Forrester concludes that the current blog market
resembles the early days of the Internet when corporate Web sites started to
appear in the mid-1990s. Support for LDAP and
Radius servers allow centralized access control .
MindBranch, Inc.

For more information about MindBranch RSS feeds or to directly access the
feeds, please visit the MindBranch RSS Page
(http://www.

syndic8 valid

-- API Suite -- BlogUnit's powerful, yet simple API's enable organizations
to publish application-generated data securely and automatically in graphical
reports and statistics."
BlogUnit is available March 1, 2005, with initial pricing set at under
$10,000. Since 1992, we've
helped clients centralize and streamline their market research procurement.
Register now to receive updates on reports, newsletters, databases , and
company & financial profiles for your industry.

Information and resources about syndicating a weblog or news site through XML, RSS, and other methods.

bite blogger

"
BlogUnit provides a cost-effective , rack-ready appliance that is tuned to
network security requirements and can be up-and-running in 15 minutes.
With the introduction of the BlogUnit Series in 2005, the company has
positioned itself at the communications intersection of e-mail marketing and
the growing trend of corporate blogging .com/catalog/rssfeeds.jsp).

atom publish

, WhatCounts, a leader in
corporate e-communications, today announced the launch of the BlogUnit(TM)
Series, the first technology appliance specifically designed to help
corporations address and manage the growing need for corporate communications
through Weblogs , or "blogs.0 here at
DEMO@15!, the annual technology conference that is widely regarded as an elite
showcase for cutting-edge technologies, and plans to begin shipping units to
its first customers on March 1.

Introduction at DEMO@15!
The company officially unveiled BlogUnit this week at DEMO@15! in
Scottsdale.

RSS (RDF Site Summary -- formerly called Rich Site Summary ) is a method of
describing news or other Web content that is available for "feeding"
(distribution or syndication) from an online publisher to Web users.

idea script

A recent report from Forrester
supports that statement.

Moreover, BlogUnit helps meet requirements by enforcing accountability and
by protecting communication security and accuracy, thus making it ideal for
organizations that operate in highly-regulated industries.

By providing easy access to the latest market research available ,
MindBranch gives both end users and web site operators the ability to stay
up-to-date on their industries of interest.

rss syndicate

It has the potential to be very expensive and
labor-intensive.
"The BlogUnit Series anticipates those needs and provides a powerful,
scalable, ready-to-use platform that makes this next stage in e-communication
practical.
In a 2004 report entitled "Blogging: Bubble or Big Deal?" Forrester
examines the current state of corporate blogging and predicts that public
corporate blogs will become a key component of corporate blog strategies
during the next five years.

About WhatCounts, Inc.whatcounts.
Originally developed by Netscape for its browser's Netcenter channels, the
RSS specification is now available for anyone to use.

xml nearly

RSS is
an application of the Extensible Markup Language (XML) that adheres to the
World Wide Web Consortium 's Resource Description Framework (RDF).

blogger xml

MindBranch currently offers 33 different industry
feeds, each specific to an industry segment such as biotechnology,
wireless, consumer products, and advanced materials. In addition, there are
also 10 "area" feeds that cover broader areas such as health care ,
communications, and computers/IT.

templates syndicated

All blog content resides in
the company's data center, enabling tight control of editing, publishing,
approval, content viewing, broadcasting, and statistics.

templates rss

"
The company introduced the series by demonstrating BlogUnit 1.
"Corporate blogging is coming ," Geller said, "and corporations will
quickly find that effective, efficient and smart blogging is more complicated
than building and maintaining individual blogs. Web
site operators can publish the RSS feeds on their site, giving their
visitors access to the latest research and providing valuable content.

valid syndication

-- Security -- BlogUnit integrates built-in security through profiles that
can be tuned to control access to features and content.

bloggers syndication

Corporate bloggers find an easy-to-use and fully -featured platform to author,
manage, measure, deliver, and syndicate this powerful new form of
communication , Geller said.
"Blogging is a growing reality for corporations worldwide as they look for
ways to improve communications with their key audiences -- customers,
employees, vendors and the like ," Geller said.

templates publish

com) is a leader in corporate e-communications
that develops powerful, flexible and easy-to-use communications solutions for
Global 2000 corporations.mindbranch.

