featured
audio codec allows audio playback from FM line-in or an digital audio
processor to a volume controlled line-out or headphone amplifier.

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-- MAGIX remix agent - edit your piece of music exactly to the beat.
Special attention has been paid to power consumption to meet the
requirements of portable battery- operated applications.) AT85C51SND3B1, Standard Version, 2.

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- - kjjkjk

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