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,
Minneapolis

HOW: Registration is limited, so attendees are encouraged to reserve
their spot today at www.

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ADVISORY/Minnesota Chapter of American Marketing Association Announces Burke Institute Seminar on ''Business-to-Business Marketing Research''

The seminar , sponsored by Otto Bock HealthCare, will focus on
four areas: how to use marketing research for
business-to-business (B2B) marketing decisions; basic methods
used in B2B marketing research; customer satisfaction research;
and product research and B2B product decision making .

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WHAT: "Business-to-Business Marketing Research" seminar presented by
the Burke Institute

WHEN: Wednesday, March 30, 2005
8:30 AM - 5:00 PM - Seminar (includes lunch)

WHERE: Otto Bock HealthCare, 14800 28th Avenue North, Suite 110
Plymouth, Minn.

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for Tuesday (

WHAT: American Marketing Association Monthly Program:
"Putting Customers in the Center at Thomson West"

WHEN: Tuesday, Feb. Thomas, Opus Hall #201, 1000 LaSalle Ave.

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org for more info.

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.)

WHERE: University of St.

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Among other things , you'll
hear how Thomson West learned more about customers and
delivered operational excellence to achieve greater customer
loyalty and growth. Registration closes March 16.

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(registration from 7:45 - 8:15 a.mnama.

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8:15 - 9:45 a.org or call the AMA Minnesota Office 651-917-6241 for
further information about mailing or faxing a registration
form . Burke presents an unbiased look at various
research practices, not just the proprietary viewpoints of a
specific supplier.

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org or call the AMA Minnesota
Office 651-917-6241 for further information about mailing or
faxing a registration form..

HOW: The seminar is limited to 30 attendees.

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COST: AMA/MRA Member: $495 (after March 1, $595)
Guest: $595 (after March 1, $695)

WHY: For the past 27 years, the Burke Institute has trained more
than 60,000 marketing research practitioners from around the
world, through both public and in-house customized marketing
research seminars.

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COST: AMA members: $25
Guest: $45
Student: $15

WHY: How can companies manage and operationalize the customer
experience to improve customer satisfaction? Join the American
Marketing Association and Denise Lynch, Thomson West Vice
President of Solo Law Firm Strategic Marketing and former Vice
President of Customer Experience Operations, for a discussion
of how Thomson West used customer experience management to
achieve a customer-focused culture.

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REMINDER/Minnesota Chapter of American Marketing Association Announces February Program: `Putting Customers in the Center at Thomson West'

Assignment Desks/Business Editors
ADVISORY. At Vanderbilt,
Zahorik presented executive seminars on marketing management ,
marketing planning, measuring advertising effectiveness, and
measuring customer satisfaction.

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To register, visit
www.

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The seminar will be presented by Dr. Tony Zahorik, who was a
12-year member of the marketing faculty at Vanderbilt
University prior to joining the Burke Institute.