About MindBranch: MindBranch is a one-stop-shop for syndicated and custom
industry research from 400 independent research firms.

syndicated feeds

WhatCounts Introduces BlogUnit the First Technology Appliance Designed to Address the Growing Need for Corporate Blogging

"But there are a myriad of
issues, such as accountability, accuracy and security that corporations have
to address as they get into this new territory.yahoo.

valid bite

Innovative BlogUnit(TM) Series Offers Rack-Ready Enterprise Solution for
Companies Seeking to Expand Corporate Communications Strategies Through Blogs

SCOTTSDALE, Ariz. "It is smart technology packaged well to meet the challenges of its
target audience: the corporate market.

blogger xml

He highlighted five
features and functions that will dramatically enhance a corporation's blogging
initiatives. Other models are available based on need, Geller said.

script valid

"They will have to monitor and maintain
content, manage integration , maintain security standards, and facilitate
collaboration across blogs.
WhatCounts is a private company headquartered in Seattle.

PRESS RELEASE MindBranch Offers RSS Feeds of the Latest Market Research

In addition to direct
access to these feeds, this page also provides information and links to RSS
readers and tools to add the feeds to a web site.

configured bloggers

Combined with the content approval process via
workflow, there is now a powerful solution for corporations that operate in
highly regulated and compliance driven markets and need to maintain records of
all activity and the authoring process.

fellow feeds

This powerful feature will
expand the opportunities for every form of blogging, from work collaboration
blogging, to internal and external blog publishing.com.

nearly weblogs

But corporations, which eventually may have
hundreds of company-related blogs, have much different and more complex
requirements for these initiatives.
-- Versioning and workflow -- BlogUnit extends the ability to create
versions and roll-back to versions quickly and easily so there is always a
record of the entire process.mindbranch .

fellow configured

A number of solutions currently address the blogging needs of individuals
and small businesses , Geller said.
"As corporations embrace blogging as part of their communications and
work-collaboration strategies, they may have to manage and oversee hundreds of
company-related blogs," Geller said.

"

Corporate blogging on the rise?
Corporate blogging appears to be one of the next big steps for corporate
communications strategies, Geller said.

nearly bite

"Blogging offers corporations a new way to keep their various
constituencies up-to-date on important developments or trends, to provide a
practical and easy way to share knowledge, to get valuable feedback and to
engage readers with one another," said David Geller, president and chief
executive officer of WhatCounts."

Innovative features and functions
BlogUnit dramatically expands the possibilities for blogging through an
innovative feature set that directly addresses key issues such as security ,
versioning and workflow, and reporting, Geller said. End users can incorporate RSS
feeds into a desktop RSS reader, view them through their RSS-enabled email
client, or add them to a personalized start page such as my.

configured bloggers

-- Syndication of permission-based e-mail -- In addition to support for
RSS and Atom, BlogUnit goes one-step further by enabling customers with robust
permission e-mail marketing programs to seamlessly integrate their efforts
into blog programs, thereby giving them a communications and syndication edge.
"BlogUnit represents the best kind of technology innovation ," Shipley
said.
WhatCounts (http://www.com.

rss bloggers

It was one of several new technologies that were introduced at the
show and it drew strong praise from Chris Shipley, the show's executive
producer and an expert on innovative technology products. has announced that it is
now offering RSS feeds of the latest market research through its web site,
www.

lingual valid

-- Merging of Content feeds -- Uniquely , BlogUnit offers built-in support
for collecting and aggregating content from external RSS and Atom feeds. These
data can be pulled directly into blogs in an automated manner, allowing a
corporation to consolidate related information.
Since it was founded in 2000, WhatCounts has established itself as a
leader in permission-based e-mail marketing, providing reliable ASP and
enterprise platforms for corporations in the United States, Canada and Europe.

weblogs syndicating

---

- - kjjkjk

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