The prestigious industry award
is given by the Association of Support Professionals (ASP), an international
organization dedicated to the advancement of the technical support profession. Our integrated CPM solution helps customers drive
performance through planning; monitor performance through scorecarding; and
understand performance through business intelligence.
Note to Editors: Copies of previous Cognos press releases and Corporate
and product information are available on the Cognos Web site at
http://www. At the core of the
Aptimus Network platform is a database configuration and software platform
supporting a direct marketing approach called Dynamic Revenue
Optimization, which automatically determines on a real-time basis
specific advertiser offers for promotion on each publisher's Web site and
in each email sent.

Aptimus Web site publishers include a diverse
cross-section of the Internet.

which sites

All other
names are trademarks or registered trademarks of their respective companies.prnewswire.visualwebcaster.asp?id=28035

How: Conference call dial-in information is 866-851-7100; participant code
is # 762812 or for the webcast Log on to the Web at the address listed
above.

directories programming

"The Cognos Global Customer Services Web site is a forerunner in
online customer support innovation and excellence.

ABOUT ASP:
The Association of Support Professionals is an international membership
organization for customer support managers and professionals.com/

Media Contacts:
Antonietta Iafrate
Cognos, 781-313-2454
antonietta.iafrate@cognos. The webcast will be available in its entirety on the company's
investor relations' section until May 31, 2005, at www. is a performance-based advertising network, generating new
revenues for participating Web site publishers while generating new sales
leads for advertiser clients.

which sites

"By continuously offering new ways for customers to generate greater value
from their Cognos solutions, the Cognos Support Web site serves as a 'model of
how to deliver support on the Web'," said ASP executive director Jeffrey
Tarter.com/. For Web
site publishers, the Aptimus Network generates new revenues while promoting
offers from known brands in graphical formats that complement the
publishers' sites and adds value for their customers.

dedicated shared

"Being named by the ASP to the 'Ten Best' Web Support Sites list is a
tremendous honor and a huge credit to Cognos' dedicated and talented staff of
customer support professionals," said Dave Achtemichuk , Cognos vice president
of worldwide customer services.

directory programming

Cognos is the only five-time winner of this award and is a member of
the ASP's Hall of Fame for Web Support Sites.
In addition, by giving customers access to a living store of multimedia
information and tips, knowledge base content and self-service support options
on the Support Web site, Cognos helps customers achieve success.

hosts offer

com

Don Jennings
Lois Paul + Partners, 781-782-5756
don_jennings@lpp .

directory programming

The company's primary offer presentation formats
include cross-marketing promotions at the point of registration or other
transactional activity on Web sites, online advertising programs, and email
marketing campaigns. Aptimus' current clients include many of the top 500
direct marketers.

offers directory

ABOUT COGNOS:
Cognos, the world leader in business intelligence and corporate
performance management, delivers software and services that helps companies
drive, monitor and understand corporate performance.

PRESS RELEASE Reminder - Aptimus to Announce First Quarter 2005 Financial Results Today at 5:00 pm ET

(NASDAQ: APTM), Tim Choate, President and
CEO of Aptimus, Inc.

About Aptimus, Inc. Aptimus has offices in San Francisco and
Seattle, and is publicly traded on the NASDAQ NM under the symbol APTM.

asp dedicated

com) has been recognized as
one of the Ten Best Web Support Sites of 2005 . The Cognos Global Customer Services Web site is a
powerful extension of that ongoing vision.

directories commerce

Cognos delivers the next level of competitive advantage -- Corporate
Performance Management (CPM ) -- achieved through the strategic application of
BI on an enterprise scale.cognos.com

Sites which offer directories of hosting companies with ASP.

directory internet

com/event.

net companies

In addition to
its annual "Ten Best Web Support" awards, the ASP publishes research reports
on a wide range of support topics , including support compensation and fee-
based support, and provides its members with discounts and career development
services.com.

internet companies

Cognos serves more than 23,000 customers in over 135 countries . will be hosting a conference call and webcast today at
5:00 pm ET to review the company's first quarter 2005 financial results.

What: First Quarter 2005 Financial Results Conference Call and Webcast

When: Thursday, April 28, 2005 @ 5:00 p.m.

dedicated offering

Cognos Wins Prestigious Customer Support Award for Outstanding Performance and Innovation

-- Cognos sole five-time winner of prominent industry honor --

BURLINGTON, Mass. Cognos shares this year's award
with technology leaders such as Cisco Systems, Microsoft, and BEA Systems.asponline. Cognos
enterprise business intelligence solutions and services are also available
from more than 3,000 worldwide partners and resellers. Eastern

Where: By registering at: http://www. As a result, marketers can
refine their offers and payment models to achieve their objectives.

offers net

"
The success of the Cognos Global Customer Services Web site is based on
Cognos' commitment to fostering knowledge and innovative tools such as Cognos
Support Accelerator, a secure Web-based utility that automates the timely and
accurate collection of diagnostic information during support case submission.lawlor@cognos.aptimus.

programming commerce

"Cognos is an organization dedicated not only
to delivering industry-leading solutions but being a total business partner
with our customers. For more information,
visit the Cognos Web site at http://www.com.

shared computers

"
More information about the ASP can be found at http://www.
Cognos and the Cognos logo are trademarks or registered trademarks of
Cognos Incorporated in the United States and/or other countries.com

Investor Relations:
John Lawlor
Cognos, 613-738-3503
john. Marketers pay only for the results they achieve on a
cost per click, cost per lead, cost per acquisition, or cost per impression
basis, as well as combinations of those models.com.

sites support

, Cognos
(Nasdaq: COGN; TSX: CSN), the world leader in business intelligence and
corporate performance management (CPM), today announced that its Global
Customer Services Web site (http://support.
More information on Aptimus is available at the company's Web site at
http://www.

NET support.

web offer

The annual "Ten Best" list judges customer support Web sites based on
overall usability, design and navigation, knowledge base and search
implementation , personalization, interactive features, as well as how they
addressed a major site development challenge . Cognos is clearly a
technology leader driving some of the most sophisticated advances in the Web
support field. For advertisers, the Aptimus Network offers a
platform to present their offers across an audience of Web site and email
distribution channels.

internet offers

cognos.
This is the fifth time that the Cognos Global Customer Services Web site
has been named to the annual Ten Best list and the ninth award for online
customer support excellence that the Web site has garnered in the past five
years.

Aptimus Inc.aptimus.

which support

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